Product Type: ModelCo makeup
Newest Review: ... be used for close up work. In general, it's a fairly plain black tube which is square with rounded corners (aka squoval). When you twist t... more
Modelling My New Mascara!
ModelCo Fibre Lashxtend Mascara
Member Name: jo1976
ModelCo Fibre Lashxtend Mascara
Date: 01/07/13, updated on 10/12/13 (117 review reads)
Advantages: Even coverage, no clumping, does not smudge or flake
Disadvantages: Full RRP is quite expensive, limited number of stockists, packaging looks cheap
I don't have the time or the inclination to wear much make up on a regular basis but the one item that I wear everyday is black mascara. I am always on the look out for bargains and special offers so I was pleased to spot that Glamour magazine was giving away beauty products with a recent issue. I picked up this ModelCo Fibre Lashxtend Mascara as a free gift for the £2 cost of the magazine (although, in all honesty, Glamour magazine is little more than a collection of adverts and not something I would buy without the freebies!)
I hadn't heard of the ModelCo brand prior to obtaining this mascara but it appears to be positioning itself in the market as a premium brand, certainly based on the selling price of this mascara. A quick online search reveals sites such as Boots, Very.co.uk and the ModelCo website selling this for £16 (although the tube featured is pink whereas mine is black.)
Without knowing the pricing, I would have actually believed this to be a pretty cheap product based on the design of the tube. It has a rectangular shape and a slim mirrored element across one side which just looks a little 'try hard' and something that I would associate with a bargain product from the pound shop rather than a premium quality brand. I must admit that I have used the mirrored side on a couple of occasions, when I haven't been able to get to a mirror, so it has actually come in useful.
The brush applicator itself also seems pretty short and basic but it performs its basic function well by sliding easily in and out of the tube, without lots of excess mascara building up around the edge. There is only a very faint (clean) aroma from the mascara on initial application but this soon fades and is no more distinctive than other brands of mascara that I've used previously.
ModelCo describe this particular mascara as having an 'innovative formula' and, as the name of the product suggests, they also claim that this can extend and lengthen lashes, thanks to the inclusion of tiny fibres. I can't say that there is any visible difference in the mascara either on the wand or after application. The only time that I've really noticed that there are lots of individual fibres has been when I haven't washed this off thoroughly the previous night. I would recommend being more vigilant than I am and removing this every night as it does feel pretty uncomfortable in the morning and I find the fibres collect in the inner corners of my eye and can be quite irritating.
I have found this mascara to be easy to apply, with a consistency that coats my lashes smoothly and evenly without any clumping, even over my fine lower lashes. I do tend to rub my eyes quite a lot throughout the day but, fortunately, this mascara is pretty impressive with its staying power and does not smudge or flake, even after several hours at the office.
Removing the mascara (which I would recommend for the reasons listed above) is pretty straightforward. This formulation is water resistant rather than waterproof so I am able to wash this off easily with warm soapy water, without needing to scrub and without any soreness or irritation.
I'm not convinced that this mascara, for all its claims, does anything particularly noticeable in terms of lengthening or thickening my lashes. Nonetheless, it offers good, even coverage and staying power and I am pleased with the overall natural look that I achieve with this mascara. Whilst I wouldn't make a special effort to source this particular mascara in the future, particularly at its full sale price, I would happily purchase another poor quality magazine in order to obtain another 'free' tube!
Summary: Mascara that offers even coverage and good staying power