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I tried out this foundation over the summer of 2012 and really loved the dewy finish it gave especially in the sunlight - it does look very natural and youthful. However, the color match could be more varied, as most of the shades are too pink or ashy looking. If they brought out more shades suitable for olive/warmer undertones I would definitely repurchase! If you have a cool undertone this will probably be more suitable. Saying this, they do carry the shades Golden and warm ivory, which may be ideal for some warmer skintones!
I was recently on the hunt for a new foundation and I thought about investing in a decent looking one. At £12.99 this is a real investment into your makeup collection so I would recommend trying before you buy.
The packaging looks very impressive and automatically reassures you that you have spent your money well. It has a screw on lid with the foundation actually placed on the inside of the lid which was at first a surprise. In the bottom there is a flip lid which holds a sponge applicator which simply clicks into place to close. I thought it was a really nice thing to add an applicator as most cheaper foundations do not include one. The applicator makes it much easier to apply rather than your fingers and the foundation goes on like a dream. With a few simply glides of the applicator it is covered your face and it gives brilliant coverage.
The consistency is quite thick and creamy which I like as it means it doesn't transfer and it stays in place through the majority of the day. It also meant I didn't always have to wear powder, I could just whack it on and I was good to go. However this meant that it did clog my pores a little bit and I did have some minor break outs as a result. This product isn't oily which is great, it just takes more to remove this foundation compared to others and I think I got a bit lazy.
I am very pale so I went for the ivory shade. However this foundation is so pale people asked me if I was ok. Shame because the one above is too dark for me and I really like the coverage it gave.
Apart from the colour I really liked this foundation and I did repurchase for a while. I have now chosen to move onto a better foundation that suits my skin tone a bit better and gives me more colour. I did however use it for Halloween to achieve a zombie look but that is a different story.
Thanks for reading.
Generally fickle with my make-up, I've stuck with this foundation since first trying it a few years ago. I wear it almost every day and would panic if it was ever withdrawn.
What is it?
Max Factor's Miracle Touch Liquid Illusion Foundation is difficult to describe. First of all, the name is confusing, though it does kind of make sense. The foundation comes in a solid block which becomes more liquid-y when you touch it with the sponge applicator. You then smooth it onto your face with the sponge to give overall coverage. Max Factor claims that it works as a concealer, foundation and powder all in one, eliminating the need to build up a foundation with all three.
Does it work?
I'd go along with the 3-in-1 claim to some extent - I still need extra concealer when I have a spot and still occasionally use powder (and take it with me for touch ups) but 9 out of 10 times the foundation is enough. It covers up most blemishes and any dark circles under my eyes and leaves a good overall matt finish. I have combination skin and it works well all over my face, only running if I get very sweaty. Otherwise it stays put all day.
The shade I use is Warm Almond, which is for fairly pale skin. From what I can see on the Max Factor website most or all of the shades are for pale-medium skin colour. It might be nice to see some more variety.
Like many people I set my alarm in the morning with the best of intentions and end up legging it out of the door in a mad panic - the early hours are not my best time. Conventional liquid foundation (particularly combined with concealer and powder) requires attention and looks messy if you do it in a hurry. Liquid Illusion takes about 30 seconds max to smooth on with the sponge, then just a bit of blending it in and maybe some extra application with the edge of the sponge to blemishes and dark circles. The speed is definitely a major benefit and it's actually quite difficult to make this go streaky or weird-looking (I just tried). The sponge is good quality and though it sometimes gets a bit dirty it can be rinsed out.
It comes in a simple compact circular case with 2 sections, one to hold the foundation and the other to hold the sponge. It's not beautiful but it's definitely good quality - the only time one of mine cracked was when I dropped it a long way down a concrete staircase and even then it was still useable. It's also very easy to stick in a bag as the case is hard so it won't squidge out everywhere. The foundation half is made of clear plastic which helps remind me to buy more.
At first the RRP of £12.99 looks a bit high, but this is good quality stuff and you can usually get it cheaper on sites like Amazon, or in deals on Max Factor products in Boots. Of course the latter option isn't always great - usually I give in to buying a new lipstick, mascara, nail polish etc instead of investing in two foundations when I should. Overall, as it also cuts down on concealer and powder costs I'd say it was decent value for money. One case usually lasts me about 6 weeks despite using it once a day or more.
It is very rare that I will experiment with new foundation products, as I tend to stick with what I know, particularly as those that I use are well suited to my needs. I'm a big fan of mousse foundations, as they enable me to achieve a flawless appearance in addition to assisting with shine.
I am very fortunate to have a younger sister with whom I regularly swap beauty products and as a result, it gives us both the opportunity of trying out something new. In one of my recent beauty bags was an 11.5g circular tub of Max Factor's Miracle Touch, which is described as a Liquid Illusion Foundation with this review discussing my experience with using.
Choosing the correct foundation
I would describe my skin type as T-zone where I suffer with oily areas on my forehead and nose with a few dry patches on my cheeks. As a result, I need to ensure that any foundation that I wear has been specifically designed for my skin type, as my biggest concern is shine, which is not a favourable look. Many years ago, I would simply purchase a foundation based on both its packaging and claims and as a result, would wonder why it wasn't effective.
An essential point to remember when choosing a foundation to suit my skin type is that it that it needs to be mattifying, offer oil control or be oil free, as I do not wish to add any more oil to my skin. The correct colour is another important issue, as I see many women wearing foundations, which are far darker than their natural skin tone and as a result, there is an unsightly orange line around their chin. The colour of your foundation should be as close as possible to your skin type and the only person who should know that you are wearing it is yourself. However, as the tub was given to me by my sister I did not take any of these factors into consideration although as my sister has the identical skin type to me I presumed she had already checked them out.
The tub is considerably appealing to the eye with the lower side being of a black plastic with the screw top lid being of a transparent plastic, which appears to be slightly magnified around the edges. On unscrewing the lid I was surprised to discover that the actual foundation is contained within the lid with the lower part offering a clipped section, which opens to reveal a small circular foam applicator. The shade my sister gave me was number 40 Creamy Ivory, which was perfect for my pale skin tone.
The appearance of the foundation gives the impression of a pressed powder compact, which surprised me, particularly as it carries the name of "liquid illusion". As a consequence, prior to opening the tub I had anticipated it to offer a runny consistency and that it would be a little messy to apply. I must admit that I am not one for using applicators or brushes when applying foundation, as I prefer to use my finger tips, so that I can easily access more difficult areas such as the corners of the nose and underneath the chin.
Applying the foundation
The foam applicator effortlessly glided along the surface of the foundation and in the process it lifted a small amount, which I gently brushed along the surface of my skin. The foundation was easily applied and spread over my skin and felt extremely lightweight although it was fast drying, so it was necessary to work quickly. It offered a light, but sufficient coverage whilst concealing small imperfections and was effortlessly able to even out my skin tone and blend into my hairline, which I found more than impressive. I favour a flawless finish from my foundations and I cannot admit to being disappointed, as I was able to achieve the appearance I desired with minimal effort.
I have a small scar on the bridge of my nose following laser surgery that I received several years ago, so it was necessary for me to use a concealer stick to cover this area. Whilst there is no information on the packaging to suggest this, I found the foundation seemed to offer me a dewy appearance, which gave me the impression that it contained tiny particles to reflect light. As I have worn mousse foundations for so long I felt a little apprehensive as to how long the coverage would last and whether there would be any break through of oil, so being the paranoid woman that I am, my first use of this foundation was at home so that nobody else could see me! In relation to the foam applicator, I found that it became grubby rather quickly, but it was easily rinsed under a running tap and rapid drying.
Despite me carrying out my routine household jobs such as cleaning, laundry and cooking and being in a centrally heated house, the foundation stayed where it was intended although a few hours later I was able to witness a few patches of shine on my T-zone. Consequently, I was able to remedy this with some face powder. The appearance of the foundation remained intact for the remainder of the day until I was ready to remove it with the aid of baby lotion where it was easily lifted away. I cannot speak of the product clogging my pores or causing any dryness although the only issue is that the remainder of the foundation contained in my tub is beginning to crack around the edges where it is beginning to dry. This is rather disappointing, particularly as the lid securely clicks into place with a good few months of the expiry date remaining.
My opinion, price and availability
Whilst I will continue to use the remainder of the tub and was impressed with the results, it is unlikely I will make my own purchase due to the tub contents beginning to dry out and the price. Max Factor's Miracle Touch is available in a range of shades, so there is something to suit all skin tones. I have checked online for the best price, which is at Boots where it retails at £12.99 with all cosmetics currently being on a three for two promotion. However, if you have a skin type like mine I can highly recommend Maybelline Dream Matte Mousse, which is also available in Boots as part of their offer where a jar will cost just £7.69.
Due to the reasons discussed above, I feel a four star rating to be appropriate.
I hope you found my review useful and thanks for reading.
The Perfect Look; Max Factors newest and most innovative foundation will revolutionise the way you apply your base. With a unique lightweight solid to liquid formula it removes the need for the traditional concealer, foundation and powder combination and instead creates the perfect base in just one easy application. The result is a flawless, fresh and incredibly smooth complexion that glows with radiance.