~ Why I Bought It ~ This mascara was definitely more of an impulse buy than anything and it caught my eye because of the bright pink packaging. It wasn't too expensive and I decided to buy it. ~ Price ~ This mascara retails at around £6 which I think is a reasonable price. I paid around £6.50 for mine and I got it from Boots around six months ago. ~ My Opinion ~ This is one of the best volumising mascaras that I have and it is the one that I almost always reach for when I want big, fluttery lashes! The first thing that I love about the product is the packaging - the tube is bright pink! The mascara brush is quite big and ...  Read the complete review

It was my birthday quite recently and it was also a big night out for myself and some of my girlfriends in our local town, this is what prompted me to receive this Rimmel Volume Flash Mascara which was purchased for me by a friend. The price that was paid for this mascara was £6.69 from Superdrug but this was on a 3 for 2 Rimmel offer and the colour that I received was ultra black. This mascara comes provided in a pink casing and there is gold writing on it giving it quite an eye catching look. I personally find this colour pink to be a little bit garish but as the mascara itself works well for me I'm more than willing to overlook this when showing it back in ...  Read the complete review

I often look out for bargains when it comes to make up as I like to use good products that look nice without spending a fortune. Being a student, you can imagine I don't have money to waste so I tend to stick to products when I find ones that I like, however despite not really being able to afford it, I enjoy trying out different products to see what works for me. Its interesting to read other reviews as I must say I have had a similar experience to most. With a fairly pale complexion I rely on dark eye make up to give me some colour (as well as foundation and blusher, of course) and detract from the colour of my skin and this product was able to do that in a ...  Read the complete review

As I write this review, you should bear in mind that im pretty much a complete novice when it comes to makeup. I'm not one of these who has to have Clinique or Benefit make up and I don't mind buying some of the cheaper brands as long as they do the job. Rimmel is one of my favourite make up brands because I feel it represents good value for money and isn't overpriced. It's also a company that values it's customers and runs many make up freebies. For example, I actually received a free full sized sample of this Flash volume mascara which I am reviewing here, simply by filling in an online application for a tester. Rimmel often does this when launching a new ...  Read the complete review

I always find Rimmel as one of them go to brands for necessities. I'm a big fan of higher end make-up brands but I find myself constantly repurchasing mascara as I use it up so quickly, therefore I don't want to spend too much on them. After experimenting with all different drugstore mascaras, I found Rimmel's 'The Max' volume flash mascara to do the trick. My lashes are already fairly black, and they are also quite long. What I look for in a mascara is volume and extra black in colour. I prefer the thick, clumpy lash look as opposed to the neat, lengthened lashes. I picked up this one having been extremely impressed with the volume flash ...  Read the complete review