“ Brand: Priori / Type: Foundation / What it does: Protects „
I stumbled upon Priori's make-up range purely by chance just over 6 months ago. Having studied the products detailing I really felt that it might just be the foundation revelation I had been looking for! With the promise of a non-comedogenic and non-acnegenic product, I considered that it had the potential to resolve my then fairly frequent breakouts, or at the very least not provoke them, as many other foundations I had used tended to irritate and exacerbate the problem further.
~~Product, packaging, cost and availability~~
Priori are a mainly dermatological product based company that have also developed a small, yet very exclusive, make-up range consisting of a powdered foundation, concealer, bronzer/blush and finishing touch.
Priori are, as of yet, not well known in the UK. They are not a mainstream high street brand and seem fairly elitist in their product range. Their products can be difficult to get hold of in the shops, but you can purchase Priori in a lot of online stores and many cosmetics clinics have indorsed them and sell them at their clinics which perhaps only gives leverage to them being seen as a superior brand.
Priori are very expensive in my opinion, each pot will cost in the region of £32 and when you consider that the foundation is best used in conjunction with the bronzer/blush and finishing touch powder that's almost £100 before you've even bought your brushes! However, you get do 14g in your pot which is more than any other minerals brand and the product really does last, I've had mine for 6 months now and still have half a pot left.
The foundation comes in a burgundy plant plastic screw top pot with 'Priori' in gold lettering and the self proclamation "The Anti-Aging Authority' sitting subtly underneath, indeed it all looks very posh. Unscrew the top and you will discover a frosted translucent thick sheet of plastic with a number of small indentations separating you from your loose powder underneath. The bottom of the pot has a small sticker detailing the chosen shade and you are advised to pierce through this to release the powder. I opted to pierce the translucent plastic sheet instead to make sure that my powder would always be contained and I would advise the same for anyone else purchasing this product as I really cannot see how the product could be transported without losing the contents otherwise.
~~Some of the benefits/ingredients~~
100% NATURAL MINERALS
HIGHEST NATURAL FREE-RADICAL PROTECTION WITH COFFEEBERRY EXTRACT (Coffeeberry is noted as nature's most potent anti-aging botanical and Priori are currently the world's only minerals to use it. It is also an effective skin lighting agent which is excellent for those of use trying to get rid of blemishes.)
SPF 25 (The highest sun protection I have seen in any minerals foundation, most have around 15.)
ECO FRIENDLY PACKAGING MADE FROM BIODEGRADABLE PLANT PLASTICS
NO ANIMAL TESTING OR ANIMAL DERIVED INGREDIENTS (Excellent for all us animal lovers and something that should be fairly standard practice in this day and age but sadly more often than not isn't.)
PARABEN FREE (Majority of cosmetics still tend to contain this ingredient even though it is a well known skin irritant.)
~~Use and overall opinion~~
The foundation itself comes in 6 different shades, 1 being the lightest of all skin tones to 6 being the darkest of the dark. I chose number 2 because despite having very pale skin I felt that the 1 washed me out a little. The great thing about this product is that you can mix and match colours according to the time of year because the foundations blend together very well.
Before application I first begin by priming my face, I have discovered that this is the best way to get the most out of the product as it seals and locks the foundation with much greater effect. Priori do sell a primer but I find that a good oil balancing moisturiser works just as well. Whilst the moisturiser is still slightly damp I use a small brush and use the foundation to cover any redness or dark circles as I find this gives the best possible coverage. I then use a larger foundation brush to apply a thin layer over my face and gradually build layers until I have reached the desired amount. I would recommend working from the jaw line in, to blend well and avoid the appearance of a mask.
The consistency of the powder is ideal, not too thick and not too thin, this means that it glides effortlessly and evenly across your face; in fact one of the most impressive pointers to this foundation is the way in which is deals with scars, open pores and wrinkles. Because it spreads so lightly and evenly, it doesn't clog in dips drawing attention to them, nor does it gather around the outside making them appear deeper, it just sits as evenly inside them as it does the rest of your face, drawing attention away from problem areas and providing an almost flawless finish. The texture of the powder is also excellent in my opinion, both silky and smooth, this aids blending and feels fantastic on your face and weightless on your skin. No matter how much foundation you apply the product just never feels heavy, you get the sense that your skin can still effortlessly breathe whilst at the same time sporting an even coverage that won't make you feel smothered.
Once on, the foundation looks incredibly natural and evens skin tone beautifully. Blemishes become almost (but not all entirely) invisible and the products longevity is impressive, lasting all day. The first couple of times I wore this foundation I had several people comment about what good skin they thought that I had, even remarking "...and you're not wearing any makeup either are you?" which of course I was. Of all the things I don't mind about myself, my skin is probably bottom of the pile so it just goes to show what a difference this excellent foundation has made.
In my opinion this really is currently one of the world's top foundations, it's a product that just keeps on giving. Priori claim that with regular use you should expect to see an improvement to the overall condition of your skin in around twelve weeks, I saw a slight improvement in just under four which I believe is in part down to abandoning my old foundations, but also down to the goodness of the minerals and coffeeberry which have helped to lighten any remaining red marks left from previous outbreaks. Since using this product my breakouts have been considerably reduced, it's amazing what a simple switch in product can do. All in all, this product really is worth investing in and one I would be incredibly reluctant to trade, I would recommend anyone giving it a go but particularly those with problematic skin types like mine.
~~Also on ciao under the same user name~~
Natural and flawless, cover up with PRIORI CoffeeBerry Perfecting Minerals Foundation SPF 25 / 6 / Containing 100% natural minerals and UV protection in its weightless formula, your skin will feel light and protected, and that's not even the half of it! Featuring CoffeeBerry extract, your skin will receive anti-aging benefits as you cover up anything from acne to birthmarks and scars / Eco-friendly and cruelty-free, this is a well-rounded foundation to feel good about / Shade 6 is for dark skin tones /