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Nails Inc. Nail Varnish in General

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102 Reviews

Brand: Nails Inc. / Type: Nail Varnish / Suitable for: Nails

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    102 Reviews
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      13.03.2014 12:31
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      very disappointing premium nail polish brand

      Now that I am starting to have some nails, I have become much more interested in nail polishes. I have two different colours from this brand, one which was a present from a friend and the other I got free with Glamour magazine. I will review each separately in this review.

      === The Brand ===
      Nails Inc was founded in 1999 by Thea Green, when she noticed a gap in the market for professional high quality manicures and a fashion forward range of products for busy women. The brand's pioneering products, including the 15 minute manicure have made the brand a massive hit for time conscious women. All of the brand's products are named after places in London, as you can see with the two that I own - Soho Silver and St Mark's Square.

      === The nail polishes ===

      The bottles are instantly recognisable, with a round clear glass base and a shiny silver lid. You can clearly see the colour of the polish through the base, and I think that the packaging of these polishes all look very expensive and classy.

      Soho Silver

      As silver is one of my favourite colours of nail polish, I was very happy when I saw this free with a magazine. I did think that the contents did look slightly watery and thin in the packaging, but thought nothing more of it, as my previous experiences with the brand were positive. When I opened the lid, the polish did look very watery and I felt the brush was quite narrow and flimsy as well. It took about three coats of the polish to build up some colour, and when after three coats, there were still visible brush marks from the polish.

      I did initially think that maybe my issues with the nail polish were because this was a 'free' polish, and maybe not to the brand's usual standard, so when I received St Mark's Square as a Christmas present, I thought I'd give the brand a second go.

      St Mark's Square

      At first, I felt that I had more success with this polish - it was thicker and left no brush marks upon application. It also dried fairly easily, and it was dry to the touch in a matter of minutes. I loved the colour of this polish, it was a shimmery pink/purple colour and depending on where the light hits my nails. It looked classy and was areal strong shade and one that I really liked the effect of on my nails. This is a 'one coat' polish, although I felt that I needed at least two coats for the colour to pop.

      I was initially impressed with the results from this nail polish, but I noticed that the next day, the polish had chipped in places, and in fact one nail was almost bare. I have no idea how much this polish cost my friend, but with a retail price of around £11.00, I would expect the polish last more than one day without chipping. I've had cheap polishes that have lasted longer than that.

      I then gave this polish another chance, before I went to Dublin for a weekend, I used two coats of this polish. The polish lasted slightly better after the first day, but on the drive home, I noticed a lot of chips around the top of my nails. If I was planning on wearing this polish for a special occasion, I would use a top coat, but I would have thought that an expensive nail polish would last longer than one evening without chipping even without a top coat?
      This particularly nail polish is now available from the Nails Inc website for £5.00.

      === My thoughts ===

      While I own (and have previously reviewed) a Nails Inc magnetic polish that I was very impressed with, I can't say the same for these polishes. While I know that I may have just been unlucky with the individual bottles that I have received, I feel that for the cost of these polishes, I would have expected something better.

      My experiences with a Seche polish that I felt was fantastic might have coloured my view slightly when it comes to the Nails Inc polishes, but considering the retail price is similar for both polishes, I feel this is a fair comparison.

      I don't feel that I can recommend this brand of polishes, as I feel the quality is very poor. I like the colours in the range, and particularly like the effect I got from using the St Mark's Square polish, but I can get similar colours from less premium brands. Why I had such good results with the magnetic polishes, and a negative one with these polishes, I'm not sure, but I know that I will never purchase anything from this brand in the future. I like the colours and the quirky packaging of these polishes, but I don't think they are worth the £11 price tag.

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        25.05.2013 06:27
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        Four out of five stars

        A couple of months ago I noticed that ASOS had quite a few of the Nails Inc nail varnishes on sale and because I'd heard so many good things about them and had been wanting to try them for so long I ended up treating myself to two of them.

        The usual retail price per nail varnish is around £11 and I got mine for £4.99 each - still a little more money that I would usually pay for a nail varnish but a bargain compared to the retail price! When it came to choosing the colours that I wanted I did struggle a little because there was so much choice but I ended up getting Queen Victoria Street and Basil Street.

        Queen Victoria Street is a gorgeous shade of green with a high gloss finish and Basil Street is a pale beige shade which also has a nice, glossy finish. I chose both of my colours of the varnish purely from looking at swatches on the ASOS site and I have to say that the colours are a little different to how they looked in the picture.

        Queen Victoria Street is a lot more green than it looked in the pictures and it actually looked like it had a hint of blue in it judging by the pictures, which it doesn't. Despite the greeness I do actually like it as it is nice and bright and not murky green or anything and it is a shade that I know I will be wearing a lot this summer. Basil Street is a lot lighter than the swatches showed, but I still like it and I think it is quite an unusual colour.

        It looks nice against my skin when it's pale but when I have a tan it looks a bit weird because it looks like my skin is blending into my fingernails, some people might like this look but I'm not keen so I limit wearing it to when I don't have a tan!

        As I said before both of these varnishes are lovely and glossy and the formula for both of them is nice and thick - not at all runny and I only need literally one coat on each nail as the varnish is so highly pigmented and it is opaque after just the one coat! Although it has a thick consistency this varnish dries surprisingly quickly and my nails once they've dried always feel nice and smooth and the varnish never blobs up/goes tacky or anything.

        The staying power of these nail varnishes is very good, a couple of weeks ago I wore Basil Street for about ten days straight and when it came to removing it it was still completely in tact on most of my nails! Removing the varnish isn't too time consuming but doesn't come off really easily either.

        All in all I definitely recommend the Nails Inc nail varnishes but I wouldn't pay the full retail price.

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        10.05.2013 19:03
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        Sorry but a nail polish that I don't like, and won't use again

        I like Nail Varnishes, but I do not want to take a 2nd mortage out to buy a Nail Polish.

        =Price=
        Currently in Boots they are £11 per bottle, but in other retailers if you want the magnetic varnishes there are around £13, and all the bottle sizes are 10ml.

        =Myself=
        I own about 2 bottles of Nail Inc, i have to confess that a while ago Boots had an offer on buy 2 bottles of Coke and get a free Nails Inc, so i brought 2 bottles of coke as it was a one per person promotion, so I sent my daughter in front of me in the queue to get a 2nd bottle.

        =Colours-
        There is a wide range of colours, from pastals, neutrals, to bright colours even metallic shades. Each nail polish is known by a name not a number, when we got ours we had a choice of 3 colours, so one was a beige colour and the other red.

        =Pots=
        All the pots are cylinder shape, and the base is a glass pot, with a screw top lid in silver colour, this has the brush attached. The pots are about 7cm tall and 3cm in width. The glass is clear so that you can get a good view of the nail polish.

        I will say that the shape of the bottle does make it look more expensive to general nail polishes.

        =The Brush=
        This is attached into the lid, I find the brush to be on the thick side, and it does soak up a lot of nail polish, so i find myself making sure than I give it a wipe at the top of the bottle. On Yet when you come to apply the nail polish it is easy to apply and that one dip is usually enough to cover a couple of mails.

        =My Thoughts=
        I found them to be poor quality in terms of past drying stage, they do dry quicky, but I find that after about 4 days they start to chip, and if I left it on for a week, it looks awful, the shine has gone, the chips have got worse on it.

        =Would I buy=
        Sorry but this is not for me, whether I just had bad experiences as they were freebies, they may have been older stock, I don't know, but to me i would not pay £11 for a nail polish.

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        28.04.2013 13:13
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        This is the best nail polish I think but expensive to create a collection

        NAILS INC NAIL POLISHES

        Nails Inc make high quality nail polishes in a lot of different colours and finishes.  You will pay extra for them but I think they are worth spending on because the colours are all on trend and always changing and the polish itself is effective and lasts for a long time also.

        THE SHADES

        Nails Inc make nail polishes in all colours from clear and very faint pink up to navy blue and black.  They always offer the seasons trends and make a range of very bright colours also that are suited more for women who have an exciting night life in clubs and bars.  I am wearing a very bright orange today that was one of their collection for last summer, I chose it because the weather is beautiful today and I wanted my nails to look bright in the sun.  There are over 150 shades for you to pick from and I think that is one of the best selections of all of them because it doesn't matter when colour I want to wear I know there will be a Nails Inc polish in the colour I am looking for to buy.

        THE NAIL POLISH

        I have never used a Nails Inc polish that has been bad quality and I like to use their polishes very much.  The polish is very thick but the brush has a nice shape so that it gets the right amount on for me to paint my nails without the polish being too thick on the nail and making a mess.  I like to offer my clients Nails Inc polishes because they all last for a long time without chipping and the polish does not peel off my nails even if it does chip.

        WHAT I THINK

        I try to use Nails Inc every time I paint my nails even though I have got a lot of polishes that are made by other companies.  I like that the brush has got such a good shape and I like the shape of the bottles also because the big lid and round shape makes them very attractive to me.  I have many bottles of Nails Inc and I like to see them on display because the colours inside the bottles make them look very bright and happy when they are all together.

        I have got some bottles that have got spiked crystals on the lids and they are very nice to look at but the stones trap the fabric of my bags so I can not take those out of the home for work very easy.  Nails Inc quite a lot have special addition colours and they sell a magnetic polish also, I have not used that but I have read reviews about it in the beauty magazines I buy and it is always getting very high rates so I will try it one time I think.

        Nails Inc polishes do not chip easy and you need to only apply 2 coats to get a rich colour on your nails.  If it does chip it will be because you have either not let it dry properly or because you have been doing work that is not gentle to your nails.  I think that if it chips you should paint your whole nail again because the disadvantage to Nails Inc is that it is hard to repair chips without making it clear to other people that your nails are not in perfect condition.  I think about 4 days of wear is average for most Nails Inc polishes but some are better than others for being long lasting.

        ANYTHING ELSE

        Nails Inc polishes are not sold everywhere, I think that John Lewis has got the best selection near where I live but you can buy them online also and then you can choose from the hole range and sometimes get them a bit cheaper.  Each bottle costs about £11 and that is expensive but I think they are worth it because they are all high quality and I have never had to complain about any of the nail polishes.

        5 Dooyoo Stars.

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          27.04.2013 22:30
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          A quality nail varnish with a big price tag

          I own three Nails Inc varnishes, but have had the fortune not to have to pay for any of them (through legal means I'll add - I received two free with magazines and one weirdly came with a new mobile I purchased a few years ago!). I say fortune because they retail for high prices - currently Boots charge £11 at the least for one of these, their posher ranges, eg magnetic varnishes retail for even more at around £13! For that price, you get 10ml of varnish.

          The range has a variety of colours, my three are all red shades - 2 deep reds and a bright red, but there are plenty of other colours available too - yellow, peach, blue, purple, green - all the colours you can think of really! The colours all have names rather than just numbers, for example the free one I got with the phone is called 'Belle'. They all come in a circular glass pot around 7cm tall and around 3cm wide; the screw top lid is just as wide as the pot. The glass is clear so that the varnish is visible and the lid is shiny silver. The bottle looks more professional than other brands available in the shops.

          The screw top lid has a applicator brush attached to it. The brush is effective, I've owned all of mine for at least three years and the brush hasn't dried up on any of them and are still as effective applying. The brush is quite thick so it soaks a fair bit of the varnish onto it so there's no need for continuous dipping in and out when using, one dip goes quite a long way! I also find that I usually only need one coat on my toes - it is quite thick in consistency meaning that the bottles have lasted me longer than other brands I use as more often than not with others I find two coats is necessary. It also dries quickly, after a couple of minutes I can pop my slippers back on. Whether I should still be using them after 3 years I don't know, but I've found the colour looks just as good and the varnish applies just as well so I can't see any reason to stop using them.

          I only use it on my toes, so I'm not sure of it's wear and tear on fingernails. I wear a lot of flat ballerina style shoes though and obviously wear them with bare feet. I find that out of all of the nail varnishes I own, these Nails Inc varnishes last the longest before I need to reapply, it definitely doesn't seem to chip as easily as other brands I've used; I can easily get one weeks wear from one application and it's still looking good even then.

          I would recommend Nails Inc varnish however I do think they charge a lot of money for one bottle, considering I picked up a varnish yesterday from another range for £1.99! Although I suppose a bottle of Nails Inc varnish seems to last longer as it only needs the one coat and doesn't chip half as much. I rate it four stars overall, even with all it's positives that price tag just seems so huge!

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            19.03.2013 11:45
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            On trend nail care company

            I resisted purchasing Nails Inc as I normally would stick with OPI. But was hugely tempted when watching QVC and seeing some of there glitter and sepcial effects polishes. I am now the owner of probably around 10-15 bottles and this is what I love about them:
            They have such a huge range of colours, textures effects.There is something to suit all tastes, ages etc. Very fashion and trend orienated.But my personal favourites are the glitters/special effects. The colours are true to what you see in the bottle, if not better. I hate buying polishes that look one way when you see them in the bottle then totally different when painted on.
            Great value if puchased from QVC in regards to price.Alot of the time they can work out at around 4-5 pounds each rather than 11-12pound they are.
            They dont take too long to dry.
            What I dont like about them is the fact they chip really easily on me-despite correctly prepping my nails.I'm lucky to get a full 24 hours, but to be fair cant blame the brand so much maybe its just my nails and my lifestyle. This is the thing that annoys me the most.
            Not too keen on the top of the bottle.Sounds silly, but I think they are better bottle tops that allow holding the top to be easier and more comfortable. Whether this would be a ggod brand for someone who has problems with grip and their fingers I dont know, but not that keen. Also, because how the top is in regards to material I've had some where they've had scratches on them, so tops could be more durable ( hope that makes sense ).
            Overall a good brand with some fantastic colours, some polishes literally make your nails into jewels ( I have a special effects emerald and spahire polish that when goes over black taxi or any other black polish to be fair, makes my nails look like they are encrusted in jewels ) and other great looks. Also have to highlight like many have that this is a British brand, which is always a great thing. You can also buy their products from so many places now etc Boots, ASOS, QVC, so easy to get hold of.In a way this is great, but I liked it more when it was a little more exclusive as it felt more special.Suits all ages and would appeal to all tastes-shame it doesnt last long on me!

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              06.12.2012 23:03
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              A quality polish!

              I first tried a nails inc nail polish about this time last year when I received a 4ml (looks bigger than it sounds) sample sized bottle of this nail polish in the shade, Oxford Circus, in a beauty box I had ordered.

              All of their nail polish shades seem to be named after London underground stations or street names.

              Even though underneath the words, 'nails inc' on the bottle is the word 'LONDON', I didn't necessarily notice this straight away so it became more obvious to me that this was a British brand when I noticed that the polishes are named after places in London.

              Oxford Circus is a nice light pink shade. There are certain shades of pink that I find hideous, but this is quite nice. It is darker than baby pink, but it is not a bright Barbie pink. The colour reminds me of Fiat 500 cars (the car Jennifer Lopez advertises). I often see pink ones driving around and it is similar to that colour.

              ~ Price and availability ~
              The full size nails inc nail polishes contain 10ml of nail polish and cost £11.00 each, but they are currently reduced to £9.35 in most colours on Debenhams website, www.debenhams.com.
              There are available in a wide range of colours available. There are over 100 colours available.
              You can also buy it on the Nails Inc website, www.nailsinc.com, where you can buy giftsets containing 15 colours (4ml each) for £39.50 or you can buy sets of 3, 4 or 5 colours for between £12.00 and £25.00 or the single 10ml nail polishes are £11.00 each.
              They can also be bought in most department stores as single nail polishes for around £11.00 each.
              £11.00 is more than I usually pay for a nail polish, but I think they are very good quality polishes and they feel nice and smooth on your nails.

              ~ Use ~
              The nail polish looks nice on my nails. It is easy to apply and is a nice solid colour with no shimmer in it.
              It takes a few minutes to dry, like with most nail polishes.
              It looks and feels to be a good quality nail polish and once it has dried it looks good on my nails. It has a light shine to it.
              I find that like most polishes, for me it lasts around 2-3 days before beginning to chip or scratch and needing to be reapplied or removed.
              It is easy to remove with nail polish remover when you want to take it off.
              I would definitely consider buying this nail polish again. It is very good quality, comes in a nice cylindrical bottle and is available in a huge range of colours. Although it is more than I usually pay for nail polish there is something about the brand that is very appealing to me.
              I also like that they have named the polishes after underground stations and London street names as it is something that makes this brand stand out from others and it helps you to remember which colours you have got in your collection.

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              26.11.2012 17:06
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              Nice but try to get them at a reduced price

              Nails Inc is a popular London based nail company and their nail varnishes are on the slightly pricier side, costing an RRP of £11 each for a 10 ml (standard size) bottle. However, I have never actually paid that for any of mine. I got my first one of these as a free gift with a magazine, and they have recently been on free gift again (I think it is Glamour magazine, and the magazine might still be available if you are quick). My other ones I got in a couple of gift sets from TK Maxx which were really good value. 

              I have the following colours: 

              Park Walk - a bright red with pinky tones to it
              Carlton Gardens - a medium to dark blue with shimmer and silvery grey glitter
              Keats Grove - a dark brownish burgundy 
              Oakley Street - a muted browny mustard colour
              Tate - a dark blood red
              Marble Arch - a mid pink, quite a bright but sweet candy type colour
              West Hampstead - a very dark purple 
              Reeves Mews - a bold blue with a bit of a turquoisey shade to it 

              My favourites of these are definitely Reeves Mews and Park Walk. Park Walk is a very versatile colour that goes with anything so it is probably the one I have worn the most often. 

              I like the fact that the colours are named after areas or streets of London. This does add a little bit of novelty to them, and a foreign friend who borrowed one liked this aspect as well. I am just disappointed they don't seem to have any named after anything in my immediate vicinity - I would have thought they could at least have done something with Green Lanes! The bottles look simple but nice enough, as they are quite compact and just round with a silver lid. 

              Anyway, more important than the names and packaging is how they are to wear! 

              Application of these nail varnishes is fine, but nothing special in my opinion. The brush is on the thinner side, and is definitely not one which you can fan out to cover your whole nail in one stroke. I tend to need at least three strokes - one down the middle and one on each side, if not a few extra strokes just to ensure everything is evenly covered. Although the brush is quite thin it does still give a decent and even coverage. It does not pick up too much nail varnish at once, so it does not really risk any clumpiness or the nail varnish going on too thickly. It holds just a good amount on the brush, and it is not too runny or watery so it does not drip off the brush before you are ready. It does not leave streaks or brush marks when I apply it, and I can generally get a nice even, neat and tidy looking result. 

              I would say some colours already look quite opaque from one coat, but they do generally look better with two coats. They are not the quickest drying nail varnishes in my collection by any means but nor do they take ages to dry. I normally try to avoid directly touching my nails for a good 10 to 15 minutes but that is me being cautious and they are dry long before that. I would say they are touch dry in about 3 minutes, but occasionally when they seem touch dry they can still smudge a bit e.g. If I dry my hands with a towel, so I try to just avoid any issues! 

              The lasting power and wear without chips is where this nail varnish falls down to some extent. I find the shades vary massively with how long they will stay neat and chip free on my nails. Annoyingly my favourite Park Walk tends to chip very easily and will usually look slightly worse for where after two days at the most. Sometimes it has even chipped on the first day. Other colours can be long lasting, and the glittery nail varnish Carlton Gardens definitely lasts the longest on the nails. I had it on for well over a week and it was still in perfect condition when I removed it. 

              These are generally fine to remove with no difficulty with a standard nail varnish remover. The glittery Carlton Gardens took a bit more rubbing, but I find glittery ones of most brands are usually more stubborn due to their texture, so it's not just a Nails Inc issue. The darker colours were quite difficult to get off with a nail varnish remover wipe, but that was more down to the poor wipe than the nail varnish and they are fine with a normal liquid remover on a  cotton pad. They have never stained or discoloured my nails but I do use a base coat and I recommend the you also use one, or else they probably would stain I imagine. 

              The colour range of these is really wide which makes Nails Inc a fun brand, and I think their nail varnishes are decent, but considering that some chip easily I don't think they are necessarily worth the extra money compared to brands like maybelline or Barry M which are significantly cheaper. I would buy more shades from Nails Inc if I saw them on offer again with a good saving but personally I probably would not pay £11 unless it was a colour I loved and absolutely had to have. 

              Considering the price and the fact they can chip easily I will give these an average 3 out of 5 stars.

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                23.11.2012 16:13
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                An polish that chips too easily given what you pay for it

                When my friend accidently hit my thumb with a hammer, she was more upset than I was. As a sorry present, she bought me two Nails Inc nail polishes to make up for the black nail I was suffering from! She remembered that I used to buy this brand a couple of years ago, although I have happily switched to cheaper ones now. I was delighted with her nice gift, so once my nail was fixed, I decided to rediscover Nails Inc...


                THE BRAND

                Nails Inc are a British made brand that claim to offer "affordable luxury" and professional quality polishes. They cost a bit more than others on the High Street - my friend paid £10.79 in Boots per 10ml bottle. This is one reason I seldom feel like buying them for myself. They offer a good range of colours, all of which are named after places in London, even the base and top coats. So I have St Johns Wood which is ocean blue, and St James which is a poppy red and my personal favourite. The bottles are simply designed - they would probably say elegant! There isn't much on the front bar the name, while the lid is usually a smart looking silver. They look nice enough but I am only really worried about the quality of the polish inside.


                APPLICATION

                The brush I would describe as average quality. It doesn't shed any hairs and it spreads out nicely across the nail which makes it possible to apply the polish with the minimum number of strokes. It is on the short side though, which isn't the most practical design to use with a full size bottle. When you have got half way through, you have to keep tipping the bottle up in order to load the brush properly. I would also prefer one that was a bit more tapered as I think this makes applying polish at the nail edge easier.

                The polish itself has the perfect consistency. I think runny polishes are difficult to apply neatly when you are in a rush, but this one is fine. The pigment is good, but a single coat doesn't quite make for an opaque finish so I always apply two. This is no trouble to do as it dries quickly - the first coat in about 4 minutes. I like the fact that even when I am in a hurry, the finish still looks good with no uneven colour or brush marks.


                RESULTS

                The polish dries to a beautiful smooth and glossy finish. It looks shiny and doesn't fade at all. I love St James in particular because the vibrant red is smart enough for work, but also looks good in the evening if I want to go out. Unfortunately, I just can't get it to last very long, and the same goes for the other Nails Inc polishes that I have tried. Just going on my recent experience, St James and St Johns Wood both got chipped within 24 hours of application the first time I used them. I have never got them to last beyond 4 days. An average polish lasts 3-5 days for me. [This is when I have applied 2 coats, and no top coat, and I would expect it to last 5-7 days with a top coat.] So Nails Inc is below average in terms of longevity for me.

                I sometimes skip a base coat when I am in a real rush, but I would never dream of doing that with a Nails Inc polish. It takes me slightly longer to remove than others as it is, both from the nail and from the skin if I have been clumsy enough to get any on there. Once off, it hasn't had any lasting bad effects on my nails - they aren't stained or dried out.


                WOULD I RECOMMEND THIS POLISH?

                The quality of the finish is good, so it is disappointing it doesn't last longer. I like the colours available, but I don't really like the brush you are given to apply them with. I used to think that when I used a more expensive polish, that the reason it had a good pigmentation was the fact it wasn't the cheapest available. My experience of using cheaper polishes has changed my mind and I have found many that give just as good a finish, last longer and are easier to remove. They also happen to cost less. If I was judging the Nails Inc polish solely on value for money I would give it 3 stars, but taking everything into account I an going to let it scrape 4. I do like the finish while it lasts! I would say it is worth buying if you see a colour you love, but I personally wouldn't pay full price for it again.

                [This review is also on Ciao under my user name.]

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                  23.11.2012 02:41
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                  You Won't Be Disappointed!

                  As many of you will know I just love anything to do with making my nails stand out and generally look better. Normally I opt for acrylics but being in a job that requires using my hands all the time they can break easily and chip so I've recently been going down the less expensive route of nail varnishes. Now having said that I also try and make them look good on a budget and personally would never have gone for a Nails Inc branded product before - simply because I didn't think in a million years something so simple could warrant their price tag - so I was very happy to receive a sample of this on my Glamour magazine about a month ago - none of the expensive price tag but getting to try out the product and see if it could ever live up to the hype. I cant believe I'm saying this but in the case of these nail varnishes ... the price tag actually matches up to the quality!! I have since gone out and bought more (at full whack) and they have continued to impress me, seriously if you like nail varnishes and are looking for a seriously quality brand, look no further!

                  Useful Information:
                  Price: £11
                  Stockists: This brand is stocked in Debenhams & House Of Fraser - usually at their own counters. Or free when you buy Decembers Glamour mag!
                  Shades: Seriously like most nail varnish brands this one has pretty much every colour you could ever wish for so everyone is bound to find one that suits them and that they like. All named after places in London I believe so pick a random place and see if you like the matching colour - that's what I did with the first one I bought in store!

                  *As it's the first one I owned and tried the shade I'll be concentrating on is 'St James' - a bright red/pink shade'

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                  Packaging:

                  Is actually pretty plain in honesty - probably wouldn't have attracted my attention just by sight alone if I was browsing in a shop. However it does look simple and classic and fits in very well with the brand as all the nail varnishes are packaged the same way - just with their unique shade showing through the bottle. Now mine came in a small black and silver box which had all the information on the product printed on there - ingredients, shelf life, shade etc and there is also a website & address on there you can write to with any other questions or queries about the product - that will prove useful for some people as the bottle has next to nothing printed on it at all. The bottle itself is pretty standard - a 10ml glass one that's transparent so you can clearly see the colour of varnish your buying, with a silver lid, attached to which is the brush applicator which sits inside. As I said nothing out of the ordinary there - but luckily your paying for whats inside not outside in this case.

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                  Application:

                  I know many people find painting their nails quite fiddly and time consuming to do at home - especially when your painting the most dominant hand - the right on in my case always looks terrible no matter how much I practice and concentrate. However I didn't have a problem with this one at all - even when doing it in a rush. The applicator is just a nice length for me to apply this - and the bottle top although it may look chunky still is very easy to hold. I found 3 strokes with the slim brush is more than enough to coat my whole nail - not leaving any drip or brush marks and it was done in 5 minutes before I went out for the night. Now Nails Inc actually recommend applying a base coat, 2 colour coats and then a top coat but personally I don't find this necessary - it didn't stain my nails without a base coat, I had full and colourful coverage with just one colour coat, and it lasted forever without a top one - so if like me you just want them done and gone you don't need to go to lots of effort for your nails to look amazing in a short amount of time and to stay that way. Application is quick and easy, and with a drying time of about 2 minutes you can be out the door and off in no time at all.

                  - - - - - - - - -

                  The Shade:

                  As I mentioned the shade I started out with was called St James and is called on the website a bright red, which I guess is half right! When I saw this in the bottle I thought it was a fiery red kind of shade which appealed to me straight away as I like statement nails however when you apply this it does look slightly different. When applied Id say this is more of a bright red/bright pink - it all depends on how many coats you apply and it is much pinker in the light and daytime and then looks redder towards the night - which is great for me as its like 2 different looks in one day with minimal effort required from me! Id say this is more a Raspberry kind of colour than anything else but inevitably the colour gets darker and deeper the more coats you put on - which is why I tend to stick with one as then you get the 2 different shades in one. The other Nails Inc shades I've tried - Tate & Holland Park however look exactly the same on as they do in the bottle - so I think it might just be St James that looks a bit different. Not a problem for me as if anything I prefer the barbie pink look you get in the light, but if your looking for a deeper red look at others in the range.

                  - - - - - - - - -

                  The Results:

                  This is the area that you definitely get what you pay for because the results cant compare with any other nail varnish I've used in all honesty. My nails have a full colour, that's really striking and looks so glossy and finished (without the benefit of a top coat either!) that they could be mistaken for professional quality when in actual fact I've done them 5 minutes before walking out the door. I actually cannot believe how shiny and glossed this makes my nails look and best of all it lasts for ages! As I mentioned I work a lot with my hands so even professional acrylic nails tend to chip and wear away quite quickly but a coat of this managed to withstand work and day to day tasks without any chips appearing for nearly 4 days before I had to attempt a minor touch-up, now that may not seem like a lot but normal nail varnishes are lucky to last a day on my nails without looking chipped so that's a big difference for me. The individual varnishes and the brand as a whole has hugely impressed me - it really is a little luxury that is worth every penny for me personally. A huge range to choose from - and even though £11 is a lot pricier than any nail varnish I've bought before you are most definitely paying for quality, quality colours and finish that really does last.

                  I highly recommend this brand and its nail varnishes to everyone - and with Christmas coming up I don't think many people would be disappointed to receive one or a set of these! Worth that bit extra for what you get, I cant get enough. My new addiction!!

                  Thanks For Reading.

                  x0 Salz 0x

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                    09.07.2012 11:07
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                    A lovely nail varnish with a hefty price tag

                    ~~~~~~~~~
                    Get it for free
                    ~~~~~~~~~
                    I own a lot of nail varnishes, but I am not one to spend more than a few pounds at a time on a bottle. So Nails Inc varnishes, retailing at around the £11 mark, are completely out of bounds for me! So the only time I get to try out a Nails Inc product is when they come free with a magazine!

                    And this varnish was no exception, as with the June edition of InStyle magazine you get a choice of three free Nails Inc varnishes in the colours Bluebell, Peach Sorbet or Power Pink. These are full size bottles, and the magazine retails for £3.80, so it's definitely a great way to get your hands on a pricey nail varnish for a much lower than usual price. Oh - and you get a magazine as well of course.

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                    A bit about the brand...
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                    Nails Inc is a UK-based company that, as well as producing a massive range of nail colours, also has a load of nail bars around the country. You really can get any colour nail varnish under the rainbow - and more! - as well as a range of "special effect" varnishes such as holographic top coats, magnetic and glittery varnishes and hand and nail treatments. The company has a really good website so go to www.nailsinc.com to find out loads more and have fun looking at all the pretty varnishes available!

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                    Bluebells for springtime
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                    As I have so many varnishes I opted for the Bluebell shade with InStyle mag, as I felt this was at least a bit different to other varnishes I own. In the bottle this is a pale powdery blue, which I thought would be nice, and would fit in well with this spring's trend for pastel colours. It also didn't seem like it would be too blue or over-the-top as it is quite pale.

                    The packaging of Nails Inc varnishes is quite cool and suits this colour with it's cylindrical bottle and silver lid.

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                    More purple than blue....
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                    As I started applying this, you can see straight away that this is quite a thick varnish and, as you apply it to nails it has an almost paint-like consistency. Now I am not the best applier of nail varnish so when my first coat went on I was a bit concerned, as it looked very streaky and uneven. However it did look better once it had dried - but this varnish definitely needs a second coat (which to be fair is suggested on the bottle).

                    And luckily as soon as I began applying coat number two, this varnish started to look really good. The colour is actually more intense than the shade in the bottle would suggest - this in itself is quite unusual I think as often the colour in the bottle is more pigmented than it ends up looking on your nails! So I guess this suggests that this is a good quality varnish.

                    I also think the colour is slightly more lilac than it appears in the bottle, and glancing at my nails I would actually say this is more of a pale purple shade than blue. This isn't a problem for me as I really like the colour this gives my nails, but potential buyers should just be warned that this may disappoint you slightly if you were after the powdery blue shade that it appears to be in the bottle.

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                    Drying time
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                    As this is quite a thick varnish, with an almost paint-like consistency, I do find it takes a good few minutes to be touch-dry, and I would be careful for a good 10-15 minutes after application as the thickness of the varnish means that it does take longer to dry than others. And the slightest knock will really show up with this intense shade so beware!

                    This is actually quite a striking colour and it is definitely very noticeable! I like the fact that it is so eye-catching but it may be too intense a shade for everyone.

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                    Do you want chips with that?
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                    I get three or four good days of wear out of this nail varnish before the colour starts to wear away from the tips. Unfortunately as soon as this happens it's very noticeable as it's such a strong shade, so this isn't one that you can really get away with wearing for an extra day or so once the little chips start to come away!

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                    A good varnish but too pricey!
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                    Overall this is a great varnish and I really like the shade of this. It's a bit different and it's very eye-catching. It's also a good quality product and I'm currently enjoying wearing it! However I do think the range is massively overpriced and I don't think I could ever justify spending £11 on a bottle of nail varnish! So a star off for the silly price tag - but if you can get it as a mag freebie then I would definitely recommend giving one (or more!) of these a try.

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                      14.04.2012 00:23
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                      ** It's a popular nail product brand and name, but theres a lot better out there I think **

                      The Brand
                      *******
                      The brand is quite well established with shops in London (so I've read online) and little boutique nail bars in larger cities, I have seen these in the Trafford Centre. I could go on and on about how the company was set up and founded, but I'm going to jump stright through to the products



                      Products
                      *****
                      Basically if you haven't already guessed they sell nail polish as their key product, however the also sell nail care accessories such as files, hand lotions, ect. Now the nail polishes standard size is 10ml, however they also have mini sets available which are a lot smaller, but ideal to try the shade out, or for shades your not going to wear that often. Their salons offer a host of nail treatments to the standard mini mani & pedi, to their version of shallac, even to extension tips.



                      Price & Avaiability
                      ************
                      The average price of these are £11, pricey for one pop of color, but as I said before they are 10ml and so do seem to last a while. If you are in an urgent rush to get hold of these, then you may have some trouble if you live anywere out of a city centre as this seems to be the only place were stores tend to stock these.

                      Despite me saying these were £11, you can sometimes pick them up for £2, yes £2 you heard me right, however the reason for this low price is becuase they are often given away in magazines. Most recently Glamour magazine (priced at £2) had these free; they have also been in promotions with coca-cola as well.

                      Nails Inc also have a little promotional offer available online. If you purchse one of VIP loyalty cards for £5 for a year, then you get discount on any purchases made online and also a free gift when it's your birthday and a free nail polish for taking up the offer. Now I'm a sucker for anything free or offers, so I signed up to this purely for the fact I ended up with a Nails Inc nail polish for £5 in effect; all be it I never used the VIP card again.



                      Application & Results
                      ***************
                      Application is really easy from these polishes, they have a nice sized brush with products that have a great consistancey. I often find that just the right amount of product tends to stay on the brush of these also, which makes it quick and accuration to paint the nails. Now with some of the darker ones if your in a rush one coat and go will be sunstantial, however particuarly the lighter shades it's only when you apply your second coat, you realise how rubbish just the one coat on it's own looked. However like I said their easy to apply and the right amount of product comes on the brush, therfore they dry pretty quick to let you do a few coats. I don't think they last that long, I mean even when taking care of these with base and top coats they tend to chip, which is a realy pain and very irrating considering how much time it's taken you to paint them nice.



                      Overall Opinion
                      **********
                      Ok so overall I liked the brand and had come up with a nice little stock of shades, most of which I had collected from freebies in magazines. I have never paid full price for these, and really don't think I would do either. Now in my peronal opinion the only thing which led this brand down was the fact that one of their ingredients is formaldehydem which if you google, isn't great in a nail polish, and a lot of companies have already removed this from their ingredients and it's now a selling point that it's not included. So to conclude the fact that this contains it is why I won't be using the brand no more. Like I have said this is my own personal opinion; if it doesn't bother you whats in the products then overally the brand have a vasy selection of colors and shades, but beware your paying a price for a color that isn't going to stay perfect on the nails unfortunatly.

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                      21.02.2012 14:27
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                      Not worth the money/application as it will quickly look a mess unfortunately

                      I had not heard of Nail Inc varnishes until recently, when a bride that I was bridesmaid for had decided to buy some of their varnish so that all of her bridesmaids could have matching nail colours that also matched the dresses.

                      I put the nail varnish on first thing on the morning of the wedding, and then went about the day which, as you would expect, involved nothing more than carrying flowers/bags, applying makeup, eating dinner etc etc.

                      Considering that I wasn't exactly doing anything strenous, I was horrified to see that by the end of the day, the edges of my nails were already very chipped, and on one of my fingers half of the varnish had come off altogether.

                      I guessed that the bride had probably picked this varnish because the colour matched so well, but that it was actually a cheap brand. However, when I looked at the price on the Internet I realised that that is actually not the case, and they are at least the same if not more than most other high street brands.

                      Nail varnishes I have to admit are not my area of expertise, but with the limited experience that I have, I have to say that the wear quality and staying power of all the other high street nail varnishes I have tried have been better. The only one good element for Nails Inc was that it was easy to apply and provided an initially smooth coat.

                      I would not recommend this product.

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                      19.02.2012 18:42
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                      A good nail varnish but I would only buy when reduced,

                      For Christmas I asked for some new nail varnishes as the few bottles I had left were either almost empty or years old so I decided to was time to throw them away and start again with some new fresh ones. I asked for a variety of colours, I didn't really mind too much what I had just a nice range to cover most occasions. I received a few different brands of nail varnishes from my parents one of which was Nails Inc, I had never tried this brand before but had heard good things about it.

                      I received a couple of Nails Inc nail varnishes, Piccadilly Circus (previously reviewed) and Bond Street. The Bond Street Nail varnish came in a chunky glass bottle which allowed you to see the colour of the nail varnish inside, it had the word "Nails Inc Long" printed on it in white and the colour of the nail varnish (Bond Street) written in very small lettering right at the bottom of the bottle, again in white writing. The only other information on the bottle is Nails Inc contact details which are written on the back of the bottle, the information on the packaging really is limited. The bottle has a chunky shiny sliver lid which simply screws on and off, this also doubles up as a handle for the brush and is a nice size to hold whilst painting your nails, it is not too big but large enough to allow you to keep the brush steady.

                      The Bond Street nail varnish is a bit deceptive colour wise, inside the bottle it looks a beige colour, I did wonder what it would be like when applied to my nails, although I have tried similar brown shades before and have always liked them. I painted the nail varnish onto my nails and was surprised to find that the colour is much paler than it appears in the bottle, on your nail it has a very slight transparent brown tinge to it. I was very impressed with the colour as it gave my nails a lovely healthy colour and made them appear extremely shiny, for me this colour is ideal for work as it means I can give my nails a nice even colour leaving them looking extremely shiny but not have to worry about them chipping. I often paint my nails when I go to work and I find that when I wear a colour after a couple of days I have to touch up the ends as they have chipped, it doesn't matter what brand I use I always have to touch in the odd chip or two, I think as I am on a computer most of the day I chip the ends on the keyboard, however with the Bond Street colour I do not have to worry about this as the colour is so pale any chips will hardly show meaning the nail varnish should last a lot longer.

                      The brush as with the majority of nail varnishes is attached to the lid of the bottle, the whole brush is quite long which is perfect for reaching the bottom of the bottle meaning no nail varnish gets wasted when the bottle is nearly empty and you do not have to sit with the bottle tilted to one side to get the last bit of nail varnish out. The actual brush part which you apply the nail varnish with is in my opinion the ideal size and shape, the bristles are of a reasonable length and the brush is also quite thin, this is perfect for applying the nail varnish smoothly, you can get right up to the edges of your nails without painting your skin, I find slightly thicker and larger brushes or those with shorter bristles tend to make a bit of a mess around the sides of your nails and I often end up with the varnish on my skin. With the Nails Inc nail varnish the brush is a perfect size to allow me to nearly an quickly apply my nail varnish without making a mess. Once applied there are no claims of this nail varnish being quick drying, however I do find that it does dry reasonably quickly.

                      Nails Inc nail varnishes are available in a variety of chemists type shops and various different websites, this nail varnish is not the cheapest available an costs around £11.00 for a 10ml pot, in my opinion this is very over priced, the nail varnish is of an excellent quality and a lot better than some of the cheaper brand you can buy, however I do think that is a bit expensive for a pot of nail varnish. My Mum didn't actually buy this full price which was a bonus but I do not think I could justify that amount of money on a nail varnish no matter how good it was.

                      I would definitely recommend Nails Inc Bond Street Nail Varnish, firstly I love the colour of this as it is ideal to wear for work or if you want to make your nails a bit shiner without applying a colour which will draw too much attention to them. The nail varnish is of an excellent quality, it lasts extremely well and hardly chips at all, it is very hardwearing and durable and seems to be able to withstand daily life of your hands being in and out of water, it doesn't even really chip when I am doing the housework and using different cleaning products. The nail varnish goes on extremely smoothly and neatly with the help of the long narrow brush and it does not go streaky at all. For me the only down side of the Nails Inc Bond Street is the extremely high price tag, whilst I would definitely use Nails Inc nail varnish in the future I would have to buy it when it is on offer, but overall I would certainly recommend this product and this particular shade to anyone.

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                        11.01.2012 13:26
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                        great product, not so great price tag

                        I've picked up a few nails inc nail varnishes in my time. A company based in london, that pride themselves in producing high quality nail varnishes in an insane range of colours. The have nearly every colour available, in all forms, matt, shine, shimmer, glitter, neon and recently they've made a hit with their magnetic nail varnishes.

                        It's not terribly cheap, £11 for 10 ml, in comparison to my much loved No7 nail varnish, its almost rediculous. The colours i have are piccadilly red, old bond street (a dark grey) and notting hill gate (barbie pink). They all come in a clear round glass pot, with a silver lid.

                        On application, i found the colours really popped out. They where vibrant and bright. The polish definately needs two coats because it can come out a little thin, but once the second coat is on, it looked great. It slid on easily, and didn't take too long to dry, i think it was fully dry by about 5 minutes.

                        The polish started to chip after about 2-3 days, but if i put a clear coat ontop it lasted for longer. I work as a dentist, so my average daily life involves a lot of working with my hands. I also revise every evening, and spend a lot of my evenings working via the computer, so as you can imagine it puts my nails under duress. The nail varnish tended to chip of at the nail ends, leaving a white line running at the tip, but it was really easy to touch it up.

                        Overall, i probably won't buy any more as i know i can get good quality nail varnishes out there for much less, but it is a good nail varnish, and nails inc provide gift sets which are perfect as presents.

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                    • Product Details

                      Nail Varnish / Many colour collections /