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I wear mascara every day as I have light lashes and my eyes look tiny without it. My favourite brand of mascara costs a fortune so I am always looking for something more reasonably priced that works as well. While I haven''t found anything quite as good I have found a few which are nearly there but cost a lot less money. The mascara that I am using at the minute is a good one but doesn''t cost nearly as much at 7.99. It is by Maybelline who are probably my favourite high street make-up brand and it is the falsies mascara. The mascara has a long curved brush which I find makes coating my lashes easier than with a normal short brush and it really helps to separate them out and make them look less clumped. It also contains keratin to plump the lashes out to build volume and make them look bigger and as though you have more lashes than you actually do hence the falsies name. My favourite thing about this mascara though is the colour as it is such a deep and intense black colour which really makes my eyes pop and look more opened up. It is also waterproof which is always a bonus. The mascara is easy to apply and it really coats lashes first time so you don''t need to keep applying it several times. Once on it stays on the lashes without smudging and stays put until you remove it. Although it is waterproof and long lasting it is easily removed with make-up remover. I am really enjoying using this and although it isn''t quite as good as my favourite premium one it is almost as good and a lot less expensive so for me it is good value for money and I would definitely purchase it again.
I bought this for £5.99 from Boots 6 months and have used this as my regular mascara since. Now I am coming to the end of my use thought it would be a good idea to review this. I have seen this mascara retail anywhere between £4.99-£7.99 though so worth shopping around maybe. For a budget mascara of 5ml that has lasted this long it's a fair price range to me. As Boots often have 3 for 2 offers on Rimmel it may be worth holding out for some offers. However for a high street mascara £5.99 seems in line if not in competition with it's competitors. Rimmel also seems a fair brand to me that I have tried an tested a few times before.
The mascara comes in a plastic package with a cardboard background. The plastic is clear so you can clearly see the product you are buying but it cannot be taken out of the package until you leave the shop which hygienically is a good thing to me! Whilst I like the fact that the product is sealed in the plastic tub I feel perhaps this could be done in a more innovative way. Those who have read some of my other reviews may be aware that I'm not all that keen on excessive packaging. Perhaps simply putting a seal on the mascara would help assure hygiene but also keep the planet happy!
The tube in which the mascara comes in is nice and fun. It is a bright purple in colour and the writing on it is minimal and in silver. The fact it is in silver however can make it a bit difficult to read however. The Maybelline logo is visible but very small and so often I forget the brand of this mascara even though I have used it for so long!
Application I find is easy. There are visual instructions on the back of the tube if in doubt but I tend to pretty much ignore these and just apply as I normally would by applying to the upper eyelash with a few strokes then the lower eyelash with a few strokes. The wand is easy to unscrew from the main body of the tube and screws back on securely so the mascara doesn't dry out like in some other brands. I also find the brush picks up enough product on the 'first dip' so you don't have to keep pumping in and out of the tube. The wand is an ideal size - not too big or too small to use effectively.
Lashes are temporarily extended, feel full of volume which are extended without giving the 'spidery' look. Only one coat needed although two applications is ideal for a night out if you want a look closer to false eyelashes. I don't feel the need to re-apply during the day or on a night out but if I do I can re-apply once or twice without it looking like 'too much!
As the mascara is so thick however it can take some time getting this off - but perhaps this says more about the eye make-up remover I use?!
Definitely one to look out for! Loses a start because of packaging and the hard to read writing!
Maybelline have dozens of mascara and I own the majority of them. Here are my thoughts on the falsies.
All of their mascaras come in very similar tubes they are rounded and slimmer at the end with a screw on top that seals the products away perfectly. There is also a small band of colour in middle. This one happens to be dark purple with accents is blue. As with all the mascaras the packaging is superb and the wand great quality. I just wish all mascaras came as they do in the US with the brush separate in the packaging. This means we know what we are using properly as they are normally so congealed in store.
As always I picked black and as always Maybelline kind of delivered for colour I prefer Rimmel. They have the option of an extreme black, which is a much truer shade than Maybelline's that always seem to be a very dark grey. The brush was a soft straight brush with nice bristles that are not too long (but the brush was a little fat) and it did not irritate my eyes. The mascara is easy to apply and I only make the odd mistake with it, the issue I found here was clumping. The lashes come off nice and long with a slight curl but unless very careful you can up with about two lashes on each eye as it clumps so badly. But with some careful persuasion and the use if a different wand on top this is resolved.
The mascara does flake towards the end of the day and is not very good with sweat a waterproof layer would have to be added on a hot day.
These can be bought from both Superdrug and Boots and some other chemists and it sells for £7,99. I think this is a fair price for the mascara. If you are careful and don't mind some flaking you an get quite a good effect.
3 dooyoo stars as there are a few issues to address here.
I'm always buying mascaras and although I don't like to wear false lashes, I do like the false lash look (even for a day look).
I tried this mascara for £4.99 from my local supermarket and have seen it for that amount since so it's a good price for a great mascara.
It looks funky in a hot pink design and is quite a thick container. This I find is easier to hold and maneouver as it gives you a lot of grip between my fingers.
The actual brush head is curved (I believe Maybelline call it their 'spoon' shape) which makes it much much easier to apply. I can coat 90% of my lashes in one stroke as it is a great length that reaches from my inner eye to almost my outer corner of my eye, right from the base of the lashes.
I always pick waterproof black as I don't trust my mascara not to run in the heat or rain, and this mascara really works well as waterproof. It comes off nicely with even the gentlest of cleaning cloths (I use ones for sensitive skin) but I don't get the panda eyes look during the day which is a big relief.
I love this mascara -- my lashes aren't clumped together, are coated from base to tip without leaving those annoying dusty specks/clumps at the tip, and my lashes really stand out. They give the effect of false lashes without looking false (it accentuates my natural lashes).
What is the product:
Maybelline New York Falsies Mascara
£7.99 at most retailers - Boots, Superdrug
The mascara tube is an attractive purple colour and has a compact style so it is easy to fit in make-up bags and even small handbags. All of the necessary information is available on either the front or back of the tube.
Applying the product:
I found this product fairly easy to apply as the curved wand is the shape that your eyelashes naturally go. In terms of effectiveness, I would rate the wand a 4/5 due to the simple fact that the way in which it is designed makes it difficult to apply product to those 'hard to reach' parts of your eyelash. In my experience, I used this product as a first coat mascara as it opened up my eyelashes rather a lot, often giving them a "falsies" effect (to an extent), allowing a more powerful product to optimize my eyelashes.
I was quite satisfied with this product, however I only found it useful as a base mascara, using a product such as Bourjois Paris Volume Clubbing Mascara to finalise my eyelashes. The tube holds a lot of product, so you're not constantly paying a lot of money as it takes a while for the tube to empty.
I am a firm fan of Maybelline's mascaras. Having tried most of the premium brands and had mixed results I got to a point where I wondered why I was spending almost £20 on a mascara and I went back to Maybelline that I used to use when I was 17. The Falsies brush is very well designed-if you aren't a fan of using eyelash curlers this really helps as the wand bends your lashes back while painting on the mascara so it almost sets them in a wide eyed curled look. The fluid is quite thin so really you don't get any clumps untill the mascara is quite old and has been opened to the air. I'd say this mascara is at it's best for 6 weeks and if you have used it every day then you probably would have nearly finished the tube by then too. It looks great with two layers though as the liquid is thin you can even do 3 for a night out. My only issue is the multi-coloured packaging which I feel is a little bit naff but as it sits most of the day inside the makeup bag it's not a big deal. I have tried false eyelashes and didn't enjoy the feeling-this does not make you look like you have them on but it does make your own lashes look their best.
I love this mascara! I am extremely fussy when it comes to buying make up, especially eye make up. Mascara is a very important part of my daily make up regime, I try my hardest to make them stand out the most they possibly can, and I am a big hater of clumpy lashes! This mascara really did the trick, such a great price as well. The brush is quite big, so you may make a mess around your eyes when applying, but I usually end up doing that no matter what size brush I use! Medium life, doesn't dry up that quickly, for the money as it isn't bank breaking, you can afford to regularly keep re-buying as well. Very pleased with this product.
Personally I'm a big mascara fan, it makes a huge difference to your face even without other make up. I couldn't go without it!
The Maybelline Falsies mascara has a spoon brush which gives a really great lift and curve to your lashes, making your eyes seem more open, which is lovely! But in my experience it isn't great for length, and if you use the 'wiggle' technique when applying instead of lengthening like you'd hope it does tend to clump more. It kind of looks like your eyelashes have been comfort eating!
I find that it tends to dry out very quickly and by the end of the day it can sometimes be shedding and leaving ghastly little black lumps under your eyes - not a fabulous look!
Although, I think that if you're going to a natural day time look its fabulous and its great for blending false eyelashes! For the day Maybelline Falsies mascara is my weapon of choice, but for a more bold or dramatic look or length I personally shop elsewhere.
In summary, for a casual look with a tight budget, this mascara is definitely a legitimate choice!
I always think that mascara is the perfect tool for finishing off any made up eye look and therefore I do tend to go through it quite quickly. Being that I like to shop around for makeup to find the best deals and newest products, when I saw a tube of this Maybelline Falsies mascara in my local Boots recently for just over a fiver, I was keen to give it a try. I might add at this point, that I do have quite long eyelashes, however they are a touch fine in places and therefore anything that promises to make my eyelashes look 'false' and with that I mean thick and long, is definitely worth a try in my book.
Maybelline say that this mascara provides 'dramatic false lash fab volume', these are their words not mine. Packaging wise this mascara is presented in a bright purple tube which has a fat middle that tapers out toward either end. The tube is presented (in my case) with shiny silver text and a pair of silver wings which adorn either side of the lid. On the front of the tube we are told that this mascara is 'the Falsies volum' express' whilst the back gives a pair of images which show how this mascara should be applied. Although I have not used this information when I apply my mascara it is still a handy little feature in my opinion.
Upon screwing off the lid of the mascara tube I am left with a black stick which runs down to a bristled and brush which is shaped in a slight arc with which to apply the mascara. Look wise this appears no different to any other mascara however the brush is well bristled and this ensures that the mascara goes on the eyelashes in an even coating. The colour of this mascara is a deep black and this is my preference as I find that it gives my lashes a deep infusion of colour which clearly frames my eyes.
This mascara does come in two options those being waterproof and non waterproof. I have bought the non waterproof option given that I do not like removing waterproof mascara as it can irritate my eye area.
Looking at the instructions on the back of my mascara, Maybelline recommend that the arced side of the brush is applied first with the 'spoon' side against the lashes. They then advise that the straighter side of the brush is used to flare the eyelashes outwards. This is all a little technical for me and I prefer just to use the curved side of the brush to liberally coat my lashes brushing in an outwards direction to ensure that my long lashes are flicked out. Leaving my mascara to dry for a matter of minutes I then proceed to apply another coating on top of the first to ensure that my eyelashes are blacker than black. In my opinion, mascara should be applied last after everything else including eyeliner and eye shadow and therefore this is what I do.
~Price and Availability~
I have seen this mascara in a number of stores including Boots, Superdrug and my local Tesco supermarket and you should expect to pay around £7.99 for it unless it is part of a deal. This is not a bad price to pay in my opinion especially given the length of time that a tube lasts which in my case has stretched for a good month with daily usage.
First things first, I love the colour of this mascara. The dark black really emulates that of fake eyelashes and makes my eyelashes stand out against my green eyes. I find that this mascara makes my eyelashes appear much longer than they really are and rather than clump the individual strands together it really helps to define each lash. In addition, this mascara does add some much needed volume to my eyelashes. Although admittedly my eyelashes do not appear false they definitely look more defined than they do without mascara. In addition, I love the touch of weight that they add to my eyelashes which makes fluttering them all the more appealing. After a days wear, this mascara washes easily off my eyelashes with my usual face wash and does not leave any residue around my eye area.
Although not fake, my eyelashes do look thicker and longer with this mascara and therefore it scores a good four stars from me.
I hope this review has been of some help and thanks for reading! x
I absolutely love Maybelline's Falsies mascara. I've always been very fussy with the mascara I wear as I love my lashes to look long and to curve upwards- but I hate it going clumpy! It's so hard to find a mascara as good as Maybelline's Falsies.
This mascara tube is bright purple and fits comfortably in your hand. It should immediately catch your eye in the shops! I always use Maybelline mascara and the Falsies stood out immediately.
The mascara wand is a curved shape to fit the natural curve of your eyelashes. On the back of the packaging, it instructs you to use the curved side first and then flip it over to use the other side to elongate your lashes. It works exactly the way they say it does and it transforms your eyelashes in seconds.
When I first used it, I was amazed by the way it changed my eyelashes from plain and boring to long and absolutely stunning. It doesn't clump at all and I've received multiple compliments on how good it looks. Just the other day a friend asked how I got my eyelashes to stay separated ;)
I live in South Africa and it costs between R100 and R140 which is quite expensive but I think it's so worth it.
Would I recommend it?
YES YES and YES. Go and buy Maybelline Falsies Mascara NOW! :)
I recently switched to this from another Maybelline product as I was impressed with that but thought it was time for a change.
The product comes in a cardboard package with a plastic covering on the top - relatively easy to open (thank God it's not blister packaging!). The plastic covering is clear so you can view the product, which is in a bright pink tube (like the picture so I won't go into any detail). You can get both waterproof and non-waterproof versions of this product - virtually the same price so I always go for waterproof because it likes to rain a lot in the UK. When you open the tube, there is a long stem and a curved brush which is supposedly to help you lashes curl and thicken as though you had used false lashes (hence the name of the product).
I found this product to be very good, the mascara is quite thick (which is annoying if you go wrong) but if applied correctly it does give good coverage and lashes do look a lot thicker and longer. I wouldn't say that it looks exactly as though you have false lashes on - I don't think that my lashes are ever going to get to those heights. But it definitely does define my eyes more which is all I really wanted.
The curved brush definitely stops clumping and spreads lashes well enough to give you a full open eyed effect without too much effort so I would definitely recommend this above other straight brush mascaras as sometimes they are much harder to apply.
Another plus is that it comes off relatively easily with the right makeup remover products (yes, even the waterproof one). I used Nivea facial cleansing wipes, but any good eye makeup remover will work. It just slides off the lashes which makes much less time consuming to get ready for bed at the end of the day!
OK, so I am back on the Maybelline trail! After investing in some new foundation a while back I got the rather fabulous offer from Boots for 2 Maybelline products for £10. Hence I treated myself, as is perfectly justified! I plumped for a new mascara and intrigued by the rather snazzy purple tube opted for Maybelline's Falsies Mascara.
I had seen countless good reviews on YouTube on this product so thought it was worth a try. All the reviews had raved about the full and voluminous effect the 'Falsies' had on their lashes and I thought it would be a good mascara for nights out or when I fancied a more dramatic look.
The 'Maybelline Volume Express, Falsies' Mascara comes in a vibrant purple colour with bold silver writing shouting out at you from the side. On the back of the tube is a handy little diagram showing you how to use the mascara to get the best look which I thought was a very good addition. The mascara brush itself is shaped in an arc on one side then a flat side opposite which is unusual. The arc is designed to fan your lashes out to give that false lash appearance, while the flat side helps to evenly distribute the mascara. The bush also has a flexible tip which I have also not seen before which means the brush does not drag through your lashes. The mascara includes a Pro-Keratin formula designed to give your lashes volume, and an intense dramatic look.
'Falsies' Mascara comes in just 1 shade - Noir/Black - but this is a lovely rich deep black shade which really is the only shade you would want if you want that false lash look. The mascara itself is quite thick, surprisingly so but despite this does glide over the lashes ok. I wasn't used to such a thick mascara as I generally go for a more natural look so pick the lighter mascara's. When used the Falsies does give a very dramatic look and two coats is enough to make you look like you have some false lashes added to your own.
With continued use I found that the technique for using the mascara to its full potential gets easier. I found it better to use the curved brush all over the lashes and used the flat side for the second coat to ensure the mascara is evenly distributed. Unlike some other Maybelline's mascara's I found the 'Falsies' stayed on my lashes all day with no smudging or flaking. My lashes keep their flared, voluminous look all day. The mascara however does come off easily with eye make-up remover.
Maybelline claim the 'Falsies' to give you "a full set of voluminous, bold, fanned out lashes and the appearance of no gaps from any angle", and I can say that this lived up to the claims. There were no clumps, the mascara brush really does give your lashes a more fanned out appearance and the thick mascara means each lash is well covered, and look thicker and more dramatic.
Volume Express Falsies Mascara is available from Boots for around £7.99 but as mentioned I got this on a deal of 2 products for £10, so along with my foundation the mascara worked out at about a £5. It is a very good mascara from Maybelline and does what it claims. It is a good product from Maybelline who seem to lead the way in a lot of ways with their mascara range and this really is as good as they say. I would mention that if you are looking for a more natural lash look then this won't be for you. It does give your lashes that 'false' look so is great for a night out or special occasion but personally was to dramatic for my everyday needs. But I can't complain it does exactly what it claims to with ease!
I've been wearing Maybelline Mascaras since they were re-launched on the UK market in the late 1990s. This was shortly after I had started working full time and started buying more in the way of make up. Maybelline are regularly updating their range and over the years I have tried lots of their Mascaras, on the whole I have been happy with the results. I was keen to try this Falsies version of volume express mascara with its pro-keratin and fibre formula which sounded impressive.
I really like the look of this mascara, it is bright pink with metallic blue writing. It stands out in my make up bag making it easy to find when I want to wear it. As I only wear it for nights out it often disappears to the bottom of my make up bag so it's handy that I can always find it.
The mascara brush
This mascara has a spoon shaped brush which is quite different to any that I have come across before. As it is unusual Maybelline have printed instructions on how to apply it on the back of the mascara. It shows that you use the flat part of the spoon against your lashes, the bristles come out of either side and this allows the brush to coat your lashes. The brush is comfortable to use as it is quite chunky with plenty to hold on to.
I find that if I just load the brush and apply this mascara that clumps appear. If I wipe the excess off on a tissue first I find I get better results. My eye lashes do look thicker after using this mascara but I don't look like I'm wearing false lashes so not quite as impressive as I had hoped for. Maybe I had unrealistic expectations.
Any good for sensitive eyes?
I wear contact lenses and haven't had any problems with them when wearing this mascara. I haven't noticed any fibres flaking and it always still looks good at the end of an evening. It isn't waterproof but I haven't cried wearing it to put it to the test!
Getting it off
I do find it quite hard to remove this mascara with my usual cleanser or face wipes and often still find I'm removing bits of it the following morning.
Price and Availability
A 9ml Falsies mascara is currently (August 2012) £7.99 in Boots and part of a 3 for 2 offer on Maybelline products. It is also available from Superdrug for the same price.
Would I recommend?
Yes, if you just want a more dramatic look than your everyday mascara gives you. If you want the effect of false eyelashes then probably best to invest in a pair.
I'm one of these people that pick up new makeup when out shopping even if I don't need anything. My makeup box is full of stuff but, of course, there are products I like and use more than others and there are others that are left to lie at the bottom, untouched. One of these untouched makeup items I have is this Falsies mascara from Maybelline.
I remember the day I bought it like it was yesterday, there was a promotion in Boots for three items for the price of two across all cosmetics. I can't remember how much it was selling for as I bought it as part of the promo but I think it would have been around £8.
The pink mascara bottle is very eye catching with a curved design and teal coloured text. It is different from most other mascara packaging as they are normal straight and black, this one definitely stands out. It comes packaged inside the normal transparent plastic packaging backed by a sheet of cardboard.
After opening the mascara bottle and pulling out the wand, you are greeted with a rather odd shaped wand. Instead of the normal straight wands I'm used to, this one has a curved shape, it's described as the first spoon brush. This was the first point in which this mascara started to disappoint me as I just couldn't get the hang of applying it with the funny spoon shaped wand. It doesn't fit all of my lashes in one go so getting the spoon wand into the right place to try and coat my lashes in one go is just not possible. Using the wand is just one big difficult experience.
As the mascara is called Falsies and Maybelline says it gives you false lashes instantly you would expect to get the false lash effective but that isn't the case. After giving my lashes one coat with this mascara, my lashes did appear to be more curved and gave a little volume, this was nothing compared to what I expected so carried on and applied a couple more coats of mascara. This just left my lashes in one big clumpy mess. However, just leaving the one coat on my lashes with the slightly more curved look soon disintegrated and my lashes were left lifeless. There were only two looks that were achievable, limp and lifeless, or clumpy, both left lashes looking rubbish, lacking that slightly false look I was looking to achieve.
I'm yet to throw this mascara away, it's acting as a cushion for my other makeup in my box. I've used this mascara a handful of times and it's been destined to live a life at the bottom of my makeup box. I definitely recommend avoiding this mascara, even if the bright, attractive packaging does try to entice you. The false lash look just isn't achievable whatever way you try and apply it with the annoying spoon shaped wand.
I saw this advertised on TV several time before I decided to go ahead and buy it. I always wear a full face of makeup and I like my lashes to really stand out. Maybelline Falsies claims to "give you that false lash look" which is exactly how I want my lashes to look. I've tried false eyelashes before but I just can't get on with them plus they can damage your eyelashes so Maybelline Falsies seemed like the perfect alternative.
It's available in Boots and Superdrug for £7.99 which is about average these days for a branded mascara. It comes in two shades Black Noir or Black Drama. The tube is slightly different for the Black Drama. The tube is a funky purple colour with aqua blue writing that looks really trendy. The mascara wand is nice and thick and is curved. On the pack it shows you which way round to place the brush on your lashes. I had been using curved brushes the wrong way round for years!!!! I didn't realise until I saw the little diagram showing me how to use it. If you imagine the curve like a C you're supposed to place the inside of the C along the lashes.
I've been using this for a few weeks now and I have to say although it does make my lashes look great it in no way gives my eyelashes the false look it proclaims to. To be honest it's just the same as any other mascara in this price range. Liked most mascaras it does clump at the tip of the brush so I wipe it on a bit of tissue first. I like to curl my eyelashes with an eyelash curler first just to give them a bit of extra oomph then I apply two coats of falsies. I've had a few comment on how lovely my eyelashes look wearing this mascara which is great.
All in all it is a good mascara but sadly it doesn't live up to it's name. For that reason I've knocked one star off.
**Also published on Ciao under the same username**