Product Type: Rimmel makeup
Newest Review: ... I love about the product is the packaging - the tube is bright pink! The mascara brush is quite big and bulky, which I always find a b... more
Rimmel The Max Volume Flash Mascara
Member Name: candyfloss89
Rimmel The Max Volume Flash Mascara
Advantages: eye catching packaging, dark colour, lasts
Disadvantages: Doesnt live up to advertisment claims
As I write this review, you should bear in mind that im pretty much a complete novice when it comes to makeup. I'm not one of these who has to have Clinique or Benefit make up and I don't mind buying some of the cheaper brands as long as they do the job. Rimmel is one of my favourite make up brands because I feel it represents good value for money and isn't overpriced. It's also a company that values it's customers and runs many make up freebies. For example, I actually received a free full sized sample of this Flash volume mascara which I am reviewing here, simply by filling in an online application for a tester. Rimmel often does this when launching a new product.
Introducing the product
This Mascara boasts an 'Exclusive Quick setting Lash Expand formula' with up to 14x more volume and promises to work in ten seconds flat (hence the 'flash' part of the name!). It introduces the concept of a new type of Rimmel brush with 'perfect fit' technology (whatever the hell that means!). Does this mascara live up to it's claims?
I was pleasantly surprised by the packaging. Not that I would ever buy makeup purely based on the look of the packaging but it's always nice to have something which will look attractive and stand out in your make up bag. It's hot pink with gold around the bottom of the lid which makes it easy to find and is quite chunky and easy to hold.
Despite the outlandish claims of 14x more volume, I tend to just put a bit of this mascara on for a subtle look. I'm not a fan of heavy make up but do like to turn up to work looking a bit more awake and perky in the morning than I actually feel so I always put some of this on before work (which is where the bright pink packaging comes in handy - makes it easy to find when I'm still half asleep!)
If I'm going on a night out, I find it does tend to need a few coats before it starts to really stand out, which somewhat contradicts the claim of 14x more lashes in 10 seconds flat! However it does look nice when it's on. And the brush is quite big which makes it quicker to apply.
I'll often come back from a night out and go straight to sleep wearing my mascara only to find it's still intact the next day! I also have an annoying habit of rubbing my eyes which the mascara seems to survive also. Although having said that, if you happen to get this mascara on your skin by mistake, it's very stubborn to shift, smudges easily but unfortunately doesn't budge easily!
Also, I've had this product for about 2 years now and it's still going strong plus it hasn't gone hard or clumpy. Some of the cheaper mascaras I've brought have dried out in a much shorter period of time.
Very dark. But to me that's a good thing. I'm very pale skinned so dark lashes look quite effective against that colouring. It also says on the packaging that it's 'Ulta black' so to be fair, you shouldn't buy this if you're not going for a dark look.
Average price round about £6/7 I think, which isn't bad and I'd of happily paid that if I hadn't gotten mine for free! You can buy it on Ebay for about £3 which is a bargain.
All in all, I think it's fairly priced.
A good, lomg lasting mascara that doesn't quite manage to live up to it's claims.
Summary: A good mascara