False Lash Effect ... can it be true? (Max Factor False Lash Effect Mascara)

Member Name: snow_white_forev

Product:	Max Factor False Lash Effect Mascara
Date:	15/09/09 (66 review reads)
Rating:

Advantages: Lasts the full day

Disadvantages: Not suited to long lashes

MaxFactor False Lash Effect Mascara was America's biggest mascara launch last year according to the TV advert - well after that I just had to give it a try. I'm blessed with naturally thick and long eyelashes but I love to exaggerate them for a more dramatic look. So I went armed to Boots with an advantage card full of points for a 'free' treat, which I believed would make my lashes look dramatic and bold, but still natural. This mascara costs £10.99 at Boots but is undoubtedly cheaper at supermarkets, Superdrug or online, and is available in black, brown black and waterproof.

The mascara comes in a black thick and rounded tube that is highly voluptuous and stylish in design, obviously reflecting its volumising promise. This 13.1ml tube of mascara certainly has a lot of hype and promises attached to it; not only will create extra length but intensely volumise too, making you instantly glamorous and oozing plenty of sex appeal. Well with promises like that I couldn't wait to get home and unleash its magic on my eyelashes.

The wand on this mascara is very thick and chunky and from chatting to friends I get the impression that this is a love it or hate it design. Some of my friends find it difficult to apply without getting smudges on their eyelids but personally I find it very easy to apply because of it. With 50% more bristles its very difficult for any eyelashes to escape this wand, which can create a very dramatic effect.

The mascara covers lashes quickly and smoothly and I find that only one coat is needed. The wand creates very little clumps but is by no way the most clump free one on the market and therefore defiantly needs appling with that zig-zag wiggle to avoid clumps completely.

So promising packaging, easy to apply with even coverage but does it live up to its promise? My eyes certainly look dramatic, very black and noticeable but personally I don't see any added volume. If anything my eyes look almost less voluptuous, so defiantly no volume. It is a good mascara, no doubt about that, very dramatic but by no means anything special. I was expecting my lashes to be full, long and totally eye catching but I have used mascaras that have created much length and ones that work far better at volumising. However, in fairness, different lashes work with different mascaras and on one of my friends this mascara does work wonders.

On a more positive note it lasts fantastically! Once applied it lasts the full day and little more too, I have never needed to re-apply it. I did not opt for the waterproof version but it has never smudged, even in the rain or with light crying. I have even showered at the gym wearing this and still emerged with perfect looking eyes, a definite sign of quality. However, it is also surprisingly easy to remove with either a make-up remover or a face wipe.

Overall, this is a very good mascara but personally I will not be buying this again, unless it is on a very good offer. It is probably best suited to those with shorter or sparser lashes, so if this sound like you then defiantly give this mascara a try. However, it does not seem to be suited to naturally long lashes, in my opinion.

Summary: A quality mascara without a doubt....but still not worth the hype