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Like most people reviewing this product I bought it when Boots were giving out free £5 Ruby and Millie vouchers. I'd never tried any Ruby and Millie products before so I thought this offer was a great way to introduce myself to the brand.
Going over to the Ruby and Millie stand my first thought was 'I'll just go for the cheapest thing' My Boyfriend was nagging and wanted to get out of Boots so I quickly scanned the stand and it was the I-Powder pens that caught my eye. At £11.50 this is way more than I'd normally spend on an eyeshadow. But with my voucher, and considering it's a more 'premium' brand of make up, I thought it was pretty much a steal.
The Ruby and Millie I-Powder Pen comes in 7 different colour combinations, ranging from more netural day time colours to night time combinations - so there seems to be something for everybody. I chose white with vivid blue, mainly because I liked all the different pigments in the blue colour, a mixture of blues and shimmering greens that would look amazing on your lids to make any eye colour pop.
The packaging for the product is pretty sleek, it's a slimish silver pen with 2 little pots of eyeshadow on either end. Each pot screws off the pen to reveal sponge applicators - according to Ruby and Millie the applicators are automatically applied with the right level of eyeshadow from the lids to get perfect coverage. Pretty nifty, huh?
The idea is to either use the sponge applicators directly on your lid for a dramatic full colour look, or to pad on then smudge in with your finger for a more 'natural' effect.
Overall I found this to be a great product, both shadow colours are highly pigmented and you don't need to use a lot of the product to get good coverage on your lids, the powder is also feels very light on the skin so you don't get that nasty 'crease' like you do with heavier shadows.
One more bonus of the pen, for a clumsy girl like me, is if you do drop one of the pots after taking it off the end of the pen you don't get any product fall out at all. Even tapping it (admittedly pretty hard) on the table while writing the review to double check that fact not a smidge came out.
For £11.50, as much as I like the idea of the pen I won't be buying this again unless Boots were do to another £5 promotion. It is a pretty neat product, and it's perfect for make up on the go or to keep in your bag to spruce your eyes up before leaving the Office but I feel £8 is the tippety top of what I'd pay for the Ruby and Millie I-Powder.
I'm a regular shopper in Boots and it just so happened that on my last visit I collected a £5 off voucher for No7 or Ruby and Millie cosmetics. I've always wanted to try Ruby and Millie products but have been put off a bit in the past by the price so with my fiver voucher I had the perfect opportunity.
I had a look round the counter and spotted the I-Powder eye shadow pens. The price was £11.50 which was a lot for an eye shadow but at approx half price with my voucher I thought it may be worth it.
It is a lovely slim silver pen with the little 'pots' of loose eye shadow screwed on to either end. The applicators inside are little bits of foam that are dipped into the shadow and you are supposed to apply it directly to your lids.
There were seven different colour combinations you could choose from, I went for the purple duo which has a light violet shade as the highlighter in one end of the pen and a darker royal purple in the other end.
The applicators are supposed to be easy and foolproof to use, in reality I found them to not be spongy enough and they didn't really give a precise application. I went for the other option of dotting it on and then blending the powder in with my finger.
The pigment is lovely and rich and blends in easily with your fingertip it has quite good staying power and doesn't seem to fade too much over the course of the day. The powder is light and feels soft and light on the skin, a bit like mineral based eye shadows.
There doesn't seem to be much powder in the little pots so I have no idea how long it will last, it's made more for convenience of carrying it round in your bag I think rather that any more practical value and the full price is asking a bit much, although at half price I would definitely think about buying another shade to experiment with.
All in all I feel they are a bit pricey for what you get but the pigments are nice and deep and the packaging is fab.
I was wandering around a Boots store a few years ago and came across this make up counter with a woman and a man wearing striking makeup. Being intrigued I when up to the counter to take a closer look.
The woman was really friendly and I discovered that the stand I was on was Ruby and Millie's which I had read about in a magazine. After playing around with the testers I noticed that the eye shadows had good quality pigments in them which meant the colour showed up properly on darker skins and blended in well. (Lots of cheaper brands have the problem that some of the colours just sparkle and turn out grey rather than a true colour.)
The eyeshadow I brought came in a pen like applicator which had a brush end. You twisted the end of the pen and some of the eyeshadow came out onto the pen. You then used the brush to spread it over your eyelid. The eyeshadow was a creamy consistancy which means that you started with a little and then added more to get a deeper colour. Ideally you would use the brush end of the applicator to blend in the eyeshadow but this depends how good you are with such tools as I nearly always end up using my finger to blend eyeshadows if I need a dramatic effect.
I was not shopping specifically for makeup but because of quality of the product I ended up buying some eyeshadow. Since then I have brought various Ruby and Millie products.
1. Blends nicely
2. Pigments show up on darker skins
1. Expensive for an eyeshadow costs £10
5 out of 5 for blendability
5 out of 5 for pigments
4 out of 5 for price
4 out of 5 for durability (I cannot give it any higher as I only wear the eyeshadows at night which is 4 to 5 hours)
I have never spent this much on an eyeshadow before, but I certainly will do so again. I only bought this particular brand as it was in a colour I had been searching for for ages, a kind of bright coral orange colour, to go with a top I had bought. The colour is quite outrageous but it looks fantastic. Not only is the colour perfect, but I had never imagined that there could be such a variation between eyeshadows, whatever the price, in terms of ease of application, staying power, even the texture felt nice on my skin. The colour looks even nicer on than it does in the elegant packaging. It stays on forever (well, for as long as you want it to before you take it off!) It dosn't fall down your face and into the bags under your eyes, and for some miraculous reason, it even makes eyeliner easier to apply. I cannon explain this strange phenomenon, it musy be something to so with the way it settles on your skin, but I was able to apply my very cheap eyeliner perfectly on top of it. I don't think i ever want to wear another eyeshadow again, although the selection of colours is fairly limited at the boots store in my city, so unfortunately I don't think I will be able to fulfil this ambition, as I am a great lover of variety when it comes to eyeshadow, I must have at least 20 different colours already and still get frustrated at the lack of choice. Basically, I would reccommend this product to anyone. I am not a product snob and would never have even considered buying such an expensive eyeshadow if it hadn't been the only brand that I could find with this colour. I am very glad that I did, from now on my expectations of eyeshadow will be much higher. I only reccommend the powder eyeshadows though, as a friend of mine bought one of the cream/pen type ones and wasn't very impressed at all.