I love Max Factor products and after using the False Lash Effect I was intrigued to see if the 24 hour version was an improvement. The mascara costs around £11. APPEARANCE The mascara tube itself is curved, smooth and solid. It feels great in your palm and looks lovely in your make up bag. It has a chunky quality which makes it feel more robust and matches the maximising, thickening effect it has on your lashes. The tube also features purple lettering and a purple banner which is attractive and sleek. HOW DOES IT MAKE MY LASHES LOOK? As a previous user of the orginial False Lash Effect mascara, I expected a lot from this mascara and it ...  Read the complete review

Recently my ever-faithful Benefit mascara ran out whilst I was back home, no where near a stockist. So I ventured to my nearest Superdrug and picked up Max Factor's False Lash Effect 24 Hour Mascara. In the past i'd used to tradition False Lash Effect product, and found it to be amazing value for money! So when I saw the new twist on the ingenious product on offer for £7.99 I thought i'd bagged myself a bargain. The mascara comes in the tradition chunky tube, with its short, stubby application brush. At 13.1ml it contains a generous amount of product. It is distinguishable from the rest of the range by the metallic purple strip around the top of the tube. It ...  Read the complete review