I bought this brush after watching the pixiwoo sisters on YouTube use it in their tutorials as it looked fab. I got it from one of the large boots stores and they were on 3 for 2 at the time so I got it cheaper than the £11.99 it usually is however I would pay £11.99 without a doubt as it is my new favourite brush. It comes in a clear plastic box with Sam from pixiwoos face on the back. The handle is lovely I love the pink, it feels comfortable in your hand and it is great that it can stand up on its own. The bristles are synthetic making them cruelty free and very soft, they are also very dense, it has not shed hair and I have been using it for a few months. It cleans very easily though I wouldn't stand it upright after washing as the glue may come loose and may ruin the brush. I used this with Estée Lauder daywear BB creme and it applied it fantastically with no streaks and it didn't look caked on which was my issue when I used this with my fingers. I have nothing bad to say about this brush and I would recommend it to anyone who wants a flawless finish!