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I acquired my tube of new cid i-gloss via a beauty box around a month ago. Prior to this, I had never heard of the product, but my first impressions of it were good. Presented in a shiny white box with silver accents, this certainly had the look and feel of a quality product and the little sticker on the front claiming that this had won an anti-ageing award from the Beauty Bible seemed to back this up. On taking this out of the box, I was met with a squared off tube of lip gloss, which was chunky and like the box, both looked and felt good quality. I was also impressed by the mirror which adorned one side of the bottle and the fact it was big enough to actually be of use. Unscrewing the lid of the product revealed i-gloss's gimmick - it lights up! Realistically, how useful a light up lip gloss is, I have not decided. I can't remember many occasions when I've thought to myself 'what this lip gloss is really lacking is a light!' but I suppose it could have a benefit if applying while out and about. The light is actually pretty bright though, I'm sure if you whipped this out in a dimly lit bar/restaurant the light would attract the attention of people around you, so not great if wanting to subtly touch up your make up. There's no option to turn it off either - it's activated by unscrewing the lid and goes out when the lid is put back. The brush of the gloss is quite substantial, yet not so big that it makes application difficult. Unfortunately when I received mine, I found that the bristles had splayed on one side, meaning a couple of bristles stick out at an angle from the others, but by being careful with application it has not been a huge problem. The gloss is quite thick, so on applying it I find I really have to paint it onto my lips. It's actually quite scary looking straight from the tube and I found that the gloss goes on looking quite streaky. I find the best way to do it is to coat my bottom lip, then press my lips together to evenly distribute the gloss. This seems to achieve a more wearable look and evens out any streakiness, as it does look rather messy when applied directly from the brush. There are currently a total of eleven shades available of this gloss. They are mostly pinks, but there are also a few brown ones in there too. The colour of the one I was sent is 'Baby Doll'. It did look slightly pinker than anything I might have chosen myself, however I was surprised to find that it seems to suit my pale complexion. The colour is quite pigmented and although it looks thick when first painted on, it becomes more sheer once the lips have been pressed together, which is the look I prefer from a lip product. I wouldn't say it gives the natural look, but it gives a good level of glossy sheen and colours the lips without looking too bold. Once on the lips, although I can feel that I am wearing the gloss, it doesn't feel sticky or heavy. I would actually say the feeling is similar to when I apply a lip balm, as the product feels quite moisturising. Longevity is always an issue with lip glosses for me and I have found this to last a reasonable amount of time. I'd say I can get around three hours from it, if I'm just wearing it, but if eating, drinking or kissing, I have found it does transfer quite badly. When drinking especially, you should expect a lip gloss mark to be left on the side of your glass! One thing I have noticed about this product is that even when the majority of the gloss has come off, I can still feel it on my lips and again, it is as though I'm wearing a lip balm. The product contains vitamin E, so perhaps it is doing some work to condition my lips. As for the anti-ageing award, I'm not actually sure in what way this is supposed to be anti-ageing, as neither the new cid or the beauty bible websites seem to give any clues, but I haven't noticed any anti-ageing effects myself. I had to look up the price of this gloss and was quite shocked to see that it costs £16. I do think that is fairly expensive - although I do feel this is a very good product and when wearing it, it does certainly feel as though it is a premium product, I'd expect it to be priced no more than £12. I can't help but think they are charging extra for that unnecessary light. You can purchase this directly from www.newcidcosmetics.com or from www.feelunique.com at the slightly lower price of £14.40. Whilst it does have its faults, I do think I have fallen ever so slightly in love with i-gloss and have worn it virtually every day for the last month. That says something as I'm not generally a big fan of lip gloss. I do think the light is gimmicky and I could live without it, but once on the lips, the actual gloss looks gorgeous and feels amazingly moisturising, which are the main things I like about it. The staying power is OK - not perfect, but then I've yet to find a gloss that is and I can live with re-applying it every so often. On the whole, I would recommend i-gloss and I do think I would buy it again - I will be looking out for offers though as I feel the RRP is too high for what you get!
i-gloss has a gel formulation for a lightweight, cushioning effect on the lips, giving a non-sticky, high-glam shine that really lasts / Featuring built-in lights and mirror, you can apply i-gloss anytime, anywhere / How to use:For instant glamour, slick on some i-gloss or apply over your favourite lip shade to create a new look / Create a crystal shine by applying with the wand or a subtle sheen by applying with the finger, then gently dabbing on the lips /