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This is a pretty new foundation from the make up brand "NYC". It's a "skin matching" foundation that claims to adapt to the natural colour of your skin. I bought this foundation on one of my many trips to Superdrug because I was intrigued to see if something priced so reasonably really could "adapt" to my natural skin colour. We all know the difficulties in finding the right shade of foundation and whilst usually I can find a matching tone I thought that a foundation able to adapt would be a nice new addition to my make up collection. The foundation also claims to blend seamlessly and it contains vitamins A, C and E. There is no SPF in this foundation.
The foundation comes in a small plastic tube with a black lid. On the front we can see "NYC" in silver writing on a black band at the top of the product. Then there is the name of the product, the product's shade and some details mentioned in the description. On the back of the bottle is a brief product description, manufacturer's details and ingredients. To reach the product you simply unscrew the black lid and squeeze the tube, not much pressure is required to release the product.
You can currently purchase this foundation from Superdrug for £3.49.
This foundation was just ok in my opinion. It was nothing special but it certainly wasn't the worst foundation I have tried. The first real point to note is that from my experience it doesn't seem to "adapt" at all to my skin, as most people I have slightly different tones to my skin depending on the areas of my face. This foundation didn't adapt but still provided a good coverage to give an overall even look.
The shade I bought was slightly lighter than it looks in the bottle and I did find that the liquid itself was a bit too runny making it harder for me to work with, this wasn't the end of the world though. I didn't need a lot of the product to create a good coverage which is always a positive.
I don't really like the feel of this foundation, it feels quite weighty even with a small amount of product blended in and I can really feel it on my face, I prefer my foundation to be light and airy. Another slight qualm I have with this product and any NYC foundation I've tried is that they appear to have a "smell" to them, the smell isn't exactly bad but it's not like it's strawberries or anything either. It smells like something that has been manufactured and I find it very strange to have a "smell" to a foundation. It's not just me that notices it either, me boyfriend has sometimes commented on it.
If you are looking for a cheap foundation with a decent amount of product that provides an even coverage and you don't wear foundation every day then I would go for it, if however you wear foundation regularly and like feeling as though your skin can breathe I would not recommend it. The smell associated with this foundation may also not be everybody's cup of tea.
The staying power is good for this foundation, I don't feel the need to touch it up very often and would probably only do so once in a day.
An OK foundation with an interesting concept that from my experience did not work, despite this the product still provides good coverage for the price.
Anyone who reads my reviews will notice, I love foundation! And after shopping yesterday, I noticed a fairly new brand to my local Superdrug, which was NYC or New York Colour, and they had a range of make up, but my eye was caught by the Skin Matching Foundation, as it boasted a lot about the product and was a good price, so I thought it was good to give it a go!
The packaging of the foundation is really simple but nice, the foundation is in a clear squeeze tube, with a black banner on the top of the tube, which has the NYC logo. The tube is clear, which shows the colour of the foundation, although it looked much darker in the tube then I hoped. There is information of the front of the tube, which states the shade of colour and says the product "adapts to Skin's Colour and Texture" and it has "Vitamins A, C, E". On the back of the tube, there is more information about the product, such as it is "suitable for all skin types and has a "blend of minerals", which are quite large claims for a foundation. Although there is a large amount of information on the back, it is in really small font, so be difficult to read. Ingredients are also stated on the back of the tube.
NYC Matching Foundation comes in a range of 5 shades, 685 (lightest), 686, 687, 688, 689 (darkest). I was fairly disappointed in the selection of shades, as most brands do have a larger selection of shades, and I find it difficult find a shade I want, and some women won't find their shade in the NYC selection. I am currently reviewing 686, as it is the lightest, so should suit my skin tone.
Applying the foundation was pretty tricky, just squeeze abit out of the tube, but I can be difficult to not get too much out of the tube, and with this brand, the tube consisted of a lot of air, which was weird, but made it fairly difficult to get a small amount of the foundation out. The foundation is fairly liquid-y, so it is really easy to apply with fingers and with a sponge. The first thing you notice about the foundation is the smell, it smells like perfume, which I personally don't like as it is quite strong smelling and it lasts throughout the day, so if you don't like perfumed foundations and strong smelling product, then I would avoid this product.
The foundation was really light and liquid like, which made it really easily to apply and blend in, which is a real contrast from other foundations, and it allowed me to get a much more even and thin layer of foundation, but if you want a thicker layer, then this foundation is not really for you. As the foundation allowed a thin layer, it enables my skin to breathe and it feels really light on my skin, which I love as that heavy and thick feeling, feels horrid and often causes me to have spot out breaks. The colour of the foundation actually is much lighter then the tube implies, which is a real positive to fellow pale skin people, and the foundation does match my skin colour, which I guess means the foundation has lived up to it's name, but I'm not sure about the technology or just the shade matches my skin colour, either way it's great! I wasn't expecting the foundation to last long, but it did last a pretty considerable amount of time, maybe 6/7 hours, which is a real positive, but you might have to re-apply throughout the whole day.
New York Colour is a fairly new brand, and you can buy the Skin Matching Foundation for £3..99, which is a real bargain, and currently can buy it in Superdrug.