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Max Factor is one of my favourite make-up ranges, and I particularly like to try out their foundations and mascaras. I was intrigued by this Eye Brightening Mascara as I thought it sounded different to what was available from other brands and hoped that this would offer some unique benefits. It costs RRP £7.99 for a 7ml tube, and can be purchased in most high street beauty stores.
This mascara comes in three different shades of black. I know this sounds a little odd, but each variety has a black base with a different tint to chosen to suit your iris colour, and this is supposed to have the effect of making your eyes look brighter. There are different versions available for those with blue eyes, green eyes, and brown eyes. Obviously this is a little restrictive and is not specifically tailored to suit someone with, say, grey or hazel coloured eyes, but you could opt for whichever shade is closest to your natural eye colour. I have dark brown eyes so selected that colour version.
It comes in a standard plastic tube with a long wand inside. The mascara brush at the end is quite small and stumpy, which makes it a little difficult to use. The brush tip is covered in scratchy little bristles that are lined up in neat rows all the way around. I have to angle the brush toward my lash line carefully, and repeatedly wiggle back and forth at the same time as combing it through upwards, in order to ensure that I get a full coating over my upper eye lashes. It is particularly difficult to apply on to my lower eye lashes as the bristles do not seem long enough to work through the lashes properly, and I often end up smudging the mascara again my skin.
When I use this mascara I tend to apply two coats to my upper lashes, and one coat to my lower lashes. This lengthens my lashes and helps my eyes to look more open. Unfortunately it does not seem to give any sort of curl to the shape of my lashes, and it is also lacking in any added volume. 2 coats of this mascara gives a nice enough look for every day, and does lift and separate my lashes, but I don't think it's enough to be suitable for a more dramatic eye make-up look like I would want to wear for pretty much any other situation except for a day-to-day natural look that blends in at the office. I had chosen the brightening mascara for brown eyes, and did find it a little difficult to see what, if anything, was different about it as I was putting it on. The mascara looked pretty ordinary: a thick, glossy, black liquid. It is only under a good quality light that I could see the mascara has a sort of pearly white tint to it. This is very subtle and barely noticeable at all once the mascara has been applied onto the lashes and left to set until fully dry. I can't say that I could detect a brighter appearance in my eyes, and I even tested it by applying mascara to one eye only, then searching (in vain) for any possible difference between my plain and painted eye lashes, but aside from making my lashes look longer there seemed to be no other effect whatsoever.
I would say this mascara is quite average. It's ok for a natural daytime make-up look, but it was disappointing that the brightening effect didn't work for me. I think it is a bit gimmicky and has failed to impress me. I can't recommend this based on my own experience, and I would definitely choose to buy an alternative mascara when this one needs replacing.
Like plenty of other girls out there, I've gone through my fair share of mascaras. I say 'gone through', I don't think I've ever actually finished one before moving onto the next. Finally, I think I've found one that I might be sticking with: Max Factor's Eye Brightening Mascara!
The Eye Brightening mascara is very unique in the fact that there are three designed formulas for whichever eye colour you have, either brown, green or blue. The idea is that the included light reflective particles work to enrich your eye colour making them stand brighter than they would with any other mascara. I also like the fact that the formula is tonal black, so it's not jet black. This way it doesn't look overly fake and gives a more subtle natural look.
It comes in a white tube with black writing that coordinates with the black lid. The lid has a picture of an eye in either brown, blue or green so it's easy to indicate which one you need to buy. It then unscrews to reveal quite a long but thin wand which makes it super easy to apply. You'll be paying around £8 for a 7.2ml tube from high street stores although it can be found cheaper online.
*Brown eyes - Black pearl
*Blue eyes - Black sapphire
*Green eyes - Black ruby
I always use my eyelash curlers before applying mascara, so I can't comment on the 'curl' it gives my lashes although this isn't in the claims for this particular mascara. I found that just one coat is enough in the daytime to lengthen my eyelashes but if I'm going anywhere I tend to give them two coats as the second coat does seem to make them look slightly fuller. Max Factor say that three coats is best to achieve the maximum effect, however, I've never felt the need to apply three coats. The slightly smaller bit at the end of the wand makes it effortless to reach the corner of the eyes and the rest of the wand is so easy to coat all of the eyelashes.
The mascara does what it says on the tube and does seem to make my eyes stand out more. It doesn't leave eyelashes feeling clumpy and the mascara lasts all day without starting to go flakey. Despite lasting well all day, it's surprisingly easy to remove with face wash or even a gentle face wipe. This mascara doesn't seem to have done any damage to my natural lashes either and has left them in great condition.
Overall, I'm very happy with it and will definitely repurchase. I've found my new favourite and will be sticking with it for a good while!!
Max Factor Eye Brightening Mascara
I have blue eyes and as such am reviewing the product for blue eyed people. According to Max Factor the product contains 'reflective particles' which should enhance the colour of your eyes. I was using the tone Black Sapphire - when this product was on my lashes it appeared to be black, however on the brush it seemed to have a grey toned 'sparkle' to it.
At first I found this a little disconcerting - however the sales person in Boots put my mind at ease. The product is like all mascaras in a long thin tube, and it has a rubber brush shaped applicator (looking like a foxes tail - no new fangled combs here). This brush worked well for me, as it was nicely tapered at the end making it easier to get into the corner of my eyes.
The product went on well, and I find that one layer works well for day time, and either a second coat, or two applications works well at night. The mascara works well when built up, and I have never had issues with spider eye lashes, or it flaking off through the day. The product is removed easily when I wash my face, (or use a baby wipe when I have been out), and I have never had to use eye make up remover on it.
The product is supposed to enhance my eye colour - I did conduct a small test here - one eye with this, and the second with another black mascara. The issue here is that I had my boyfriend act as the judge. Neither he nor I could see one of my eyes 'popping' more than the other (I knew which was which, and felt it needed a second opinion). Personally I wasn't that bothered by the lack of emphasis, as I wasn't expecting miracles, but it may not be as effective as the sales people could have us believe.
The bottle I bought contained 7.2ml, and cost around £6 from Boots - but I bought it when there was a free gift offer on, and as such I got a little make up kit with it - making it more of a bargain. The contents of the bottle have lasted me around 5 months, and have only recently started to clog up a little on the brush - however this is around the length of time that most mascaras seem to last me.
Personally I feel the product is a good value mascara, it lasts well, and give a good coverage. Personally I feel that this is a five star product, and I will be getting this one again. (Although you have to overlook the lack of emphasis on your eye colour).
I've been through way too many mascaras in the past few years, to a point now that I'm sure I just buy them for the sake of the fact they look good, so I think I need to stop looking at mascaras before I fill my wish list up on Amazon. Recently though, I've found one that seems to hit all the right specifications - and it seems to be the first one I grab in my make-up bag over the others in there, that I'd at one point loved, I just hope this mascara doesn't go the same way in time. I think I'm becoming a bit frivolous with my love of mascara's anything that's new, and pretty looking I need to try it - time to reign it in!
~*~ Max Factor ~*~
I've never really used Max Factor before now, I've seen it advertised a lot, and up until now I thought it was one of those pricier brands that wasn't really that appropriate for my age. I'm not overly young, but I've only just got into The Body Shop and their make up so, I'm probably a little bit behind. However Max Factor are branded, the make-up of make-up artists, so really they've got a bit of credibility behind them - given that they are a long term brand having been around in varying forms since 1872, reading back on the history of this company they've been involved in some defining ideas of make-up development. Surprisingly though and something I didn't realise that this company was founded by a man and was literally called Max Factor - something I didn't know yesterday!
~*~ Eye Brightening Mascara ~*~
** What it claims **
Our Eye Brightening Tonal Black Volumising Mascara's light-reflecting particles intensify your natural eye colour.
Light-reflecting particles enhance natural eye colour.
Developed using the principles of colour theory.
Metallic tones bring intensity to blue, green and brown eyes.
Volumising formula increases lash size.
(Borrowed from Max Factors Website)
** What it does **
Surprisingly actually this mascara does pretty much what it says on the website if I'm honest, it makes your eyes brighter as a result of using differently coloured particles to bring intensity to your eye colour. I only have the Black Ruby, since I have green eyes so I can only comment on how it works for my eyes, but with previous mascaras I have only used them to just define my eyes with thick and attractive lashes. Hadn't ever really thought about mascara making the colour of my eyes more obvious; so when I spotted this mascara I thought I'd try something different, I like the colour of my eyes since they're a nice green - varying shades depending on my mood. This mascara though does make a point of showing off my eye colour it's not about to make your eye colour so bright, that it detracts away from your face, but it definitely makes the days when my eye colour is a little bit duller look a lot brighter and more obvious. Don't expect miracles from the mascara because at the end of the day it's only a tube of mascara, but it does what you might expect from something that claims to enhance your natural eye colour. The colour of the mascara is Black Ruby, which is almost a bronze looking colour which you might expect when applied to your lashes that it wouldn't come out black at all, but because it enhances natural colours - it does make my lashes blacker without being overly black so that it looks ridiculous, like some mascaras that are trying too hard. I'm very impressed with the way it looks on my lashes, Max Factor boast that this mascara volumises lashes, which it does to a level, it's not a massive amount and you'll not struggle to wear glasses over your lenses put it that way - but it's not like it does so little to them that you feel as though you may as well not be wearing it. It definitely provides an enhanced natural look as Max Factor claim, so for me that's enough for it to be repeatedly purchased.
**Application and Longevity **
There is something about this mascara not entirely sure what it is but it just seems a lot softer than the majority of mascaras I've used in the past, the Max Factor website suggests that you apply three coats of this mascara to get the maximum effect. However if I'm honest I've not needed three to get a really good covering or effect, I normally dip the wand once and then just keep applying over the lashes as I go along until the brush is feeling dry and at which point I'm normally happy enough with it to continue onto the other eye. The feel of this mascara when you apply, a reason that I like it so much, is the fact that it is really quite soft when you apply providing you do it in a mirror you can see that you've applied the mascara to your lashes but when you're putting it on you genuinely feel like you've not applied much. It just feels so soft and gentle on your eyes it makes it a mascara, that's really easy to live with. I've even applied this without a mirror before, because it's one of those types of mascara that you're going to struggle to go wrong with, because it doesn't take much skill to apply this to your lashes and do it right. For a day time this will last the entire day I'm at work or just sitting around in the house without needing to reapply even if I've been chasing around small children - oh wait that's just like being at work. For nights out, I'm more than happy to say this will stay on all night without needing to reapply, or find it dribbling down your face if you've got a little bit too hot. It's very much an all-round mascara, for night times I apply a bit more before going out to ensure it stays on, but in the past few months I've been wearing this I've not had any problems with it lasting the time I need to wear it so it's very versatile and does it jobs what more can you ask for in a mascara?
** Removal and Lash Condition **
To get this off your lashes is as simple as getting some eye make-up remover on a cotton wool ball and rubbing it over your eyes and it will come off very quickly. It takes me a two or three rubs before it's all gone but if you're using water, you might find it takes a little bit longer purely because it needs a bit of soap to get rid of it but it's not going to hurt your eyes in the process, because although it might seem a bit tough with just water it will come off without scrubbing. I can easily get it off with a face wipe if I can't be bothered to get the cotton wool balls out, just be careful not to get mascara directly in your eyes. I found this out the hard way, in the first couple of days wearing it I ended up crying while I was wearing it and a bit of the mascara found its way into my eye and it stung like nothing on earth, no permanent damage and no pain after about the initial 5 seconds but that bit that did hurt, did hurt a lot. I haven't done it since even if I have cried, I think that day I was just unlucky. After you've removed it, you'll find your lashes are nice and smooth, since I've been using this mascara I've noticed actually that my lashes have fallen out a lot less. Especially when I've got the mascara on I often find my lashes are so hard that I end up pulling them out because I get mini clumps forming during the day. This one though I've not pulled on, I've lost fewer eyelashes and to be honest, I don't always feel like I need to wear mascara some days if I've worn this often enough in a week it feels like its retained some colour and flex and looks good without me worrying too much about applying more.
So apart from that mini stinging episode this is everything I've wanted in mascara even with the smaller eyelashes!
~*~ Colours Available ~*~
Black Pearl for brown eyes
Black Sapphire for blue eyes
Black Ruby for green eyes.
As you might have worked out by now I have the Black Ruby for green eyes, and to be honest I like the idea of having a mascara that is designed for a particular eye colour and to be honest, spending the price of it on Amazon I am more than happy to keep buying it.
~*~ Price and Availability ~*~
I bought my tube from Amazon for £5.99 a tube, it's also available in Superdrug at the moment for £6.99 and in Boots for £7.99 - so I'll be sticking with buying mine from Amazon for as long as they keep it available given it's the cheapest I've come across it recently!
I have been wearing mascara for many a year now and have always stuck to black. I have known other colours were available but to me black was best. I have often used Max Factor mascara as I feel that it coats my lashes well. As I have long eyelashes already I don't really want products that make them longer, I just look for a product with good coverage. However, when I first heard about this product I was intrigued. Max Factor have developed a range of mascaras which are eye brightening and tonal; the idea being differnet tones suit different eye colours more.
This mascara comes in a mainly white bottle with a black screw top lid. There is a label on the outside of the lid which has a drawn eye on it and a colour on top. THe one I use is for brown eyes but it is available for blue and green eyes too. See, before, I always thought very black mascara was the best way forward for me. But, it turns out I was wrong. The black inside this bottle is not as harsh as many of the mascaras I have used before. I genuinely think it suits my eyes brilliantly. It is a little bit lighter than other black mascaras, but still covers brilliantly. Whilst I think you can tell I am wearing mascara when I wear it I feel much more natural. My eyes look brilliantly framed in a natural way. It is the best mascara I have ever found for day time makeup.
I wear this mascara every day (sometimes switching to a more glam one for night time use) and I really do love it. It has never flaked or run and it stays put all day long.
So, if you are looking for a mascara which lengthens, thickens and curls your eye lashes then this isn't for you. If you are looking for one which will suit your eye colour brilliantly and offer great coverage without flaking then this is highly recommended! For a natural day time look I would give it 5 out of 5.
I am a huge fan of Max Factor cosmetics and they are my day to do day staples. I do buy cheaper make up from time to time but for just daytime, nice looking make up I always reach for my Max Factor 'kit' of essentials
This is a mascara I have been buying whenever I run out for quite a while now. I have dabbled with a few different mascaras from Max Factor and like a few of them to be honest but this is my favoured one at the moment and like I say it has been for a while now.
This comes in 3 different options Black Sapphire (For Blue Eyes), Black Ruby (For Green Eyes) and Black Pearl (For Brown Eyes) and each tube is white plastic and then down the side of it we are told that is it Max Factor Eye Brightening Tonal Black Volumising Mascara, then on the back of it other information listed includes the size being given which is 7.2ml and contact details for the manufacturer are given. The way you know which colour option you have is that on the twist on/off black plastic lid there is a picture shown of the coloured eye option you have gone for. I.E mine has a blue eye shown as I have blue eyes and as far as I can see this particular mascara only comes in black.
I quite simply love this mascara! The colour is glossy and slightly shiny and a very rich black. The brush is silicone, long, thin and tapered to the end of it and the brush is on the end of a slightly flexible 'wand' and I find it really easy to handle and use.
Using this mascara is simple and of course you apply it as you would any other sort of product such as this. It goes on unclumpy every time I use it, sets dries fast and gives a nice light fluttery look to the eyelashes. I find that this does give a little volume to my eyelashes though not anywhere near 300% which is advertised as its meant to but certainly it lifts them slightly and they stay up opening my eyes rather alot till I remove it with my usual make up removing routine.
What About The Brightening Effect Though?:
This is meant to make your eyes brighter and to bring the colour out of them by containing little colour light reflecting beads. You can't see them and you certainly can't feel them but I have to admit I'm not so sure that this product brightens my eyes any but as a good every day mascara I really like this anyway and my eyes are usually bright enough anyway!.
This in short gives me separated and lifted the eyelashes, doesn't feel heavy on the lashes and doesn't flake or smudge over time and I pay anywhere between £6.00-£7.00 a tube for this from Amazon and it lasts me 3 months with every day usage and I do dispose of it for hygiene reasons after that time anyway (as your meant to).
Available widely online and I have also seen this on sale in Boots and Superdrug for £6.99 a tube and in my opinion although it doesn't live up to all of its promises it is a good fail safe, reliable mascara anyway!
This review is also posted on Ciao under this same username.
I first saw the Eye Brightening mascara on the Max Factor stand in my local Superdrug, and I have to say I was rather intrigued by the idea of a mascara designed for use on certain colour eyes. For a while I never picked it up for thinking how could a mascara possibly brighten or enhance the colour of your eyes? Eventually I gave in and bought the one for blue eyes costing around £7.
The mascara comes in three different options: one for green eyes, blue eyes, and brown eyes. On first look it's hard to see what could possibly make each one different as they all state to be black in colour. The wand applicator is thin and is a silicone brush, which I prefer as I tend to find that mascara on bristle brushes clump easier. The mascara is very easy to apply and it seems that less is needed to create a pretty and natural look, whilst adding considerable length to lashes. Although it is hard to tell whether it actually brightens your eyes, it is apparent that it does something... It's almost like it helps your eyes to stand out more with only a little amount applied compared to other mascaras I've used. Either way it's a good mascara to use during the day, for lengthening lashes and bringing out eye colour with minimal effort. On the lashes the mascara appears to be completely black. However on closer inspection of the wand, the colour actually has a subtle blue shimmer to it. This I'm guessing is where the shade name 'black sapphire' comes from, and why it is supposed to compliment and enhance blue eyes. I'm guessing the green and brown ones would also have similar hues to them.
I do really like this mascara for day time use, and so far haven't experienced any real clamping or flaking. It's also easy to remove with a standard cleanser, but is capable of lasting throughout the day until you remove it. The only problem with this mascara is that it doesn't exactly volumise the lashes like it claims. It definitely adds length, and by applying several coats, a more volumised look can be achieved, but still not as good as what an actual Volumising mascara would do. Therefore i tend to keep this for purely day use, and then use a Volumising mascara for night. Although sometimes, I will apply the Volumising mascara first, and then a coat of this, just to help bring out my eye colour a bit more.
Having thought I had finally found the perfect mascara from Mac Factor last year, with their False Lash Effect, you'd think I would have been happy and let the quest end, wouldn't you? Finding the perfect mascara and then trying another one is like chucking the ring in to the firey chasms of Mount Doom and then deciding to help Bruce Willis out in Die Hard 756.3 - Die Hardererererer.
But then Max had to go and do THIS, didn't he. He went and piqued my eternal curiosity by releasing a range of three eye-colour specific "Eye Brightening" mascaras, one each devised to bring out the best in blue, brown and green eyes. Being particularly proud of one of my few redeeming features, my green peepers, and oh so easily seduced by new make up ideas, I just had to try the green version.
Besides, it was on offer....and like so many cosmetics addicts on here, I am a bit of a tart for a good promo.
So I snapped up a tube of this in the green eye-friendly shade shortly after it came out last year.
***EYE COLOUR SPECIFIC? SAY WHA?***
Ok the idea is this: this product is meant to brighten your eyes if you have blue, brown or green eyes. If you have blood shot red, you're probably beyond help anyway.
From the product write up on Superdrug's website: "The formula contains light reflective particles to add a subtle brightening effect, and gem-toned colour beads which customise the felcted light to enrich eye colour. At the same time the mascara gives your lashes up to 300% more volume making sure your eyes have beautiful stand out."
Yes, I think the sentence structure of that last bit needs work as well. Have beautiful stand out? Anyway, this is a mascara review not a grammar lesson for the marketing bods at Superdrug.
So you get the idea. The base colour for these mascaras is, in theory, black, but each has a tonal range of additional colour which is devised to complement, and thus make the most of, your natural eye colour.
A great idea! And yes it is. But does the mascara itself do any good?
***PRICE AND THAT LOT***
£6.99 and widely available in the likes of Superdrug and Boots.
***SO, IS THE WORLD AS WE KNOW IT NOW REVOLUTIONISED?***
This product comes in a rather plain tube, white with black lettering and a black lid. The lid also features a drawing-style image of a female eye with exaggerated lashes with the pupil of said eye being in the colour which your individual tube is meant to work with.
As I said, I picked the green option. Now, I had been using False Lash Effect, which had a bold, big plastic-bristled brush and when used constructively and with patience could create big, fluttery, flattering lashes that look fantastic. However, that is called False Lash Effect for a reason - they didn't necessarily look 100% natural if you really pushed the boundaries.
With this product, you don't get that option.
On opening my tube, I withdraw the long wand which has a far narrower brush than False Lash. Even at its widest point the bristles are small, plastic and uniform and at the tapered end designed to cater for the ickle ones amongst your flutterers, they become even smaller to the point of being nigh on unspottable.
The product which costs this contraption of modern beauty is a sort of dark brown with, in my case (I can't speak for the blue and the brown) a slightly shimmery, almost glittery red colour tone. Sort of a shimmery ruby black, if you will. Hard to explain but I suppose that sounds slightly more glamorous than "brown".
When applied, my lashes still look black, although a combination of the colour - not as bold as a typical black - and the wand means you can't build up serious, blow-'em-over-sideways-if-you're-not-careful flutterers. The colour is not bold enough to look false and the wand just won't let you build up that kind of momentum with the application - in fact I think that the wand is the biggest problem with this product.
The colour of the mascara I actually like. Whilst I loved False Lash, I sometimes wanted something a little more natural and whilst I could use that in moderation if I desired thusly, I find this slightly off-black to be flattering, subtle and effective. I wouldn't say it made me look like a green-eyes vixen with pupils flashing with intriguing inner light, but I do think the colour's subtle nuances flatters them and whilst any claim that this product will leave you with staggering eye colour is a long way wide of the mark, it would perhaps have been better if they had marketed this with the emphasis on complementing your eye colour being a good way to enhance a more "natural" look.
In short, that is what this product has made me do - ditch the big butterfly lashes in order to go for a more casual, enhanced and groomed but subtle look. The wand, sadly, lets it down - I would love to see what this product could do with the same brush as was gifted to False Lash in order for it to go out in to the world to do its work, as I feel that more subtle, natural colour with that lash effect would be a killer combination, but this wand makes any attempt at those kind of results leave you with clumpy, spidery lashes stuck firmly together. A shame, because this is a really nice concept and the colour is great. When using it I feel made up enough to leave the house without feeling like any passing bloke might think I'm tipping him the wink - a useful addition to any girl's cosmetic armoury!
However, the formula is not without failings. I don't know if it is the inclusion of these colour particles but I do find that after a long day my lashes feel a bit irritated and if I give in to the desire to give my eyes a rub then I get powdery smudges of this underneath my eyes. Easily sorted with willpower and make up remover and this only happens at the end of a long day but I also notice that if I inadvertently give in to this temptation, because this tends to stick the odd lash together and because the brush isn't capable of separating them at application, I have lost as lash or two as the other one stuck to it tenaciously fights to stay in its place.
In conclusion, I love this idea and think that the colour resulting from the concept is nice and produces a very useful day-to-day mascara which helps make "the natural look" achievable and lets you leave the house safe in the knowledge that you won't be pelted with over-ripe fruit for being "ungroomed" in public. But the wand is a massive let down and if you're going to release a concept mascara like this, don't let all that planning and research go down the pan because nobody buys it as a direct result of your shoving a half-arsed, decidedly spineless brush on the end of the wand when we all know you're capable of far better. It would be a real shame if this concept gets shelved due to poor sales when all it needs to really lift it is a better brush and a bit of tweaking on the formula front.
And if that hasn't told you what's what, Mr Factor, then I don't know what will.
Max Factor Eye Brightening Tonal Black Mascara offers four specifically-designed mascaras for each natural eye colour, to brighten and volumise them. The black mascara base of the eye-enhancing formula wraps around each lash and combines with the formula's light reflective particles to add a subtle brightening effect, along with gem-toned colour beads which customise the reflected light to enrich eye colour. These mascaras also use the Masterpiece fX brush to give even, clump-free volume and definition.