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After I tried Maybelline's Fit Me concealer and didn't get on with it, I didn't expect to try another similar product from them in a hurry. However one of my sister passed on the Pure Cover Mineral concealer after she accidently ordered the wrong shade online. One use later I was hooked.. WHAT IT IS SUPPOSED TO DO The Pure concealer is a liquid product that comes in a small mascara like tube. The "micro mineral" pigments are supposed to allow for an especially natural looking and easy to blend result. It's recommended as being especially suitable for disguising under eye circles. I have shade number 2 - "Natural". My sister paid £3.99 for 5ml as the product was on sale but the standard selling price is around £6. There are numerous online sellers offering it as a discount - see below. EASY TO APPLY? I tend to use stick concealers most often because I feel happier with transporting them around for topping up on the go. I think a sticky experience with a leaky tube of the liquid kind has scarred me! However, I feel the Maybelline packaging works well as the lid screws on very securely. Having said that, the concealer lasts a long time so I rarely need to use it throughout the day. The lid houses the sponge tipped applicator which feels nice and soft on the skin. That is just what I need when using something in the delicate eye area. Nevertheless I prefer to use the brush to pat on the concealer and then my clean fingers to smooth it out and blend it in because I can be as gentle as possible that way. The concealer works well either way, as it isn't runny despite being of a liquid type. It has a creamier feel but it is still very light on the skin. This makes it so much more pleasant to use than the really thick concealers and yet the coverage is still thorough. THE RESULT The concealer blends very quickly and really does seem to come to match my skin with minimum effort on my part. It is great on dark under eye circles - it covers them better than any product I have ever used! The finish is natural enough for me to actually use the concealer alone rather than with foundation if I am otherwise having a good skin day. I also like the fact the product doesn't have a shiny finish. Most concealers aren't supposed to I know but some liquid ones can look that way on the oilier parts of my combination skin. As it is, I can apply this quickly and forget about adding any other products on top to help the concealer itself be concealed! I don't need to use much to get these good results, so although the tube isn't all that big, the concealer has lasted me a long time. I find that if I apply it around 7.30 or 8am, it is still quietly doing it's job at the end of my commute home 12 hours later. So the tube is great value overall. And when I do need to get it off, it doesn't require any scrubbing to disappear. ON SPOTS I have mainly used this on under eye circles, as my skin is going through a good patch spot wise. However I have used it to conceal a minor red bump. I was impressed by the fact it didn't just sit on the top and end up making the spot more obvious as is sadly often the case for me. It really toned down the redness but I still I needed a little more coverage than the concealer gave me alone. Paired with my foundation, the results were fine though. A DOWNSIDE I sometimes feel that if I come to really like a cosmetic product, it will have a good chance of being discontinued shortly after I discover it. I fear the same thing may be happening to my Pure Cover Mineral concealer. When Maybelline products were on promotion in Boots and Superdrug recently I thought it would be a good time to stock up. There was none to be found, and when I looked on the Maybelline UK website I couldn't see the product listed. Thankfully there are still some to be found on Amazon and a number of other online sellers so I may have to end up ordering from there. WOULD I RECOMMEND THIS CONCEALER? I definitely would as its just fantastic for giving natural looking coverage for under eye circles, especially as the effect lasts all day. If you want something to use mainly on spots then the results of the Pure Cover concealer are less dramatic there but proficient enough. I would have paid the full RRP happily. The down side is it is becoming harder to get hold of and if my suspicions about it being dropped are right, that situation isn't going to improve. Sigh.
Though retailing at £6.19, I managed to get this Pure Cover Mineral Concealer for under £4 with shipping. Just a simple Google search will come up with countless options of getting this product, all for much less than the RRP. At the price I paid, I am happy with my concealer, though I wouldn't have paid the £6.19 in store as I feel there are more suitable products out there. PACKAGING The concealer comes in a lip-gloss-style tube with a applicator within the lid. This makes for very easy application and precision in where you place the concealer. It is also helpful as it allows you to reach further into the tube and get as much product as you can for your money. The tube itself is clear (so you can see the exact shade of the concealer you are purchasing) with a deep purpley shade of labelling and lid. The packaging features a mint blue and white text colour scheme which really works well with the purple backdrop and the neutral shades of the concealer. THE CONCEALER The concealer itself is of a medium consistency (not too thick, not too thin). It has quite an oily appearance - not matte - so is probably more suited for those wanting a dewy, fresh look. I would avoid using this product on particulalry oily spots. Coverage is medium/heavy, which is great for under eye circles. I found the consistency of the product to match the coverage it gave. The concealer is available in a good variety of shades and blends well with foundation so you can easily avoid the dreaded 'white eye' look. OVERALL I found this concealer to do it's job efficiently, however I would have preferred a more matte finish. I found the oilyness of the product (despite being a mineral concealer) to make my 'problem areas' a littletoo shiny - though this is personal preference.
If I could only choose one beauty product to use for the rest of forever it would be this one! I've been trying out concealers and foundations for about a year. I have enjoyed experimenting with what suits me, and what gives the best coverage, but now that I've found this concealer my search is over. Maybelline's Pure Mineral Concealer is a great buy. The RRP is £6.19, but I don't think I've ever actually seen it retail at this price. It typically sells for anywhere between £2 and £5 for 5ml of product - not a huge amount but a little definitely goes a long way. I don't tend to spend a lot of money on cosmetics, and am a firm believer that there are fantastic bargain beauty products to be had if you're willing to spend time and effort finding them. Although sometimes my temptation gets the better of me and I spend a fortune on one poxy beauty item! Thankfully this wasn't the case here. The concealer comes in a plastic tube with a doe-foot applicator. I prefer this to a brush applicator. The shade I bought was shade 02 - natural. I was worried when it arrived and looked a lot darker than my pale skin tone, but it is really well pigmented and blends very well. The product isn't as thick as some concealers but this isn't an issue at all. The range has a limited number of shades (only 3 or 4) and they aren't suited to dark skin tones unfortunately. I have quite dark under eye circles, but found that this concealer was excellent at covering them up. I only need 2 or 3 small dots under my eye, and then with a clean finger I blend it in. It does not go cakey or accumulate in the fine lines of my face (but then I do use primer) I've also found that it's very useful for covering redness. I have some red patches on my chin and on the side of my nose, and this has been fab at masking them. As for covering spots - well it does work, but it can't be blended as well or the spot shows through. I tend to just dab a little on my spot (with a clean finger - I don't want to use the applicator on my spots and put it back into the tub!) and pat it rather than rub it in. It's not a perfect match for my skin tone, but I'd rather have a slightly darker mark where my spot is than an angry pimple staring at people! I would say that this concealer provides medium coverage. In a rush I'm pretty happy to go out wearing just this and a little powder to set it. That tells you right there all there is to know about this product. With powder on top this lasts a good 5 hours or so without having to touch up. It's also quite hydrating and doesn't cause my skin to have spot outbreaks. It doesn't feel like I have masses of make-up on when I'm using it, and it's easy to forget that I'm wearing any at all. I'm still using the first tub that I bought back in May, and I have plenty left. I use it twice a day usually. I reckon it might last me until early next year (wishful thinking maybe?) Overall I think this is a high quality concealer with a High St Price tag!