I love Max Factor products and after using the False Lash Effect I was intrigued to see if the 24 hour version was an improvement. The mascara costs around £11.

APPEARANCE
The mascara tube itself is curved, smooth and solid. It feels great in your palm and looks lovely in your make up bag. It has a chunky quality which makes it feel more robust and matches the maximising, thickening effect it has on your lashes. The tube also features purple lettering and a purple banner which is attractive and sleek.

HOW DOES IT MAKE MY LASHES LOOK?
As a previous user of the orginial False Lash Effect mascara, I expected a lot from this mascara and it delivered. It created thick looking lashes and gave my lashes a real 'oomph't. The mascara also made my lashes look long and lush, whilst lifting them in a light curl - perfect! Too much of the product can cause slight clumps, so I'd avise being careful if putting multiple layers of mascara on.

DOES IT LAST 24 HOURS?
Well, I never actually leave my mascara on for that length of time but it did last me from my morning make up routine at around 8am to going to bed at 11pm. The mascara has not rubbed at all, though there were few a specks of mascara flakes (very very small - I was being picky!) under my eyes. I can definitely imagine this mascara lasting for the full 24 hours if you wanted it to last that long. As a tube, the mascara lasts for a good few months if not more.

DOES IT WASH OFF EASILY?
With water alone, I was left with panda eyes when trying to remove my mascara, but with make up wipes or make up remover the mascara came off very easily and efficiently.

* Quite expensive (though works very well)
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