I have been using Rimmel Lash Maxxx as well as other mascaras for years as I like to experiment with looks. I purchased this certain mascara when it first came out and I have to say, I have been impressed with the product overall.

Firstly, the packaging. My mascara is different from the one pictured on this site as it has a curvy black lid with a pink top, maybe it is because it is fairly old I don't know. It is the usual 0.27fl oz / 8ml, and although quite basic and not as modern as some of the mascara tubes these days, the colour is eye catching and everybody likes black and hot pink together! The brush is different to the normal brushes as it is a little comb, where the bristles get shorter at the tip of the brush (sorry if that doesn't make sense), I assume to get a wide eyed look and accentuate the outer lashes.

The tube states: '3x lash multiplying effect mascara' and although I do agree the comb does help separate lashes and make them look thick, I don't think it gives the effect people expect when they read that statement. The mascara coats each lash and is a nice consistency, it doesn't clump like some other mascaras do. I would describe the result of this mascara more of a day look rather than an evening one as it isn't very dramatic, but does definitely accentuate the eyes and make lashes look thick and healthy. Sometimes I use this product and then another mascara after if I want a more dramatic look, as lash maxxx does prevent clumps and this method (applying before a different mascara) works well for evening.

I am going to give this product 4 stars out of 5 as I do really like it and would recommend it for daily use.