I decided to buy this mascara after seeing it on offer in Superdrug.

I paid £4.99 for mine and the retail price is around the £7.00 mark, although the price will obviously vary slightly depending on where you buy it from. It is available from various drugstores including Boots as well as supermarkets, chemists and online retailrs such as Amazon and ASOS.

The mascara, packaging wise, looks almost identical to Rimmel's falsies mascara as both tubes are the same shape and shade of pink - seeing as I have got the falsies one as well as this I always get them muddled up! The mascara tube is quite chunky and it has black writing on the side of it which simply says the brand and product name. The packaging is quite nice and I like that it is a bright colour as most mascara tubes are boring old black. The tube contains a generous 12ml of product and like all mascaras, the wand is attatched to the lid. The wand is a good length and not at all bulky. The brush is attatched to the end. Rimmel describe the weird shaped brush as being a 'playball brush'' as the tip is shaped like a little ball rather than being pointed.

The bristles on the ball part are a little stubbier than the bristles on the body of the brush and I don't particullarly like the ball design as I find it fiddlier to apply my mascara due to the shape, meaning that I have to adjust the angle after each coat to ensure that each lash is covered. It's especially fiddly when I am applying it to the inner and outer corners of my eyelashes and I personally find the ball design unnessecary and rather gimmicky. The bristles on the body of the brush are very compacted which makes the brush less effective at seperating my lashes however, despite my initial concerns there is no clumping or blobbing up. While most mascara have a wet and glossy appearence when initially applied, I found that even when I first began using it that the formula was quite dry and dull in appearence. The colour is intense though and the brush does not drag or pull on my lashes.

Rimmel claim that this mascara adds volume and that the ball design curves and lifts lashes. It does give a very impressive finish even with 1-2 coats and my lashes are left visibly volumised, lifted and longer (without looking like spider legs!) and they do appear a little more curled. It isn't very buildable though and I find that after 4 or so coats it can start to make my lashes feel like they're caked in mascara and quite weighed down and if I apply too much it it flakes off once it's dried so I usually only wear 2 coats which seeing as I wear this during the day with minimal make-up is fine for me. The lasting power is good but it does leave my lashes feeling quite dried out and removing it is quite hard too - I have to really scrub my eyes with a make-up remover pad which has led to a couple of lashes coming out.

Overall I give this mascara 3 out of 5 stars. The formula isn't great, nor is the brush design but it does add length and volume and the lasting power is good as well - around 6 hours or so.