I have never seen this mascara in stores, so I can't help there because this Rimmel mascara was given to me as a gift and I have been unsuccessful in finding it in shopping markets. If I hadn't received this Rimmel mascara as a gift, I probably would have never used this mascara considering I have no faith in lash growing products. I think they are all a scam! My opinion has been changed because of this wonderful Rimmel mascara.

I love the mascara wand that is on this product. The bristles are very stout and surprisingly separate and lengthen lashes quite dramatically. It is a rarity that I experience clumped lashes as a result of this product. My one suggestion would be to not apply any more than 2 layers of the product unless clumpy eyelashes is what you want. This mascara wand leaves my eyelashes looking super lengthened and thick, but also natural. The result is so natural looking and I love it!

The product itself is more on the liquid end of the spectrum than a paste which causes the mascara to take a while to dry. It also makes having curly eyelashes a problem because it just drops any curl your eyelashes may have. I always end up with black spots on my eye socket bone because if the product touches any skin before it is totally dry it will wipe onto the skin easily.

Once the product has dried it holds well and doesn't leave eyelashes feeling hard-as-rock, but leaves them flexible and bendable just like a natural eyelash. This product does not flake off during the day, but washes off with ease. I hate having to struggle to remove mascara from my eyes at night so I am very grateful for that.

I have been using this product for just over a week and I have already seen some improvements in my lashes. The first few days I could not notice a difference in length of my lashes, but around the 4th day the improvement started to show! My lashes are super long now so falsies are not necessary anymore! This product truly does grow lashes!

My one disclaimer for this product is that every time it has gotten to much on my skin I have experienced a slight discomfort in that area. It leaves a kind of burning, itchy sensation and unless washed off it will continue to do so. It also leaves a red mark wherever it touches my skin, but that fades away in a matter of minutes.

Overall, this is a great product, but do not be lazy when applying because it really does irritate sensitive around eye skin.