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Rimmel Sexy Curves Mascara

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72 Reviews

Brand: Rimmel / Type: Mascara / Suitable for: Eye

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    Your dooyooMiles Miles

    72 Reviews
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      14.07.2013 19:14
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      Definitely recommended as a natural but effective mascara

      My lashes are on the pale side and as I wear glasses, I like to try to make my eyes stand out via mascara. However, my experiences with mascara have invariably been bad - even the more expensive brands were mostly clumpy and disappointing. I came across this particular mascara as it was on offer at a local pharmacy for half price. Having been mostly underwhelmed with more expensive options in the past, I decided to give it a go.

      USING IT
      The wand is quite different to anything that I've used in the past. Instead of the typical straight or curved shape, this one curves in in various places to give a wavy impression. The wand also features varying lengths of bristles, which again is something that I've not previously come across before. I find that I get the best results if I use the tip to apply a small amount of mascara and then use bottom section of the wand to brush it through. This almost always gives me the best results.

      RESULTS
      The packaging promises "full volume and curve". I absolutely love the effects I get from this mascara. Using the basic technique I mentioned in the previous section, I can avoid the dreaded clumps that have plagued me previously regardless of brand or price. Unlike many other mascaras, this one doesn't come out in a thick, messy clunk and the design of the wand means that it's easy to achieve a good look that doesn't need endless correction. The end result is more dramatic looking lashes that appear more volumised without looking over-the-top. If you're looking for a hugely dramatic mascara, this probably isn't the product for you but it definitely does make your lashes look more intense without looking unnatural.

      PRICE
      I paid £4.08 for this mascara but the label informs me that the usual cost would be around the £8.19 mark. This is a similar price to the likes of Maybelline that I've tried various mascaras from in the past and been disappointed with. It's not the cheapest option out there but once my current tube runs out, I will be more than happy to pay the usual RRP as I do feel that the end result is worth it (and I've previously made the same and been hugely disappointed with the outcome!).

      RECOMMENDED?
      Yes, definitely! This is easily the most effective mascara that I've used and the best for not clumping while also offering a volumised effect.

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      • More +
        07.12.2012 13:51

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        Awesome mascara

        Oh mascara why don't you ever do what you claim you will?

        On my ever searching for a true mascara that fulfils its claims, the new applicant is The Sexy Curves Mascara by Rimmel. I will admit to firstly being drawn to this product due to its awesome tube colour , I know the mascara is black so it doesn't really matter what colour the outside is, but I loved the colour and without that I would probably not have bought one.

        After getting it home and opening it, I noticed the wand was a very strange shape. Rather than the usual round brush you normally get, this wand has bristles of varying lengths all the way along the wand. I guess the design of this is how the curves are meant to be found. On first removing the wand from the container, there wasn't much extra mascara on the wand which was good, no wiping on the side required. I applied it to mu top lashes and it covered very easily and evenly, one coat was enough to cover the lashes in a thick layer of mascara, but not that thick it looked like I had twiggy eyes. It wasn't gloopy at all and I did even notice a slight curving of my lashes as well. According to the packet, you can notice up to a 70% increase in curves, I can't say that was true but I defiantly did notice a difference. This is a first anyway for mascara!!

        I didn't really find any bad points with this mascara, I would have taken away a star if I had, but then put it back on again, purely for being the only mascara so far that has made any difference to my lashes at all. I would defiantly buy this again, unless I find another product that does a better job.

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        30.11.2012 01:40
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        A reasonable mascara from Rimmel with one minor flaw, minor to me anyway!

        I wear make up on a daily basis and foundation and mascara are really my essential must wear items. I always ensure that I am wearing foundation and mascara even if I am really pushed for time or just running down to the shops. This might make me sound vain but I really don't care as I feel confident when wearing some make up and that can only be a good thing for me.

        Because I use make up on a daily basis I tend to get through foundation and mascara like it is going out of fashion! It is not unusual for me to have one or two different mascaras on the go at any one time as I have a make up bag for when I am going out for the evening and want to look glamorous and a make up bag for when I am going out in the daytime or attending work and just want to look smart and professional without looking over the top. This sexy curves make up is definitely part of the glamorous make up bag and I stocked up on this recently when taking advantage of a Rimmel special offer in Boots. This particular mascara retails at £8.19 in the shade of 'intense black. I tend to go for black mascara because I have black eye lashes and don't often experiment with mascara to be honest.

        Now us ladies will know this already but there is a lot of spiel when it comes to make up products. This particular mascara is advertised as giving up to 70% curvier lashes. Curvier lashes are definitely something that I am interested in displaying and so this as well as the name sold me on this product. In addition to this there is mention of a 'triple plump brush' which supposedly fixes curls in place for up to 16 hours and there is even mention of one of the most overused words in make up right now 'collagen' in the form of collagen enriched formula to strengthen lashes. Now all of this really just sounds like spiel to me and with mascara I tend to go for something with a catchy name or that I have been recommended to use by a friend.

        Now this mascara has a wand with a difference. It is still built in to the lid, like with most mascara, but it has a different shape to normal. This is a curvy wand that goes fat then thin several times with bristles of varying lengths all the way along it. This is so that you can add some curves and volume to your lashes at the same time. I must say that I find this very simple to use and I tend to use this in a side to side motion to ensure that all parts of the wand meet all parts of my eyelashes. This works very well and I find that one coat is enough to really make my eyelashes pop. I do use two coats when going on a big night out just to ensure that there is something really special about my lashes and they are definitely vastly improved in both curve and volume after using this, even if I just use one coat. I try to work from the root to the tip to ensure the curve is always going in the right direction. I love how flexible the wand is and with just a few seconds of work I am able to cover my eyelashes nicely and leave them looking long, thick, curvy and black too. I find this very simple to apply to my lashes and it takes minimal time too. There are no clumps from using this, as long as I give any excess a quick wipe on the rim of the tube, and in all it is fair to say that this has increased the curve and volume of my lashes in a large way but I don't know if I could say 70%.

        The results that I experience from using this last throughout the evening and at the end of the night I am able to use a eye make up removing product with ease. This is very simple to remove and it doesn't cause any sensitivity to my eyes at all. I have found that a little bit of this dries up and can sometimes fall just below my eye and of course that can detract from the look. I don't find this bothers me hugely because I am usually wearing glasses so it isn't really noticeable however I am going to mark it down one start to four stars out of five because of this. As to the claims of strengthening my lashes I've not noticed my lashes falling out at all so this certainly isn't weakening them but I can't say for sure that they've got stronger.

        So in all I am saying that this is a decent mascara that I am rating four out of five stars. I have been very pleased with the results, apart from the light 'peeling' that occurs towards the end of my evening sometimes when wearing this. My lashes are well separated and they look curly and thick. I will definitely use this until it runs out at least and perhaps I'd re-buy this again but I do like to try different products when it comes to make-up (always looking for the next amazing product!).

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          06.10.2012 22:55
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          A nice mascara to make your lashes and eyes look prettier

          I do wear quite a lot of make up but I wouldn't go anywhere without wearing mascara. I am often trying new brands and types trying to find one that will make my lashes look longer, thicker and curlier. My latest purchase was the Sexy Curves mascara by Rimmel.

          What does the product do?
          The product promises to make your lashes curl by up to 70% more than usual for up to 16 hours to give you a wide eyed look. It's also claims that it will add volume to the lashes and it contains a special formula which contains proteins and vitamins to strengthen the lashes and leave them in a better condition and healthier.

          How do you use the product?
          The product is to be applied to cleansed lashes and moved using a zig zag motion from the roots of the lashes to the tips.

          Packaging and Price
          The product comes in a purple metallic and shiny mascara tube. It has sexy curves written on the side. The selling point of this product is the wand which is attached to the lid. It is made out of purple flexible plastic which short spiky bristles and which has three bumps. The shorter brushes are there in order to add volume to your lashes and the longer ones are there in order to curve the lashes and to separate them so that your lashes look fuller.

          The mascara can be bought for around £7. It can be bought from stores like Boots and Superdrug, large supermarkets and also from a variety of online websites.

          Application and Performance
          The mascara is easy to apply and even though the wand is flexible, it isn't so flexible that the product is difficult to use. The mascara coats the lashes quite quickly with minimal effort and the colour is nice and dark so it makes my lashes more noticeable straight away. The wand does separate the lashes so it doesn't make them clump together which I am so glad about. It does make my lashes look lovely and long but it doesn't add too much volume in my opinion so my lashes so don't look as full as when I use other mascara. It does seem to lift the lashes and gives them a nice curve which is not as good as when I use an eye lash curler but it definitely makes a difference.

          The effects are long lasting and my lashes still look nice at the end of the day. It does flake during the day or fall beneath my eye onto the skin and make me look tired even when I feel wide awake. The product is easily removed with my usual eye make up remover and it hasn't caused me any problems or irritations, even if I'm wearing my contact lenses. I'm not sure if my lashes are stronger or in a better condition as it's quite hard to tell with your lashes! They are certainly not in a worse condition however.

          Conclusion
          All in all, this is a good mascara which makes the lashes look pretty and separates them well. It does curl my lashes a little bit and the effects are long lasting. It won't blow you away but it is a good mascara for the price and I would probably but it again if I ever found it on offer.

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          04.09.2012 10:55
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          Never again!

          Usually, I'm very loyal to Maybelline when it comes to buying mascara. However, the one I normally buy wasn't available so I had to choose something else and that was Rimmel Sexy Curves Mascara. Currently, this will set you back around £8 if you buy from Boots although I paid about £6 for mine while it was on offer.

          The mascara comes in dark purple packaging which is quite like any other mascara. The tube is made from plastic but has a metallic look to it due to the colour. The packaging gives the name of the mascara, Rimmel Sexy Curves and the colour which is Intense Black. It also states that this is a full volume and curve mascara. The packaging also has the Rimmel London logo. On the other side of the tube is more product information, how much the tube holds (8ml) and again, the Rimmel London logo.

          When it comes to mascara, I like the traditional kind of brush and really don't like all of these weird new kinds of brushes. This mascara has a triple pump brush, which is not anything like the traditional kind. The brush has three edges instead of being completely round and soft. I couldn't look at the brush before buying this mascara otherwise I don't think I would have bothered at all. This brush is supposed to comb through lashes effortlessly and separate each lash while giving a curve and volume.

          The lid of the mascara unscrews easily to uncover the brush which you need to pull out. To apply the mascara, you do so as normal with sweeping the brush along your lashes from root to tip. Application is easy enough and the brush does comb through my lashes really well without leaving any clumps. This is about where the good things about this product end though. The colour, described as Intense Black is not even nearly as dark as my other black mascaras and doesn't look intense at all. I have tried using this with and without eyelash curlers before applying and neither way gave me more curve in my lashes. It only took a couple of seconds for my lashes to droop and look quite flat and straight after applying the mascara.

          Sometimes I work really long shifts at work so I need my make up to last all day and be comfortable to wear. Once I had applied this at about 10am but by 3 or 4pm, my eyes were stinging so much that I wanted to rip them out. On my break from work I had to go home and take the mascara off and reapply with a different brand as my eyes were stinging so much. I've never had a mascara which has caused me so much pain from only having it on for 5 or 6 hours.

          As you can probably tell, I didn't like this mascara at all. I was glad I paid a lesser price for it compared to what it would cost now. It isn't worth the money and it doesn't do what it claims to do. Avoid at all costs!

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            06.06.2012 22:08
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            Really good product, good value for money

            Okay so, usually, when I'm wandering around Boots or Superdrug looking for something new to try out, I'm not searching for anything in particular. I don't have a list of the things I want from mascara in my head, like the thickness, or the colour of the application wand, like some people do. I'm just looking to see what's out there, to see what could be good for me. So when I came across this new 'Sexy Curves' mascara, I was, quite literally, excited. The seductive packaging, with the purple shine and the little crown logo drew me in, like a moth to a flame. When I had bought this product, which by the way is not very expensive, at £8.19 a tube, I was pleasantly surprised to see that the wand wasn't a bog standard cylinder one, it actually had curves! Wave like indentations on the brush mean that you can actually get a really good, even coating on all of the lashes. I find it gives a good look when you give the outer lashes on your top lash line an extra coat, and with this shaped brush, it's so much easier to do! Imagine, finally a mascara which doesn't have a brush so huge that every time you go to use it, you poke yourself in the eye with it, causing your eye to water so much, it's easier to just wipe it all off and start again! So, in a nutshell, I love this mascara and its one that I will be using time and time again.

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              07.03.2012 21:27
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              Really nice high street level mascara

              The quest to find the perfect mascara has proven to be a fairly epic one, although I doubt it would warrant film rights bidding wars and fan cults were I to put it all down in words - shame, really. It's still an ongoing mission, as I have yet to find the mascara product that ticks all the boxes. Among the disasters have been some nice products though, so here's a review of one of the ones I've come across along the way.

              ***FOR CURVES IN ALL THE RIGHT PLACE?***
              That's one of the marketing lines used to promote Rimmel's Sexy Curves Mascara, which I bought in Intense Black about a year ago. I just had a minor blast from the fairly recent past (alright, so not so much a blast as a gentle breeze) when stumbling across the tube which was languishing, abandoned and alone, rejected for something newer. As I had yet to "put my eyes on" this morning, I found myself pleased to see the shiny, almost foil-like deep purple finish to the tube, which as the name suggests, is quite curvaceous and carries the modern Rimmel branding of a crown, so all in all, still looking very trendy and eyecatching in this Made In Chelsea era a full year after I'd bought it.

              The product claims to offer up to 70% more curvaceous lashes, full of volume. But does it? And is 'Intense Black' any more intense than, say, black? Can black be more intense than normal? Did the Americans really land on the moon? These answers (not the moon one, admittedly), and more, to follow below.

              ***RIMMEL***
              I'm not going to bore you with the history of this company but to highlight the service it provides the cosmetically-addicted, here's a summary; originally founded in 1834 in our beautiful capital, hence the full title of Rimmel London, the company was the baby of Eugene Rimmel. I remember many of my first make up buys as a young teen were Rimmel as they are relatively affordable so I suggest they have always filled that gap in the modern era, although they had a bit of a facelift in recent years when emphasising the "London" part of the name with the slogan "Get The London Look". Kate Moss would be their most famous model, and has inspired a range of lipstick with the company.

              More can be found at www.rimmellondon.com.

              The company hasn't been without it's failings; Wikipedia will claim that they had a run-in with advertising standards over a campaign that involved falsh eyelashes, but this is hardly a standout crime in this day and age.

              My personal experience of Rimmel is that they were a useful introduction to make up when I was a lot younger, not least because if I made an amateurish mistake regarding product and colour, it wasn't the end of pocket money for all time. As I matured, however, I found that their products just weren't performing at a high enough level for me (might say more about how much make up I actually need than the company!), so I rarely, if ever, bought them in recent years. However, I got suckered by the shiny purple packaging, suggestive name and the claims of this mascara, and decided to give it a try.

              Currently, Boots.com retails this for £8.19.

              ***SO...ANY GOOD?***
              Hey, look girls! It's a mascara with a really weird, revolutionary wand, the ilk of which we've never seen before - isn't that so amazingly groundbreaking?!?

              Er, no. They're all doing it now. Wands used to be fairly similar although every brand was trying to alter and tweak the shape and length of bristle to get that epic lash edge over the competition, but then some clever spark realised that if you don't do something really different then you're talking about minute levels of difference and decided to ditch the bristles and start trying something new - a whole new generation of weird and wonderful plastic wands evolved. Of course, the likes of Cheryl Cole et al realised that this probably won't make the blindest bit of difference to the evolution of mascara asa beauty product because unfortunately there are scientific limitations on what you can actually do by sticking gooey coloured stuff on your existing lashes, and resorted to sticking whacking great feathers on both eyes instead, which just went and raised the bar for the trusty old mascara yet again.

              So this is another product with a weird brush - it looks to be plastic based, and where the bristled head of the wand meets the stick of it feels fairly flimsy and bends quite drastically if you try to remove excess product against the neck of the bottle, although in fairness it's never threatened to break (again my feebly lashes, anyway).

              So, the shape. It's covered in fairly short plastic bristles all over and the shape comprises of three curved, oval shapes which narrow to thinner connective bits of plastic. A bit like a spikey, three-glass egg timer.

              When I initially used this product I found that the wand was overloaded and this caused clumping. I'm not taking a star away from this, as I have never known a mascara not do this. It's a bit of a joke really. If we can put men on the moon you would think we could produce a mascara that doesn't dispense a third of it's product in the first two uses...hang on, I might just have inadvertently answered the question above that I thought I wouldn't...

              So, once under control, was this any good? Initially I was unimpressed, thought the wand was too flexible and the product was not going to produce the epic, wafting lashes I had hoped, which would of course cause the origins of small hurricanes with every seductive blink - and sure enough, they never produced that. Why? Because it's a stupid hope that's never going to be satisfied by a high-street mascara. Unicorns could develop mascaras including genuine, 100% Bolivian fairy dust and that wouldn't happen. Why? Because unfortunately, at the end of the day, you only have so much lash to start with, and that's where your limitations lie.

              So once you get over that epic dismay, I'm pleased to report that you are left with a really nice mascara. Once I adjusted to the wand - it has never threatened to snap and my worry, that it would bend back in application then snap back and plaster my face with mascara, has proved to be nothing more than mere paranoia.
              What I do like about this is the following:

              - The mascara does not dry quickly on the wand, so you can take a bit of time to use the small, precise bristles to "structure" your mascara application
              - Because the shaping to the wand is in three stages, you can use the one on the tip to really get at the inner corner lashes, making your eyes 'pop' and look a lot bigger. This, for me, gives a dramatic, doll-like effect
              - Equally, using the curve at the base of the wand tip, you can really get amongst it with the lashes at the ends corners of your eyes, making them full, dramatic and, yes, curvy
              - The "intense black" hasn't got a lot of room for improvement on just plain old black, but it is a true, solid, dramatic black. I'll let them have this one
              - The product lasts well - having just fished this out of a drawer after six months, it's still applying well and going strong, and I did use it regularly before.
              - The product has never flaked or irritated my eyes

              ***SO, TO CONCLUDE...***
              I'm surprised that I really like this Rimmel product, mostly because of my reservations about the brand quality in the past. But this product is a strong mascara that is suitable for day-to-day use and can be given a further lift if you want to invest an extra thirty seconds with an eyelash curler before applying.

              The rather odd-looking wand is actually well designed and allows for precision application around all the lashes, and because the plastic bristles are short and well spaced out, this does not result in looking like a spider has gone paddling in an ink pot and than had a wander around below your lower lashes or above the top ones - result!

              In short, my lashes are noticeably a thorough, true black, they are a lot longer and although my lashes are hard to persuade to curl even with tongs, there is a noticeable lift which makes the whole lash look that bit fuller. I think that "doll-like" is a fair description as the intensity of the colour does give it that slightly Katy Perry-esque noticeable finish - and I quite like it!

              At £8.19 it's not epically cheap, thought I have known less successful mascaras that think they're worth more. If you carry it around the shiny purple bottle does get scuffed, but the product lasts and if you want something to do its job and look pretty on your dressing table, this could be the one for you.

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                26.11.2011 15:16
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                good product

                I am a really girly girl and love make up and especially mascara. When I was in boots this mascara caught my eye because of its lovely metallic purple colour and girly shape. The name 'Sexy Curves' implies that this mascara is good for curling your lashes. Rimmel claim that your lashes will stay curled for up to 12 hours.

                The want is a unusual shape. I guess it is like this to add volume, it is also a lovely bright purple colour. The want is plastic which I personally prefer but some people might not like that.

                The formula of the mascara is not too thick and a little on the more watery thin side. I prefer that the formula is thinner because that makes my eyelashes less clumpy and more defined. The colour is definitely dark black.

                After applying one coat of this mascara my lashes were defined and spaced out. This mascara added a lot of volume but didn't add as much length as I was expecting. My lashes were also curled which was great and very black. After adding a second coat there was a big improvement. My eyelashes were longer and more blacker however they did get a little bit clumpy but not too much.

                Throughout the day I experienced a little bit of flaking but that happens to me with mascaras' I use. It wasn't a lot though. This mascara cost just over £8 which is pretty reasonable for a drug store mascara. It does the job well and I would definitely recommend it to anyone who wants a cheap reliable mascara.

                **Also posted on ciao under zarz99**

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                31.07.2011 13:22
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                Not the best mascara availible

                This mascara retails for £8.19 at Boos and Superdrug but can most probably be found on discount websites online also.

                "Rimmel Sexy Curves Mascara, curves are back and big is beautiful. Sexy Curves Mascara has a unique, curvaceous Triple Plump Brush which helps create up to 70% curvier looking lashes full of sexy voluptuous volume. This exclusive applicator has the perfect hourglass silhouette which is shaped to curve both in and out to build the "sexiest lashes ever". The flexible purple applicator has shorter bristles to build volume, and longer ones to curl and separate, for the perfect sultry look. A fuller figured brush for fuller figured lashes."

                I bought this after my friend said that she loved it. Unfortunately I disagreed.

                Wand

                I found the wand as a disadvantage to this mascara as it was difficult to use on my lashes and somewhat painful too.This meant that I couldn't apply it mascara as thoroguhly as I potentially could and sometimes applied clumpy. I also found that this wand didn't affect the 'curve' of my lashes either.

                An advantage to this brush though is the the rounded end is able to apply mascara to inner corner and outer edge of your eyes.

                Formula
                One good thing about this mascara is that the colour of the mascara lasts on your lashes well and the formula does add visible length and volume to your lashes, although less than many others that I have tried

                Overall

                I don't feel that this is the best mascara on the market but if your want a natural long lash look and can work with the brush then this is perfect.

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                10.05.2011 21:56
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                Great quality for money, this mascara is thick and really defines your lashes!

                This mascara is at the very top of my make-up bag essentials, I couldn't leave the house without it on!
                I've tried and tested just about every mascara on the market and this one is my absolute number one.
                I buy it for an amazing £3.99 from smaller supermarket branches (think Wilkinsons) but can come at a fairly pricey £7.99 in larger stores (such as Boots, Superdrug and others). However when this is compared to other leading brands of cosmetics (Barry M, Max Factor) this is a rather good price for mascara.
                Mascara brushes tend to be long and tube-like which allows them to grip and coat the longest of your eyelashes but they tend to miss the shorter, thinner lashes at the very base of your eyelid. The brush that Rimmel's Sexy Curves mascara has features three spherical balls making the brush dip in three different places, giving it a curvy effect. The dipped part of the brush grips and coats your longest lashes, and the 'ball' part reaches right down to the base of the eyelid and coats the tiniest lashes that are usually missed when applying mascara. The best technique to use when applying mascara with this brush is to rest it at the base of your eyelid, and as you pull the brush up towards the ends of your lashes, gently wiggle it from side to side to ensure you catch every lash in between the spheres. This swaying effect also helps fan your lashes out. This gives a thick, full lash effect around your eyes.
                Rimmel's Sexy Curves mascara comes in three varieties - black, brown and waterproof black. A lot of mascaras I've had aren't as dark as Rimmel's Sexy Curves - it gives a thick, jet black layer that fills out your lashes and makes them look a lot thicker than what they are.
                The Sexy Curves mascara is so popular because of the way it curls the lashes. The brush grabs every little lash and fans it out to give your eye a wider appearance - if you have small eyes it will really open them up and draw attention to them. The adverts claim that the product will give you '70% curvier lashes' - this is possibly an exaggeration, but this mascara really does enhance your lashes.
                When I apply mascara I like to layer several coats onto my lashes to give a fuller and thicker effect but with this mascara too many coats leads to clumps. This is because the mascara itself is so thick one application tends to be enough to coat your lashes, but not enough to fan them out. It can be tempting to reapply and reapply but I'd advise you don't!
                The product lasts a very long time - I wear it every day and I don't have to buy a new one for around three to four months. This, of course, depends on how much mascara you use per application and how often you use it.
                Rimmel's Sexy Curves mascara is definitely worth the price, it's good quality for money as it creates a great, full lash effect and lasts for ages. It's still not as effective as using false eyelashes - but it's much easier to use and a lot cheaper in the long run!
                This product is best for you if you have large or round eyes as the fanned out, curled effect compliments a rounded, curved eye shape.

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                24.04.2011 12:29
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                Delivers volume to your lashes but not sexy curves.

                Being such a girly girl, I am a huge fan of my mascaras, and I love defining my eyelashes as best I can considering how awful I am at applying false eyelashes! I like to try a wide range of mascaras and my most recent purchase was the Sexy Curves mascara by Rimmel. This is available from your typical drugstores such as Boots and Superdrug and I purchased it for £8.19. For Rimmel, I felt this was quite a steep price, therefore I was expecting big results from this.

                The packaging is very pretty and comes in a bright purple bottle which is a very feminine shape. The applicator brush however is very strange. It has three plumping areas to give your eyelashes that curved effect. I'm not used to using a brush like this, however when applying the mascara it does apply evenly and easily, without clumping up all over the brush like many other Rimmel mascaras tend to. Although I wouldn't say I'm overly keen on the brush, especially as it has plastic bristles and I prefer brushed bristles. The bristles do however help to declump the lashes as it combs through them easily.

                I apply two coats of this mascara to give a more intense look, however after one application it does already start to make your eyelashes look big and black. I feel that it gives my eyelashes in particular quite a lot of volume when darkening them, and although it does curve them slightly, I don't feel that it meets it's name of delivering "sexy curves" as it is more volumising.

                Rimmel do claim that this mascara "amplifies your natural volume x 7 and fixes the curl for 12 hour hold". I have worn this mascara for days out, as well as when I've gone out of the night and it has held my lashes in place really well without smudging them at all or flaking away, therefore showing it is definitely worth the investment.

                I brought my mascara in black, however it is available in brown black, as well as in a waterproof tube which is a greeny blue colour as opposed to the purple tube. Next time I pick up this mascara, I think I will try out the waterproof version instead.

                If you are willing to pay over £8.00 for a mascara then I'd definitely recommend this, however don't expect curves, but expect big volume and gorgeous eyelashes. Thanks for reading and hope it helps.

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                  20.03.2011 15:21
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                  I won't be using this mascara again.

                  I'm not one who usually uses Rimmel products, and use more L'Oreal than anything else. I've used my past mascara for quite a while (L'Oreal Volume Million Lashes) and loved it, but decided to give another one ago.

                  I bought Rimmel London Sexy Curves mascara for I think £3.50 or £4.50 from Stevie Boys, a small shop in the town where I live! But from the likes of Boots and Superdrug it costs about £8.

                  It comes in 3 colours: Black, Brown, or Brown/Black, and there is also a waterproof version! I meant to pick up the black but accidentally bought the brown black. The brown black colour when applied still looks mostly black so this wasn't really a problem!

                  The tube is a deep purple and quite shiny with white writing on. The 'Rimmel London' logo at the top and 'Sexy Curves Full Volume & Curl Mascara' written below in bigger writing. All the information is then written on the tube further below that! It has 8ml in it and should be used within 12 months of opening.

                  The wand is quite hard to explain.. it has 3 bump-like parts attached together with short flexible bristles coming off meant to help give you a fuller look. If you don't understand what I mean and have used the L'Oreal Telescopic Mascara before, then its kind of like that, but 3 in a row rather than just one. The plus side of this is it's easy to reach smaller lashes in the corners rather than getting mascara everywhere!

                  Seen as my eyelashes are about the shortest and the straightest you have ever seen and barely noticeable, I was willing to see if this actually worked. Claimed to give you full volume and curl 'New Triple Plump brush, for fuller curvier lashes' I don't agree. It might just be my painfully awful lashes, but I didn't really notice any changes other than the colour. The Brown/Black colour wasn't too fake and jet black looking and on the other hand wasn't completely brown and natural, just how I like it! ;) My eyelashes stayed small and uncurved so i wasn't best pleased and won't be using this mascara again. I think I'll be heading back to my old one!

                  Thanks for reading!

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                    08.03.2011 19:00
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                    Good for creating curly lashes

                    I had been using Rimmel make up for some time when this product came out. I was interested in its claims considering I have the shortest, straightest eyelashes ever. I find it difficult to find products that volumise them, let alone curl them. I use eyelash curlers religiously also, which don't have much affect but they have just become part of my every day routine.

                    At a glance, this product certainly is eye catching with its purple, curvy bottle and the products name on the front - exactly what you would expect from Rimmel! I had seen it advertised on television and it caught my eye mainly due to the bottle. I was quick to pop into Boots to check it out for myself. The next thing you'll notice is that the brush is an odd shape and different to any other mascara brush I had come across before. It isn't thick and bulky like a lot of others, its petite with bristles to separate the lashes and it has a curvy shape hence the name I suppose!

                    I purchased this at around £8, so pretty pricey compared to some. At the moment you can probably get it on some sort of 3 for 2 offer in Boots (and you'll get advantage card points!). I was quick to try it on when arriving home after buying it as it seemed I had finally found a solution to my straight lashes!

                    I must admit, this product will probably be great for people who have normal lashes (What are normal lashes? I hear you ask. I don't know, just not ones like mine) and for me I did notice a bit of difference but it didn't give me the sexy curvy lashes I was hoping for. However, I must praise the product and say it is the first mascara I have come across that stops my lashes looking really straight as it did give them a slight curve.

                    Overall I would recommend this product. I would probably buy it again but I'm still searching for a product that will sort out my straight lashes and give me the curvy look that I am after!

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                      11.02.2011 19:05
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                      Great everyday mascara

                      I have been using this mascara for about 18 months now and any others I have tried in between on a budget just don't live up to it.

                      I have black eyelashes anyway so a mascara has to show up pretty dark on my lashes to make a difference. The only one I had been really impressed with before was a Benefit one, 'Bad Gal Lash' which cost around £15.00 so I didn't expect that this one would compete at about £8.

                      However, I was pleasantly surprised as the mascara was great and really made my lashes look thicker. It is also supposed to make your eyelashes curlier but I can't really comment on that as I already have really curly eyelashes.

                      I started off using the normal Sexy Curves mascara in the purple tube but when the waterproof version came out I moved onto that and have stuck with it since. It gives my eyes a dark, opened-up look which I really like.

                      I recommend this as an everyday mascara for people on a budget or maybe who go through a lot of mascara and so need to find one at a decent price.

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                      10.02.2011 21:50
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                      Best low price mascara on the market.

                      I used to think only expensive mascaras did good jobs, like Benefit bad gal, at around £15 and dior show at around £18. I wear mascara every day so I do get through a fair bit of it, which means a cheaper mascara like this, Rimmel Sexy Curves, (around £8) can save me a fortune!!

                      I have had so much bad luck with cheaper brand mascaras that I ever would have tried this if it wasn't for a recommendation from a make up artist friend of mine whom I trust.

                      The mascara is packaged quite cheaply. The outer plastic is a purple colour with swirly writing on the front. The tube is curved and has an easy to screw on and off lid on the top. The brush is strangely formed. Lots of curves and lumps and bumps. The bristles are really fine and there are lots of them. It looks like a club with lots of short stumps. I think this is the bit of the shape which enhances the application much more than the curves in the brush, as I just can't work out what these actually add to the effects of the mascara.

                      The mascara is black and nice and thick, in fact when you first open the tub and apply it it can be too thick and clumpy, but after a few days into use it thins out a bit and is at the perfect consistency in my opinion. The mascara covers my eyelashes nice and evenly and at the perfect thickness. It also lasts all day and only starts to rub off if you rub your eyes (which is a big no no with mascara). It is no harder to take off than any other mascara.

                      This is the best cheaper price mascara I have found on the market.

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                  • Product Details

                    With a curved brush, so you can maximise your lashes /