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Boots No7 Dream Lash Mascara

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16 Reviews

Brand: Boots / Type: Mascara / Suitable for: Eye

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    16 Reviews
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      07.06.2011 15:37
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      It was a disaste

      I received this mascara free when I was at a "girls day out event" in Glasgow. We got a free Boots gift bag for buying the ticket for the event and this was one of the products in it.

      You can only buy this product in boots as it is exclusive to boots. It comes in one size which is a 7ml tube which isn't very much for mascara and you can find mascaras cheaper which have more in them.

      You you remove the brush, you notice that the brush is very week. There are some tiny plastic frizzles coming down in straight lines and it isn't particularly the best brush you can buy. The colour which I was given was black and as far as I'm aware this is the only colour it is available in.

      I find that most of the mascara gets caught at the top end of the brush, the part that has no frizzles on it and is basically useless. This part of the brush always swipes the inside of my eye which is very annoying as it means I have reapply my foundation because of it.

      When applying the mascara, you have to press down quite hard on the brush as the frizzles are very tightly packed and it's hard to squeeze your lashes through them. I much prefer a fluffy brush and because the frizzles don't continue right down to the end of the brush, you are unable to catch the corners of your lashes.

      After applying it, I noticed that it did stick a lot of my lashes together. There seemed to be massive gaps in my lashes and it did look very silly. The length did appear slightly longer although I wasn't magnificently impressed by it and I've seen a lot better for a lot cheaper brands of make-up.

      The mascara is useless for bottom lashes so don't try it, it will just get all over your face and it will become an absolute mess. I also noticed that the mascara takes ages to "dry", so try not to touch your eyelashes for about five minutes after you apply it.

      The mascara is in no way waterproof so if you manage to get caught in the rain - prepare for panda eyes! I put this on in the morning and it did last me all day so I do have to say it is very durable and will last quite long provided you don't get caught in any water. Although with the look this mascara gives you, you probably won't want it to last all day.

      You can buy it for £12 in Boots and I think that's a ridiculous price as you can get much better mascaras for this price and from cheaper brands too!

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        14.08.2010 15:14
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        A lovely mascara that helps create some lovely looks!

        I am always swapping and changing my mascaras, they all seem to do some weird and wonderful things with my lashes that I can never stick to one brand. I have been enjoying using some of the No7 mascaras though including No 7's dream lash mascara.

        No 7 Dream Lash Mascara comes in a sleek and shiny black mascara tube with a screw off top which also acts as the mascara brush. It has golden writing on it and not much of it which gives it a simple yet sophisticated look. It clearly says on the lid it is No 7, which is of course Boots own 'top' brand, and on the tube it tells us it's Dream Lash.

        The actual mascara brush is bright blue, which is rather appealing I must say. The brush itself is a hard plastic brush, quite thin too. Thanks to the size of the brush I can ensure that each of my lashes are coated evenly, and it doesn't seem to leave any clumps either. The fact the brush is quite thin means I can reach in the corners too at my very smallest lashes making sure they are given length and volume too which really makes a difference to the look of my eye. It is very easy and comfortable to apply and I feel it does provide my eye lashes with a lot of length and volume without making them look 'fake', heavy and clumped up. They remain looking natural but with more volume and length which is exactly what I want from a mascara. I thank the size of the brush for this as if it was any bigger I wouldn't be able to use it quite so comfortably nor be able to create the looks I want. So I guess it's true, Size doesn't always matter lol!

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        26.06.2010 23:56
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        With your £5 off voucher as well, can't go wrong

        I first used No 7 Dreams Lash Mascara as I had received it in trial size as a free gift in one of the offers they run where you get a free make up bag with items in it. I was impressed with how it worked so I decided to purchase one.

        The item is a 7ml size, advertised as fantastic lash definition, every lash is 7 x more striking. It is also hypo-allergenic.

        The colour I choose is black, it comes in a black long case, silver lid, which houses the applicator. The applicator itself is made from a hard plastic and the brush on end is also made from the hard plastic (not a bristle brush like some other mascaras). The casing is marked as recycleable.

        OK, in use, I cannot tell you if it is actually 7 x more striking, as I am not that technical, I can tell you however, that when I use this compared to other mascaras I have tried, I do get the feeling that my lashes look and feel longer, fuller, and I do think they look more striking (again, really can't quote if this is more striking, or 7 x more striking). The harder plastic wand is not difficult to use compared to the bristle brush type, in fact I think it is easier to use. I do though feel I get a little clumping of the mascara, however, compared to the clumping I used to get of others, this is so far coming out tops on that as well, nothing a mascara wand can't fix afterwards.

        The cost of this is item which is available form Boots is currently £12.00. If looking to purchase though they often have a promotion on to enable you gain a £5 off voucher towards No 7 range. I think you have to spend £10 to get the voucher, unsure on that, but if your boots staff are as friendly as mine, they will tell you what you need to do to qualify for a voucher. So £12.00 without voucher, £8 with voucher, plus advatange card points too.

        I will definitely be using this mascara again, I find it very affordeable and the best in it's price range that I have found yet.

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          31.03.2010 21:08
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          A great product

          After trying so many different mascaras over the years, this has got to be my favourite one. I first purchased the No.7 dream lash mascara when i got a £5 off no.7 voucher which boots give out now and again. I hate letting these vouchers go to waste! So i decided i could do with a new mascara and went for the dream lash one.

          This mascara cost £11.50 in boots for a 7ml bottle, but i only paid £6.50 with the £5 voucher off it. I thought £6.50 was a good price to pay, but i would happily fork out £11.50 for this product. Im always getting £5 vouchers in boots, so every few months when i get one i always get this mascara, as i dont tend to use mascaras after a few months after hearing rumours that bacteria starts to grow in them after a while, and can cause eye infections, conjunctivitis etc! I dont know if this is true, but i like to replace it every few months anyway.

          The mascara itself comes in 3 different colours, brown, black and jet black. I use the jet black one, i have used the black one as well and personally didnt notice any difference in colour.

          The mascara brush is very thin, and the way it is shaped at the top where you hold it makes it easy to use to apply. I was pleased with the overall look of my lashes with this mascara. It did not clump at all - which i find with every mascara i have ever used! It seperated each individual lash, and makes them look very defined. It deffinately added length to my lashes, and even my boyfriend noticed the difference!

          This product takes a while to dry, i find when i put the product on, i have to go back a few minutes later with a baby wipe and wipe off excess mascara under my eyes.

          I wouldnt use this product if you like your lashes to have lots of volume. It doesnt give much volume, but this doesnt bother me as i like my lashes to look as natural as possible.

          Although i love this product, lately i have been experiencing itchy eyes! I dont know whether this is down to the mascara irritating my eyes or a new eye make up remover i am trying, but i hope its not this product because i love it!

          Overall, this product is highly recommended for a more natural look. These are on offer in the 3 for 2 on No.7 products in boots and if you buy online, they are offering 44 points with every purchase of this mascara which is great!

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          28.02.2010 23:42
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          Amazing colour and amazing lashes

          What an amazing mascara I love it and this is now my new favourite. One I will be using for a long time to come. It really shows my individual lashes it may not give me volume but it certinally defines them. The jet black formula makes my eye lashes amazingly black and I love it.

          Dream lash is not the mascara to use if you want volume but if you want lashes to look individual and evenly spaced this is the one for you.

          The brush is straight and has even bristles and it is so easy to get to those awkard lashes in the corners of the eyes, you no longer have to struggle to get to the corners the thin brush does all the hard work.

          You can get this mascara in jet black and brown so not much choice but the black is the one you want as it gives amazing results.

          Dream lash is evenly spreadable and gives a completly clump free look. Perfect for day and night wear! truly amazing I love it.


          £10.50 will buy you one of these amazing mascaras well worth every penny.

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          25.01.2010 22:24
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          I wouldn't recommend it to anyone!

          Im a bit of a mascara junkie, and always like to have nice big eyelashes if possible so I get through my fair share of the stuff. Im usually really impressed with the No7 range and get a lot of thier products regularly but this is definitley one of the let downs of the range!

          I got a small 4.5ml sample of Dream Lash Mascara with one of the many No7 offers that crop up, and tried it pretty quickly because I was expecting it to be very good. The applicator was very easy to hold at the top because of the shape, and the brush does look pretty impressive at first - this very rigid and spiky, so you might assume that it would do a good job of seperating your lashes. However when I actually used it, the brush was probably the worst aspect. It's made out of some kind of plastic and the spikes are really hard and actually hurt your eyelid when you put the product on. I had the unfortunate experience of poking my eye a bit with the brush (although I can't blame No7 for my clumsiness!) and it was very very painful.

          The other bad point about applying this mascara is the amount that actually seems to be coming out of the tube - either the brush is very bad at picking up the liquid, or there just is a tiny amount of mascara in there! I think it is due to the brush however, because now and again I ended up with a big lump of the stuff on one eyelash which made a right mess when I tried to get it off, and then the rest of the time there just doesn't seem to be any mascara coming out at all, so I got very little effect.

          It took a good few minutes to make my eyelashes look any different with this product, they just got a bit blacker to be honest, and there was no volume or dreaminess to be seen. It gave a pretty rubbish effect after many coats, so instead of wasting my time, I just left it at that and got on with my day. Within about 2 hours, I had lovely smudgy black marks underneath both eyes and looked like a panda - brill!

          Basically, this mascara is complete rubbish, make very little or no difference to your eyelashes, and any mascara that you actually manage to get out of the tube will end up on your face rather than staying on your eyes. The price is therefore pretty ridiculous at £11.99 for a larger 7ml tube and not even worth a look.

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          27.08.2009 20:44
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          Fantastic! My mascara for life

          Well I first got this product in a free christmas pack when you spent over a certain amount and this was the 'miniature' version. I didn't try for a month or so as I received the 'rimmel london sexy lash mascara (not very good!)' however when I did use it I was amazed! I was used to my eyelashes getting all stuck together, looking clumpy and unattractive and even after using false lashes they are normally looking closed.

          It gave my eye lashes ULTIMATE length! They had increased vastly increased in length without ending up all clogged together, they had the right amount of 'seperation' between each lash and looked almost like false lashes but looked way more natural! I also achieved this by just applying the normal amount I would with mascara 1-2 coats.

          The brush itself is quite skuinny with many brushes/ bristles, and unlike what I call the 'fuzzy' brushes it is made of a plastic material. There are different types of bristles on this, there is one side for lengthening and the other is for seperating and thickening! And even though it doesn't mention it on any of the packaging it does actually curl your lashes, as I ALWAYS have to curl my lashes normally and couldn't bare the thought of them not being curled, but with this mascara I don't even have to do this which is excellent---and saves time!

          I think that the price is very reasonable as you can purchase from £6-£13 and in my opinion is well worth it! The mascara for me tends to last for 4-6 months, so I honestly think that this is a bargain for the price, obvioulsy the amount you use when applying mascara will vary, therefore the time it lasts will vary. I tend to just use 1-2 or sometimes on a night out 3 coats.

          All in all I think that this is the perfect mascara for everyone and it really does create the 'dream lash' that everyone is looking for. I think the price is fantastic value for money and anyone willing to try something new and wants ultimate lash length then this is the one for you-I totally love it!

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          12.06.2009 14:17
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          disappointing mascara.

          My eyelashes have depleted somewhat over the years & it doesn't help having light auburn hair so mascara is an absolute must for me - I wouldn't open our front door without it at the risk of scaring anyone!

          I must have tried dozens of different sorts of mascaras & have had varying results but I have to say this No7 Dream Lash is the absolute worst I've ever used & I would definitely not recommend it.

          I've always been pleased with Boots No 7 products so when I saw the attractive packaging & good price tag I thought I'd got a pretty good deal. However it was binned after 2 attempts at using it.

          The version I bought looks slightly different to the one pictured as it's 4.5g (cost £4) & has a black, not silver top which makes it look like many others. The shade is stamped on the bottom & the Dream Lash lettering & logo are printed in silver. From top of lid to the end of the brush is around 8cm & the brush is only 2cm long which makes it very small in comparison to others.

          The brush itself looks quite skinny & when I first applied it to my eyelashes it seemed quite scratchy & it was hard to cover all the lashes. I kept having to put the brush back into the conatiner hoping that I'd get better coverage on the brush but it had no effect. There actually seems to be very little accessible mascara in this tube at all.

          My lashes were eventually covered but rather than the 1 or 2 coats I usaully need I found the same effect was after 4 or 5 caots of Dream Lash. My lashes seemed to clump together & it wasn't long before my eyes quite dry & uncomfortable. I couldn't wait to remove all trace of this awful product but thought I'd give it another go a few days later but the same problems occurred.

          I hate throwing anything away but this was binned I'm afraid & I wouldn't recommend Dream Lash although I've found other No7 mascaras to be very good.

          summary
          ~
          - looks attractive in the tube.
          - skinny small brush.
          - need to use a few layers.
          - can irritate eyes.
          - other No7 mascaras are good but not Dream Lash in my opinion.

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            01.03.2009 23:14

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            Worst mascara I have ever bought! Did not get "dream" lashes. The worst thing about this product is, after about 2 hours of wearing this mascara it leaves black lash marks underneath the eye socket. Very embarressing!!!!

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            31.01.2009 19:41

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            Buy something better with your hard earned bucks

            I got one of these little mascaras in a Boots No7 GWP (gift with purchase). finally got around to using it and I was not at all impressed. It was really clumpy and stuck all my lashes to each other. The appllicator did not help in separating the lashes. I really cannot see anything whatsoever amazing about this mascara. It certainly is not 'Dream'y. Personally I don't have the time to then use one of those little lash comb things. So if the mascara does have any plus points I stopped thinking about it straight away.

            Its quite disappointing for Boots really as their no7 range is their premium range. You would expect a lot more quality for the money. OK i didn't have to pay for this particular sample but the full size one costs a few bob.

            I really don't think its worth shelling out on and you can save you pennies I'm sure and buy a much better mascara.

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            27.01.2009 21:50
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            Wouldn't want this again, even as a gift.

            I don't have a favourite mascara, I guess I am lucky in that I come from a family where we all have long, thick lashes. Unfortunately for me I have red hair so do need some colour to make the most of what I have, my horrible sister has inherited my father's colouring so she has long, thick, black lashes and my daughter is the same so although friends say I am lucky to have good lashes it is hard to feel it in my family. I always wear mascara but as I just need a bit of colour I don't fret too much about what I use, generally its whatever is on special offer.

            So we come to how I ended up with this particular mascara. Well I had a £5 voucher for a No 7 product and they had a three for the price of two offer on so I bought some nice foundation and a No 7 moisturiser and thought I would get a new mascara free.

            All I can say is "What a disappointment" I'm not sure if mine was faulty but it seems dried up. The brush is really odd, I'm not sure how to explain it but it's a funny shape and hard to use.

            All I can say is even for free it was too expensive.

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            03.01.2009 10:30
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            doesn't live up to claims.

            i'm a bit picky about my mascara, my eyes seem to react to continuous mascara wear and over a week can become dry and itchy, this encourages me to switch brands looking for the perfect mascara. gentle, doesn't clump, easy to remove with a natural look. this week i have been wearing Boots no 7 dream lash mascara in black. here's my opinion.

            Gentle: Boots No 7 has always been one of my favourite brands. however i am not all that impressed with dream lash. it irritates after only a couple of days of daily wear.

            Clumping: the high tech wand still doesn't prevent clumping if your hand shakes and my hand invariably shakes when applying make up. and once its clumped it wond un-clump with more brushing. Its a removal job.

            Removal: doesn't completely remove with make up remover, whether liquid, gel or wipes. tends to cling at the root of the lash - possible cause of irritation.

            Natural look? I think this is the only plus point of dream lash. its not overly synthetic because its not a waterproof mascara so it creates a softer more natural lok to the lashes. think small cute button eyes rather than longline lashes. it definately doesn't maximise the lashes to the extent of its claims.

            Price: £11.26 not the cheapest mascara on the market but can often be seen on offer at 3 for 2

            Colours: comes in a choice of 3 colours. Brown, black and jet black. you can never have enough shades of black.

            I got my dream lash as a free sample when I purchased some other make up in Boots. I wouldn't pay for dream lash I don't think its worth the money.

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            03.11.2008 15:46
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            mascara from boots no 7 range

            I am a great fan of Boots no 7 and think most of their products are every bit as good as the more expensive brands. I recently bought Dior mascara at great expense (see review) and was very disappointed in it. When I was in my local Boots the other week I spotted mascara I hadn't noticed before called No 7 dream lash mascara. Taking a closer look I saw that Boots claim that this mascara will maximise your lashes to perfection! As I had a £5 voucher towards any No7 purchase I was easily seduced!

            The first thing to say is that dream lash mascara has a very different brush to any I have used before. It's made of plastic and blue! It feels a bit hard and I was worried in would irritate my sensitive eyes. However I was pleasantly surprised with how easy it was to use and didn't feel hard at all when in use.

            Boots no 7-dream lash mascara comes in 3 shades-black, brown and jet-black. I chose jet-black. One of my main criticisms of the Dior mascara I tried was that it smudged and left clumps. The Boots mascara was really easy to apply and did not leave any clumps neither did it smudge. It is very quick to dry too and did make my eyelashes look very long and full. The colour is very good too, dark and intense.

            I can wear this mascara all day and it doesn't irritate my eyes and nether does it smudge. It is easy to remove using eye make up remover. I paid £11.50 for this mascara less my £5 voucher. At the moment Boots are offering 3 no 7 products for the price of 2.Overall I would recommend this mascara; it does exactly what it says it will do!

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              26.10.2008 14:48
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              Good for clum-free lashes.

              I don't own the full-size product of this, I have a little version that I got with a No 7 gift set. Good thing, because I don't think I would want to buy the full-size. Not because it is so horribly bad or anything, it just doesn't suit my needs.

              My lashes are long and dark and so therefore I prefer mascaras that help curl or at least keep the curl there after using my eyelash curler. I have never really been loyal to any one brand ofd mascara, tending to flit from one to the next depending on what is on offer or looks good.

              So this mascara is called Dream Lash and is by No 7 from boots. It is in a black tube with just the name of the product written on the tube as in the picture. No 7 mascaras all tend to follow this pattern for design, very simple, not using any fancy colours or many gimmicks in design. I think this is for the type of client they try to attract.

              To be fair to this mascara it doesn't actually say anything about curling, it says it uses new technology with a plastic brush (not sure if this is the new technology or not) to separate each lash and add length and volume. This is from Lisa Eldridge, make-up artist and No 7's directer.

              So I suppose based on it's claims it is not too bad. When you pull the wand out it does not contain too much product like some do and it gdoes on easily. It actually does separate your lashes, leaving them clump-free. I think becuase of this you need a couple of coats if you want them to be dramatic. The mascara doesn't smudge and lasts most of the day although I think towards the end you would need a touch-up.

              The only thing is does not do is help with uplift and curl. There are a number of mascaras though by No 7 that say they do this.

              The mascara costs £11.50 and is available in black, brown and jet black from Boots stores.

              I giving it three stars because 1) I think the price is a little expensive (although get this when 3 for 2 is on and it isn't as bad) and 2) although it does what it says I do not think this constitutes dream lashes in my opinion.

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              15.10.2008 02:39
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              Not a good No7 product. It's a let down!

              I absolutely hate mascara with a passion! Actually I'm not keen on eye make up full stop, really! Ok it goes without saying that I do wear it of course but I have complained on here more than once before I really do suffer with over sensitive eyes.

              Application for me is a pain to start with and then trying to get it on properly and then the actual wearing part of it all really gets me down. I've written a few reviews on here of late and in the past where I've had some really awful experiences with products that I've used on my eyes. What's more I can be using a product and happily using it for a while then bang I'll have an adverse reaction to it out of the blue so although I buy alot of eye make up as I said I don't actually like it wearing it much.

              Now as a Beauty Therapist I'd heard a bit about this mascara in the past. I'd heard Boots had, had alot of complaints as there were alot of adverse reactions to it. However the formula had to be changed due to all the complaints!

              As a fan of No7 products (as a rule) when I got my sample size mascara free in a gift set its fair to say I was apprehensive about trying it particularly after the fact a few months ago I used a Rimmel mascara and felt like I needed to go to Accident & emergency after not being able to scrape the product off my eyes properly thus leaving a little on my eyes over night thinking I could get the rest off in the shower the following morning with some facial wash only to wake up the following day and my eyes had gone like guppy goldfish eyes! I'd got huge bags under my eyes and my eye rims felt like they were inside out. I could barely blink... without exaggeration and it scared me and then bear in mind I deliberately buy eye make products that are really designed for sensitive eyes so as I say this took some thought into whether to try it or not and when I told my Mum she said bin it straight away! However I didn't. I decided to take my chances knowing that at least it wouldn't kill me it'd just hurt and I'd just have to be really careful in it's application and removal.

              The Packaging....

              Well mine as I stated earlier is the sample size (4.5g) but the packaging is almost the same as the full size and of course it's the same product. Standard size is 7g and the only difference I can see is that the lid/handle is metallic silver opposed to the black I have on my sample size. Otherwise it's long and black and the lid/handle screws on/off. On the main part of the packaging (where the colour is stored) in small silver writing I'm told it's 'Dream Lash' and on the back it has a recycle symbol on there, I'm told it's Hypo-allergenic, the size is stated and contact details for Boots are also given. On the top part of the tube I'm simply told it's No7. The whole thing is classy and black plastic (in my case) and what I do like about it is that I store it with lots of other make up products and it hasn't got scratched and nasty looking over time.

              Using It....

              Undo the top and pull out the brush. Inside the lid it's an electric blue colour as is the 'wand'. The brush is on the end of said wand and is quite long and hard looking. The spikes are well..... spiky and prickly and it looks quite a sharp and dangerous tool to be perfectly honest with you. The colour is coated on (in my case black) and it isn't runny or caked on it just looks moist enough.

              To use of course you run it through your lashes!

              Well the brush is excellent to be fair. You really do have control although it's flexible it doesn't bounce it's way through your lashes of it's own accord. I brush it under my top lashes first and if it meets the rim of the eye it doesn't tickle and make me cry and the liquid doesn't seep into my eyes either so I'm not irritated by it at all. It goes on quite easily though I do find however careful I am I do tend to get a bit on my skin though not as much as some other mascaras I have used in the past and it does wipe off easily with a cotton wool bud as you go. If you let it dry though it is a devil to get off and you do tend to get a sort of greyish stain mark if your not very careful. Running it through the top eyelash but this time over the top of it I find this a bit trickier though I'm not sure why but I tend to create more mess! The bottom eyelashes are a little easier as the brush is so sturdy I have control on my small lashes.

              The Results....

              Not a dream to use for me, sadly. Although application is reasonably ok and I do achieve colouring in of all my eyelashes but really that's where my praise for this product stops. My colour as I have said is black and it's kind of a matt black rather than a nice glossy black which I was expecting. Now if your looking for a daytime mascara then is good enough. As I have said it evenly coats and it actually gives a natural finish but this isn't for me.

              Dream Lash made me think of wonderful, big eyelashes. This doesn't deliver me that at all. My eyelashes look no thicker even with a couple of coats of this on them. My lashes are not straggly or stumpy they just look really natural but I don't want black natural looking lashes! I want them to be fat and long and screaming to be seen! They're not at all. It gives me nothing apart from colour though it doesn't clump up.

              Now this is a hard working mascara. Put it on and it doesn't budge. I had a crying fit as I'm 34 (today!) and wasn't looking forward to it at all and when all my other make up went awful this didn't budge it really hung on in there! However the negative of that for me is that I can't seem to get it off very well. I use a cleanser and a toner mostly and occasionally make up remover wipes (in an emergency when I'm drunk and disorderly lol) but this stuff needs a damn good eye make up remover and even then I'm scrubbing at my eyes to get it off like a mad thing and even then I remove my make up once I can see some left between my lashes so half hour later I have to do it all over again to make sure it really is removed. When I'm wearing the product I can feel the weight of it slightly on my lashes though not enough to irritate me but I can really feel that my eyes are uncomfortable and feel dirty after removal and take my eyes ages to recover from using it as my eyes sting badly.

              Overall....

              I think this would be fine as an everyday mascara but it isn't for me due to all the negatives I've listed already but it isn't awful or the worst I've ever used it just isn't that great for it's £11.50 price tag and it upsets my eyes far too much when I've removed it for me to bear using it on a regular basis.

              Available in black, jet and brown and only available in Boots. I'd say wait if you haven't tried it before and get it in a 3 for the price of 2 offer or wait for money off the products or like me, to get it as a free gift as I really see this product as a bit let down and not value for money at all so I really don't recommend it!

              Only available in Boots

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            • Product Details

              With an amazing new formula and brush to maximise the look of lashes /