“ Brand: Model Co / Type: Mascara - Brush-on False Eyelashes. „
I was in Boots doing my pre-holiday shopping (you know, the best toiletries shopping trip of the year when you treat yourself to all sorts of goodies) when I came across this little lovely.
At £35 this is NOT a cheap mascara, but as I say, I was off on holiday, felling a little flush and I thought I deserved to treat myself (I probably didn't deserve to actually, but that's besides the point)
I bought this from Boots as I do with most of my toiletries and cosmetics as I'm a sucked for Advantage points.
The mascara comes in a shocking pink and black box which is very striking, and my box has a sticker on from Dannii Minogue who claims to love her brush on lashes in a bottlebut strangely enough it was hanging in the section of the store where tweezers and nail files are, not with make up. But I'm sure there is a reason for this....
Inside the box, in a plastic moulded tray, is two silver tubes - one a standard mascara tube and one a bit shorter. One is the mascara - one is the brush on lashes.
SO the plan is that you use a coat of the mascara and then, before it dries, you use the brush on lashes. The brush on lashes is a funny old product - it consists of a mascara wand but the product itself is masses and masses of little fluffy bits. Looks like fluffy bits of cotton wool!
SO you brush these over the wet mascara and your eyelashes become all white and fluffy!! You then put another coat of the black mascara over to finish. Apparently you can repeat this process as often as you like to build the lashes.
In my opinion, this is a very good product. It really does build lashes and I regularly have people comment when I use this. It creates longer eye lashes than I have ever known.
*** The downside ***
I am at the age now when I only go out once a week at most and as such, I use this mascara once a week maximum. Which is good as this is hard to shift.
Despite lashings and lashings of eye make up remover, this stuff is tough to remove and as a result, my lashes are very hard and stuck together for a couple of days after use. I doubt therefore that it would be very easy to apply this stuff two days running.
Also, because the 'fluff' is white, it is sometimes a little tricky to coat it with the black mascara
Other than that though, it is good stuff. I have been using this mascara probably once a week - fortnight and the pack has lasted me 9 months already. I will be buying this again, but it will never be my every day mascara.
I recently ran out of mascara and went out shopping to buy a new one with no particular brand or variety in mind. When I was browsing the magazine stand in one store I noticed a freebie mascara attached to one magazine. The mascara was this Model Co. Fibre Lash mascara and on the front of the magazine it said it usually cost £16 but it was totally free with this £1 Glamour magazine. I thought it was too good an offer to refuse so I bought the magazine.
Before using the mascara I read a bit about it in the magazine and then confirmed the regular price of it by visiting an online website where the product is sold. Singer and celebrity Dannii Minogue endorses the Model Co. mascara range and claims to love her "instant false lashes in a bottle".
There are a few different products in the Model Co. range but the mascara I have is the Fibre Lash Xtend Extreme Black Lengthening mascara. On the Model Co. website this is actually priced at £28. The brand describe this as revolutionary because it has "inbuilt lash fibres" which mimic a false eyelash effect.
I really like the design of the bottle for this mascara. It is a lightweight, slim tube with a large 4cm sized wand handle. On the edge of the bottle there is a long, clear mirror which is an excellent help if you are out and about and need to apply your mascara. The top of the mascara twists off easily and there is a 2 ½cm to 3cm sized brush. The brush is designed with a spiral pattern which means the bristles are at an angle to your lashes which helps distribute the mascara more easily.
The brush does not look laden with mascara when pulled out of the tube but if you apply to your lashes at once they become black and silky looking. The mascara is the type that once applied does not look clumpy at all. It does not come off into bits but it coats every single lash equally and with a thin coating so that it elongates the lash (or gives the appearance of having longer lashes). I really like the fact that it's not all gooey and clumpy. One problem I have though is that the mascara dries quite quickly. This means if you are aiming for thicker lashes and need to apply a second coat it's difficult to do so. The mascara actually dries up on the wand brush itself and looks like a little hedgehog with all these strange wispy spikes. It is necessary to keep dipping the wand into the bottle between applications if you are going for a thicker eyelashes look. The mascara is actually perfect for just lengthening and defining the lashes though and one swipe of the brush makes my lashes look beautiful. The shade of black is deep and rich. I've never actually worn false lashes but I do think my lashes have a slightly perfect synthetic look about them once I've applied the mascara. I'm very pleased with the overall look the mascara gives me.
I haven't had any problems with the mascara smudging and it's also easy to remove with a soapy face wash or eye make-up removal liquid. I also wear contact lenses and I've had no issues with sensitivity.
I'm really pleased that I managed to get one of these excellent mascaras for only £1 when they are so expensive. Would I pay £28 for one of these from the Model Co. website? Probably not, but only because it's a little out of my budget. However I can't fault the performance of the mascara and really prefer it to the other high street brands I've been using before.
You can see the whole Model Co. Fibre Lash range at their website:
Quite often I buy Glamour Magazine, especially if there is a freebie being given away and this is how last month I came into contact with this mascara. I was actually starting to think about buying myself a new mascara so getting one for free with a magazine I enjoy reading was a real bonus!
Personally I have never heard of Model Co though a little research has led me to believe that this is stocked along with a load of other beauty essentials (and of course not so much essentials!) in Boots and the price that I found for this for is £35.00. I can't understand how come this was a full sized freebie but there we go I am not going to dwell on that too much!
This comes in a long, oblong shaped black plastic bottle with the top twisting off of course to reveal the 'wand'. Down one side of it we are clearly told that it is MODEL CO Fibre LASHXTEND Extreme Black Lengthening Mascara in metallic silver and pink and to the other side of it there is a long 'real' mirror and that's it!
I love the fact that along with a really great mirror that I do use to pop this on my lashes that the brush is really good to apply it with too. Its quite long and thick, made of what I think is natural and good quality fibres and when you pull that out of the tube via its long slightly flexible wand any clumps are pulled out so you can easily remove them though I have only experienced one little clump to be fair to it.
Its easy to apply and the colour of mine is a rich and very dark, glossy black colour. I find this to really define and separate my lashes and to not really plump them but it certainly doesn't make them look spidery.
This promises to lash extend....which I am very happy to tell you that it really does seem to and I think this is just because it clings to my eyelashes so well and gives real definition to them.
Although this isn't waterproof though it is reasonably smudge and tear proof and once I have applied a coat (or two if I'm going out anywhere) it stays put all day long, even though sometimes the rest of my make up has evaporated off my face! Its also easy enough to remove with your usual make up removing routine and although I wouldn't pay anywhere near the £35.00 mark for it I have Googled this product on line and found it for a lot less that that and under £15.00 a mascara which I do think its worth.
Google if interested and as far as I am aware this is only available at the moment to purchase in Rich Black.
This review is also posted on Ciao under this same username.
Another month, another free magazine beauty giveaway, this time a lovely new mascara with Glamour magazine. I need a new mascara as I'm getting to the end of my Benefit freebie mascara and faced with the prospect of actually having to buy one I was quite excited to see a mascara giveaway in the £2 Glamour magazine and so promptly bought it. I had a look on their website and this mascara actually sells for £16 so I felt like I was already getting a good bargain.
I had never really heard of Model Co cossmetics before until I got this free sample so I was interested to learn a little bit about their history. According to an article I read, "Shelley Barrett was running a successful modelling agency when she spotted an opportunity for unique, multi-purpose beauty products. Having seen first hand the frustration from countless models and stylists about products they wished were on the market, Shelley listened, saw the potential for a thriving business and went straight to work formulating an innovative product that filled the gap in the beauty market.
The result: in May 2002, Australian beauty brand ModelCo hit shelves with the launch of the world's first heated eyelash curler,LASH WAND Heated Eyelash Curler, clad in ModelCo's signature high-voltage pink packaging. It sold out worldwide and a cult beauty brand was born."
So, how did I find this mascara? Well, according to the information, "ModelCo LASHXTEND Lengthening Black Mascara has a rich, water resistant formulation that delivers brilliant extension and high definition. This lightweight mascara separates as it extends and leaves your lashes looking thick and shiny."
I instantly liked the packaging of this mascara as it's a bit different and quite funky looking. I gather most of the Model Co products have a pink packaging but this mascara actually comes in a black wand with the word LASHXTEND written in bold pink lettering. The wand is actually square which I think gives it quite a funky look and when you twist the top of the wand off this portion is also square. I find this makes it a bit easier to hold in my hand and gives me a good steady grip for when I am applying the mascara to my eyelashes.
The wand is straight and medium sized, not too small, not too big, enough to get a good swipe over my eyelashes on one go and then I do the ends and the ones by my eye a bit more too. I apply a few swipes to get a good even coverage and I find this brush works really well at separating my lashes and defining each one ad not making them clumpy or stick together. The mascara is a lovely bold black colour and really makes my eyes pop out once I have applied to my top and lower lashes, it gives a really nice look and nice length to my lashes too which are quite short to begin with.
Another great thing about this mascara wand is that it has a little mirror on one side, just big enough to see your eyes in it, so if you do not have access to a mirror you can apply this mascara by looking in the wand to see what you are doing, great for last minute touch ups.
I'm so glad I got to try this mascara as it's a brand I probably would have never tried on my own but I really do like it and would probably consider buying again once this tube has run out.
If you've been into a Boots store recently, you would have been lucky to escape the promotional advertisements for Fibre Lashes by Model Co. I avoided enquiring about it on purpose, after seeing the celebrity face of Danni Minogue on the product and making an assumption that whatever the product was would be rather expensive. In the end, after walking past it countless times I decided to have a quick peek...
--- Model Co ---
I hadn't heard of this brand before coming across Fibre Lashes so I was slightly unsure as to what kind of product quality I could expect from them. I have since found out that they are in fact a well established cosmetics brand who are based in Australia and Hong Kong. They are a relatively new brand, having launched in 2002 by a former modeling agent and over the years they have developed a celebrity clients base including Lindsay Lohan and Sienna Miller. They have become an international company selling cosmetic products globally from Europe to the Middle East. Model Co have released many products since their launch in 2002, one of the more recognisable and well known products of those being a heated eye lash curler. Their products in the majority appear to be an innovative and quirky twist on original and classic every day essentials such as 'Tan Airbrush in a Can'.
--- The concept ---
Fibre Lashes are a very interesting, new type of design and with the idea being something I had never heard of before. Model Co have clearly recognised the hassle that many of us girls experience when it comes to applying false eyelashes and turned it into something positive, literally by giving us false eyelashes in a bottle. Upon purchase of the product, you receive 2 bottles as part of the mascara 'kit' if you like. One bottle appears to be an average mascara, while the other bottle is much smaller. Inside this bottle is where the magic happens! Model Co have put tiny white fibres inside the bottle which come out of the bottle on the mascara wand, as a normal liquid mascara would. These fibres are the ingredient that allow you to create the same look as false eyelashes, but without the use of any glue and fuss. I will explain more about this when I come to the application part!
--- My experience ---
I will admit, at first I was very unsure that this could actually work. I didn't believe it would be straight forward because if that was the case, surely another brand would have come up with this a long time ago but curiosity got the better of me and soon enough I was trying it out for myself. As I touched on earlier, you get 2 mascara tubes, one considerably larger than the other. Both of these are packaged within one black box with the brand name on the front and it contains simple instructions for application. Firstly, you use the larger, normal looking mascara over your lashes as you would with the average mascara. After using this I didn't notice any dramatic difference to my eyelashes, just a bit of added length as you would expect. Next you use the smaller tube which contains the small white lash fibres. They adhere to your eyelashes which gives the appearance of much longer eyelashes as they act as an extension. You finish the process with another coat of the first black mascara, which ensures the fibres stay in place and really dramatises the whole overall effect. Taking the product off is again straight forward but it comes off slightly differently to a normal mascara as the fibre lashes have to be washed off so I rub my eyelashes between a face wipe and that seems to do the trick!
--- Results ---
Much to my surprise, what I experienced with this product was amazing and so much more than what I had anticipated. The application was my biggest concern as false eyelashes really do not float my boat and I avoid wearing them when ever possible, despite the fact I love how they look when they're done properly! Using Fibre Lashes is a really quick and straight forward process that literally takes five minutes of your time, if that. The black mascara has a cleverly designed wand that separates the eyelashes individually to avoid any clumping that the lash fibres would perhaps be prone to so you can apply more and more lash fibres over each coat of mascara as they just extend each time and you don't have to worry about them looking horrible and stuck together. The only down side for me was that the lash fibres are a little loose on the mascara wand and so when they are applied it needs to be done with extra care because it is easy for them to go into your eyes due to their tiny size but it has only happened to me once or twice so I don't consider it to be an issue, I just have to concentrate!
--- Pricing and availability ---
In terms of stockists, all Boots stores I have been into in recent weeks seem to have the product and that is the only place that has them which I am aware of in U.K. unless you go to larger department stores. But as always, the internet is a good place to purchase the product. Prices will vary from place to place but I paid £35 for my Fibre Lash Kit - I heard you gasp at that...
--- Summary ---
For me, the only draw back of this product is the price. However when put into context, false eyelashes do not come cheap and they can only be worn a handful of times. Fibre Lash doesn't use much mascara or many lash fibres on each use making it slightly easier to justify the price as you can be certain it will last you for some time. The ease of using it is a major plus for me because it makes it possible for me to achieve the look of false eyelashes, not just long and fanned out lashes but FALSE EYELASHES, finally! So the convenience factor does well to outweigh the price especially when I consider how much money I have wasted on false eyelashes. I would definitely recommend this product to anyone who is looking for a straight forward method of extending their eyelashes either for during the day or at night time. A well deserved 5 Dooyoo stars from me - I'm very impressed with Model Co!