Alot of people at first said they were disappointed with this product but it still didn't stop me from trying it out myself. I got this for christmas from my mother and i thought it was a really good mascara. I wouldn't say 10 times longer but it certainly enhanced my lashes to make them look very long but it didn't make them look thick unless i coated it over a few times.
With a little effort putting a few layers on and using the end to spread out lashes i think it looks really good. The price was also pretty low for a high quality mascara and found that everybody else who had used it had given up on the first stroke or so.
A great mascara if you don't mind spending 2 or 3 minutes to just spread out the lashes and layer the coats a few times (3 or 4 times). It is easily taken off with face wipes or makeup remover but not easily smudged, a good present i'd say.