I like many others am still searching for that perfect mascara, to lengthen, thicken and grow my eyelashes. Naturally i was attracted to this mascara by the claim of making your eyelashes upto 117% longer after 30 days use. Rimmel have always been quite good in the eyemakeup stakes, most of my eyeliners and mascaras have come from here. It apparently has a grow-lash complex to increase the length, and caster oil to strengthen and nourish.

I picked the colour black-brown as i wasn't sure how it would come out and didn't want the effect to be tooo dramatic. The brush is long and round in crosssection, thicker in the middle and thinner towards the tip. It is easy to apply using a wandwiggle motion, however i often find (and this may be due to my own technique) that towards the inner corner of my eye i tend to get mascara on my eyelids.

Its a formula which never clumps and definately lengthens my eyelashes, especially when i have curled them beforehand. However it does make the lashes look rather spindly and spider like and so i tend to combine it with a thickening mascara, usually clinique dramatic lashes.

As for the growing lash effect, i don't believe it has had any effect on the length. I have found over use that it appears as if my eyelashes seem to be falling out less and less. I feel that this is a good mascara to use during the day, and as good mascaras go, 8.99 is a decent price in my opinion for something i will use nearly everyday. It is definately a re-buy and i probably will buy the all-black mascara as the effect is not terribly dramatic.