Product Type: Max Factor makeup
Newest Review: ... specifically tailored to suit someone with, say, grey or hazel coloured eyes, but you could opt for whichever shade is closest to your natu... more
A Great Idea In Need Of Some Tweaks
Max Factor Eye Brightening Mascara
Member Name: missrarr
Max Factor Eye Brightening Mascara
Advantages: A really nice idea and a subtle, flattering shade
Disadvantages: Feels flakey and irritating after a long day and the wand needs to man up and give it some lash
Having thought I had finally found the perfect mascara from Mac Factor last year, with their False Lash Effect, you'd think I would have been happy and let the quest end, wouldn't you? Finding the perfect mascara and then trying another one is like chucking the ring in to the firey chasms of Mount Doom and then deciding to help Bruce Willis out in Die Hard 756.3 - Die Hardererererer.
But then Max had to go and do THIS, didn't he. He went and piqued my eternal curiosity by releasing a range of three eye-colour specific "Eye Brightening" mascaras, one each devised to bring out the best in blue, brown and green eyes. Being particularly proud of one of my few redeeming features, my green peepers, and oh so easily seduced by new make up ideas, I just had to try the green version.
Besides, it was on offer....and like so many cosmetics addicts on here, I am a bit of a tart for a good promo.
So I snapped up a tube of this in the green eye-friendly shade shortly after it came out last year.
***EYE COLOUR SPECIFIC? SAY WHA?***
Ok the idea is this: this product is meant to brighten your eyes if you have blue, brown or green eyes. If you have blood shot red, you're probably beyond help anyway.
From the product write up on Superdrug's website: "The formula contains light reflective particles to add a subtle brightening effect, and gem-toned colour beads which customise the felcted light to enrich eye colour. At the same time the mascara gives your lashes up to 300% more volume making sure your eyes have beautiful stand out."
Yes, I think the sentence structure of that last bit needs work as well. Have beautiful stand out? Anyway, this is a mascara review not a grammar lesson for the marketing bods at Superdrug.
So you get the idea. The base colour for these mascaras is, in theory, black, but each has a tonal range of additional colour which is devised to complement, and thus make the most of, your natural eye colour.
A great idea! And yes it is. But does the mascara itself do any good?
***PRICE AND THAT LOT***
£6.99 and widely available in the likes of Superdrug and Boots.
***SO, IS THE WORLD AS WE KNOW IT NOW REVOLUTIONISED?***
This product comes in a rather plain tube, white with black lettering and a black lid. The lid also features a drawing-style image of a female eye with exaggerated lashes with the pupil of said eye being in the colour which your individual tube is meant to work with.
As I said, I picked the green option. Now, I had been using False Lash Effect, which had a bold, big plastic-bristled brush and when used constructively and with patience could create big, fluttery, flattering lashes that look fantastic. However, that is called False Lash Effect for a reason - they didn't necessarily look 100% natural if you really pushed the boundaries.
With this product, you don't get that option.
On opening my tube, I withdraw the long wand which has a far narrower brush than False Lash. Even at its widest point the bristles are small, plastic and uniform and at the tapered end designed to cater for the ickle ones amongst your flutterers, they become even smaller to the point of being nigh on unspottable.
The product which costs this contraption of modern beauty is a sort of dark brown with, in my case (I can't speak for the blue and the brown) a slightly shimmery, almost glittery red colour tone. Sort of a shimmery ruby black, if you will. Hard to explain but I suppose that sounds slightly more glamorous than "brown".
When applied, my lashes still look black, although a combination of the colour - not as bold as a typical black - and the wand means you can't build up serious, blow-'em-over-sideways-if-you're-not-careful flutterers. The colour is not bold enough to look false and the wand just won't let you build up that kind of momentum with the application - in fact I think that the wand is the biggest problem with this product.
The colour of the mascara I actually like. Whilst I loved False Lash, I sometimes wanted something a little more natural and whilst I could use that in moderation if I desired thusly, I find this slightly off-black to be flattering, subtle and effective. I wouldn't say it made me look like a green-eyes vixen with pupils flashing with intriguing inner light, but I do think the colour's subtle nuances flatters them and whilst any claim that this product will leave you with staggering eye colour is a long way wide of the mark, it would perhaps have been better if they had marketed this with the emphasis on complementing your eye colour being a good way to enhance a more "natural" look.
In short, that is what this product has made me do - ditch the big butterfly lashes in order to go for a more casual, enhanced and groomed but subtle look. The wand, sadly, lets it down - I would love to see what this product could do with the same brush as was gifted to False Lash in order for it to go out in to the world to do its work, as I feel that more subtle, natural colour with that lash effect would be a killer combination, but this wand makes any attempt at those kind of results leave you with clumpy, spidery lashes stuck firmly together. A shame, because this is a really nice concept and the colour is great. When using it I feel made up enough to leave the house without feeling like any passing bloke might think I'm tipping him the wink - a useful addition to any girl's cosmetic armoury!
However, the formula is not without failings. I don't know if it is the inclusion of these colour particles but I do find that after a long day my lashes feel a bit irritated and if I give in to the desire to give my eyes a rub then I get powdery smudges of this underneath my eyes. Easily sorted with willpower and make up remover and this only happens at the end of a long day but I also notice that if I inadvertently give in to this temptation, because this tends to stick the odd lash together and because the brush isn't capable of separating them at application, I have lost as lash or two as the other one stuck to it tenaciously fights to stay in its place.
In conclusion, I love this idea and think that the colour resulting from the concept is nice and produces a very useful day-to-day mascara which helps make "the natural look" achievable and lets you leave the house safe in the knowledge that you won't be pelted with over-ripe fruit for being "ungroomed" in public. But the wand is a massive let down and if you're going to release a concept mascara like this, don't let all that planning and research go down the pan because nobody buys it as a direct result of your shoving a half-arsed, decidedly spineless brush on the end of the wand when we all know you're capable of far better. It would be a real shame if this concept gets shelved due to poor sales when all it needs to really lift it is a better brush and a bit of tweaking on the formula front.
And if that hasn't told you what's what, Mr Factor, then I don't know what will.
Summary: A great idea that I hope is taken further rather than ditched