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Max Factor Mastertouch Concealer

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£5.95 Best Offer by: cheapsmells.com See more offers
14 Reviews

Brand: Max Factor / Type: Concealers / Suitable for: Eye / Gender: Ladies

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    14 Reviews
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      16.08.2012 18:31

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      Perfect for very light coverage

      I recently bought the Max Factor concealer pen because my usual concealer brand ran out of stock. It is very easy to apply and provides for very light coverage. It is great for covering up slight imperfections and discolorations. I do not however suggest this for those who have really bad dark circles (such as myself) because it does not provide enough coverage to even out the darkness under eye area. I have redness and purpling under my eyes and this could not conceal the discoloration as well as the cream types of concealer that I previously used. The formula is non-sticky and is very light. If you are just looking for a concealer to hide slight discolorations then this product is for you. It also has a brightening effect so it doesn't leave your skin looking dry and dull. It is also very easy to apply and carry around in your purse. Perfect for minor retouches!

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      04.05.2012 15:27
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      Best concealer I have found so far and reasonably priced too!

      I have problems with bags/dark circles under my eyes so concealer is a daily essential to me. I have tried several and stumbled across this Maxfactor one on accident through a promotion at Boots and have been using it ever since, it is definitely the best one I have found so far!

      It comes in a wand type tube which makes it very easy to apply as you simply twist to get concealer out and as it comes out slowly there is no wastage. It goes onto your skin evenly either by using the sponge at the end of the tube or by spreading it with your finger (which I personally think works better).

      Being quite fair skinned made it difficult for me to find a concealer that covers my imperfections but which can also be easily blended into my foundation but the Maxfactor Mastertouch does this effortlessly. However, there are only three shades available (Fair, Ivory and Beige) which is not a great variety for concealer so maybe I just got lucky and I would definitely recommend trying it before you buy. If you can find a shade that suits you, it is long lasting compared to other concealers out there and doesn't need touching up throughout the day.

      The price of this concealer is £7.99 which I think is pretty reasonable for the good job it does on me. However, the major negative with this product is that it seems to run out very quickly and I feel like I am forever in Boots buying a new tube! It hasn't been enough to put me off yet though as I am yet to find another concealer that competes with this one.

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      24.01.2012 18:27
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      Not a good buy

      I have been using a different Max Factor Erace concealer for many years but unfortunately I do not know why Max Factor have discontinued it. It was the best concealer ever. Anyway since they have discontinued my most favourite concealer I have spent a small fortune in trying to experiment on various other concealers to try to find a suitable replacement.

      I went to my local Boots store recently and saw this product, it was priced at £7.99, however I am sure you may be able to find it cheaper in other stores or online. It looked very appealing to me, it is called Max Factor Mastertouch undereye concealer but can also be used to hide blemishes. I initially before purchasing used the tester on my hand and it seemed thick enough for coverage but not too thick that it would be obvious you are wearing it. In the store I liked the look of the application of the concealer by a sort of sponge looking tip that I thought may help create an even coverage. I also am fond of Max Factor products and thought I would like this product.

      I could not wait to open the concealer and apply once I was home. It was sealed and after removing the packaging I did not understand how to make the concealer liquid come out. It took me about 5 minutes trying to figure it out. There were no instructions I twisted the end many times in both directions and then realised that too much concealer liquid came out. I now know that you have to twist it once in a clockwise direction and then some concealer liquid comes out. My error in over twisting resulted in losing a quarter of the conealer already. It seems like it contains a very small amount of actual concealer even though the concealer applicator is quite long, so do not be fooled. I do not think it is going to last me long at all, unlike Max Factor previous Erace stick concealer that lasted many months.

      I have used the concealer two times now and I have decided I do not like it. It is a hassle how it comes out as you can not choose how much you want, and sometimes I feel too much comes out and the tip is useless as it does not absorb and I have to use my fingers to rub the concealer to blend it in. It does not cover well and seems like a useless concealer to me. I am however very fussy when it comes to make up, as I like a natural look that is not obvious but then again a good concealer to cover up my under eye circles and blemishes. This concealer is designed poorly in my opinion as the biggest disadvantage is I do not like to twist and a small amount of it comes out whereas I would prefer to take it out myself and having the choice of how much I want to apply. The coverage is not enough to hide under eye circles and blemishes and if you apply more it looks obvious that you are wearing concealer or foundation.

      I do not think the concealer if used daily will even last a month as there is not much in each Max Factor Mastertouch concealer. I also find it drys out the skin a little bit and overall I would not recommend to others.

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        19.11.2011 22:34

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        love this stuff, i'ts my favorite concealer by far! (and I have tried them all) It goes on smooth, blends great and it doesnt dry or crease ect, BUT the stuff runs out so quick! you have to twist the top of the tube/pen to dispense the concealer, after twisting the thing 100 times the tube is half empty! and although I love the product i cant afford to buy it all the time :( I really hope this product will come out in a real tube instead of this really annoying half empty pen dispencer!

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        06.09.2011 12:00
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        Great under eye corrector

        7am, waking up in the morning... Got to look fresh... Argh the under eye bags are there! No fear the Max Factor Under-eye concealer is here!

        I don't often have under eyes but when they come they come at full force. I bought this one since it looked kind of cool and was not too expensive. It comes in a small half black, half transparent tube/pen with a lid on top and a twist mechanism on bottom.

        I have a fair skin so I naturally I choose a fair (306) colour of concealer. It fits my skin perfectly.

        But lets start at the beginning... The concealer has a twist mechanism - you need to twist the bottom part so that the liquid concealer comes out on the brush at the top. When I first used it I thought it was broken since I had to twist it numerous times before the concealer finally came out on the top.

        The applicator brush on top is really soft so applying the concealer on the under eye is quite pleasant.

        Applying it is simple, you twist and apply if there is not enough you twist again naturally. The concealer spreads evenly and the soft brush allows perfect blending of the edges. The transition from concealed are to natural area is not seen.

        When the concealer is on your skin it feels as natural skin on the touch - there is no visual difference in texture. It is dry, but does not dry up your skin. It conceals the under eyes perfectly. It is durable enough, well unless if you rub your eyes constantly... I never had to correct it.

        I like how this one has no scent at all.

        I think this is a quick solution on taking care of under-eyes, it is easy to apply, easy to carry around and looks great.

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          20.03.2011 11:34
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          dont get a lot for your money, this concealer is average in everyway, i would try a different one.

          I has never tried using max concealer before this, but max factor was 3 for 2 in boots and so after picking out a foundation and mascara i decided to try this, since it was technically free. This can be picked up at boots at £7.99 which is a reasonable price. The first thing i noticed with this when picking one out is that it comes in just 3 shades. For a concealer i thought this was pretty poor, since for a concealer to work it has to be an almost exact match for your skin tone, i was lucky, i picked out fair, the most pale of the 3, and if seemed a pretty good match. The other colours available were ivory or beige. All of these are darker than you would expect, if you have an average skin tone, the most pale will be necessary. I would like to point out now that if none of them match your skin tone, which since there are only 3 is fairly likely, than obviously it would be a waste of money to buy, when my sister tries to use this concealer it either seems obvious on her face, or she has to rub it so thin that it provides pretty much no cover, and coat it with power foundation, and it seems pointless even wearing it.

          So on the off chance that one of the only 3 shades suits your skin (there will be testers in boots, i suggest you dont buy before trying) you get this home and open it, you twist the bottom a few times to get anything out, after the first time you have used it, it will only take a slight twist, but the first time you must twist several times to get anything out. You will notice the application is pretty good, a soft end with a hole in the middle where a small amount of concealer will come out. You can either blend it with the end of the concealer, or with you fingers. I have found that to dab it in with my fingers works best. The consistency is nice, it isnt to thick nor to runny, and you will not need to use a lot of this. Once on it seems to work reasonably well, and lasts a while , touch ups wont be necessary through out the day. This works a lot better for dark circles under the eye than it does for spots, as it just isnt thick enough to give full coverage on spots, at least not if they are very red.

          I was disappointed with how long this seemed to last. There is much less in the tube than you would expect, and you will find it will not last you long with daily use. I couldn't help but think there must be another concealer out there, with perhaps slightly better coverage which would last just a bit longer.....i will not myself buy this again, as for £7.99 i expect a bit more for my money......an average concealer, with okay coverage, nice to apply, and lasts through out the day, but your chances of one of the colours matching your skin is slim, if your very pale, none of these will be light enough for you. It runs out very quickly. It has nothing that most other concealers would not also offer, so while it isnt terrible, and it provides some coverage.....it isnt brilliant either.

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          11.02.2010 13:23
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          There are better concealers on the market.

          I never really used to bother with concealer as I thought my foundation did a pretty good job covering the permanent dark circles under my eyes. However, my local chemist had a 3 for 2 deal on the Max Factor range so I decided to give it a try. At first I thought I had been given a faulty applicator as it seemed to take forever to get the concealer out of the tube (you have to repeatedly twist the tube to dispense the concealer onto the applicator head). The applicator head is soft and well contoured to allow easy and precise application. The concealer itself is quite runny and should you twist the tube too far too much concealer is released and therefore wasted. It is easy to blend and covers my dark circles well however the coverage doesn't last long and needs to be reapplied regularly. For the price (around £7 per tube) the concealer doesn't last long or give the desired results. I wouldn't buy or recommend this product.

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            05.02.2010 16:09
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            One of the best freebies i've ever received! Sorry everyone else...

            This was on an offer at boots, where if you bought any Max Factor foundation [which I'm loyal to] you got this concealer free!


            The concealer comes in hard plastic tube, with a lid and a twisty bottom. The whole thing is black and clear. The very top of the lid is clear and the middle of the tube so you can see the product inside. It says Max Factor MasterTouch Under-eye Concealer on in silver, and then has the usual 6M and the address of Max Factor. Oddly enough, there are no ingredients on it though. On the bottom of the tube it has a sticker with the shade colour and name.


            My Face; Not the whitest kid on the block - but not quite half cast. I have dry skin on my face, but with moisturiser every day that's not a problem. I don't have oily skin, so foundation and other make up usually stays rather well. I have a relatively blemish free complexion (apart from the occasional spot breakout).



            A run through of the product itself:


            Cost; When I got this it was free as I mentioned above which is probably the best price anyone will find it at. The Boots website has it priced at £6.99, and it doesn't say how much you get! I think this is odd because I don't remember peeling ay labels off or anything, maybe it's because it was free? I'm honestly not sure, it looks like more than it really is anyway.


            Colour; I quickly grabbed the middle shade without any testing or really close looking at it, which was Ivory. It only comes in 2 other shades anyway, Fair and Beige. I've stolen/acquired a Beige coloured one off a friend and I've found its quite dark and orangey. But my Ivory's good, it blends in with my shade 45 Max Factor Colour Adapt foundation perfectly.


            Texture; creamy, smooth, could be quite runny if you had enough of it [I'll explain that down there]. Easy to work with, applying and blending etc.


            Application; Mmmm. Well I didn't write about this in the describing its appearance because I wanted to stick it down here. You take the lid off, and there's an attached, slanted sort of solid sponge applicator. That sounds odd. It's furry, but doesn't bend around, if you can visualise that. And then, you turn the twisty bottom, like a lipstick say, and the produce then comes up through the middle of the sponge. The first time you use it you have to twist it about 30 times before it comes through. And that's about it, although you have to be careful, as you don't need as much as you think, so you have to be careful not to twist too much or it's just a waste, as you can't get it back in the tube. So you apply the solid sponge applicator directly under the eye to apply. I don't think you blend it with this as it doesn't really work very well, so you're probably better off using a concealer brush. It's got decent coverage - you don't need to apply a lot.


            Staying Power; Good! Under and over foundation it stayed on really well for me, although I do use a powder over all my makeup. I found it stayed better than any concealer in any form I'd tried before.


            Life Span; Well I've had it a month, just over, so I've still got a lot left. However I don't think it'll last that long as when you get it you think the tube is full of product, and when you twist it up the first time you see that it isn't, so they must have put a pretty big spring in there.




            I think this is actually really good, maybe I'm heavily biased due to price [or lack of] though. I genuinely do think it is one of if not the best concealers I've used so far, and probably will be tempted to buy it again when it runs out.

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            12.01.2010 21:09
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            Wouldn't buy at full price, but through no flaw of the concealer itself.

            I have never been much of a concealer user - I've rarely, if ever, found it to be more effective than foundation alone at hiding blemishes and I find it enhances rather than minimises spots. Added to that is the fact that the bags under my eyes are not cosmetic, but a consequence of having deep set eyes which can be neither disguised nor gotten rid of, and you can see why to me concealer seems a waste of time/money/effort.

            The only reason I tried this product is that it came free when I bought a replacement Max Factor colour adapt foundation from boots a few weeks ago; I figured that if it wasn't useful for me then maybe my girlfriend might make use of it (lucky girl has minimal baggage under the eyes).

            *SHADES*

            It comes in three shades, Ivory (303), Fair (306) and Beige(309). Don't be fooled by the shades if you look on the boots website, Ivory is the palest and the colour swatches are about as false as can be. If you look on the Max Factor website you will get a better idea. Three shades is a little bit limiting, but applied and blended well they can be adapted to many skin tones.

            My shade is Ivory, which matches not only my foundation shade (creamy ivory) but also my skin tone. I am blessed (CURSED!) with very pale skin and find it hard to get the right shade but Max Factor really hits the mark. So if you struggle with make up for pale skin I'd really recommend trying this. You won't end up with a yellow tinge.

            Ivory is a very neutral, creamy, pale skin tone, neither too bright nor to ashy. Fair is a little bit darker and has a pink undertone; this will probably be the best shade for most Caucasian and paler Asian skin. Beige is quite a dark shade with tan yellow undertones, if you have Mediterranean or medium-dark Asian skin, are a user of fake tan or sit in the sun a lot then this shade should work for you. Unfortunately that is the extent of the shades, and if you have darker skin tones then Max Factor simply don't cater for you.

            *PACKAGING*

            The concealer comes in a pen-like case with a pull off, transparent lid and a twist end. Rotating the end pushes a plunger which pushes the concealer through the centre of a sponge covered "nib" which is intended to be the method of application. The packaging is mostly black, with a transparent middle section in which you can see the concealer and judge how much is left. The writing on the case is minimal, all that is given is contact details and a warning to use within 6 months of opening (normal use life for concealers).

            There is a HUGE negative in the packaging-on first use you need to twist the end a great deal before any of the concealer is pushed through the sponge tip. In fact you need to twist it so much that when you look at the transparent middle you realise that over a quarter of what you thought was the volume of concealer is in fact empty space. I don't know is this is a design flaw or a deliberate money-saving-devise but it certainly annoyed me and made me feel cheated.

            *APPLICATION*

            The intended application method is using the sponge tip, dabbing and smoothing over the under eye bags, however I find this simply rubs off the foundation underneath and doesn't blend the concealer; all it does is rub it around the skin. I feel a better quality sponge, something soft like a latex sponge instead of a fluffy cheap one, would greatly improve the application.

            The best method I have found is to dab the concealer onto the under eye area and to then smooth with fingertips. This leaves alone the foundation underneath and blends the concealer on well.

            *EFFECTS*

            Despite so many other flaws, the concealer itself is amazing. It has a thick, creamy consistency, it sits well on the skin and lasts a long time. My under eye discolouration is stronger than most people, and nothing effectively covers it, but this is good enough to minimise the discolouration and even the skin tone. It is thick and pigmented, but isn't cakey and doesn't flake or line or smudge.

            I've used it on blemishes on the skin as well as under the eye and it is effective on those as well. As most concealers, I've found this to be ineffective on any texture issue, over spots or dry skin.

            *VALUE*

            This costs around £7 for an unknown but small amount of concealer with a bad applicator. In all honesty, the value is very poor and for that reason alone I wouldn't buy this product at full price. The negatives far outweigh the positives.

            © L Wade 2009

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              11.10.2009 20:06
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              Not a bad product, but nothing too special

              ~*~ Max Factor Mastertouch Undereye Concealer ~*~

              I used to be a loyal Touche Eclat girl. Then my make-up budget significantly dropped, and I began to use No. 7's version, which I have nothing but praise for. However! My trusted concealer recently ran out without any warning, and on a Friday night of all times! Boots wasn't open, I needed an alternative, and the only place on offer was Asda, which resulted in me selecting Max Factor's version of the make-up.

              I usually steer clear of Max Factor as I know they test on animals. To be fair, most make-up brands do, which is atrocious in this day and age of technology. No Boots brands test on animals, which is why I can justify spending that little bit extra on their make up products knowing that I am supporting a good cause. Anyway, I had to go against my morals on this one - I know it sounds awful, but I risked not being let in to my favourite club due to the terrifying bags under my eyes, and this was all that was on offer!


              ~*~ The packaging ~*~

              This concealer comes in a see through case, which is good as you know when you are about to run out. The bottom of the product is black, and you twist the base to release the product from the foam tip. I found that the writing on the concealer rubs off very quickly (the gold brand Max Factor lettering and product description) which cheapens the product in my eyes. Apart from this, the packaging isn't too bad. It doesn't scream luxury, but it does the job.


              ~*~ The effect ~*~

              This concealer is described as a "miracle product that gives you the expert touch of a professional make-up artist." This is apparently due to a special skin smoothing applicator and the products light-diffusing creamy formula.

              On first application, I was surprised at how thick the formula is - much thicker than what I have been used to. The product goes on well, and doesn't feel too thick on your skin. I would describe the coverage and effect as average to good - not as good as other brands I have tried, but by no means bad. Definitely an improvement, anyway!


              ~*~ The shades ~*~

              This product is available to purchase in three shades - ivory, fair and beige. Not a massive selection, but this is generally the case for highlighters I have found. Apparently less shades are needed in the highlighters range due to their different function from normal make-up products.


              ~*~ The price ~*~

              This concealer was just over £6.50 from Asda, and is priced the same in other supermarkets such as Tesco as well as in Boots and Superdrug. It is a readily available product, and chances are you wont have to go far to find one.


              ~*~ The verdict ~*~

              I was quite pleasantly surprised by this product. I have been using No. 7's version for a very long time now, and have always been pleased with the results. At almost double the price, however, there is a big price increase there.

              However! The results of No 7's 'Instant Radiance' highlighter pen are, in my opinion, superior to those of Max Factor's version. The Boots version just feels a better quality, the formula is creamier and goes on better and, more importantly, the product is cruelty-free. Although it is £12, I always make sure I purchase with a '£5 off No.7' Boots promotional voucher, making it just £7, and an absolute bargain.

              If you are stuck for a product and need a concealer now, this isn't a bad little one to have in your make-up bag. However, if you are looking for something that is that little bit special, it's worth forking out a little bit more and looking elsewhere.

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                30.06.2009 17:34
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                A great product for touching up your skin

                I have very pale skin (basically pure white) and it is really difficult to find any foundations or concealers that work on my skin without me looking orange or my face being darker than the rest of me.
                I have tried a few different brands but the last couple years I have been a complete convert to Max Factor. I find the Ivory shade works best for me and is a fantastic match for my skin colour.

                I have quite good skin and only need a little bit of cover-up on the occasional spot. I cannot use foundation on the whole of my face as I am allergic to fragrances found in most make-up. Instead I just use a little cover up where it's needed and this product is fantastic for this!
                It is packaged in a small pen, which you twist the bottom to release some of the product out of. On your first use you will have to twist loads of times before any concealer comes out.
                The applicator is a small, firm, slanted sponge tip with a hole in the centre. You can apply it directly to the skin using the applicator before rubbing it into your skin using your fingertips. The product is very easy to apply although you do not get much in a tube. I seem to get through it quite quickly for all that I use it.
                This product can be found in Boots stores for around £8 although you often get good deals on Max Factor and you can get it cheaper.

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                09.03.2009 23:50
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                Good for lightening not covering

                I have fairly dark circles under my eyes and used to find that it was hard to find an under eye concealer that actually concealed the circles. Many act as highlighters which I find don't work for me.

                This product I have bought a few times, for me it is a nice mix between concealer and highlighter. It is not thick, which I know many like, but will cover your bags, and also I found was available light enough to be able to highlight

                The consistency is nice, similar to most other undereye concelers and it is long lasting.

                In the end because I still felt concious of my eye bags I used this product to lighten them after applying a concealer underneath.

                I think this product would be very effective for people who just need to lighten bags, not cover.

                Personally I would recommend mac liquid concealers for coverage or if those are too pricey I found that avons anew concealer worked brilliantly as well!

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                16.02.2009 23:47
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                A+ product from Max Factor.

                I wasn't really looking for a new concealer as I am very happy with my current ones (Benefit Boi-Ing and MAC Select primarily) but a recent promotion in Boots meant that if I purchased two Max Factor products instead of one I got five pounds worth of points back on my Advantage card so I decided to take advantage and try something new. I'm glad I did as it's one of the best concealers I have tried!

                Max Factors "Mastertouch" concealer is supposedly used backstage and by professional makeup artists and for once I might acually believe that claim!
                It promises to make precise coverage a breeze using the 'special skin smoothing applicator' whilst the 'light diffusing creamy formula' claims to give you professional results.
                It is available in three shades: 303 Ivory, 306 Fair and 309 Beige. I wish there were more shades but at least I found a perfect match (beleive me, this very rarely happens!) It retails for £6.99 I believe which is a pretty average price lately.

                It is packaged in a small pen / wand, which you twist the base to release product out of. Initially you have to twist lots of times before any concealer comes out which can be a little off-putting, but eventually some is released.
                The applicator is a small, firm, slanted sponge tip with a hole in the centre. I personally find it way too hard to be of any use, as moving this around your undereye would only result in streaks, but don't let that put you off as using a brush or even your fingertips gives amazing results.

                I transfer a small amount of "Mastertouch" concealer onto my ring finger before gently tapping it under my eyes, all the way from the inner corner to about 3/4's of the way out. Then I use a fluffy, domed brush (I use MAC #224) to blend and buff the product into the skin using quick, circular motions. This product blends effortlessly!
                After only a few seconds of blending it has dissolved into the skin taking your dark circles with it! It looks very natural and radiant, but with absolutely no sparkles / shimmer particles at all. I set with a very light powder and it's done :-)

                It also lasts incredibly well throughout the day, without caking or settling into skins texture or fine lines. With some other concealers I find that after a while, the lower 'portion' of my dark circle (where it meets the upper cheek) becomes visible again, defeating the whole purpose but this one does not budge!
                The only downside to this product is the amount they give you. I seem to be going through it quite quickly, but I will wait and see (and update) how long it lasts me. It's worth it though.

                Overall, this product definately rivals my high end concealers for less than half the price. Infact I applied this under one eye and my MAC Select under the other and I saw no difference at all. I wish the shade range was more impressive, but if you can find a match I definately recommend you try it out.

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                  13.02.2009 13:00
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                  Not good, not bad, just blah

                  I have relatively sensitive skin and since Boots have changed their No7 brand and i'm too skint to buy Clinique, I have taken to buying Max Factor cosmetics and have been a fan of their foundation for a couple of years.

                  Since the birth of my daughter, the dark rings under my eyes have become more prominent and I had previously tried Boots No7 undereye concealer which had been relatively effective but was also quite pricey.

                  I needed a new foundation a couple of weeks ago and Boots had an offer where you got one of these concealers free when you bought a foundation, so I thought I would give it a try.

                  The concealer is within a pen type applicator. You click the end of the "pen" to push some of the concealer down through the sponge applicator on the end. You then dab the applicator gently under the eye, wait for a few seconds and then blend it in. I found you generally needed to click the pen a couple of times to get enough on the end of the sponge applicator.

                  The concealer itself is actually quite runny as opposed to the No7 variety which is more splogy (and has a brush on the end of it) but blends much easier. It has light reflecting particles in it to help conceal the dark circles, and as I already use the foundation, it matched perfectly to the rest of my make up.

                  I did however find that it runs out relatively quickly. You can see how much you have used through the transparent part of the pen, and although i've only had this for a couple of weeks it is below the halfway mark already. The price of the product is approximately £7.00.

                  It has managed to reduce the the look of the dark circles under my eyes and I probably would buy it again, but only after trying other products on the market.

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              • Product Details

                Ever wondered how top models keep their skin looking flawless at all times? Tried backstage by professional make-up artists at the hottest catwalk shows, new Mastertouch Concealer is a miracle product to give you the expert touch of a professional make-up artist. With an easy-to-apply texture it hides blemishes. Its all down to a special skin smoothing applicator and light diffusing creamy formula that makes precise coverage a breeze!