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I bought this after realizing that none of my foundations actually machted me. I tried several bb and cc creams and foundations and after seeing this was a perfect match, I decided to get it and, as I had mever heard of it, I tried it with an open mind.
First off, I didn't like the way it felt when I applied it, it was really slippery and it didn't glide on my skin, but instead felt like I was rubbing grease against sandpaper. It blended in really easily and it had a consistency that was nor thick nor runny but somewhere in between, however, the coverage was pretty much sheer to light (although I've tested it and it can be built up to medium if you apply two layers). The finish is pretty matte in my opinion (I personally prefer something a little more satin-like) but it looks natural enough. Even though the application process was not pleasant, I was pretty happy with the results. That was, until a friend of mine pointed out the flakes on my skin. That's why I'm telling you that I speak from experience when I say, if you have dry skin, moisturize really well, because if not, it will make you look flaky and scaly. Also, it does have an SPF of 9, I think, but such small value is useless. Because of this, it does photograph great but then again, I don't know if anyone would wear such light coverage if you know you're going to be taking pictures (if you have really good skin, well, lucky you).
I can say little about its lasting power due to my dry skin, except that if you do have skin like mine, it will last all day. But I'm guessing if you have oily skin it won't keep you matte for long, considering how slippery it feels when you go to apply it.
Overall, it's kind of average, pretty much a glorified tinted moisturizer without the hydration part. I think there are so many better (and probably cheaper) options at the drugstore), you might want to pass up on this one. I know that I personally wouldn't repurchase it.
So, last time I went to go and buy my regular foundation I discovered, much to my dismay, that it was not on the beauty counter any longer. For ages I've been using the max factor xperience foundation (previously reviewed) and stick to it as an absolute favourite.
They seem to have bought out a new range and very few of the xperience products were still at the counter. I decided to go for this foundation as it comes in essentially the exact same tube as the other one and they had a similar colour for my skin tone. I thought it would probably be pretty similar if not exactly the same but just re-packaged.
The tube is a narrow black plastic tube made from a flexible plastic that makes it easy to squeeze out the contents. It has a twist lid and a little clear window at the front that allows you to see the contents. I chose to buy this in the colour 'light' as this matched closely to my previous colour. The design is pretty much exactly the same as the xperience foundation, it just has the CC logo in light yellow rather than the green cross from the other foundation.
The contents, as far as I can tell, is pretty much the same as well. The foundation has a thick, silky, rich feel to it which is lovely when applied. It dries quickly and gives a clear looking skin tone which is lovely. My favourite thing is that the colour is such a good match for my pale skin and it has a slightly rosy looking colour to it which suits my natural colouring.
The foundation lasts all day pretty much, though there is obvious wear depending on what you are doing. It looks like it has just been applied for at least 2 hours after application so that keeps me happy. The foundation costs £9.99, though I got mine on some kind of deal in Boots so I think I paid a little less overall. Essentially as far as I'm concerned they have just repackaged by favourite foundation. My old foundation cost the same amount so I'm pretty happy, though I prefer the old design a little more.
Overall, this is the same as the xperience foundation which keeps me happy.