“ Brand: Too Faced / Type: Eyeliners / Suitable for: Face „
Reviewed Product:- Too Faced Liquif-Eye Shadow Collection
Eyeshadow: 0.6 g / 0.021 oz.(x12), Liquif-Eye Eye Liner: 4 ml / 0.14 oz.
Cost:- £23.00 (Purchased by Hubby at Boots)
Now that I have mastered the art of Fake Bake tan and am glowing through the winter spell, I need to upgrade my make up to compliment the newly acquired tan from a bottle. I rummaged through my make up drawer and came upon Too Faced Liquif Eye Shadow... how could I have forgotten this nifty Christmas Gift and banished it to the depths of the Make up drawer I asked myself?
So.. with all the excitement of a child with a shiny, new toy I proceeded to open - tear off the packaging and awaited the magical opening of the Palette, once opened I was slightly overwhelmed by the twinkly array of colors that were gleaming at me begging to be played with. I grabbed the Eye Liner liquid and embarked upon the chance to create some... ahem... interesting looks.
Too faced Liquif Eye Palette is according to the Too Faced website: - "the perfect palette of ultra-intense magnificent metallic and smoldering smoky shadows in one calculated kit to accompany our best-selling eye shadow transformer Liquif-Eye!" Source:- www.toofaced.com
Essentially the product is a palm sized palette, with 12 varying hues of pigment rich eye shadows (some metallic) which have the added bonus of also being transformed into Eyeliner, courtesy of the handy liquid eye liner transformer wand which is attached to the palette. The manufactures have added extra depth and saturation of color to ensure maximum staying power. The product is designed to be multi functional and presumably space saving and offers the consumer the opportunity to let their inner eye shadow Picasso out of the box in order to create a variety of looks.
The 12 pigmented shadow options would really appeal to anyone who loves to change their look and the variety of colors has been very well considered regarding the dual functionality of the product. The colors incorporate bright and sparkly and also typical dark brown and black which I use mainly as eyeliners.
The palette contains the following colors:- A metallicy, black/grey, a slightly pastely green, a vibrant metallic turquoise, a russet brown, a bright pink/red, a lime green/yellow, an orangey block color, a neutral block brown, a vibrant purple, a rich navy blue, a metallic peacock green and a plain block black. I used the darker shades on the top lash line and the lighter brighter on the inner and bottom lash line to open up and brighten my eyes.
I checked the Caring Consumer list and the products are not tested on animals.
The 12 eye shadow palette is contained within a palm shaped box which opens like a regular book. The outside packaging is definitely "eye" catching with a pink striped theme adorned with two large smoldering blue eyes with a trail of striped bar code esque colors emanating from them. Beneath the eyes is a small cream box with antiquated, swirly font which contains the name of the product.
Once opened the palette is set into a black background with 12 Eye shadows set inside, the Liquif Eye liner wand is attached to the left hand spine of the palette via a small black elastic band. The Liquif eye liner is encased in Black Packaging with pink font detailing the product on the front with a long twist cap, the eye liner wand itself is black and with a thin black liner brush at the end. The packaging is consistent with most Too Faced products which in my opinion are usually bright and colorful and slightly quirky in their own way.
Most Too Faced products are concept themed for example the Quickie Chronicles and although this product isn't sold to the consumer with a concept in mind. I didn't feel that Too Faced failed to deliver with this Palette. Simplicity is the theme if any behind the Palette form the packaging to the product itself.
*********Functionality & Usability*****
Regarding Functionality I think the simplistic idea effectively worked, any make up junkie would be pleased with the dual functionality of an eye shadow/eyeliner kit which can be transported in your make up bag on a daily basis.
The Palette opens out like a book which is covered by the "colorful" front page aspect of the design, A small sheet of thin plastic is provided which acts as a barrier between the palette and the cover, but sadly in my case this slipped out early on leaving a mish mash of metallic powder leaking into my make up bag.
This leads me to what I perceive to be the flaws in the functionality. The Liquif Eye liner whilst neatly attached to the palette courtesy of some black elastic banding and looking pretty darn snug sadly wasn't. The Liquif Eyeliner made a daily attempt to emulate the great escape and hide itself in the bottom of my make up bag and sadly the Liquif eye liner expressed its discontent by leaking on a few occasions. Although this may be due to my closing the lid abilities.
There is also one aspect of the functionality of this design which I feel was overlooked, due to the variety of colors available in the palette all of which vary in hues it's essential to clean your Eyeliner brush after each application otherwise your lovely palette will resemble a mish mash of "new" colors created by blending a turquoise shade for example with a navy blue. Perhaps this is just common sense but I feel that a small pot of cleaning agent attached to the palette may have been a useful addition.
Usability couldn't be simpler, it's a case of unscrewing the liquif liner lid and swishing it around in the clear liner solution and hey presto - you have a primed and ready to go liner wand which is then dipped into the color of your choice. I did find that I needed to dip the liner onto the color two or three times for each eye in order to build a thicker consistency, but I think that's the beauty of this product. being able to build up the texture of your liner is an asset especially if like myself you are heavy handed and normal liners end up as splurges across your eyelid.
The Liner fluid is quite runny but once mixed with the eye shadow thickens quite quickly. The liner is very easy to apply due to the thin wand and I was surprised at the durability and staying power of the solution once mixed and applied. The liner lasted all day in my case and was still stubbornly clinging on when I got home at 7pm.
I loved the idea behind this product and found that the eye shadows when used just as eye shadows were easy to apply and also quite intense in color, they didn't crease until midday with reasonable staying power. The eye shadows appear quite thick in texture but were just the right combination of powdery and thick and when used as eyeliner surprisingly reverted back to texture as eye shadows quite rapidly after the liner solution had been applied.
In terms of the quality of the Liner and the eye shadow I can't fault the product. I just wish that the pesky Eyeliner would stay attached to the palette and not make a run for it daily. I have used the Liner with other branded eye shadows and haven't achieved the same level of color or durability so would recommend using the eye shadows provided when possible.
Eye Shadow: Talc, Mica, Magnesium Stearate, Mineral Oil (Paraffinum Liquidum), Kaolin, Ethyl Hexyl Palmitate, Methylparaben, Propylparaben.
May Contains: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI77007), Titanium Dioxide (CI 77891), Aluminum Powder (CI 77000), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Blue 1 Lake, Yellow 5 Lake,
Liquif-Eye Eye Liner: Water, Propylene Glycol, Polysorbate 80, Hydroxyethylcellulose, Phenoxyethanol, Ethylparaben, Butylparaben, Isobutylparaben, Methylparaben, Propylparaben.
No natural ingredients here!!!. (I have copied my original Paraben posting re:- Fake Bake Review for this section). Parabens have been under considerable attention the past few years and there is a huge debate regarding their safety within Cosmetic products. Essentially Parabens are preservatives and can be found in cosmetics and all manner of hair care products. They are esters of para-hydroxybenzoic acid and the debate regarding usage was ignited by a study which linked parabens in deodorants to breast cancer due to parabens mimicking human estrogen which is known to stimulate cancer. Since publication the study (which sadly I can't remember who it was by), has been discredited and to date no more scientific proof has been offered to support the original theory.
Titanium Dioxide is a naturally occurring mineral which is derived from oxide of titanium and is frequently used in cosmetics to inject a whiteness to color cosmetics and encourage the opacity and minimize transparency, titanium dioxide also reflects and absorbs and scatters light including (UVA,B & C rays) and has anti ageing properties. Titanium Dioxide was studied by the a group working for the International Agency for Cancer Research who announced that there was inadequate evidence in humans regarding eth carcinogenic effects of Titanium Dioxide but sufficient evidence for its carcinogenicity in experimental animals, and classified the substance as possibly carcinogenic to humans
As with nearly all brand cosmetics there is a hefty does of chemicals which are always up for debate regarding their toxicity. Due to the heavy pigmentation the product I would recommend that anyone with sensitive skin to try a patch test before usage.
*********Value for money********
Too Faced items do tend to be pricey as with most branded names, but I do find that you essentially get what you pay for with this brand. The packaging is always interesting with lots of attention to small details and the quality of the products that I have tried is always of a consistently high standard. The Palette has been used daily since last week and the eye liner and eye shadows show no signs of diminishing yet. Due to the durability of the product once applied and its staying power I think the palette will last me quite a while yet and for this reason I do think the product is cost effective.
I give kudos to the design team regarding the idea behind this product which is such a simple idea and I am surprised that a similar product wasn't created, marketed and sold by another brand way before now. The Dual functionality of the eye shadow/liner worked for me but the leaky liner and constant cleaning after each application of the liner didn't. Although I fear that this is just me being picky as I maintain quite a high standard of make up brush hygiene in general, but just feel that a small pot of cleaning agent supplied with the kit in light of the actual nature of the product would have been an asset and would help to prevent the colors in the palette being blended into all sorts of colors.
The Liner is very easy to use and I can't fault the application nor the quality of both the liner and the eye shadows and efforts have been made to entice the buyer with bright, colorful packaging which cleverly displays a pair of eyes indicating to the buyer that this is an eye make up related item. The item is pricey but for the £23.00 you get 12 really good quality eye shadows and a magic wand that transforms the eye shadows into eye liner. I would recommend this product to make up junkies out there and for those that don't wish to buy the Palette but like the idea of a magic wand eye shadow transforming liner then you are in luck, Too faced now sell the liner on it's own.