Something to stand tall and statuesque amongst your other makeup products, physically and in terms of results. The long shaped bottle from Rimmel is capped with a shimmering red lid that hides the pump mechanism underneath. Available in a variety of shades, this range actually appears to match the majority of natural skin tones. And it promises 25 hour wear.

The product has a rich, almost citrus like fragrance, the smooth cream easy to apply with either fingers, sponge or makeup brush. It blends perfectly into all those generally awkward places, something really helped by the fact it's not orange based. The end result leaves you with a natural, dewy look with excellent coverage and diminishes the appearance of pores.

As for 25 hour wear, this promise again is something it manages to live up to. With the exception of a couple of trips to the powder room, so to speak, the foundation shows no signs of wearing off after exceeding the 25 hour mark. This makes it perfect for a night out, and surviving the morning after.

All that does disappoint me with this product is that I feel it could offer slightly better coverage. But this is still a product I would recommend and turn to time and time again, it's lightweight with good coverage, easy to apply, gives a very natural appearance and lasts.