Product Type: Boots makeup
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Extremely good Extreme Length
Boots No7 Extreme Length Mascara
Member Name: redhead78
Boots No7 Extreme Length Mascara
Advantages: Makes lashes look longer, doesn't clump, great for a natural look
Disadvantages: Expensive at full rrp
Considering that I don't actually wear that much make-up on a day to day basis I was astonished at how much I had in there (particularly considering I also have an 'overflow drawer' in my bedside cabinet. I knew there were a couple of mascaras lurking in there as that is one thing that I wear every day. Having red hair, blue eyes and very pale skin means that my eyebrows and eyelashes are non-existent without some form of cosmetic enhancement so it's a very rare day that sees me without mascara on. But when I had them all lined up on the bed I was ever so slightly surprised to discover I had no less than seven, yes 7, tubes of mascara hidden in my not even particularly large make-up bag. How do these things happen???
One that I found - and have since been using up - was a tube of the No 7 Extreme Length mascara. My old tube still resembles the picture shown above but I've since been back and bought a replacement and the packaging has now changed to a black tube, or a dark navy tube, I can never decide what colour the No 7 range of packaging is. But I'll review the old tube seen as it's the one pictured above.
AVAILABILITY AND PRICE
Obviously with it being a No 7 product it is only available from either Boots online or in store but, equally as it's a Boots own product, it can be found in most of their stores, even the smaller ones (which I am usually limited to, living in a very small town). It retails at £12.00 which is much more than I consider satisfactory for an item of make-up since the mortgage came along but at the moment is on a 3 for 2 offer, which I took full advantage of. You can also save money on it by using one of the many £5 off vouchers that Boots seem to give out hand over fist (why don't they just reduce the price of the No 7 range by £5??) and, of course, Advantage points can also be collected when purchasing. As I bought mine on a special event weekend I also managed to get 10 points per pound rather than the usual 4 so felt like I'd got even more of a bargain!
The tube is like most other mascara tubes and is made from a bronzey coloured plastic, standing just under 5 inches tall. The top, which houses the mascara wand, screws off easily and inside the wand is bright green. I'm not sure why the decision was made to make it green but hey ho!The tube simply states that it is Extreme Length on the front and on the back tells us that it contains 7ml of product and that it "Grips and extends each lash for maximum length and eye opening definition". It is also hyp-allergenic. According to the Boots website there are only two colours available in this mascara, black or brown/black, although I thought I'd seen more in store, but I could be wrong on that. Anyway, I have it in the brown/black colour as I use it for every day wear and want something more subtle and tend to save pure black ones for evening wear normally.
Using the mascara is simple and like any other mascara. Starting at the roots of your eyelashes you just zigzag the wand through to the tips of your lashes, gradually working your way along the eye and then do the same on the lower lashes (with your eyes wide open, your mouth wide open and your tongue poking out if you're anything like me!). The actual wand on this is quite narrow at the end and has fewer, quite hard plastic bristles as opposed to the brushes that are jampacked with softer bristles. I don't find this to be a problem and find this particular mascara very easy to apply. Because the bristles aren't jampacked together I find that this mascara doesn't tend to clump on the wand as badly as it does with others I've used.
One thing I don't like about the wand/brush, however, is that it feels quite flimsy and the actual brush part at the end bends very easily. Whether this is intentional and somehow magically makes your lashes look longer or whether it's a design flaw I don't know, but personally I don't like it.
Having said that, I've never had any problems when applying this mascara so the wand must do something right. It doesn't clump on my lashes or make them stick together. It's not so thick to apply that you end up with one great big mono-lash, nor is it so thin and runny that you need to apply numerous layers. For every day use I tend to just sweep the wand through my lashes a couple of times and that's all that's needed to give even, non-clumpy coverage.
So does this mascara live up to its Extreme Length name? In a word, yes. I really like this mascara and think that it does make my lashes look longer. Whilst I wouldn't necessarily use the work 'extreme' they do look and feel longer after using this. Another aspect that I like is that it seems to define the individual lashes which really does help give that "eye opening definition" and makes me feel like I look wide awake (for a change!), rather than some mascaras which can seem to make the lashes look thicker. Whilst on an evening out I do prefer a more dramatic look, when it comes to every day casual wear I much prefer my make-up to look natural and barely there and so the consistency of this mascara, along with the definition and the more natural (for me) colour of brown/black, really helps me achieve this.
I never opt for waterproof mascara (except once by accident when in a rush!) because I find them much harder to remove and as I wear contact lenses I don't like to have to scrub my eyes too much. This Extreme Length mascara, whilst staying put all day long without needing any re-application, is very easy to remove and I just use my normal routine - this consists of either a cream cleanser (followed by toner and moisturiser) on the days I'm being a good girl, or facewipes on the days that I'm being bad lazy girl. Both of these products are just Nivea ones but both remove all traces of the mascara easily - although as I can really get the edge of my finger under a wipe I usually find these a more effective way of removing it than a piece of cotton wool.
A quick side not worth mentioning is that I've never had a problem with this mascara affecting my eyes in any way. I don't think I have particularly sensitive eyes anyway, but this has never caused any itching or redness, so I can only assume it's hypo-allergenic claims are correct.
Well, if you couldn't tell by the fact that I've recently been and bought another of these mascaras, I love this. I think it's great for every day wear as it looks natural whilst still giving colour, definition and extra length to my lashes. Whilst at full rrp I think it's expensive and more than I would want to pay really, if that's the kind of money you spend on this kind of product then it's definitely worth a look. If it's not the kind of money you would usually spend, then stock up while it's on offer or when you have a voucher. I've now tried several of the No 7 mascaras and have been impressed with them all (although have been equally impressed with my Number 17 mascara too) and wouldn't hesitate to recommend it. I feel like I should knock off a star for the price, but as it can frequently be found on offer and Boots seem to be very generous in handing out their £5 off vouchers, then it can usually be picked up at a much more reasonable price, so the star stays!
Summary: A lovely mascara for every day use which lengthens and defines lashes without making them look caked