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Urban Decay is my favourite makeup range, and the 24/7 concealer is one of the reasons why. I purchased this from Boots for £9 on a recommendation from a friend, and lots of internet research. It's a pencil concealer and you have to use a sharpener as if it's an eyeliner. They suggest you use Urban Decay's Grindhouse sharpener but since that was an extra £4, I decided to try my own wide sharpener I had at home which worked perfectly. ~Packaging~ As you know the concealer is in a thick pencil form. The pencil is purple in colour with the basic information on in silver. It also comes in a cardboard box when bought. ~A little about the company~ Urban Decay was established over 10 years ago .They are a cruelty free company, eco-friendly, AND their products are of professional quality. What more could you want! ~How to use~ 24/7 Concealer is a creamy formula which blends really easily into the skin to give a smudge free, matte finish. I have bad skin - it's always red and blotchy and sometimes I suffer from spots, but this concealer provides amazing coverage for all that. I also have very sensitive and dry skin (I have to use lashings of moisturiser before applying makeup), yet still have a lot of spot breakouts. I find that a lot of concealers dry out my skin and look awful after just 1 hour. But this concealer is perfect for my skin type, as well as for normal to oily types. Full of Vitamin E to moisturise, they've also added a new ingredient called Microsponge. It's empty spheres absorb excess oil preventing further breakouts and clogged pores. I find that application works better after I've applied foundation. It even covers the redness around my nose which I have never got from a concealer! On average I'd say it lasts about 4-5 hours before it starts to wear off and you'll need to re-apply. But even when layered, the formula never looks thick or cakey. With being in pencil form there is less mess because there's no brush, no dipping your finger into a pot, or squeezing onto sponges. ~Value for money~ As you know, it's £9 per pencil, but a pencil lasts me about 4-5 months and I use it almost every day including quite a few re-applications during the week. Of course it depends how much you use each time and how often you need to sharpen, but I'd say on average it will last you 4-5 months. More expensive than a lot of concealers, it works wonders, gives a professional look every time therefore I don't object to paying that price. ~Summary~ My internet research paid off, this is the best concealer I've ever used! Gives a very professional look and exceptional value for money. I'd definately recommend to anyone who's thinking of trying it - I've never looked back since!
Urban Decay 24/7 Concealer Pencil / Hide dark circles and blemishes with our creamy formula that dries matte and stays put / Because it's a pencil / it's easy to apply with precision / A concealer in pencil form equals precise application / and less mess-no brush / no dipping your finger into a pot / or squeezing a dollop onto a sponge / Dot on tiny blemishes / or shade in large problem areas (like redness around the nose and chin) / The creamy formula blends easily / then dries down to a smudge-free matte finish / All skin types.