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Too Faced Shadow Insurance

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£17.00 Best Offer by: lookmantastic.com See more offers
15 Reviews

Brand: Too Faced / Suitable for: Face

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    15 Reviews
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      30.06.2013 22:02
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      Brilliant product, a beauty must have

      As a beauty and makeup junkie I own so many different eye shadows, I like to play up my eyes when applying makeup and I would like to think I have gotten pretty good at my technique. But what is the point of painstakingly applying my eyeshadow, meticulously blending away for it to be fading and smudged a few hours later? Before I had heard of these primers this was happening to me every day, I ended up looking like The Joker out of Batman by the end of the day. My eyeliner always smudged, no matter what I did.

      Browsing my local Boots one day I ventured to the Too Faced makeup counter. This was not a brand I had known very well or ever tried before, but I liked the packaging and their "Book of Shadows" caught my eye. I ummed and ahh'd about buying this as like I said before my eyeshadow just had no staying power. That's when this little tube found its way into my life. A primer that promised to combat any smudging, fading or creasing. My prayers were answered!

      The tube itself isn't especially remarkable, its long and thin with a screw-top lid, you remove this and squeeze a small amount out of the tube (not even the size of a pea is enough for me.) It is not overly expensive looking but it does not come across as cheap either. I like the colour, a baby blue hue which would be easy to find in your makeup bag when you need to use it. The product is a slightly peachy toned colour which blends into the skin naturally, i would say it works for most skin tones, and you are only using it as a base anyway.

      One thing I love about this primer is that it seems to intensify the colour of whatever eyeshadow I use. Some of the cheaper ones I use aren't the most pigmented, but I can get a really good colour pay-off when using this. I tend to use glitter eyeliners quite a lot but without priming with this they usually end up creasing and fading pretty badly, with this product that has not happened. It has given me the confidence to try out some bolder looks as I know I am not going to have a face covered in sparkles and look like a disco ball after an hour or so.

      Another plus is that on a day where I like to have a minimal makeup look, I can still apply this on to my eyelids and it evens out the skin tone and covers those pesky little veins I have all over them. It looks like my skin but better.

      Anyone that knows me will know that I cannot live without eyeliner. Without it I look tired and my eyes appear smaller. The problem with eyeliners is that unless you find an amazing one, they are going to smudge. By placing a small amount under my eyes I have eradicated this, no matter what eyeliner it is (no more Kung-Fu Panda look!)

      I would say the only down side of this product is the price. £17 for a 10ml tube could be seen as bordering on taking the proverbial. If the primer wasn't actually any good then I would not have been a happy bunny. Good job it is such a good product that I would pay the money for it, perhaps slightly begrudgingly. I like to justify buying this to myself by treating it as an investment. One tube lasts such a long time, I would say I get through one every 9 months, and I use it every day. I don't feel so guilty about buying this when I work it out like that!

      Too Faced have made added some recent additions to their primer range, and you can now buy one with a lemon colour to neutralise any redness, or one with shimmering iridescent properties called Candlelight. That would make a great highlight under the brow bone.

      I would recommend this to anyone who like me takes their makeup seriously, and also wants serious staying power. Yes the price is an issue, but after sampling a few other so called primers this one really is the only one that cuts the mustard. It lasts such a long time and for me is a "desert island" makeup product.
      I am giving it 4 stars, as I am knocking one off due to the price. Other than that this is a fantastic product which should be a staple in everyones makeup bag.

      Thanks for reading

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      14.08.2012 18:46
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      Too Faced: Shadow Insurance - Are you insured?

      Product: Too Faced Shadow Insurance Primer
      Price: £16.50 but varies depending on store.
      Purchased: I purchased from Beautybay.com but you can purchase via Ebay, Amazon and likewise.


      * Why I Purchased *

      Let's Talk about Insurance, Too Faced Shadow Insurance Eye shadow Primer to be exact, like everyone I know when it comes to dull conversations about insurance *groan* I switch off. In my teens I didn't understand what the fuss was when it came to primers, after all I didn't have crinkly eyelids or problem skin but now as I've got olden I know all too well the issues that come with ageing skin and creased eye shadow is one of the major issues I have.

      I did a bit of research in to what was the best primer to purchase and it came down to Urban Decay's Primer Potion and Too Faced Shadow Insurance. Too Faced won because I love the packaging and Too Faced products so I knew I would be in safe hands.

      Typically If I wear eye shadow half way through the day it has really started to look washed out, shiny or creased or on typically bad days maybe half way down my face due to having combination skin with an oily T-Zone like many other woman. I have similar issues with pigments and longed for the days I could wear my pigments like the models in magazines, vibrant, even and non-creased.


      * The Product *

      Too Faced Shadow Insurance costs around £16.50 in the UK but can vary depending on where you purchase it from. As soon as Mr Postman arrived with my primer I had to try it out, really I was so excited I literally headed to the mirror.

      I found the product was a good size, the packaging is so cute and girly (one of the selling points for me personally) and the product itself is easy to apply to the eyelids, it literally feels like silk but dries clear.


      * How I use the primer *

      To blend Shadow Insurance I dotted it around the eye, under the eye and up along the brow bone. Rather than smudging it in I used a clean fingertip to gently pat it in to the skin blending well rather than pulling at the skin.

      The eye area is very delicate and pulling and tugging can cause more fine lines (eeekkk). Shadow Insurance dries quickly allowing me to put my eye shadows liners and pigments on straight away.

      I found the results to be unanimous in that it did what it claimed to do. Stopped creases, kept my make-up in place all day and I never had to re-apply it throughout the day which was fantastic.
      I also found that when you applying more than one colour on to the eyelids it stopped the colours from bleeding in to each other.

      I also use Shadow Insurance on 'nude' days because I love how it keeps my skin and eye area looking fresh rather than shiny and oily and I just generally like how it makes my skin look. So for anyone wondering what all the fuss is about and thinking that surely it must be a big waste of money I urge you to think again.

      Not only does it enable my eyeshadow to stay on all day but using the product under neath the eye area keeps my concealer in place also.



      * Why *

      Imagine that you have purchased your favourite M.A.C Pigment only to find the colour looks washed out, slides off or just doesn't have the vibrancy you expected? You would be disappointed wouldn't you? I know I would.

      The money spent on the pigment will have gone to waste unless you decided that you liked the crinkly eyelid look. So what does a girl do? Prime it, that's what. If you use Too Faced Shadow Insurance or other primer you are guaranteeing that you will never waste another penny on eye shadows, liners and pigments again! The packaging also ensures that you can squeeze the last drop out rather than having to cut open the tube (hate having to do that).


      * Overall *

      I am a Too Faced Shadow Insurance convert and I have this on my wish list and have left 'said' wish list around the house for Mr Rubarbandginger to take note.

      I have since tried L'oreal and Urban Decay's primers just to see how they compared (reviews coming soon) and found that they where either cakey, left creases by the end of the day or left my skin feeling like it had been glued.

      Too Faced Shadow Insurance Primer is my personal favourite by far.

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        03.07.2012 00:08
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        If you are fed up of your eyeshadow creasing or vanishing then get some insurance!

        So picture the scene, you have spent a good amount of time blending and contouring, experimenting with colours and smoking them out across your bare eyelids. You go out and find a few hours later your hard work has completely vanished and faded to a vague blur!

        I was so disappointed when this used to happen that eventually I stopped wearing eyeshadow altogether to avoid resembling a panda chomping on some bamboo. However I was recently bought a gorgeous eyeshadow palette and couldn't resist the temptation any longer! I went to my local Boots and came across the eyeshadow primers, after swatching a few I decided on the 'Too Faced Shadow Insurance' and am VERY glad I did!

        Packaged in a gorgeous aqua blue box measuring roughly 4 inches in height, the design reminds me of the retro 70's wallpapers that you see in older houses and films! At the top of the box is the brand name 'Too Faced' in italic writing and just below is a pale beigey-yellow shape that looks like a vanity mirror to me, holding the name 'Shadow Insurance' inside - again adorned with italic lettering. I love the look of the box as I think it looks extremely fancy and sophisticated without being too over the top - very chic! Once you open the box your insurance is inside, presented in a plastic tube container similar to most beauty product creams available in a lovely mid shade of blue with the 'mirror' shape in the middle with 'Insurance' wrote across. To access the product is very easy - just unscrew the lid and squeeze!

        I purchased the shade 'Candlelight' but I believe there are two other shades which seems a little strange to me as you are going to be putting a heap of eyeshadow over the top but I suppose it is encase you want to wear it alone! A lot of people have compared this primer to the Urban Decay one however one main difference would be that the Insurance does not contain an applicator wand which aids easy application. I have found that the easiest way is to dab on a little with your finger a smooth in with a clean eye brush - however you can apply any way you feel comfortable.

        The primer itself is a beautiful golden colour that blends extremely easily! I was not sure of how much to use at first but I found that one or two dots on the eyelid is plenty as it will smooth all the way up to the brow bone. It has a gorgeous shimmer to it that makes it look lovely on its own if you wish to wear it that way. You can wear any eyeshadow you choose to over the top however I think a brown smokey eye really sets it off and brings out your eye colour.

        The tube contains 11g which is just the right amount as you will only be using it on your eyelids so this will last you a while! It's a full coverage product to defend against all fading, creasing and even smudging of eyeshadow! There is also a skin soothing formula that helps to even out the skin and fine lines around the eyes to make the perfect blank canvas for all your shadow designs! Whatever colours you choose to wear this insurance policy will make sure that it is intensified and bolder! Its not going anywhere until you take a make up remover wipe to it!

        A few other goodies about this primer would be that volatiles lock down pigments for long lasting colour so you can party all night long without worrying about the panda eyes! You can use this primer with cream eyeshadow as well as powder. A barrier is created between the natural oils in your skin and your make up so the eyeshadow will be sat on the primer rather than your skin to fight fading. Too Faced claim that 'the size of a raindrop covers the entire lid' so let it rain!

        If you are concerned about the controversy surrounding parabens then you do not have to worry about this product as it is totally free from them! It is debated at how dangerous they are but its better to be safe than sorry!

        Retailing at roughly £13 - £14 depending on where you choose to buy. Available at Boots and all good online make up stores.

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        10.05.2012 22:49
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        Every female should have this in their make-up bag

        As with a lot of females I hate to leave the house without my make-up on. I don't mean the fancy colourful gorgeous stuff - I mean the everyday stuff. The stuff we can now put on in 5 minutes flat and don't even think twice about. It's part of who we are, our identity.

        In my make-up bag there is only one thing that I would recommend to all women who wear make-up - Too faced shadow insurance.

        I first bought this a few years ago now with a boots token I'd got from my boss for Christmas. I'd picked out a pile of treats for myself and had £13 left over which is exactly what this cost at the time. I didn't really think about it, just threw it in the basket to make up the total.

        I was totally blown away and every time I met up with any female (and on one occasion male) friends I had to tell them about this wonder I'd found.

        The first try was probably not the best test for it. I was heading out with some girlfriends and decided to give it a very quick try. I woke up the next morning after a night of several cocktails and falling asleep as soon as I got in the door to find my eye-make shadow still on and looking like it did when I left the night before, shame about the mascara which hadn't survived the night as well.

        So a few days later I decided to give it a proper testing and even read the label first. I squeezed a very tiny blob of the primer onto a finger and spread it over one eye lid. I expected to have to add more but this small amount spread easily and evenly covering the whole lid, this means an added bonus of the 11g tube lasting a considerable length of time. I gave it a few seconds to dry while I applied my eyeliner then brushed a small amount of eye shadow over the eyelid, some mascara and I was ready for the day.

        After several hours I decided to check how it was holding up. I was pleased to see the eye shadow had not faded at all but even better it hadn't creased. I always wear black eye shadow (lighter in the day but heavy at night) and I find during the day the creases in my eye lids where the eye shadow builds up can become very noticeable. Even the most skilled make up applier will see that after a few hours the make-up no longer looks as fresh or perfect as it was but this product makes it seem almost as if it's just applied.

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          04.04.2012 12:39
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          My new favourite primer

          When it comes to make-up, I don't buy anything cheap. I really believe that you get what you pay for with make-up and a primer for eye shadow is definitely worth splashing out on. In the past, I have always used Urban Decay's Primer Potion although it has never given me all day perfect eye shadow. For Christmas, my sister bought me a tube of Too Faced Shadow Insurance. Too Faced is a brand I had never used before but was willing to give it a go, especially as I knew it wasn't cheap. As I didn't buy this myself, I didn't know the exact price but after having a look online, you can get a tube for around £13.

          If you don't know what an eye shadow primer is or have never used one before, I will give a quick explanation. A primer is a liquid that you put on before any eye shadow, which makes the powder cling to it. The liquid forms a smooth layer on your skin, making it easier to apply the eye shadow precisely. What the primer does is make your eye shadow stay in place for the whole day without any creasing etc that you would get without it. Some primers are better than others and some do still cause creasing eventually.

          The Too Faced Shadow Insurance comes in different colours, why though I have no idea if you're only going to put eye shadow over it anyway. The colour choice I was bought was Candlelight. The primer comes in a small tube, colour depending on the colour of the primer, with a small gold screw lid at the bottom. The tube holds 11g of liquid and is a nice small size. The front of the tube has the Too Faced logo along with name of the product and the colour of the product as well as what this product actually does. On the back of the tube is all of the ingredients etc (The boring information). Before even getting to the tube though, it comes in a small, cardboard, rectangular box which has a really modern design which would stand out against other products on a cosmetics counter.

          Upon unscrewing the gold cap, I realised that there is no applicator for this primer. The Urban Decay version has a little wand so that you can apply it to the eyelid precisely but this one does not. As I had no applicator, I decided to squeeze a little onto my eyelid and use a cotton bud to smooth it out and cover the skin. This was actually a really great way of applying the liquid as the cotton bud soaks up and excess liquid that you don't need and you can also create smooth and straight lines with it. The Candlelight colour that came out was actually a lovely pearly, gold that shimmered. I tend to use purple or gold eye shadow, sometimes green, and if I ended up with parts of my eyelid not covered, this primer actually goes really well. I don't mind if some of this liquid ends up shining through as it looks quite nice.

          The real test with a primer potion is how long it lasts and whether or not your eye shadow creases after a full day of wear. I'm really happy to stay that after leaving the house at 6:30am and not getting home until 10:30pm (I work some insane hours), my eye shadow was still perfectly in place. There were no creases whatsoever and I couldn't have been more pleased. I have had this primer for only 3 months so far but there is so much left in the tube that I can see it lasting me until next Christmas. I don't wear eye shadow every day so this is a great product for when I do so I don't end up looking like a big mess.

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            10.10.2011 17:31
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            A primer that'll make your eye makeup last for 24 hours +

            You can purchase Too Faced beauty products from a number of online shops, the one that springs to mind for me is ASOS.com, although some smaller online outlets stock Too Faced as well. I haven't found this in any of my local department stores, but since I'm a fan of online shopping, this hasn't been so much of an issue.

            On ASOS. com this costs £12. You get a full sized 10ml tube for this price. A little goes a long way, so this works out as relatively inexpensive.

            I came across Too Faced Shadow Insurance in a makeup swap. I use www.makeupalley.com for swapping makeup / beauty bits that I no longer use.

            I haven't had too much experience of the brand, but have tried some face powders and lip products that I quite liked. I was keen to try this since I'm a fan of eyeshadow primers in general, but have yet to find one with a neat dispenser. My Benefit 'Stay Don't Stray' works really well but too much comes out of the pump in one go! I like my Urban Decay 'Shadow Insurance' but find the applicator wand a bit awkward.

            My first impressions of Too Faced Shadow Insurance were good. I liked the sleek little tube, appreciating the fact that it wasn't too bulky or likely to take up too much space in my makeup box! The tube is 10ml so it similar in size and shape to a travel sized toothpaste. The design is a bit prettier than a toothpaste tube! It looks quite retro / antique-like with a cameo logo and swirly Victorian style writing. It makes a change from Benefit and Soap & Glory's 1950's style packaging! The product details are all there as you would expect.

            I was impressed by the applicator / nozzle to the tube. It's long and thin, and when you squeeze it only a small amount will come out of the tiny hole at the top. I think Too Faced have got this spot on. You really don't want too much of a product like this dispensed at a time!

            I didn't read too much about this product and just applied it in the way I assumed you were meant to! So I squeezed out a tiny amount onto my finger tip - about a quarter the size of a pea. I then split this over two finger tips and blended it onto each eyelid. The texture is like a light moisturizer, and the colour is a light beige. When blended, the colour disappears - it isn't high coverage like a foundation or concealer.

            The primer is meant to even out any lines / wrinkles and blend out any colour imperfections of your eyelids. At 24 I don't really have much in the way of wrinkles so I can't say if this works or not! It definitely does even out the colour of your lids though. You wouldn't necessarily notice any colour imperfections on your eyelids, but you'd probably notice that your lids look brighter with this on. On that note, I'd say that it'd be a nice addition to bare eyelids as well as worn under eyeshadows, etc.

            The main goal of an eyeshadow primer is to act as a barrier between your natural oils of your skin and your eye makeup. For some reason my eyelids get quite shiny throughout the day so I really do need a primer that can rectify this.

            It's gone 4pm now and I applied my primer before my eyeshadow this morning at around 7am. I've just had a check and my eyeshadow is still in place. Still nice and dry with no hint of a shine! I like to wear a full face of makeup for work so that'd mean natural eyeshadow, but full coverage too. I take my eyeshadow base colour right up to the brow bone and have darker colour on the lid / in the crease. I usually wear black or dark brown liquid liner too.

            Yesterday I wore the same eye makeup as above, with this primer underneath. I was very tired (or lazy!) last night and went to bed with my eye makeup still on! Even worse, my other half insists on that our kitten comes to bed with us and I'm slightly allergic to cats! So with an uncomfortable night of allergy induced itchy, watery eyes, I was very surprised to see all my eyemakeup in tact the next morning! While I know this story doesn't paint me in the best light (crazy cat lady who sleeps with her kitten and can't be bothered to follow a proper skin care routine!), I thought it was important to include so you could appreciate the staying power of this primer.

            I'm highly impressed with this product. Without an eyeshadow primer I simply wouldn't wear eye makeup (apart from mascara) for a whole day. A few hours in it would start to crease and I'd look ridiculous! With this primer I don't need to give my makeup a second thought. Once it's applied it'll stay put until I want to remove it!

            While I've found that all high-end eyeshadow primers work well for me, this is by far the best due to the lightweight feel of the product and the precise applicator of the tube.

            My favourite so far!

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            11.02.2011 15:50
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            A great eye primer for eye shadow without creasing

            If you wear eye shadow you will have noticed by now what a good eye primer really does for your eye shadow.
            Eye shadow primers are designed to create a smooth layer on top of your skin so when you apply your eye shadow it is going to adhere better to your skin thus lasting longer without creasing within a few hours with the flawless look we all crave for.

            Too Faced Shadow Insurance has been compared to its rival Urban Decay Primer Potion, both make eye shadow last a long time but many people dont like the packaging and find it hard to get product out, Too Faced have ironed out this flaw and made it so much easier due to the plastic tube packaging.

            Before I started using Too Faced Shadow Insurance I used ELF Cover Stick to use as a primer and even though it was good and very cheap at £1.50 I found it left an orange tint, felt heavy on the lid, eye shadow applied uneven and shadows didn't show its true colour. Since all the reviews on this product I decided to try for myself, I bought it from beautybay.com for £11 and you will receive 11g of product.

            Shadow Insurance comes in a thin rectangle shaped box; the design of the box is pretty with a teal flower french design with a lighter green colour for the background, the middle sees like a old fashioned yet modern swirl frame, which is flesh coloured. The packaging I feel stands out from the crowd.
            The product itself comes in a thin plastic squeezable tube like toothpaste; it is in the same beautiful teal colour as the packaging with the frame in the middle, which is a light yellow colour. Unscrewing the lid you will see a thin nozzle, which a small amount of product will dispense from.
            Because of the packaging you can pop this into your makeup/travel bag and not worry about it breaking and spilling everywhere.

            The product looks creamy with a peach, almost flesh colour the scent of Shadow Insurance does smell a little like chemicals but this is hardly noticeable. When I applied it to the back of my hand and smoothed it out it feels very much like silk on the skin due to the ingredient silicone but the real truth is in the actual application on the lid.
            Before I apply this due to my oily lids I always sweep my eyes with a little translucent powder and then continue with application. Squeezing a small amount apply Shadow Insurance to your clean, dry lid using your ring finger as this is the lightest finger and you are less likely to drag and pull the skin, you can blend up to your brow bone if you prefer or just the lid. Upon application it feels cool even though a little wet, and how sheer it looked, it blends into an invisible sheen and it feels very light on the lid. I was actually worried that it would not hold any shadow and crease within seconds. Due to skin being 10 times thinner around the eyes than the rest of your face you are more likely to have visible veins that can make you look tired and can also interfere with the colour of sheer eye shadows making them not true to colour. I was happy to see skin tone on that area looked even, I looked less tired and veins were less prominent.
            You are advised to wait 30 seconds before applying eye shadow so the primer can adhere to your skin and dry to a matte finish.

            I found brushing on the shadow back and forth straight off to be a no, no, even though the primer has had time to settle I found it to crack and almost break off leaving you with little primer left, the best way is to first tap your shadow on and when you have a thin later over the primer you can then blend as much as you wish without any worry.
            Applying shadows of any colour and any price range goes on so smoothly, the colour pay off is true without fading through the day and I find them easy to blend.

            Even though Too Faced say to apply a small amount for all day long wear I find a really small amount does not do much, you may as well not bother put any on as your eye shadow will crease within a few hours, I find applying that little bit more than you think you need to do the trick, doing this will ensure your shadow will last all day without creasing and stay put until you take it off at night.

            I have also used this with cream shadows expecting horrendous results but actually been quite surprised with the outcome. Cream shadows don't like me but I like them, before I would apply and before I could open my eye from a blink it would be a creased, look a greasy mess that I would have to remove. Now I can apply my Shadow Insurance, cream eye shadow, blend, wait for it to dry and go without worrying if it will stay, it really is my new staple in quick a makeup application.

            Shadow Insurance also has other benefits including:
            Vitamin E - Helps to condition, soothes and calms the delicate eye area.
            Unique Binders - Locks down eye shadow pigments for amazingly long wear.
            Tocopherol - This is an anti-aging and antioxidant moisturizer.

            A downside for me is if you don't use this product for a while or leave in on your dressing table in sun light the oils inside tend to separate and you will find this by squeezing some product out and oil/water comes out first and then the product, even though Too Faced have given this product a 12 month expiry date. You can combat this however by rubbing the tube between your hands for a few seconds before use; if this does happen to you it doesn't mean the product is off in anyway.

            I have had my primer for 6 plus months and I have loads left so expect a tube to last you nearly a year.
            I am glad I purchased this product and will continue to do so.

            Even though I love this primer I have given it four stars due to some flaws but it is still a great primer.

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              19.12.2010 20:35
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              A good investment for any make up wearer!

              I am new to all this primer potion stuff... and I was a bit unsure as to what I'd be getting for my money. I trawled the internet, searching for some good reviews, and found that majority of people loved the Too Faced Shadow Insurance. Also I noticed that it was in competition with the Urban Decay Primer Potion. It took a while for me to decide which one to get.

              I chose the Too Faced Primer, because of the packaging. Although the UD primer had a lovely looking bottle, alot of people mentioned the design of it, that when the content was running low they had to cut the tube in half.. which meant that the liquid dried up in not too much time. The TF primer was in a well designed tube, so that when the content ran low you can squeeze it (much like a tooth paste tube) to get every last drop out..... and I would! Which brings me onto the product itself...

              You have to be a little delecate when squeezing.. as it does sometimes come out a little too generously.. you really do only need the smallest amount! (the size of a raindrop) I tend to give it a little shake too beforehand as I find that the liquid has separated a little whilst it's been in my bag so the oily substance tends to come out first.

              It goes on really well... it feels a little oily to begin with, but after you have dabbed it in a little it soon disappears. It doesn't really have any smell to it.. and it blends well into the colour of my skin, as it's a neutral colour. I tend to wait about 15-20 seconds before I put anything on, just to give it time to dry.. my personal preference.
              As soon as I put my eye shadow on over it.. I noticed a difference.. the colour went on more richer than usual, it was easy to apply my shadow onto the lid, as was my liquid eyeliner!

              So.... my day began, new primer on... and my usual make up on.... 8-10 hours later when returning home from my day... my make up was still in place and still pretty much as I put it on that morning! There were no creases at all.

              I have had the same tube now for easily 4 months now.. and I wear make up every day!! and I still have about a quater of it left in the tube! So a little goes a looong way!

              My tube cost me £11 for an 11g, 0.35Oz tube.. so not the cheapest item.
              This is well worth the money, and something I will always be buying! - I plan on trying the Urban Decay primer soon enough, and shall write another review on that!

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              20.10.2010 17:56
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              I actually really do like this product, love how it increases vibrancy & helps make up last longer

              Now I am someone who has actually never used a primer, either on my face or my eyes, I've always wanted to try one but I always thought they were a little expensive, however I recently purchased a set which also included this product - perfect! :D

              First things first, the packaging: I actually love this, it's quite a small tube in a lovely shade of striking blue, it looks so cute and classy, I've always adored the Too Faced style of packaging, it all looks so vintage and cute. :)

              Now the product itself, the actual primer feels kind of silky to me, although I have heard that some find it greasy feeling, I think it probably depends on your skin type, I generally find mine to be normal bordering on the dry, which could be why. A little also goes a long way I find, which is definitely good considering the size of the tube! It feels a little strange on the eyelids at first, not sore or anything like that, I guess the only way I can think of to describe it is like a plasticy feel to the touch, which I assume is the silicone? The eyeshadow applies on top of the primer very easily and I do think it definitely looks brighter and I think it also lasts longer without melting too, I've used this during work and usually would find my make up mostly under my eye, but whilst using this I lost barely any of my make up!
              The primer is also supposed to prevent "creasing" but I can't say I've noticed a difference there, I've never really worried too much about that anyway, it was more a long lasting/none melting effect I wanted, which I think I got! :)

              All in all, I'm quite happy with this product, so much so in fact that I have since bought another set purely for the primer, now only time will tell if I love it enough to spend £11-12 on the primer alone, I would like to think that I will, but one can hope for another bargain by the time these run out! ;)

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              23.09.2010 19:29
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              You will wonder how you ever lived without it!

              I have used makeup daily now for around 10 years. Most of this time I had avoided eyeshadow because I have oily eyelids and it creased far too quickly on me. When I first heard of Too Faced Shadow Insurance Primer I was sceptial as it sounded too good to be true, but now, having used it for 18 months, I will never use eye shadow without it. It is nude coloured but blends away to nothing so any skin colour can use it. It claims to make eye shadow last the whole day (which it does) and eye shadow becomes more vibrant as the it has something to "stick" to. I must say people are always commenting that my eye shadow looks perfect- and it is entirely because of Shadow Insurance.

              There are many other companies that do eye shadow primers, but I haven't felt the need to try anything else so couldn't pass comment on Shadow insurance compared to other brands. I would imagine they all do the same job. I know eye shadow primer does sound like a gimmick and a pointless purchase to a lot of people but it really is worth it. It will save you money in the long run as you won't need to keep reapplying eye shadow and you only need to use tiny bit of product- I am still using my first tube which I bought last April, I still have about half a tube left!

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              24.06.2010 14:39
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              A great product, but not as good as the market leader.

              Having religiously used 'Urban Decay's Primer Potion' (which is the market leader in regards to eye primers) I decided to shop around and try something new. I picked up a tube of 'Too Faced Shadow Insurance'.

              My first impressions were good; the packaging was in the form of a squeezable tube which is ergonomically superior to Urban Decay's design (which is physically impossible to get all of the product out, without having to saw the top of the tube off!). Although it's not important, I love the graphics and cute typography on the packaging!

              It contains 11ml of product (0.35 fl. oz) and costs £10.77, opposed to the Urban Decay version that is 10ml (0.34 fl.oz) and costs £11.50.

              I find the consistancy lighter than the Urban Decay version, which is a plus.

              The application is the same as any other eye primer, apply a little to the eyelid, wait a few seconds then apply your eyeshadow on top - to insure all day staying power.

              The product did exactly what it stated. My eyeshadow stayed on all day, without any movement. Excellent. The colour is light and blendable, and on my skin at least is undetectable. I am not sure how it would look on very dark skin.

              I have been using this for over six months now and I have only one complaint. I have noticed product separation; sometimes when I squeeze the product out of the tube I get an oilly clear liquid appearing. To solve this I try my best to shake the product up and down (which is difficult in a tiny tube) and then mix it together on the back of my hand. I find this very annoying when I am in a hurry.

              I do like this product a lot, but I am dissappointed by the product separation inside the tube. I love both the urban decay version and the Too Faced version, but because of the annoying fact I have to mix it up on the back of my hand I will be going back to the Urban Decay Primer Potion!

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                30.01.2010 20:14
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                The name gives it away....shadow insurance that really works!

                This is one insurance you need to have!What could be more important than insuring your makeup stays pristine? Now I love my makeup and in particular eye shadow, I'm abit of a smoky eye queen. But I used to find that eyeshadow just doesnt seem to stay on my eyes, it would have faded by the end of the night or have become creased.
                I found this by accident in boots. It was a little more expensive than i'd usually spend on what I thought was a nonessential item of make up. But I thought i'd give it a go and I was proven very wrong! First of all its excellent value for money, you only need to use a tiny amount each time so it lasts for ages. Its a nice foundation colour so it blends in well with your base makeup. And once on its dries quickly and you can put the eyeshadow straight on. And even when putting the eyeshadow on you can feel the difference, you can feel you are putting it onto a really strong base. By the end of the night I went to check it in the mirror and was wowed....my eyesdahow had not only stayed on it looked pristine, like I had only just applied it!
                This is one addition to my makeup kick that I wouldnt be without now!

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                22.01.2010 19:23
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                Maybe worth a try?

                I picked this up after hearing great things about it from YouTube make up gurus and also heard that is is comparable to the Urban Decay Primer Potion, which i love.

                AVAILABILITY: I dont actually know of many places that sell this in the UK, but as far as i'm aware this is available in Debenhams and Boots. It is also available online at Amazon, E-bay, Cosmetic company outlet etc. for around the same price so it's worth checking them out and doing a bit of searching round!

                PRICE: I paid £10.50 for this from Ebay, but I do know that it retails for around £11.99 in shops and from the actual website, so I saved just a little. Some would say that the price is a little steep just for a primer, but seeing as I usually pay £16 for my shadow primer, this was okay for me. I'd still like it to be a little cheaper, but wouldn't we all?!

                PACKAGING: The primer comes in a little blue tube with kind of victorian style writing and pattern. I really like the packaging, its cute and it does the job its intented to do. It doesn't have an applicator, and even though im fine with just using my fingers, other people may not like to do so. The primer fits perfectly in my make up bag and doesn't take up much space (its smaller than a small tube of lipgloss).

                PRODUCT: The product is a creamy ivory colour and applies to the lids almost see-through. It has a velvety finish to it which feels amazing on your eyelids. There is no smell. In terms of insuring that your eyeshadow stays on, it works okay. I say this because recently I went on a night out and decided to try this out instead of the Urban Decay primer potion which I usually use, and when I came home the eyeshadow had stayed on but faded alot in colour (It stays on all night when I use the Urban Decay primer). I think this product would be great for people who only wear neutral eyeshadow colours as it does keep the eyeshadow on but doesn't keep the colour strong, and that isn't really needed with neutral colours. However if you are a bright eyeshadow wearer then your best bet is to pay the extra few pounds and use Urban Decay's Primer Potion.

                If I could give this a 3.5/5 I would but i cant, so I give a 3/5.
                Thanks for reading!

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                28.02.2009 21:09
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                this primer would be more suitable for normal/ dry skin types

                I recently bought a tube of this Too Faced shadow insurance eye shadow primer because, whilst I was happy enough with my other primer, thought I'd give this a go as I've heard good things about it and wanted to see what all the fuss was about.

                This tube cost about £11 at Debenhams and you're meant to apply it all over your eyelid prior to doing your eye make up. It's meant to stop the eye shadow from creasing and fading. The colours also tend to show up a lot more and you don't need to use very much to get an intense result when using a primer.

                This primer comes in a tube and you just squeeze a tiny amount out and apply that all over the lid. The colour of this primer is a cream that blends in with the skin colour of the eye lid. I find that this stuff is quite a bit thicker and goes on thicker than my other primer but as long as it does the job, I don't really mind what consistency it comes in.

                It feels OK when applied to my sensitive skin around my eye area. It does feel a tiny bit more greasy and heavier than my other primer which I'm not used to. The colours of the eye shadows do show up nice and vibrant and I found that the primer helped my shadow stay in place for a good amount of time.

                One thing I've noticed however is that it's quite greasy and doesn't work as well as my other primer. With my other primer I could even sleep with my make up on and it wouldn't have melted or creased at all but with this one it has due to its heavier texture and greasier feel.

                I'd say give it a go as it's a good product but I wouldn't recommend it for people with slightly greasy eyelids like myself.

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                27.02.2009 03:01
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                The best makeup I've ever spent money on

                I was recommended Shadow Insurance from a friend who always seemed to have flawless makeup at the end of a night out, even after all of ours had sweated off.

                Shadow Insurance is an eyeshadow primer that is slightly lighter than skin tone, so goes on as a white-ish base for you to put your colourful eye shadow over. To apply you just squeeze out a tiny little spot of the cream and smooth it over your eyelid. It's very easy and mess free. You don't have to rub it in- you'll just know when your lid is coated as it will be slightly lighter than the rest of your skin.

                Previously I'd tried the extra-foundation-over-your-eyes trick, tried putting layer upon layer of eye shadow, but nothing would work. 10 minutes after leaving the house you wouldn't be able to tell I was wearing makeup, or worse still it would be everywhere it shouldn't be on my face, making it look like I had a black eye. It didn't matter what brand I used, makeup just didn't like my face.

                And then when I discovered Shadow Insurance it was like a miracle- eye shadow actually lasted on my face for hours, even until the next day if I forgot to take my makeup off before bed. It doesn't matter if the makeup you use is cheap, expensive, very pigmented or subtle. The primer acts as a great base to catch all the colour and is very good for layering and blending shadows.

                The product is expensive at roughly £12 for a small tube, but it does last you absolutely ages because you only use a very small amount at a time. Even for the price it is worth it to have flawless makeup everytime you go out, rather than wasting more and more money on more pigmented eye shadows that won't even last one dance anyway.

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              • Product Details

                Silicone-based eyeshadow primer /