Like most people reviewing this product I bought it when Boots were giving out free £5 Ruby and Millie vouchers. I'd never tried any Ruby and Millie products before so I thought this offer was a great way to introduce myself to the brand. Going over to the Ruby and Millie stand my first thought was 'I'll just go for the cheapest thing' My Boyfriend was nagging and wanted to get out of Boots so I quickly scanned the stand and it was the I-Powder pens that caught my eye. At £11.50 this is way more than I'd normally spend on an eyeshadow. But with my voucher, and considering it's a more 'premium' brand of make up, I thought it was pretty much a ...  Read the complete review

I'm a regular shopper in Boots and it just so happened that on my last visit I collected a £5 off voucher for No7 or Ruby and Millie cosmetics. I've always wanted to try Ruby and Millie products but have been put off a bit in the past by the price so with my fiver voucher I had the perfect opportunity. I had a look round the counter and spotted the I-Powder eye shadow pens. The price was £11.50 which was a lot for an eye shadow but at approx half price with my voucher I thought it may be worth it. It is a lovely slim silver pen with the little 'pots' of loose eye shadow screwed on to either end. The applicators inside are little bits of foam ...  Read the complete review

I have never spent this much on an eyeshadow before, but I certainly will do so again. I only bought this particular brand as it was in a colour I had been searching for for ages, a kind of bright coral orange colour, to go with a top I had bought. The colour is quite outrageous but it looks fantastic. Not only is the colour perfect, but I had never imagined that there could be such a variation between eyeshadows, whatever the price, in terms of ease of application, staying power, even the texture felt nice on my skin. The colour looks even nicer on than it does in the elegant packaging. It stays on forever (well, for as long as you want it to before you take it ...  Read the complete review

I was wandering around a Boots store a few years ago and came across this make up counter with a woman and a man wearing striking makeup. Being intrigued I when up to the counter to take a closer look. The woman was really friendly and I discovered that the stand I was on was Ruby and Millie's which I had read about in a magazine. After playing around with the testers I noticed that the eye shadows had good quality pigments in them which meant the colour showed up properly on darker skins and blended in well. (Lots of cheaper brands have the problem that some of the colours just sparkle and turn out grey rather than a true colour.) The eyeshadow ...  Read the complete review