“ Brand: Maybelline / foundation / Type: Anti-Ageing / Subcategory: Foundation / What it does: Rejuvenates, „
While browsing the make-up aisle at my local Walmart I stumbled upon Maybelline Instant Age Rewind Eraser Treatment. I am 18 so I don't exactly have wrinkles to cover up yet, but I do have crazy under eye bags and skin discoloration. I had heard great reviews on this product so I figured that the $9.98 price tag was worth a shot if it meant flawless looking skin. There was only one shade available so I went with it and it ended up being one shade lighter than my natural skin tone, but it worked out perfectly with a color lighter than my skin.
The built in brush that is supposed to be directly applied onto skin does not work to great, it leaves coverage streaky and very thin. I have found that using a make-up brush by just swiping it across the built in brush works way better and provides better coverage. Originally I had only planned to use this product for my under eye bags and the discoloration around my nose, but with a little experimentation I discovered that this product works wonders on covering blemishes too!
Honestly, the foundation is a bit oily for my taste, but I still use it because it does cover my skin pretty great. I have just been applying a face powder immediately over it and that takes away a lot of the oiliness of the foundation.
The only problem I have really faced with this product is that it does not stay on skin at all, one touch and it's gone. I have not yet discovered a way to fix this so I will probably not be repurchasing this product. I do wish it stayed longer because when it is first applied the look on skin is natural, yet there is a great amount of coverage power.
Right- I'll start by saying that the reason I bought this was because I got suckered in by a completely airbrushed and photoshopped advert in a magazine. So maybe my expectations were too high! And I've certainly learned my lesson to not be so gullible.
Initially I thought the applicator on the bottle was a good idea. But in practice, leftover foundation gets left on it, so if you were to use this applicator on your whole face you would literally be painting foundation on and thats not a good look. To get the foundation up to the applicator you have to twist the bottle a couple of clicks. The trouble I found was that the amount that gets dispensed really varies with each click, so you can go from having not enough to waaaaaay too much on the applicator (another reason to not use the built in one).
The consistency of the foundation is quite drying I found, and quite hard to blend - It streaks really easily no matter what application method I used and generally just looks fake. It doesn't erase anything unfortunately. Really poor, and wouldn't recommend. In fact, this was the first time I had tried a Maybelline foundation and based on my experience of this one would be reluctant to try any of theirs.
I really like this foundation and it is now the one I use on a daily basis! I use the 040 shade Fawn which is perfect for me.
I am always looking for make up that covers my uneven skin and completely brought into the advertising for this product! The 'eraser' part sold it to me and I happily parted with my £9.99! When I first used this foundation I found it difficult to blend and ended up with far too much foundation on my face. However, I have since found if I blend it a little with my fingers it looks much better. I understand this defeats the whole point of the applicator tip, but this suits me fine!
The foundation is quite light and I find it idea for everyday wear. I usually apply a thin layer and blend into my skin then touch up anywhere I haven't covered. I wouldn't say that this actually 'erasers' all of my problem areas, such as blemishes and uneven skin tone, but it does make a difference and evens my skin out a great deal. I still use a concealer most days but for someone with better skin than me you would only need a light layer of this foundation. I also feel that it is light enough that my skin doesn't feel smothered. My skin actually feels really soft with this foundation and it didn't make any dry patches on my skin go flaky.
Having read other reviews I realise the sponge applicator is not particularly hygienic but this foundation suits my skin well and as long as your skin is clean and you replace the lid, I'm sure it would be fine! I did find this foundation didin't last me as long as some others I have used, probably because it doesn't click all the way down and you lose some in the applicator.
Overall I would recommend this product, as it works for me!
The problem with reading reviews for make up is the fact we all have different skin types.. For me this was a disaster. The concept of being able to take the lid off and apply straight to my face without a brush or pad was what drew me in to purchasing this... nonetheless i should have gone with my better judgement as the application left my face looking streaky and blotchy as the applicator head does not evenly spread the foundation on to the face. I also found the foundation itself to be of poor quality, it was fairly thin and diluted which in turn made coverage almost translucent which is not what i expect from a foundation. I am sure some people have had a good experience with this product but it wasn't for me. For reference my skin type is combination, and i have in fact found a suitable foundation by benefit: some kind of gorgeous. This is absolutely amazing a little pricey but worth every penny, visit your local benefit counter in any large boots or debenhams and let the make up technician test it out on you!
This foundation is a little pricey, but its worth every penny. It literally glides onto the skin, and doesnt leave any caked on bits. The finish is light, and very very natural. This foundation is worth every penny, and lasts a long time too, as a little bit goes a long way!
I first heard of this and was keen to try it. The sponge applicator seemed like a good idea, as foundation always seems to go on better with sponges.
However, in my experience it didnt suit my skin. I tried 2 shades, Cameo and Nude (my face tanned after summer) and neither gave me the same coverage as my usual foundation (maybelline super stay 24 hour). I read countless reviews online before I bought this and I have to say I was disappointed. I bought this online for about £6 including p+p, although it is available in all major beauty retailers like Boots and Superdrug for around £10.
The first shade I bought made me look really pasty and my skin feel sort of greasy, which my skin usually is not. The second shade made my skin look sort of sallow and yellow. My skin is normal, not too dry or oily and the superstay 24hr in Cameo used to suit me but after summer I swapped to Nude and this suits my skin perfectly.
I mainly use foundation to give my skin an even look, I dont plaster it on. This product just didnt give the coverage I expected, I didnt even leave the house after applying it. I washed it off and put my previous foundation on. Overall I think it needs tweaking as the same shade just coming out of a sponge applicator shouldnt give such different results. I can only speak for myself but I found this a waste of money and am glad I only spent £6 on it.
I can not discount the good reviews I've read online so maybe it's just me but as an experienced wearer of make up I'd like to think not.
The foundation looked so good on the advert on the television. So I thought I'd give it a try. I naturally have really pale skin and I've been lookin for a foundation for I don't know how long which matches my skin tone. I eventually got round to buying this. The price was a bit much. I was clueless on how to actually get the foundation out at first. Eventually after a whille of trying, I began to use it. The foundation made me a dirty orange colour. And it made my face look and also feel quite greasy aswell. Although, Maybelline foundation has never did anything for my face.
I am a complete, hardened make-up junkie, and spend a ridiculous amount on foundation, as, like all make up junkies, i'm in search of thr 'holy grail', the one that'll make me look 25 (I'm 47-today,in fact), cover up my uneven skin tone, under eye circles, open pores etc, etc. For this i usually rely on Estee Lauder, whose foundations are brilliant, but i wanted something light that i could use over my usual foundation just on my dark circles.
I chose the maybelline foundation because i totally fell for the 'eraser' bit. I actually like the sponge tip, although i realise now, after reading one of the other reviews, that it can harbour bacteria. I found that the flow of the foundation was easy to control, and that the colour i chose was a good match to my skin
As far as the dark circles go, when using it over my usual foundation, it does improve them, but i wouldn't use it as my regular foundation. I think it would be better for a younger skin
First of all before we get into coverage, longeivity etc, there is one part of this foundation that even if the foundation itself was awesome I would still not buy again...the applicator.
We all know that whatever you apply foundation with it needs to be clean to avoid the spread of bacteria, whether it be sponges, foundation brush (my personal preference) or fingers.
So the attatched sponge instantly grossed me out (same with any of the many foundations brought out last year with the brushes attatched) every time you use this foundation all bacteria is rubbed on to the sponge then back all over the face then left to multiply under the warmth of the cap when not in use. Gross? I think so.
On to the foundation, It really isn't all that, I found it moved on my skin sinking into creases (and Ireally don't even have that many) and wearing off after a few hours. The coverage is decent but doesn't last and soon left me looking patchy, shiny and cakey in any creases.
Not one I'd reccomend even if the applicator wasn't designed specifically to give you spots!
Considering high street makeup brands having really been hiking up their prices lately I really think they should be hiking up the quality of their produts at the same time. Spend a few extra quid for something better.
I'm a sod for buying new make- up; I will buy things quite often if it's new just to try it, with foundation especially as I'm always on the hunt to find the foundation that will make my skin look a little less tired and worn out as if I've been up for 2 hours rather than 24... I should probably just sleep a little bit more at night, might help! So a few months ago I was browsing the make-up counter trying to decide which new foundation to buy, and given I'm quite faithful to Maybelline I decided to try this foundation, have given it a good road test before writing this though!
~*~ Who are Maybelline? ~*~
Maybelline are a American company owned by L'Oreal - that sell cosmetics. Their motto 'Maybe She's Born with it, Maybe it's Maybelline,' has been around for as long as I can remember - and not going to lie is a bit of an irritating one. You're not going to forget it's a Maybelline advert when you hear it though, so it works. They sell, the majority of facial cosmetics you could ask for, from foundation, to powder, to lipstick and eyeliner; so most things you might want from the company you can probably get your hands on.
~*~ What Does this Foundation Claim To Do? ~*~
This foundation is called the Eraser foundation, which is meant to cover fine lines, and dark circles as if they are erased... It also apparently has an SPF of 18, and will give you a flawless-looking complexion... Does it actually do that though?
~*~ The Verdict ~*~
Well the fact that I bought this on a pure whim, has proved to be quite a good purchase, I literally bought it because I needed something new before a night out; well that and the fact that it comes with an applicator attached to the top of it, which is handy because I hate carrying round make up sponges and brushes if I can help it. So to get the foundation started you have to twist it at the top to break the seal and get the foundation flowing into the 'micro-contact' applicator. When you see the white of the applicator tip change to the colour of your foundation you know it is ready to be used. Initially I twisted it a few times too many, and ended up with tiny buds of foundation on the top, so keep watching it as you twist it else you'll have a bit too much foundation!
Applying the foundation is really easy, you press the applicator to your face and blend it in. I find that the applicator even once your used to it takes a bit of skill, press to hard and you will get a big streak of foundation that looks a bit odd, and press too lightly you'll hardly tell the difference, so I tend to liberally apply it and give it a quick sweep with my foundation brush - seems to work quite well for me. The applicator will fit nicely under your eyes and round your nose without depositing too much foundation, which is the problem I normally have with sponges and brushes. So I would definitely recommend the applicator with a bit of practise you'll get it right, and you'll more than likely prefer it to those old make-up sponges.
Now for its claims of covering fine lines and dark circles, I'm not going to say it does it to a point where you look flawless, but it does cover them nicely... As I said earlier I should just probably sleep more, but I have managed to get up after a dodgy night of sleep, where I've been poorly and have managed to cover up the fact I feel rough, and look quite fresh and perky. So will give it a thumbs up for the dark circles, the fine lines well - I'm going to brag at 21 I haven't really got any, the foundation doesn't cover my dimples to it's never going to be any good for me.... I cannot complain though it does do what it says on the tin for dark circles, and my face does look a lot fresher and quite a lot more 'flawless' because of it, not that it will ever be flawless because no one is. It's given me a bit more confidence actually, because it has brightened up my complexion. Now my complaint is that the SPF part isn't very good, or good at all, I used it when I was away a couple of weekends ago, the sun was shining a little bit, and well I was burnt all on my forehead - that wasn't an attractive sight when it began to peel... So I'd advise putting a bit of sun cream on or a higher SPF moisturiser on underneath to prevent that happening!
The consistency of the foundation isn't too thick or thin, for me it's just about right - it doesn't feel like it's clogging up my skin and making it feel like I'm going to wake up the next morning with a face full of spots, because it's quite good for that if I'm honest, I think due to the applicator I've had less spots since I started using this than before. It will provide a nice covering to your face, thickness depends on how much you apply in the first place, but a little of this stuff will go a long way. I bought a bottle in April and I've still not quite finished it, and considering I use it almost every day it's done really well. I've just bought another bottle, so it's definitely going to be a more permanent feature in my make-up bag.
In terms of staying power, I'm going to say this one will last for a good eight hours in a day time before it starts to look a little dull, but I've found it can easily be perked up with a bit of pressed powder. I just happen to use a Maybelline one of those, but it doesn't match the foundation and still happily perks up your look, which is a must if you are wearing this foundation for a night out. For a night out I'd advise a thicker layer of this because if you're getting hot it's inevitable that it will need a bit more help, but on an average night out I can manage six good hours with this, I've had pictures taken at the end of a night out and it still looks really good - so it's definitely recommended for that. Now happily this foundation seems to repel mascara, so when I managed to get it all over my eye the other night it was easily wiped off with a tissue without ruining my foundation!
The range of shades this foundation comes in according to the Maybelline website is very small, with only six shades available, and they are all for Caucasian and European skin tones which is a little bit unfair... So that's a downside... I have fair skin and I use Cameo, which blends very nicely with my natural skin colour.
~*~ Price and Availability ~*~
I buy my foundation in Boots as it seems they have 3 for 2 offers on quite regularly; it retails across most stores for around £9.99 you might be able to get it online for cheaper, but get it in a 3 for 2 and get two other items, makes it worth the spend then!
I think over all this is a great product! It has a variety of colors so you can easily find one that matches your skin tone. It has fantastic coverage not only on wrinkles but also other imperfections such as discoloration, redness, and acne. While using this foundatiom I did not feel the need to use cover up because of the amazing coverage. This product also didn't cause any irritation to my skin. The consistancy is sort of thick but easily spreads across your face. The product also stays on all day and has a nice matte finish. This foundation is very affordable and tottally worth the price. One down side of it though is that it feels heavy and thick on your skin during the day. Another thing is that it looks orange in certain types of light. However I would recommend this product to anyone because of the benefits mentiones and the great price!
This is a great product, really easy to apply and leaves a nice finish afterwards. I found that it was quite heavy on the skin and could easily look a little bit oily. I wouldn't necessarily say that it erased lines however I have very young skin and therefore possibly didn't give it it's full potential.
I also found that the tone was quite orangy although it was the same shade that I buy from other products, this could be partly to do with the fact that it is designed to hide things on the face.
I also found that for £12 I would have liked it last a little bit longer. I used it daily and it lasted me less than one month, other products have lasted longer in the past. I think you lose some of the product in the sponge that it comes out of. However an advantage of this is that you don't need to use a make up sponge to apply. On the negative side you are using the applicator directly on the skin which means that you're spreading bacteria around the face.
If you're anything like me, you'll spend an inordinate amount of time stalking around the numerous make up stands of department stores or supermarkets, desperate to find that one amazing foundation that does what all the adverts proclaim they do. And again, if you're anything like me, you've probably got a make-up bag full of discarded products that promised to make you look like Helena Christensen and actually managed to make you look like the Elephant man.
Well those days are over. As a brand, I've always liked Maybelline's up front, honest approach to cosmetics. I like their reasonable prices and I love this new foundation. Finding the right shade is always a major issue; dabbing a bit on your chin in the luminous light of the department store is a long way from applying it in the natural light of your bedroom, but if you ask for help, they're normally happy to give it to you. A very nice lady in boots helped me choose the right shade and for once, I wasn't dissapointed when I got it home.
Firstly you need to twist the base to send the foundation up into the sponge applicator, and then it's just a case of swiping that across your skin; not too much (we all know that's not the best way) and then using your fingers to work it into the skin. It gives a good, even coverage, hiding even the worst of blemishes and reducing the appearance of spots so that if you step away from the mirror, you can't see them anymore. Because of the applicator, you only use as much as you need so you aren't wasting any, which makes it good value for money. It leaves my skin feeling soft, looking flawless and radiant and it lasts pretty much all day, even with my 11 month old constantly smothering me with wet kisses and cuddles. At £9.99 a go, it's not the cheapest on the market, but it isn't the most expensive either, and it actually works. I recently got a good deal in Superdrug, as they were doing buy 2 get one free, so for just under £20, I got three of these. Can't say fairer than that really, can you?
As a general rule, there are some make up products that I'm prepared to spend way over the odds on. Foundation and powder are in this category, as I reason that you spend a lot of the day with them spread over the entire surface of your face and so shoddy, cheap brands are bound to have a negative effect over time. I'm lucky in that I've got pretty good skin that rarely gets blemishes and I'd like to keep it that way for as long as possible. So, when shopping for foundation I tend to stick to brands like Lancôme, Nars and Chantecaille, reasoning that the absence of wrinkles and spots is worth the extra expense.
With all that in mind, I was an eejit to buy this Maybelline foundation, but my excuse is that I'd just run out of my usual stuff that morning and needed something that would do for work. And, in fairness to Maybelline I'd tried a different one of their foundations before and found it to be reasonably good for short periods of time.
This one I bought solely because it was on offer (for around a tenner, I think) and because it had a paler shade than any of the other brands. It is called 'Instant Anti-Age the Eraser; Perfect and Cover Foundation' which is a hell of a mouthful. It also boasts the addition collagen and goji berry. Now, I wouldn't know a goji berry if one came up and started a fight with me, but I'll presume that its addition is somehow beneficial for my skin. The foundation has SPF 18 which is better than nothing, but most dermatologists would tell you that you need much higher protection than that on your face.
This is what makes it stands out from other foundations on the shelf; rather than coming in a tub or pump bottle, this comes in a container which is topped with a sponge. The overall effect is rather phallic for something so ostensibly girly but I'd over look this if it was actually any good. It's not, though, so this is just cheap foundation with a gimmick on top of it. The idea behind it is that the 'exclusive micro-corrector applicator fills and smoothes the look of any imperfections'. Unfortunately the reality doesn't quite match up. Now, I'd describe myself as a pretty intelligent and very logical person. I've managed to get a degree, a post-grad and various other diplomas and certificates. And, well, they don't hand those out to just any old eejit, unless you pursue an academic career in media studies. I'm not ashamed to admit that I had to sit quietly for 5 minutes and ponder just how the hell to get the bloody foundation out of this thing and onto my face. There are no directions on the bottle and nothing to indicate what you're supposed to do. I tried shaking it, pressing down on the applicator and tapping the underside, all to no avail. Finally, out of frustration, I twisted the top part and this seemed to bring it to life. Actually, as I've been writing this review I had a really close look at the bottle and spotted that the directions for use are written on the underside of the sticky ingredients label. Which is handy, isn't it? Because that's always the first place people think to look for instructions; in somewhere that's really well hidden. I also now see that there are teeny arrows on the top part that are exactly the same colour as the rest of the bottle and therefore really hard to see. An epic fail in bottle design there, Maybelline. Once I did manage to encourage the foundation out of the bottle and into the applicator, I found that the sponge is very thin and you can clearly feel the spout underneath digging into your skin. Additionally, the spongy bit is quite small - less than an inch in diameter - so you end up painting thin stripes of foundation onto your face (which is only a good look if you name ends with Ant and begins with Adam) and then trying, unsuccessfully, to blend them using the applicator that's now overloaded with product. Eventually, I just gave up using the applicator to blend the foundation and stuck to dabbing it on and then blending with a separate make up sponge. This worked pretty well but rather defeats the purpose of having a foundation bottle with an attached applicator.
Admittedly, I'm only 31 and so I don't have many wrinkles to cover but I do have the beginnings of a frown line on my forehead. I also occasionally get dark circles under my eyes, which is another imperfection that this product claims to 'instantly erase'. When I put the foundation on there was absolutely no difference to the frown line on my forehead; it hadn't covered it better or worse than any other foundation would. As to whether it instantly erased my dark circles, well, of course it didn't. Again, it didn't make them look any worse but it did absolutely nothing to disguise them, let alone erase them.
Mind you, it's not all bad. The consistency of this product is nice and it blends well as long as you're prepared to use a make-up sponge or brush to get an even finish. It also offers pretty good coverage although not, I suspect, enough for someone with a lot of wrinkles or blemishes. The finish is quite matte which would be good for slightly more mature skin but doesn't really suit me particularly well. In terms of longevity, this lasted for most of the day but it was beginning to look in need of a touch up after about 8 hours. This isn't bad for a foundation of this price but I certainly wouldn't class it as being a day to night foundation.
If you do decide to buy this I would advocate having a go with a tester. I bought the palest shade I could find (010 Ivory) and I found that it was just far too yellowy-orange for my pink and white complexion. It wasn't really awful but I did have to work very hard to blend it at my jaw line so that I wasn't left with an obvious tidemark and my mother, who is neither tactful nor sane, asked me if I'd accidentally used curry powder instead of blusher.
Overall this isn't a terrible foundation, but nor is it a good one and better options can be purchased for the same kind of money. If you're buying a foundation specifically to cover wrinkles and blemishes I'd advocate saving up and spending a bit more on a really good quality product that will actually deliver on its promises.
After wondering around a pharmacist, I noticed that they had a new Maybelline section, and as I do love Maybelline products, I saw that the new Instant Age Rewind Eraser Foundation, and as I never used it decided to give it a go, because it was much cheaper then other stores, and wanted to know if it was good as other Maybelline products.
The packaging of the foundation is a little different from other brands, as it comes in a tall bottle, with a round cap at the top, which underneath there is a sponge, and this could be really appealing to customers as it looks new and interesting. The bottle has the Maybelline logo, but some information regarding the product, such as "SPF 18", "perfect and cover foundation" "weightless feel" and with "collagen and Goji berry". Good claims really! Ingredients are on the back of the foundation bottle. The foundation comes in a 20ml bottle.
There are a range of shades available, I am reviewing the Cameo 20, which isn't the lightest but did work well on my skin. Darker and tanned women would not find a suitable shade in this range, I'm afraid. The shades are:
- Ivory 10 (lightest)
- Cameo 20
- Nude 21
- Sand 30
- Fawn 40
- Sunbeige 48 (darkest)
Applying the foundation was completely different from any other brands, as the sponge is the way you apply the foundation, as you twist the top, and the foundation comes out from the sponge, very new! The idea is that you apply the foundation straight to your face, with the sponge, which some people might like. But as I'm prone to sport outbreaks, then the sponge applicator, which you cannon remove and wash, is defiantly not suitable for me, but I did find it was easy to apply abit of the foundation on another sponge, and then apply, this method is great if you are prone to spot outbreaks or want a hygienic way to apply the foundation. But the advantages of the twist cap, means it if fairly easy to get the right amount of foundation for you, but I would always prefer a normal press down applicator.
Results were pretty surprising as I expected the foundation to be heavy and thick on my skin, but oh my, was I wrong! The foundation was so light and fluffy, it almost felt I didn't have any foundation on, which was a real advantage, as it enable my skin to breathe, which meant I didn't get spots or clogged up pores, yay! The foundation looked really good aswell, it was so easily blendable, and even thought was slightly darker then my skin tone, it still didn't look obvious that I had foundation on. It also covers all the blemishes and a couple of scars on my face, which very few foundations do, amazing! The foundation is also very long lasting, lasted me all day without needing to re-apply, which is perfect, especially for night's out.
Maybelline Instant Age Rewind Eraser Foundation is available at Boots and Superdrug, but also budget stores and some bigger supermarkets, and costs £10, but budget stores will be cheaper, as I got mine for £6.