The packaging I bought was similiar to the present photo but with a lime green lid, so not much thought was put into the design but I suppose lime green & pink together does make it stand out among the rest. I personally am very lucky to have lengthy, full lashes. All I need is for them to curl up to show off their true length. This mascara does that. I wouldn't say amazingly well though, Its decent enough as a daytime mascara for people on a budget but for constant usage I wouldn't recommend it. My sister however has average eyelashes and wants lots of volume as possible and she doesn't like this product, only if you already have extremely long lashes will this mascara do. This mascara comes off pretty easily too so for those who are looking for waterproof look away now! This will smudge within seconds. The conditioning formula however I believe works. Whilst wearing the mascara my eyelashes feel very smooth to touch and feel fine once I've taken my makeup off. Another promise that they've kept up is no clumps, I have never experienced clumpy mascara with this product. One fault that many people may not like is that you cannot top up this mascara. Once its on its pretty set, even though its easy to take off if your someone who likes to go over your makeup throughout the day and put on a few layers it will start to clog.