Product Type: MUA makeup
Newest Review: ... free eye shadow palette (glamour days palette free when you spend at least £4 on the MUA store on line *not superdrug* for a limited time o... more
Prime your eyes, mate!
MUA Professional Eye Primer
Member Name: coventry123
MUA Professional Eye Primer
Advantages: Prevents creasing, improves longevity, inexpensive
Disadvantages: Possible inclusion of parabens
**Who are MUA?**
MUA stands for 'Makeup Academy' and are particularly well known for their extremely cheap makeup items exclusively sold in the high street store Superdrug. The only other way to obtain products from the MUA range is to order from their website http://www.muastore.co.uk/ whereby they ship worldwide offering free delivery when customers spend over £25 in a single transaction. Their range stocks everything from nail polishes to lipsticks to pressed powders and have recently called upon some celebrity endorsement in the shape of Alexandra Burke to help to promote their brand.
**What does MUA say about this product?**
'...it smoothes the eye lid ready for eye shadow to be applied. It also creates a base, helping the eye shadow last all night long - no more creases! You can sleep all day and party all night with the help of the Eye Primer from MUA, just pop it on the top of your eye lid, pat it in gently and apply your eye shadow directly on top of it...'
This basically describes this products purpose and what it is designed to do.
**Packaging and visuals**
The primer comes in a black, thin box with silver decor and silver text. The box has a cut out window and the primer can be easily seen even when it is in the box. The primer itself looks like a lipgloss, with the cylinder tube and rescrewable lid. Again the actual primer itself is black with silver writing which looks professional whilst being easy to read.
Before applying the primer you should always ensure that you are applying it on clean, dry skin as otherwise the primer will not be effective and it will be unable to penetrate the skin and as a result of this, be ineffective as a primer.
To apply you unscrew the lid from the bottle and this reveals a wand with a small sponge type material on the end of it. At first glance I wasn't too impressed with this applicator and wished that it was a brush as I thought that a brush would make the primer easier to apply but I was wrong. The sponge allows you to dab the product onto the eyes and then spread it out with your fingers. After a re-think, a sponge is much better for these types of product because a brush would probably hold too much product and this would lead to waste.
When you first apply the primer it shows up to be a fleshy/peach colour which I was slightly concerned about as it didn't match my skin tone at all and even thought I would be applying eye makeup over the top of the primer I was still anxious about whether the mix-match of colours would be visible and look unsightly but, before long, the primer dried and was completely transparent.
I have used this primer everyday for the past 3 and a half weeks and after using eyeshadow and liquid eyeliner for the past 7 years I believe that I stand in good sted to be able to fully evaluate this product. I have been working full time for the past 3 weeks and have had 2 nights out in this time. For work I tend to wear a thin line of liquid eyeliner and neutral eyeshadows which I keep in my bag to reapply on my breaks as I usually find that it settles into the creases of my eyelid which looks unsightly to say the least. I have to say, the past 3 weeks I haven't had to reapply at all and I have also found that the pigment stays heightened all day without becoming dull or rubbing off which means I have a few more minutes to relax on my break rather than reapplying makeup which is always a plus!
For nights out I tend to go 'all out'. This means thick black eyeliner, false eye lashes and dark and daring eyeshadows usually greys to create the 'smoky eye' look. I always find myself reapplying foundation and bronzer on a night out but don't tend to take out eyeshadow as it doesn't fit in the small clutch bags that I usually take out but I do find that my eyeshadow isn't as dramatic a few hours after wear as it was when it was freshly applied which is disappointing as you want to look your best on a night out! I used a little bit more of the primer before dusting on my grey eye shadow and gave it a bit longer to completely dry than I would when using the product during the day as I wanted to ensure that the primer was being used to it's full potential so that my eyeshadow would stay put all night. I have to say that I found that on both nights out that I had the grey colouring did fade by the end of the night but not as much, and not as quickly, as it did without using the primer which was obviously great for me.
Isododecane, Talc, Cera Alba, Dimethicone, Disteardimonium, Hectorite, Cyclopentasiloxane, Trimethylsiloxysilicate, VP/Elcosene, Copolymer, Proplene Carbonate, Sorbitan Sesquioleate, Phenolxethanol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, CI 77891, CI 77941, CI77492, CI77499
I would like to draw you attention to the fact that this product does contain parabens. Parabens are an artificial chemical used in a variety of cosmetics and food stuffs to preseve them, there is some evidence that parabens are found in breast cancer suffers. Other scientific evidence has suggested that parabens act similarly to that of the female hormone oestrogen which is also linked to breast cancer and stimulation of early puberty in females. Despite this it is important to stress that no difinitive link has been scientifically proven.
**Cost and availabilty**
I picked up the MUA eye primer from Superdrug at a lowly price of just £2.50 for 7.5ml of product. Due to only using this product on the eyes which is a very small surface area then I can see this product will last for a very long time giving great value for money especially compared to it's competitors such as Bobbi Brown and MAC which retails for 4 times the price of this one.
Summary: MUA eye primer