Appearance and Aim.

This nails inc nail varnish comes in a small rounded glass see through pot, this is approximately 3 - inches tall, the bottle itself measures the same length of the lid with the brush attached this makes them both the same size so around 2 inches each, the bristles on the brush are average length but slightly softer than others for some reason, I'm not sure if they have used something different to other brands but it's nicer. The packaging itself isn't very fancy, the see through pot allows us to fully see the real colour. The only thing fancy about this nail varnish is that it comes in the front with a swirly gold leaf design going around a hole in the box so we can see the nail varnish. The aim of this is pretty obvious, it's to make your names a beautiful colour.

Shade and Application.

Piccadilly circus is a red red colour but with an under tone of pink, the shade on your nails matches up exactly to the colour whilst it's in the bottle. Before applying you are supposed to use Nails inc under over but I don't have the time or money, I just make sure my cuticles are OK then proceed to painting. When unscrewing this at first the varnish is a very running consistency but not enough to just drip off of the brush, brushing this on your nail first it goes on extremely easy but watch how long you take because this can drip off the brush so make sure you wipe all excess off because this goes a long way you don't need a lot on the brush.

When your first coat is dry you'll notice you have a streak free block shade of a pinky red. Of course you always need to apply more than one layer with any nail varnish, this only takes around 1 minute or 2 to try so once you've done your hands and given them a shake then they'll be ready to do again, when you do the next layer and it's dried the shade will be more like the shade stated that it should be, the colour is always even on all the nails with a block red/pink shade.

Wearing and Taking off.

I bite my nails (trying to stop) so this doesn't look as lovely as it did on my sister nails because she has long layers, but on a good day of me not biting them they look really nice, I've had many people inspect the colour and then gone and purchased this too. Wearing this varied between my hands and feet, this did start to chip within 2 days of me wearing it on my hands, but once it's finished chipping I would be left with little bits left on my hands for roughly two weeks (I did a test to see how long it would last) However on my toes the colour stayed strong and not damaged for a week before it began to chip, I think that's because my toe nails are actually bigger than my hand nails.

Taking this off any nail varnish remover will take this off but I noticed you still have to apply a little pressure to get this off without leave parts in the side of the nail or the cuticles, if I had on more than 2 layers I found it took several minutes to rub off and it did stain my nails a little.

Conclusion, Price and Availability.

Overall I love this shade, it isn't too girly and isn't too dark either which means it's suitable for every day wear for work or interviews and even classy enough to wear on a night out. I did find myself re doing some layers if I wanted this to last a longer time which was a bit of a hassle but I love the shade and the brand and I have several shades by nails inc. The price is steep for nail varnish it's £11 and you can purchase this from their website at www.nailsinc.com. This is pricey and of course sometimes cheaper is better but I haven't seen a similar shade to this in a cheaper brand and this does last considerably longer than most so I'm really happy for it, although you won't feel the same if you don't splash out every now and then.