“ Brand: MUA / Type: Eye Primer / Suitable for: Eye „
Primer is exactly what it says - it primes and prepares, therefore, eye primer is a solution which prepares the eyelid for eye makeup and primarily eye shadow. I have not tried any other eye primers in the past despite following many beauty blogs and seeing their detailed reviews on ridiculously expensive tiny tubes. Needless to say I have always been apprehensive about investing and using products such as primers as I have always questioned their abilities to be able to hold eye makeup in place. Despite such apprehension I have seen many, many positive reviews centering on the MUA eye primer and given it's inexpensive price tag I took the plunge as, after all, I had nothing to loose - apart from £2.50!
**Who are MUA?**
MUA stands for 'Makeup Academy' and are particularly well known for their extremely cheap makeup items exclusively sold in the high street store Superdrug. The only other way to obtain products from the MUA range is to order from their website http://www.muastore.co.uk/ whereby they ship worldwide offering free delivery when customers spend over £25 in a single transaction. Their range stocks everything from nail polishes to lipsticks to pressed powders and have recently called upon some celebrity endorsement in the shape of Alexandra Burke to help to promote their brand.
**What does MUA say about this product?**
'...it smoothes the eye lid ready for eye shadow to be applied. It also creates a base, helping the eye shadow last all night long - no more creases! You can sleep all day and party all night with the help of the Eye Primer from MUA, just pop it on the top of your eye lid, pat it in gently and apply your eye shadow directly on top of it...'
This basically describes this products purpose and what it is designed to do.
**Packaging and visuals**
The primer comes in a black, thin box with silver decor and silver text. The box has a cut out window and the primer can be easily seen even when it is in the box. The primer itself looks like a lipgloss, with the cylinder tube and rescrewable lid. Again the actual primer itself is black with silver writing which looks professional whilst being easy to read.
Before applying the primer you should always ensure that you are applying it on clean, dry skin as otherwise the primer will not be effective and it will be unable to penetrate the skin and as a result of this, be ineffective as a primer.
To apply you unscrew the lid from the bottle and this reveals a wand with a small sponge type material on the end of it. At first glance I wasn't too impressed with this applicator and wished that it was a brush as I thought that a brush would make the primer easier to apply but I was wrong. The sponge allows you to dab the product onto the eyes and then spread it out with your fingers. After a re-think, a sponge is much better for these types of product because a brush would probably hold too much product and this would lead to waste.
When you first apply the primer it shows up to be a fleshy/peach colour which I was slightly concerned about as it didn't match my skin tone at all and even thought I would be applying eye makeup over the top of the primer I was still anxious about whether the mix-match of colours would be visible and look unsightly but, before long, the primer dried and was completely transparent.
I have used this primer everyday for the past 3 and a half weeks and after using eyeshadow and liquid eyeliner for the past 7 years I believe that I stand in good sted to be able to fully evaluate this product. I have been working full time for the past 3 weeks and have had 2 nights out in this time. For work I tend to wear a thin line of liquid eyeliner and neutral eyeshadows which I keep in my bag to reapply on my breaks as I usually find that it settles into the creases of my eyelid which looks unsightly to say the least. I have to say, the past 3 weeks I haven't had to reapply at all and I have also found that the pigment stays heightened all day without becoming dull or rubbing off which means I have a few more minutes to relax on my break rather than reapplying makeup which is always a plus!
For nights out I tend to go 'all out'. This means thick black eyeliner, false eye lashes and dark and daring eyeshadows usually greys to create the 'smoky eye' look. I always find myself reapplying foundation and bronzer on a night out but don't tend to take out eyeshadow as it doesn't fit in the small clutch bags that I usually take out but I do find that my eyeshadow isn't as dramatic a few hours after wear as it was when it was freshly applied which is disappointing as you want to look your best on a night out! I used a little bit more of the primer before dusting on my grey eye shadow and gave it a bit longer to completely dry than I would when using the product during the day as I wanted to ensure that the primer was being used to it's full potential so that my eyeshadow would stay put all night. I have to say that I found that on both nights out that I had the grey colouring did fade by the end of the night but not as much, and not as quickly, as it did without using the primer which was obviously great for me.
Isododecane, Talc, Cera Alba, Dimethicone, Disteardimonium, Hectorite, Cyclopentasiloxane, Trimethylsiloxysilicate, VP/Elcosene, Copolymer, Proplene Carbonate, Sorbitan Sesquioleate, Phenolxethanol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, CI 77891, CI 77941, CI77492, CI77499
I would like to draw you attention to the fact that this product does contain parabens. Parabens are an artificial chemical used in a variety of cosmetics and food stuffs to preseve them, there is some evidence that parabens are found in breast cancer suffers. Other scientific evidence has suggested that parabens act similarly to that of the female hormone oestrogen which is also linked to breast cancer and stimulation of early puberty in females. Despite this it is important to stress that no difinitive link has been scientifically proven.
**Cost and availabilty**
I picked up the MUA eye primer from Superdrug at a lowly price of just £2.50 for 7.5ml of product. Due to only using this product on the eyes which is a very small surface area then I can see this product will last for a very long time giving great value for money especially compared to it's competitors such as Bobbi Brown and MAC which retails for 4 times the price of this one.
As usual before I spend any money on something I am keen to purchase and try when it comes to make up products; I always ask around and look on google for so blog reviews and sure enough there were a handful of people who pointed me in the right direction for great quality primers, however I couldn't afford any of the products that were suggested to me and opted for a last minute search on the MUA facebook page to see if they had introduced any offers and that's when I found that they had finally brought out an eye primer for only £2.50!
The price was pretty astounding to say the least when you compare it to popular primers such as urban decay's primer potion that retails at around £14.50 at a very similar size to the MUA primer. I've never been a fan of only trusting something because it's expensive as I've generally found that bargains can serve you just as well as these pricey labels can.
I recently purchased the eye primer along with face primer and I qualified for a free eye shadow palette (glamour days palette free when you spend at least £4 on the MUA store on line *not superdrug* for a limited time only) so it was even more of a bargain for me and made me fall just that little bit more in love with MUA's range.
The day I received my eye primer in the post I had already showered and was make up free and ready to apply, so it was great timing for me to be able to give it a go straight away as I had a full day at university of 10am - 6pm with pressing deadlines that had no time for re-applying make up at any point of the day, so I was eager to give the primer a go and see whether my make up did actually last and it did the job it was supposed to do.
Sure enough I got home and despite the rainy weather and my drenched raggy hair - my face still looked immaculate! My eye shadow hadn't creased in the slightest and still had vivid colour and perfect blending that it had when I first applied it in the morning, my gel eye liner was also perfectly smooth and in tact and hadn't budged one bit. It was exactly the same as it was when I first applied it at the start of the day, so for £2.50 I was absolutely over the moon with this purchase!!
The only disappointing thing to some would be the lack of shades available as the primer is suitable for fair/medium skin tones and practically looks invisible but for darker skin tones you would have to take precise caution to avoid getting it on areas where you don't actually intend to have any make-up on. However with light/fair/medium skin tones it acts as a concealer and blends perfectly into your skin and holds you make up all day.
It comes in a small black tube and has a wand applicator with a sponge rather than a brush. You can easily apply this by dabbing some onto your eye area and then gently blending it in with your fingers as the consistency is just right to do so and therefore eliminates the need to use a blending brush or foundation brush - although if this is your preference to use a make up tool then there's absolutely nothing stopping you from doing so!
I have rather oily skin and my eyelids are affected by this and because of this my make up doesn't have a very long life span without any type of eye primer so if you have similar skin problems as myself, then you'll benefit from using this. It is also suitable for any other skin type so don't be put off, as I'd actually recommend this for anyone who needs a make up fix, literally.
You can also find this primer both on line and in store at super drug for the same price of £2.50 so it is widely available - and if you're unable to find any at super drug, you can find MUA on facebook and visit their on line store at muastore.co.uk for their full range of make up, of course postage applies at both MUA store and super drug but you are more likely to find regular offers for free items with your purchases if you subscribe to their facebook page for more updates. There is also a facebook page for the MUA makeup artist named Karla who gives you regular make up reviews and tips on all of their make up range - you can also subscribe to her page for more information and updates.
I paid just £2.50 for this primer from Superdrug. I also received a free mono eyeshadow with it.
The primer comes presented in a black tube and it actually looks more expensive than it is. It's 7.5ml in size and it has a life of six months. The primer itself looks like a mascara as it has very similar packaging. It's around the same size as a mascara too. The primer comes with a wand which you use to apply the primer. The primer is a beige colour and it's quite thick and creamy in consistency.
I find the primer to be easy enough to apply and it's comfortable to wear. The wand feels nice when it's brushed against the eyelids and you only need a few dabs to cover your lids. You can then apply your normal eyeshadow straight over the top. I find that this primer works great with loose eyeshadow, such as the Barry M pots. The loose powder sticks to the eyelids and it lasts all day (and all night) and the powder doesn't crease or fall off your lids. This leads to a more intense colour result.
The primer is also great with standard "solid" eyeshadow. I find that using this primer beforehand leaves me with a longer lasting result. My eyeshadow doesn't crease or fade, even in warmer weather, and the primer lasts ages as you only need a small amount of it each time that you use it. I like the wand too as it's easier to use as opposed to using a primer that you apply with your fingertips.
A great primer with great results.
I'm a big fan of Urban Decay's Eyeshadow Primer Potion, a product widely considered to be the big daddy of all eye primers, but I also find Urban Decay a big cut above my usual budget for everyday makeup. Using Primer Potion for non-special days always feels like a huge overkill. I have an oily complexion that makes eyeshadow a nightmare without a good primer, and I really needed to find an alternative that I could use frequently without feeling wasteful. When MUA released their Eye Primer, I snapped up a couple straight away; it's part of their "MUA Professional" range, more expensive than the £1 range they're famous for, but still costing peanuts at £2.50 each.
PACKAGING: The tube comes in a small black box with a cut-away window - a bit flimsy but nonetheless smart for a budget product. The shiny silver print certainly lends a touch of class that MUA's cheaper items often skimp on. On the back, there's a list of ingredients (unfortunately including talc and parabens) and a brief description: "long-lasting, smoothing, no crease". Once removed from the box, the tube itself is much in the same vein: black with silver print, and the same blurb and ingredients. The cap screws off to reveal a simple doe-foot applicator. On first handling the tube, I thought it felt a bit small - but the contained 7.5ml is really a fair amount for the price.
APPLICATION: The instructions provided are straight to the point: apply to eyelids before makeup application. The first time I used this, I was horrified with the results - it didn't seem to work at all, and just made my eyeshadow crease even more badly. This was down to poor application, though, which I realised later; I'd been applying it in the same way I would the Primer Potion, with only a couple of tiny dabs. This product needs to be applied more liberally: swipe the applicator over your whole lid and crease, and don't be afraid to lay it on a bit thick. Though a creamy beige colour at first, it blends in easily and dries neutral. Just be careful not to leave a crusty pale residue at the outside of your eyes, where it hasn't been blended in thoroughly. The doe-foot wand makes it easy to dab the primer on, and is also soft and easy on the skin, unlike some of MUA's cheaper applicators.
QUALITY: Eyeshadow does look more rich when applied afterwards, living up to the "more vibrant colour" promised on the box. It's also harder to blend, fixing fast pretty much instantly, so this primer isn't forgiving of mistakes; luckily, since it's so cheap, it's not the end of the world if you botch an eye and have to start again. As for "long-lasting wear without fading or creasing", it also delivers well, though the more you apply the better. If you use only a light or patchy coat, your eyeshadow will likely have smeared after a whole day out. As long as I apply it thoroughly and generously, I find it keeps my makeup on as well as the Primer Potion - it might take a lot more, but it still costs a lot less! I can use this for short or casual days, as I'd hoped, but it's still strong enough for long days at university or work, where I'm on the go for eight hours. The only thing to be wary of is the aforementioned chalky marks, which there's a bigger risk of if you apply a lot and don't blend it all meticulously.
The main hitch is availability - MUA is exclusive to Superdrug, but not many stores stock the Professional products, so I had to order mine off the Superdrug website. It's worth ordering more than one, or waiting for one of their free delivery offers, to make the most of buying something so cheap online. Nonetheless this is a great primer that I'll always keep around: inexpensive but effective, perfect for everyday use. It can take some getting to grips with, but it's worth it.