“ Brand: MUA / Type: Mascara / Suitable for: Eye / What it does: volumizeses, „
I'd been putting off buying this because I thought that it'd be rubbish, but curiosity got the better of me and I ended up buying it last weekend.
I bought mine from Superdrug and as far as I know this is the only shop that sells it as Make Up Academy is their own brand of cosmetics. It retails at just £3.00 for 7ml, which rather than attracting me actually put me off a little - surely a £3.00 mascara would be cheap and nasty? I am, however really impressed!
The mascara is apple scented, which I find a little bizzare. It's available in two shades - black and black/brown, which is a reasonable colour choice in my opinion - I think that it's quite a bit of a disadvantage for lighter haired people when a mascara's only available in black. I opted for black though as I have dark hair and lashes and I chose the waterproof version, but a non waterproof version is also available.
The mascara comes in long plastic tube which has a screw-on green lid. The tube itself is a glossy black and while it is quite basic, it doesn't look as cheap as you'd think for the price. The branding is good with the brand and product name clearly written on the tube with 'every lash' in bright green writing which is certianly very eye catching and this - as well as the green lid makes it instantly recogniseable, so I don't have to rummage around in my make-up bag for ages trying to find it!
The lid, like all mascaras has the wand and brush attatched to it. The wand is a good length and the plastic brush is a good size with lots of short and stubby bristles which are well spaced apart. I usually find that this type of mascara brush can tend to make my lashes look like spider legs, but I've not had this problem so far and have had good results - it seperates and lengthens my lashes, giving them an instant lift.
Due to how long the brush is, it coats every lash - even my corner lashes, so there's no fiddling about and changing angles. The brush doesn't cause the mascara to clump, even after a few coats. When applying the mascara, the apple scent is noticeable. It's a little artificial but the smell is pleasant and doesn't linger for very long. The formula isn't as wet as I'd like - it's quite thick and slightly dry, but it doesn't feel heavy on my lashes. One coat makes a subtle difference in length but I use 3-4 coats for the intensity and thickness that I wear on a daily basis, which still looks reasonably toned down and natural rather than it looking like I'm wearing falsies.
The lasting power is excellent - there's no flaking or smudging and by the end of the day it still looks great. It's a bit of a pain to remove as it's waterproof and very stubborn - it takes around 3 make-up pads to completely remove it. Overall this is a long lasting, good quality mascara. If you want an affordable mascara for day wear then this will be ideal, but if you want a mascara that will give a false lash effect then this isn't ideal.
I've recently been using several of the Make Up Academy (MUA) products from Superdrug, a lot of them are priced at either 1 or 2 pounds and are surprisingly good quality for the small price tag. A couple of months ago we celebrated our son Jayden's christening and thinking it may well be quite emotional I bought a waterproof mascara to use on the day. I usually hate waterproof mascara and only ever wear it on holiday.
The mascara is sold in a regular tube which is black with a green metallic lid, the name Every Lash is written along the tube in the same metallic green coloured writing, the tube also informs the customer that this is "volume and lengthening mascara". The MUA logo is also written on the top of the tube in silver. The only other information on the tube is written on a label stuck to the lid which gives the colour, I chose black, and states that it is waterproof.
The lid is a simple screw top and the wand which is attached to the lid is very plain and basic, it has quite short bristles which are quite soft.
As I mentioned I very rarely wear waterproof mascara, I find it takes ages to build up a decent layer on my lashes and even then they never look as good as they do with regular mascara, however when I applied the MUA Every Lash I was very pleasantly surprised, the mascara is of a reasonable consistency and the colour builds up quickly and evenly on my lashes giving them plenty of extra volume. I have naturally long curly lashes and this mascara gives them a good colour and thickens them like regular mascara.
I wore this for my sons christening and on this occasion did indeed, for one reason and another, get emotional, the waterproof mascara held up brilliantly and looked as good by the end of the day as it had at the start. It didn't smudge or flake at all and I suffered no irritation from it either. However, when it came to removing it I found I didn't have anything that would remove waterproof mascara, I tried some of my regular cleanser but it didn't touch it, I gave up and went to bed.
When I woke up my mascara was still perfectly intact, rather than dash out and buy something to remove it with I decided to try Vaseline which I have used in the past, I coated my lashes and left them for 15 minuets then wiped them with a cotton wool pad, the mascara didn't budge, it didn't even smudge slightly!
I looked online and someone recommended trying rubbing a tiny amount of shampoo into the lashes, I tried this with one of Jayden's gentle baby shampoos and after a while the mascara did begin to break up and shift.
If you are looking for a good waterproof mascara then I would definitely recommend trying this one, its available in Brown/Black as well as Black, it covers brilliantly and builds up a good layer of product on your lashes, it copes well with moisture and I have since used it for swimming and its brilliant. The only thing I would say though is to make sure you have a good waterproof mascara remover in the house.
Superdrug are currently selling this for just £3.00 which in my personal opinion is an excellent price, I didn't realise until writing this and checking the price online that is it apple scented! Why it has been made like this I cannot imagine, but giving it a quick sniff it does indeed have a slightly fruity tangy scent.
I've never completely been a fan of spending ridiculous amounts of money on just one tube of mascara that inevitably might not do the job as well as you hope, because you can't exactly test them out and have to take a wild guess based upon the brush.
Prior to purchasing this mascara, I actually didn't even know what kind of bristles the brush had and I'm very picky when it comes to certain kinds as I love having thick, long lashes that don't require tonnes of coats to actually achieve this. When I received my mascara in the mail and opened it, I have to admit I had a minor panic moment as I saw that the brush had small rubber bristles for separation and precision - which often gives the opposite kind of look that I'm after but after trying it out I was pleasantly surprised. The end of the brush is actually rounded which is ideal for getting the corner of your eye and your bottom lashes covered adequately. Then the rest of the brush has rows of small rubber bristles that separate and generously but evenly coat your lashes, giving them a professional look - they actually make mine look like I'm wearing false eyelashes which is a bonus.
Obviously it applies to how thick or long your own natural lashes are, I often find that most mascaras suit my needs but I am aware that there are a few people out there that have sparse or shorter lashes and have difficulty finding a suitable mascara that helps make them look fuller and more feminine - I can assure you that this will suit any lash length as the bristles are specifically designed to evenly coat each lash, even the smallest and most awkward lashes that are hard to separate and lengthen.
The normal price of the mascara goes for £3 which is a remarkable bargain in comparison to the majority of the brands out there - I would not see myself switching from anything else or paying more than this as it does the trick and it saves me a lot of money in the long run.
This particular mascara is supposed to smell like apples, hence the green lid - however my mascara didn't smell exactly like apples but it did smell pleasant and less chemical-like than most. Now I'm not sure if other people see this as a bonus but for me personally I found that when I washed my face with my regular face wash and water routine, the mascara didn't run down my face and leave me with classic panda eyes, but merely washed off in it's dried form quite easily and hassle free. I was pleasantly surprised at how easy it was to remove and the distinct lack of smudging. There was absolutely no mascara residue left as you'd expect from any other mascara. I think that's probably the first mascara I've used that has ever done that, which is even more of a reason for me to stick with it as it makes life so much easier.
These are available in store at superdrug wherever there is an MUA makeup selection or alternatively can be bought on-line at muastore.co.uk or superdrug.com.