Not sure about the "advance wear" part of the name! (MeMeMe Advance Wear Eyeshadow)

Member Name: dippykitty

Product:	MeMeMe Advance Wear Eyeshadow
Date:	20/03/09 (64 review reads)
Rating:

Advantages: Easy to apply, good coverage

Disadvantages: Doesn't last that long

I picked up a couple of these eye shadows from Superdrug a while ago. The two shades that I have are 15 and 25. These may have changed by now as it has been a while since I bought them, but the latter is a grey-purple shimmery shade and the former is a brighter lilac shade.

I usually use an eye shadow brush to apply my eye make-up as using my fingers does not tend to achieve a good enough colour or coverage. However, I will often use my fingers to apply this eye shadow as it lends itself to this. I do have to spend longer building up a good amount of colour but it is easy enough to apply with just one finger. It blends well across the whole of my eyelid. As the lilac shade is quite bright anyway, I find that applying it with an eye shadow brush actually gives too much colour and it looks a bit garish. Using my fingers mutes the colour a bit to make it less traffic-stopping. If you are actually going for the traffic-stopping look, applying it wet gives an even more intense colour for the bolder shades.

In terms of lasting, it does not seem to last for longer than a couple of hours before at least one area needs touching up. I found this quite disappointing given that I had paid over £4 for each eye shadow. I have used far cheaper eye shadows that have lasted for the same amount of time or longer and did expect it to last longer than it did as it was not overly cheap.

The colours in the range are quite fun and you can spend time creating interesting and eye catching looks but there are better eye shadows out there when it comes to staying on for hours at a time. This really let the product down for me as it does not seem to be the right kind if you need your eye shadow to last all day (or night).

Summary: Decent eye shadow but I've used better