Smooth out my wrinkles (Nivea Beauty Lift)

Name: thingywhatsit

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Product:	Nivea Beauty Lift
Date:	21.01.08 (228 review reads)
Rating:

Advantages: Wonderful soft and aromatic foundation at a minimal cost

Disadvantages: Nozzle takes a bit of getting used to.

When it comes to deciding what to do about an ageing face, many of us women will resort to drastic means to try and make ourselves look younger. The models on the advertisements always have perfect skin, though it is questionable what they looked like before applying the product. Put a housewife like me in the advertisement and the sales of the product would probably drop a mile, though here we are, the paying customer, taking a chance on a promise.

Having tried many varieties of foundation in my lifetime, and with my skin getting sallow and colorless with age, I needed a foundation that covered the skin without looking blotchy, and that helped a little with hiding the lines that age has a habit of creating. Powders look too false and certainly don't give you a fresh look. Other creams looked too bronzed or too pale, and there was never the right combination for older skin.

When Nivea brought out this product, it's presentation was quite original as instead of having the foundation in a tube, it sits within an easily hand held bottle and has a nozzle at the top which is pressed to produce the creamy liquid. It comes in a variety of colors to suit most skins, and I found that the variety included one that suited my skin.

Using the nozzle is a bit of an art, since if you are not careful, too much of the liquid comes out. It's a pump action and one that is easy to get accustomed to after a few times of using it. The liquid itself has a very fresh odor and is not at all unpleasant, and the cream rubs in nicely giving even color.

Many of these products are labeled with the word 'Lift', and are aimed at the older lady, although I have to be honest that the lift really didn't happen. What did happen instead was that I found a product that seems to moisturize as well as act as a foundation, and one that gives a superb finish and doesn't need alternative products to touch in areas around the eyes.

It's a great product and my only gripe would be the promise of lifting, though I was never naive enough to expect that the lifting elements would do more than they did. Priced mid range in the beauty counter foundations, I think it deserves a bigger pricetag than the one imposed, since it certainly went on better than more expensive makes, and offered a lot more than the cheaper ones.

Nivea have a reputation for skin products in the cheaper range, and seem to be building on this reputation by coming up with products that work, and this is no exception. The consistency of the cream is easy to use, adequately thick without clogging the pores of the face, and give a color finish that lasts all day without the need to touch up areas even in hot conditions.

As price will vary from shop to shop and from country to country, I have said little about actual price other than to give an idea of the price range being middle of the road, though it is here that the product excels. Certainly much better than No. 7 items, better than Max Factor, and certainly every bit as good as the Chanel foundation at three times the price.

This product certainly gets my vote as being a very good face product with a great range of colors, in a container that seems to last for ages. Three months of use, still going strong !

Summary: First class product at a middle of the road price