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The Body Shop Divide & Multiply Mascara

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8 Reviews

Brand: The Body Shop / Type: Mascara / Suitable for: Eye

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    8 Reviews
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      02.10.2011 12:50
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      2/5 a disappointing product.

      I seem to get through a lot of mascara, not because I wear it all the time or pile it on when I do use it but because I'm still searching for the perfect mascara to use. A couple of Christmas' ago my Mum bought me a few bits and pieces from The Body Shop and one of the things she got me was their Divide and Multiply Mascara. The mascara costs £11 for a 10ml tube which, in my opinion is probably mid- price range for a mascara and is available in store as well as online at The Body Shop in just two colours, black and brown.


      The packaging for Divide and Multiply is disappointingly a little bit boring. The first thing is that at 10ml the tube is quite small, it's only short but also quite thin, great for carrying around in your bag but if I had paid for this online before seeing just how little product I was getting I would feel a bit cheated. The main body of the tube is a quite dark grey colour with the lid being shiny silver... understated to say the least. The mascara does tend to blend into my make up bag making it hard to find in a rush, especially as all the other mascaras I have seem to be in brightly coloured tubes.


      In use I was a little bit disappointed by the effects of Divide and Multiply, it does divide but there was no multiplying with my lashes. I found the mascara gives a nice dark colour to my lashes and definitely separated them well giving me a nice wide eyed look and helping me avoid spidery lashes. I have to say though that I was rather disappointed that my lashes weren't left looking any longer or given any more volume. I usually find this is the other way around with most mascara so I like to use one of my mascaras that adds a lot of volume but clumps first then use Divide and Multiply afterwards so I get the best of both worlds.


      When it comes to removing the mascara it seems very easy to do so, with just a makeup removing wipe most of the mascara seems to come off but I'm almost always left with dark circles of mascara the next morning. Although it doesn't irritate my eyes whilst wearing after a night of sleeping in the mascara because it's so hard to get off my eyes do tend to start feeling a bit sore.


      Overall, a disappointing mascara from The Body Shop, it's expensive for the effects it has on my lashes but it's saving grace it that it does divide lashes and combats most girls worst nightmare- clumps! Not one I'll be buying again as I just use the brush more than anything to spread lashes after using a mascara that gives more volume.

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        05.09.2010 20:26
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        The search for the perfect mascara continues...

        Like most girls, I'm constantly on the lookout for a *really* fantastic mascara. Other items of make up don't disappoint me if they're not terribly good but somehow I expect more from mascara, perhaps because it's my 'Desert Island product' - the one item of make-up that I'd hate to leave the house without. With every new tube, I expect to have great things done to my eyelashes. In pursuit of this dream I've tried every kind of mascara, from the high end Chanel ones to the cheapie Collection 2000 ones. Thus far, I've found the ones with a comb seem to work best for me and that expense isn't necessarily a reliable indicator of either the quality or how good it will look once applied.


        My eyelashes are quite long but they're not particularly voluminous. The ones on my right eye are nice and straight but the ones on my left eye let the side down by growing out at weird angles.


        The Body Shop mascara falls into the middle camp - it costs £11 and promises to 'divide and multiply'. The brush is somewhere between a comb and a standard brush - it's quite hard plastic and doesn't have the give of a standard brush. The lack of brush fibres means that it collects a reasonable amount of product but doesn't become overloaded and clumpy.


        I apply it as I would any other mascara: by placing the brush as close as possible to the roots of my lashes and wiggling it through to the tip. Generally, I just use one or two coats and it dries quickly without leaving smudges on my eyelids. After use my lashes are well coated and a definite glossy black colour. Each lash is well-defined and I've never had any clumpy bits or lashes stuck together. One coat gives a subtle look, whereas two gives a more defined look. However, this mascara does nothing for the volume of my lashes or the curl and nor will it substantially lengthen lashes. It straightens out the crookedness of my eyelashes slightly, but not completely.


        I use contact lenses and have quite sensitive eyes, but this mascara hasn't irritated my eyes or flaked excessively even after a full day of wearing it. If, like me, you're a bit cack-handed and prone to accidentally poking yourself in the eye with a mascara wand, it stings a bit but not outrageously so. It removes pretty easily with baby wipes or eye makeup remover but I occasionally still end up with dark smudges just under my lower lashes the next morning.


        The packaging is nothing to get excited about: a shiny silver lid atop an olivey-grey tube. It's not offensive, but nor will it look particularly nice in your handbag. If you're prone to allergies and need to check the ingredients, you will no doubt stumble on one of my biggest bugbears with The Body Shop: their ingredients labels are those 3-fold sticky ones which have a tiny corner for you to separate so you can peel them apart. Unless you have the talons of an eagle, it's virtually impossible and really bloody annoying.


        Overall, I'd say that it's a pretty good mascara for everyday or work usage. It will define lashes without looking too extravagant and give a definite black colour. It won't irritate eyes and animal lovers can rest assured that no bunnies were unnecessarily glammed up in its development. However, there are much cheaper mascaras on the market that will perform the same function, although they may not be quite as suitable for those with sensitive eyes.

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          26.03.2010 11:46
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          The best non-clumping mascara I have found

          I don't normally shop at The Body Shop, but a friend bought me 'the body shop divide and multiply mascara' as part of a present for my birthday.

          The mascara came in a 5ml pocket-size tube (perfect for the handbag). The mascara costs 11 pounds for a 10ml tube and is available in both black and brown.

          I get really fed up of mascaras that clump your eyelashes together and I was quite pessimistic by the 'divide' part of this mascaras name. However, I was pleasantly surprised by the lack of clumping that occurred as a result of using this mascara. So much so, that if I'm having problems with another mascara clumping up my eyelashes I will dig out this mascara to help separate them again!

          However, I did not find that this mascara dramatically multiplied or lengthened my eyelashes. Although there was a notable difference from my natural eyelashes, compared to other mascaras I found that the mascara did not make my eyelashes stand out.

          For this reason, I would not recommend this mascara for night-time use (when you want your eyelashes to stand out). However, I would say that this is the perfect mascara for day-time use, when you want your eyelashes to be visible but not over the top.

          Furthermore, the mascara is very difficult to take off compared to previous mascaras that I have used. So much so, that I have to regularly pick the mascara off by hand (so rather than multiplying eyelashes, I regularly lose eyelashes)!

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          03.03.2010 14:16
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          I highly recommend you try this.

          **** Introduction ****

          I have been using the Body shop products for a while now, the only thing I have never tried until recently was the mascara as I have always found them to be very expensive, but after finding one on offer I decided to give it a try.

          **** The Divine & Miltiply Mascara ****

          The first thing which appealed to me was the name of the mascara, define and mulitply. I like to have a nice natural look but with a bit of added length.

          This mascara does exactly what it sys o the tube, it not only defines the lashes but it also extends them without clagging and thickening the lashes. I find this really good as it works and does not leave my lashes looking thick and stick which is the norm for many other mascara I have tried in the past.

          The application could not be easier as it has a unique application wand which only allows small amounts of mascara to enter in to the spokes, therefore allowing a nice thin but even application which looks brilliant.

          This is usually £8.50 but as I had a discount voucher i managed to bag this for a fiver, which in my opinion is a real bargain.

          You can get this is either black of brown, I have the black one and it never looks to heavy so it you are going to try this I strongly recommend you try the black colour.

          **** My Views ****

          This is an excellent mascara that allows you to apply a minimal amount of mascara, to get massive results that look like it has been applied by a professional.

          This is waterproof and it can be difficult to remove, so this is the down side in my opinion.

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            07.02.2010 20:39
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            A brilliant mascara that is fantastic for both day and evening.

            I have been using The Body Shop Divide and Multiply Mascara for a good few months now. Out of all of the mascara range, this one is probably the most 'general' of all the mascaras on offer. Whereas the others all have a particular function - Super Volume = volumising, Define and Lengthen = lengthening, Waterproof = protection from water, Double Intensity = Lash conditioner - this one is more of an every day use mascara which isn't promoted to serve a particular purpose (apart from dividing the lashes).
            I use the 01 Black shade, and I find it both lengthening *and* volumising. The brush is absolutely fantastic, as compared to the others which all hold quite thick brushes, the design of this one with it's plastic comb-like bristles ensures that it doesn't clog up on the brush or when applied on to the lashes. It feels cleaner, if that makes sense. It does its job of 'dividing and multiplying' the lashes brilliantly, but because it also creates volume it doesn't leave the lashes looking spider-like. As it isn't waterproof it is easy to remove with make-up remover but at the same time I have never had any problems with it whilst in the rain. After being removed my lashes do not feel dry and I have had no irritations.
            I can use this to create a casual day look but it works just as easily in the evening. I am always left with defined lashes that instantly make my eyes look brighter and more opened. I have also tried a few of the other mascaras from the Body Shop and I would say that this is by far my favourite.
            I like more natural looks, and don't wear too heavy eye makeup, so if you are a gloss and mascara girl then this is the perfect day-to-day (or day-to-evening) mascara for you!

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            05.02.2010 10:16
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            over priced

            I have never bought anything from the body shop, I came across this mascara by chance as it was on offer (I only paid £3) although originally it costs £11!


            *~*~* Product *~*~*


            On first glance it looks nothing special, it is the typical mascara shaped bottle which is mainly a shimmery green colour, I has the body shop logo, the mascara name and the size on the front (10ml)

            The top of the mascara is silver and to access the mascara you simply twist the top and then pull out the mascara.

            The colour I chose was Black which is 01 code.

            The size of the applicator stick is about 12cm long, which I think is pretty average for a brush. The actually brush size is 3cm again pretty average.

            The shape of the brush is different to a normal brush, it has longer brushes towards the applicator stick and then the brushes get shorted towards the end (a cone cope shaped brush)

            On closer glace of the brush I can already notice small clumps of mascara caught on the brush which is not a good sign to start with.


            To apply. Simply pull out the mascara and in a slow motion apply a thin coat to your upper eyelashes until covered. You can apply to the lower lashes but be careful that you don't get it all over your face. The good thing about this mascara is the brush hairs are so think that its very easy to coat your lower lashes.

            The mascara was easy to apply, the idea of the shape of the brush is that your outer lashes have a bigger coat on then to intensify your eyes.

            However as I expected, after one coat the mascara was ok, but it didn't look I was really wearing any, when I applied a second coat my lashes started to clump together and instead of it 'multiplying' my eyelashes by the time had finished it looked like I only had 6 or so lashes.

            It felt really sticky and heavy on my eyes.

            I have to say though it lasted a long time on, but bits of mascara started to flake off onto my cheek, also the lowers lash coat resulted in a nice black smudge underneath my eye - not a nice look.

            It was ok to take off, the clumps were a little more difficult to get out and I ended up pulling some of my lashes out at the same time, definitely not divide and multiply!!


            *~*~* Conclusion *~*~*

            The only way I would recommend this product is if you only want to apply one coat, perhaps if you only want to put a little bit of colour on your lashes.

            One coat is fine and actually applies really well, but anymore than one it goes horribly down hill. The mascara is called 'Divide and Multiply' and it definitely does not!

            I found the brush shape to be really strange and the small brushes towards the end were really difficult to coat my inner lashes.

            For £3 I cant really grumble too much, but I would be extremely disappointed it I had forked out £11 for this!!

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              26.01.2010 15:36
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              A great addition to The Body Shop makeup collection!

              I must confess, I am an avid fan of the Body Shop and I buy certain products over and over again. However I usually avoid the sales staff like the plague, because they introduce me to more products and I end up spending a small fortune. For this reason I tend to run in, grab what I want and get out of there. However a few months ago I called in to get my usual face base, moisturiser and mascara, when wham... the sale's girl came over. She explained that the divide and multiply mascara was the latest product to hit the shelves, she showed me the fine brush with miniscule bristles and explained that it worked by separating the lashes and making them look longer and thicker.

              At £11 the divide and multiply mascara was a little bit more expensive that the mascara I usually buy, but there was only £1.50 difference, so I decided to try it out.

              I bought the black mascara, but it is also available in brown.

              The first time I used the mascara was I was getting ready for work. I don't wear much makeup in the day - usually just my face base, some mascara and a bit of lip barm, but I do apply two layers of mascara, to make sure that my eyes look bright and awake. However after applying one coat of the divide and multiply I could see a huge difference in my eye lashes - they looked almost fake. My lashed seemed really long and thick because the brush had separated them - like the sales assistant had claimed.

              I now only apply one coat of mascara during the day. I have also been able to create some really dramatic looks by building the initial coat of mascara up and teaming it up with a smoky eye shadow.

              The only word of warning I will give you is that you need to use a good eye makeup remover, because the mascara can be tough to remove. However I am really impressed with this product and I have now purchased it twice.

              For once I was pleased I got collared by the sale's assistant. Five out of five stars from me!

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                26.01.2010 14:43
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                9 out of 10.

                I recently took advantage of an offer on www.bodyshop.co.uk whereby you purchased 2 make up items and received this product for absolutely nothing, and considering I was in the market for a new mascara I thought I would go ahead and get this offer.

                It normally costs £11.00 to buy and the Body Shop say about it on the website = the ultimate one-step lengthening and separating mascara for sensational ultra long, dark, glossy lashes in seconds. Non-clumping, non-smudging, long lasting formula. Ophthalmologically tested.

                It is available in black and brown, but I only ever wear black mascara so went for that one.

                When the product came I was pleased, The large tube was a nice colour and plastic sealed to ensure it is not opened before it reaches you.

                When I opened it, I thought the brush was very very thin indeed, however this is a huge benefit when it comes to application. The very thick and very black formula coated this thin brush well and was easy to apply.

                It provided amazing results, it has been a long time since I have found a really good mascara but this really is the bees knees of mascaras. It was easy to apply and the thin brush although it did not look like much at all is this products secret weapon. It seperated with the greatest of ease, did not clump once, and filled out and lengthened the lashes very well in in one step rather than the 2 part mascaras, this product completely blows them away.

                The result on the eyes is not suitable if you want a very natural look as it did its job so well and left the lashes very full and thick, but I do not wear loads of eye make up anyway, just pale shadow, liquid eyeliner on the top and mascara.

                It did very well on the first coat but I always do 2 with any mascara I use, it went on the second coat did just fine and dried very quickly.

                So the results were just lovely and I was very pleased indeed!!

                To remove is a little more difficult than with other mascaras I have used as the formula is very thick and it leaves your eyelashes rather thick too, so more than a couple of swipes with the make up remover may be needed. Water will not do a great job of removing this unless it is quite hot, and it leaves a bit of a mess so make up remover will do the job more effectively.

                Ladies, I give this 9 out of 10, losing a point just for trying to remove it. Overall simply fantastic.

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