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NYC All Day Long Foundation

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£3.60 Best Offer by: amazon.co.uk marketplace See more offers
2 Reviews

Brand: NYC / Type: Foundation

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    2 Reviews
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    • More +
      15.07.2013 22:29
      Very helpful



      Not very pleased really, 2 stars for initial coverage and price.


      This is a new foundation from NYC. The product claims to last for 14 hours and provide a smooth and flawless look. I recently purchased this item on eBay, I managed to pay £3 for it which I though was a bargain but I've since found out that it's pretty much the same price in chemists, I haven't been using foundation lately due to the hot weather but I was running out and so figured I would try this one due to the price and the fact the sale was ending soon. As always there are a variety of shades in this foundation, the shade I am discussing is 737 classic ivory.


      This foundation comes in a medium sized cylindrical bottle, the width of the bottle is probably about the diameter of a 50 pence piece. The majority of the bottle is see through so you can see the product inside but there are black sections at the top and the bottom. On the front of the packaging is the name of the product etc and on the back there is an ingredients list, details for the manufacturer and a brief round up of the products claims. The lid to the product is see through plastic also and when removed a black plastic pumping device is revealed, a gentle press easily squeezes a pea sized amount of product onto the hand or make up applicator.


      You can currently purchase this product in Superdrug for £2.99.


      I must admit I've felt quite let down by this product. It is released from the bottle sufficiently and when first pumped on to the hand the consistency is good, thick and not too runny so it looks as though it will be easy to work with however when applied to the face the product begins to get even more thick and clumpy and so you have to work fast. I've also found that the product is not true to it's shade in the bottle. I'm a pale girl and so usually the lightest shade of a foundation (unless I have a tan) is a good fit however this classic ivory from NYC is extremely white on application it doesn't look very natural at all and it took a lot of blending in for me to feel comfortable with the look and coverage. The coverage was good I thought, my blemishes were hidden and it seemed even but it took a lot of time to get there. The product definitely did not last for 14 hours I would say more like 6 before I felt the need to touch up, this was also frustrating because when touching up it again took a lot of time due to the need to blend heavily. I have found that this product works a bit better when I add in a bit of another foundation and then create a mixture, this way I get a slightly darker shade and a bit more longevity, in terms of the products performance on its own though I have been disappointed.


      Overall this isn't the best foundation and even with the relatively cheap price I still don't feel it performs well enough as I have tried cheaper foundations from collection 2000 that I think perform a bit better. I will use up the product as I hate wasting things but I definitely won't be purchasing again, steer clear. 2 stars.


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    • More +
      29.10.2012 18:42
      Very helpful



      A good budget foundation if you can find the right shade, but it doesn't last all day

      I am always keen to try a new foundation, and if it happens to be a budget one, all the better. A few months ago, I bought several products from the New York Colour [NYC] range in Superdrug, including their All Day Long liquid foundation in Classic Ivory. At the time it cost £3.99 for 27.3 ml, but it is often of offer and I have paid as little as £2.49 since. I chose this paticular product because it promised to last up to 14 hours, which made it seem even better value.


      I have pale skin so I always chose ivory toned foundations. However, as I now work outside quite a lot, I have developed a slightly darker skin tone, even with the awful weather we have been having. This means I have had to adjust some of my make up buying. I automatically looked at the ivory shade of NYC foundation, and when I saw it was darker than I expected it to be, I realised it would actually suit me. If you are very fair, I think the classic ivory shade may well be too dark for you, which is a shame as it is the lightest available. All in all there are 6 shades running through classic beige to tan. There were testers available in the Superdrug I shopped at, and I advise using them, as I think the foundation looks different out of the bottle.

      NYC say their foundation will visibly reduce the appearance of lines and dark circles, as well as reduce shine to produce a flawless matte appearance for up to 14 hours. They add it will make pores disappear, and generally refine your skin tone. It has been enriched with vitamins to " enhance skin for a healthy looking complexion". Lastly, it is said to be suitable for all skin types.


      The foundation comes in a tall and narrow pump action bottle. The pump works well - in fact only the lightest of presses dispenses plenty of the product. As a lot goes a long way, you do have to be careful with this. The bottle allows you to see through to the foundation inside which helps with deciding on the colour to some extent. As the foundation coats the inside making it opaque, it doesn't really help you to see how much you have left. This is only the smallest of grumbles though! I wouldn't say that the packaging as a whole looks expensive, but the product isn't, and it does it's job so that's fine by me. I have used the more expensive and beautifully packaged products in the past, but I have come to the conclusion that saving money gives me more pleasure than a pretty pot in the end!


      Apart from the danger of dispensing more than you really need if you are heavy handed, the foundation goes on easily. It looks and feels thinner than I was expecting on the hand, but there is no doubting that the coverage that results is good. It spreads over my skin quickly and lightly and needs only minimal blending to get a smooth and even appearance.

      It does cover dark patches under the eyes very well, using a minimum amount. I have large pores around my nose area, and the key test for me for any foundation is how well it covers those. I will give full marks to NYC here. It makes them more or less invisible, without blocking them either. The overall finish is matte, but it does not look heavy or "cakey". I have a forehead that tends to develop shine quickly. I was pleased to see how good the foundation made that look. It helped to even out skin tone there considerably. I am starting from a matte base anyway in the morning, thanks to other products that I use such as face wash. Therefore, the important thing for me is how shine free and smooth the foundation will keep my skin looking throughout the day. I found that I needed to add some powder to my forehead around lunchtime on most days. This is obviously much less than 14 hours wear, more like 5 hours. The rest of my face, including my dry cheeks, still looked clear and well made up though, until the end of the day. I suspect therefore that if you have skin that is less prone to shine, you will get longer lasting results.

      At the end of the day, the foundation removes easily. It has not caused me any problems such as spots or dryness, but I rarely experience sensitive skin, so do not take this as a recommendation if you do.


      Overall, I am happy to use this as a base, even if it isn't quite as long lasting for me as it claims to be. It is still a good value product, because the coverage it gives over uneven skin tone is very good. It feels light on the skin and isn't one of those foundations that you feel conscious of wearing. I will happily continue to buy and use it while my skin looks a little darker. In the winter, when I will probably look a lot paler again, I don't think the lightest shade will be suitable for me. For this reason, I won't adopt this as my regular foundation. I would recommend you give it a try if you are looking for a decent budget brand though, providing you don't mind the possibility of re-applying or powdering before the 14 hours are out. It is available from Superdrug both online and in store, as well as other places.

      [This review is also under my user name on Ciao and has been updated for Dooyoo.]


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