I needed a mascara - I hate not having any on and for some reason literally forgot - so mad run it was.

This is quite a short mascara and a chunky little rocket shaped bottle coming to a point on top. Mine is red with silver writing and the name in reverse stencil effect.

It boast five times volume in a flash, this does imply seconds and I have found that it takes slightly longer to apply than that!!!
It is versatile - with the first coat it seems to double/triple my lashes and the second coat tips it to about 4x - I would say it quite makes five, but this does increase the emphasis on my eyes well. I tend to wear one coat during the day and can add another if heading straight out in the evening.

It last pretty well all day, even in a hot situation or somewhere I am rubbing my eyes. - quite impressive as it is not listed as waterproof!!!

I love the curved shape brush. It does make it alot easier to get every eye lash without any problem and fast. It saves me gradually moving along the eye too. - It is still available is straight brush if wanted.

I found that it doesn't clump or lump. It is actually fairly liquid and seems to start getting more gooey as soon as exposed to air all round (where the brush comes out of the tube). It does take a while to dry though and I have found myself wiping under my eyes, when it smudges if I blink after putting it on.