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Urban Decay 24/7 Eyeliner

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40 Reviews

Brand: Urban Decay / Type: Eyeliners / Suitable for: Eye / waterproof: yes

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    40 Reviews
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      19.06.2013 01:00
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      a lovely eyeliner if you're willing to spend a bit more

      I wear eyeliner everyday and have always brought the cheaper brands: the last one I bought only cost about £5. I've never wanted to spend anymore than that on make up but recently I've been getting fed up of constantly having to check my eyeliner to make sure it hasn't smudged - I just wanted something that I could apply in the morning and that would still look the same when I took it off at night.

      My friend recommended this to me and when I saw it in the shop I instantly fell in love with it - before I'd seen the price, which was a bit of a problem since there was no way I was leaving the shop without it! It retails at about £14, which is what I paid for it in Debenhams. This is undoubtedly more than what I was used to spending on eyeliner but for the quality, it's great value. It may be one of those purchases to make when on offer or after saving up, instead of doing what I did and practically making yourself broke to get it.

      It describes itself as 24/7, glide on and waterproof and it definitely is all three! Most of the time make up products don't seem to be as good as you'd expect but this met and surpassed my expectations - and for the price you'd expect such quality. I bought this eyeliner in the colour 'smoke' as I don't like to have completely black eyeliner as it doesn't suit my face: the shade is a lovely medium grey which is not as dramatic as black but is still noticeable.

      I have been using this eyeliner daily since I bought it about 2 weeks ago and every time when I have gone to take it off it has been in the same place as when I applied it - even after nights out. However, the fact that it doesn't budge is also a bit of a problem: it needs a decent make up wipe to take off and sometimes when I've forgotten to take it off before showering, it is still intact afterwards. It literally doesn't budge without a lot of effort! This is obviously great for daily wear but be prepared to have to be forceful to take it off.

      It also glides on smoothly, like it says and is easy to apply to the waterline - and knowing that it practically doesn't budge is good for doing so since you know it won't disappear just after application. It is also very water resistant.

      All in all, I'd say that this is a brilliant eyeliner pencil which comes in loads of gorgeous shades (I'll have to restrain myself from getting it in other colours!) and lives up to its claim as a 24/7 product. It is pricey compared to other pencils but for the quality, I'd say its worth it.

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      20.05.2013 20:30
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      The best pencil eyeliner I have tried

      Even though I wear make up every day, I prefer a more natural look for the days when I am at work. On my days off work I therefore like to dress things up a little and apply a bit more make up, namely eyeliner and eyeshadow. I have a liquid eyeliner that I like to use for special occasions and nights out, but I prefer a pencil eyeliner for during the day.

      This Urban Decay 24/7 Glide-On Eye Pencil comes in a massive range of colours. I opted for a plain shade of black ("Zero") as I didn't want anything too funky. The eyeliner pencil itself comes in a nice purple cardboard box. The pencil itself is quite long in length in comparison to other eyeliner pencils I have used in the past. There is a lid covering the tip of the pencil that you simply pull on/off. The lid fits snugly and doesn't come off by itself in my make up bag, which is again a problem I have had with other eyeliner pencils.

      The eyeliner itself is a dream to apply. The tip of the eyeliner is quite soft and has a creamy consistency which means it easily glides across your eyelid. There is no snagging or pulling which I have experienced with other cheaper eyeliners. The eyeliner goes onto my eyelid evenly and I do not need to press too hard to apply. I find that this eyeliner can be applied as lightly or as heavily as you like depending on how much pressure you apply. This means you can make your look as bold as you like.

      The eyeliner can be smudged during application to create a smokey look. I usually only apply this on my top eyelids but have tried it on the bottom eyelids also and found it easy to apply here also. This eyeliner is waterproof which makes it easy to apply to the inner bottom eyelids that can be wet at times.

      I have found this eyeliner really hard wearing. It lasts on my eyes all day without leaving me looking like a panda. It doesn't smudge or run down your face, yet is easily removed in the evenings with my normal cleansing routine. The pencil is quite easy to sharp and I have currently sharpened mine down to almost the very end.

      This eyeliner currently costs £14.00 and is available from all stockists of Urban Decay. £14 is more expensive than other eyeliners available out there but I am yet to find one that I like as much, therefore I do not mind paying this price for it. Thanks for reading/rating and I hope you enjoyed my review.

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      14.10.2012 23:44
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      Hope they never discontinue these

      I have two of these liners, in the colours zero and eldorado, and they are by far my favourite pencils. I've always had problems with eyeliner disappearing from my waterline within about half an hour of applying it! I first received one of these with one of the famous UD shadow palettes, and was so impressed with how long it lasted I went out and bought another. The pigmentation is brilliant, the black opaque and easy to apply, no need to scratch your eye as these pencils are very soft too. The only downside I would say is that I feel the price of these pencils is a little on the high side, but they will last you a very long time! Also I am a contact lens user and have do suffer from dry, sensitive eyes but have never had any issues with this pencil. I would advise anyone wishing to purchase these that they go to an UD counter to check the colour of the pencil before purchasing as they are much better in person :)

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      • More +
        24.07.2012 20:27

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        I would recommend this!

        I love these eye pencils! They come in lots of different colours that can be used for traditional and more wacky looks. The colours are vibrant and usually match the shade on the packaging. The packaging is eye catching and gives you the feeling that you are trying something a little different. The colour goes on really easily as the lead is nice and soft. It can be smudged to create a softer look but after a few minutes in sets in place and really does stay put all day. Obviously you can expect some smudging as there are with all soft pencils but these pencils are one of the best I've tried and I've often come out of the shower (when I forget to take my make up off first) to find my eyeliner still pretty much in place.

        The pencils are expensive but I find that they last ages. I usually sharpen them right down until they are pretty small and have got 6 months daily wear out of one pencil. As they stay put most of the day, they don't require you to constantly reapply them throughout the day. They really are worth the investment

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        10.07.2012 01:53

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        A long lasting eye pencil in a great range of shades.

        A couple of Christmas's ago I picked up a set of Urban Decay 24/7 eyeliners in a set of 5, with the intention of giving a couple away as little gifts.

        Needless to say, that never happened!

        My previous experience of using eyeliner hadn't been a particularly great one. Think scratchy blue eyeliner circa 1985... My make up bag was in dire need of an update!

        The Urban Decay eyeliners come in a fantastic range of colours, I am currently in possesion of 5 - Lust (which is a gorgeous rich purple colour), Covet (a brilliant lush green colour), Zero (a darkest jet black colour), Electric (an electric turquoise colour) and Bourbourn (a smooth metallic brown).

        The pencil glides on super smoothly, with no snagging of skin so it gives a super straight line when using it.

        The creamy consistency has fantastic staying power, even for someone like myself who is a chronic eye rubber! My only realy complaint is as the product is creamy it can be difficult to sharpen. I find popping them in the fridge for a while can overcome this though.

        The colours are so vivid and unlike any other eye pencil I have used.

        My cousin got married last Summer and she and her bridesmaids all used the Urban Decay 24/7 eye pencils as part of their make up. Her bridesmaids had purple eyeshadow with turquoise eyeliner along the waterline and it looked absolutely stunning and totally unique!

        I can't wait to add more to my collection!

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        30.01.2012 15:59
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        Lovely, smooth eyeliners that just glide on with great staying power...but...they don't come cheap!

        ~~Product Information~~
        Urban Decay 24/7 Glide-On Eye Pencil. Vibrantly coloured, creamy eye pencil. Waterproof formula with 50% moisturiser. Contains jojoba oil, vitamin E and cotton seed oil to condition and improve the skin.
        - All skin types
        - Pencil
        - Water resistant

        ~~My thoughts~~
        If I only had one choice of makeup product to use, it would undoubtable be eyeliner. I've tried quite a number of eyeliners in different price brackets, but I now have my firm favourites...these are...of course...the UD 24/7 eyeliners. My UD eyeliner was Lust, which is a beautiful deep purple with a little glitter. I really loved wearing this and then expanded my collection after receiving more as presents over the years. These eyeliners don't come cheap and currently retail at £13 from Debenhams, as well as House of Fraser. Sometimes they sell them in small sized packs, but these aren't a permanent fixture.

        I own quite few bright eyeliners such as Covet (medium-deep green with glitter), and Electric (bright turquoise with glitter.) These aren't that wearable for everyday, but are fantastic for that pop of colour. I have dark eyes and they don't look that natural on me, but I can imagine the Covet looking beautiful on brighter eyes for example. The glitter in these products is really subtle - the glitter particles aren't chunky or dense in the eyeliner, but enough to be noticed to create a very nice effect. They have good basic colours such as Zero (jet black) and browns such as Bourbon (dark brown). I quite like Lucky, which is a metallic, copper colour that adds extra colour, whilst still being pretty wearable.

        As for staying power, I would recommend these eyeliners. I don't know if they warrant the name '24/7', but the staying power has been pretty good. I have wore these for several hours before touching up, but even that has been amazing for me since I seem to have a little bit too much oil around the eye area. The consistency is beautiful - when you apply the eyeliners they literally glide onto your skin and are really smooth and even creamy, like the product description describes. In terms of staying power on the waterline, I've never tried this since I don't like lining the waterline.

        The pencils can be quite tough to sharpen, and since they're so creamy, I'm always scared that if I get carried away with sharpening them, the pigment will break off...this has already happened before :( It is pretty hard to get a nice point on these when sharpening since they are really soft, so I tend to go for small, blunt and slated when I sharpen them. Despite using them quite regularly, my eyeliner of choice (Bourbon) has lasted a really long amount of time. (Please note that I don't apply eyeliner heavily. I apply just enough to line my bottom lash line.)

        Overall I would recommend these, and really love that they have such a big range of colours. I have tried excellent eyeliners that are half the price of UD 24/7 eyeliners, so at £13 for 1.2g of product, I do find these overpriced. The colours and the consistency make me use them repeatedly and also since I have quite a few of them. Would I repurchase them? I don't consider myself loyal to any brand - I like to try out new things and explore. For certain colours like Bourbon, I would repurchase since they're suitable for every day and harder to find, but if I found a cheaper dupe, even if the staying power was a bit worse, I would definitely go for that! Adding to this, I find these eyeliners are harder to sharpen than other ones due to the creaminess and the tough pencil exterior, so please take extra care! :)

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        • More +
          24.01.2012 12:40

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          See review for details

          I bought one of these eyeliners off eBay for £4. This was a bargain as they retail at around £11 each in Boots. They can be bought either instore or online via the Urban Decay website. Yes, they are expensive, but they are worth it!

          Mine was a purple shade, but you can buy them in tons of different shades. The pencil itself is of a decent size and shape. It's easy to hold in the hand and it doesn't slip from your fingers. My plan was to use the purple on my upper lashes and stick with my usual black on the lower ones.

          The pencil is really creamy in consistency. It glides on smoothly and without any pulling and/ or tugging. You only need to draw one line on your eyelid to achieve definition. The purple shade looked great with my blue eyes and the effect lasts for a decent length of time. It doesn't seem to fade away and it's a great eyeliner for parties as the different shades blend easily and you can create your own unique look. I think these are excellent quality liners. They come in bright bold colours and you can buy them to match your outfit!

          I would recommend these eyeliners to everyone!

          They look great when teamed up with the Urban Decay eyeshadows.

          Fantastic eyeliners!

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          15.05.2011 17:38
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          A fantastic eye liner from a great name

          As much as I love my rimmel eyeliner, I happen to think this one is just far above any others. the only problem is the cost.. I have brought 3 in the past couple of years and managed to lose 3! I don't know how, but I seem to manage it. But I do think it is fantastic, offers brilliant defining to eyes and lasts for ages, which is great on a night out.

          The product --> This pencil is quite thick, and has a lovely lilic colour wrapping around it. It comes in a variety of colours, some are rather daring! But I prefer to use the black one, as it goes with everything. It is a bit larger than the others out there, but costs more too so this is a good thing. It has a clear lid with it.

          It claims to glide on, and I find it does this completely. It feels soft to use, really does define better than any other out there and the range of colours it offers is fantastic. A good thing about this too is that is lasts for hours, and isn't easily wipe able off your face if you rub your eyes (although you can get panda eyes in the morning because it is VERY black in colour!).

          It lasts for months too, I find they don't need sharpening too much as they are such good quality.

          The cost --> It costs about £18 but you can get it for cheaper if you shop online.

          I definitely recommend this!

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          29.01.2011 20:52
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          The smoothest eye liner pencil I have ever found!

          I am really starting to like the Urban Decay brand, the colour ranges they have are very bright and playful and they produce good quality products. I recently bought the Naked palette and in it received the 24/7 pencil liner in zero (black) and whiskey (brown), which are the colours I am reviewing.

          These are without a doubt the creamiest pencil eye-liners I have ever used! I have quite a love hate relationship with eye-liners, I like to wear a very thin line on my upper lash line which means I am very specific about finding a product which allows me to do this. I also wear some in the tight line and waterline. I find these pencils work best in the tight line and waterline, where they last for a few hours even with my watery eyes! They are incredibly easy to apply, you don't really need to give any pressure to the pencil simply glide it along and it will give a well pigmented line. This is a definite plus in comparison to other pencil eye-liners which sometimes require you to press down hard with them to get a good effect. The 24/7 liners also only require one run along the waterline or tight line which means you don't irritate your eyes by running a pencil over them four or five times!

          The one downside to them being so creamy is that they cannot be sharpened into a very sharp point, meaning they tend to give a slightly thicker line when used on the upper lash line. As I mentioned, I really like a thin line on the upper lash line which is difficult to achieve with these pencils, so I only occasionally use this product on the upper lash line for a more smudged out look. When used on the upper lash line this product last well, however to stop it ending up in the crease of your eye and also to ensure it doesn't wear off it is helpful to use a black or brown powder/eyeshadow to set the product.

          These eye-liners can be found in larger Boots stores, some department stores as well as online. They cost around £11.50 which is expensive but I believe worth it.

          Overall I am impressed with this product for using on the waterline and tight line, it is easy to apply and lasts well. It is also useful to note that Urban Decay do a wider range of colours then just the black and brown which I have based my review around, for example they do a very striking turquoise and a lovely forest green. Although I cannot comment on the pigmentation of these liners on the water line etc, I think if they are as creamy as their black and brown counterparts then they would be worth trying!

          *Review also found on ciao*

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            01.01.2011 14:57
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            A good product but I don't know if I would buy it again

            Urban decay 24/7 pencil

            I wear eyeliner everyday so it was a pleasant surprise when I received a Urban decay set which had a black eyeliner (the shade is called zero) pencil in it. I have been wanted to try one of these out for age and now that I have I am a little bit disappointed.

            *About the product*
            I have the black version on this eyeliner and it is 0.8g or 0.003 us oz of product, which really isn't that much but it is just smaller than a normal size eyeliner. They come in about five other colours as well including purple, gold and blue.

            *My opinion of the product*
            I really love the packaging for this product, it is sleek but cute as well and it is by urban decay which is a really good, high quality brand. I use the black pencil everyday on my upper water line (as it makes my eyelashes look thicker and fuller!).

            I was a bit surprised at how easily to applies, it is so smooth when I draw a line of my waterline, it does not pull my skin at all. It is like it has a almost creamy texture which is really nice and quite different to all of the other eyeliner I have tried (and I have a small mountain of eyeliners).

            It is also really intensely pigmented, some eyeliners I have tried in the past have pulled or been quite hard on my skin as they have not been very pigmented and some times the black ones can draw on a greyish colour, which is not good. But with this eyeliner the very dark black colour just glides on my skin, with on pulling/tugging or going over my waterline about 70 times, which is fantastic.

            The product is called 24/7 and to be honest as much as I wanted it to stay put all day, it just didn't! I wear contacts which may have made the eyeliner wear off faster but a few hours into the day and some of the eyeliner, especially at the outer corners of my eyes have transfered from my upper waterline to my lower waterline, which is not what I wanted and i didn't think that a product that says 24/7 on it should do that. So I was a bit disappointed as it did not last all day but it did last most of the day, and there was only a bit of transfer.

            *Price*
            I received this as part of a set for christmas, but you can buy the eyeliners as a set or individually. Individually they cost:
            **Debenhams: £11
            **Boots.com: £11.50
            **HQhair.co.uk: £9
            **House of fraser: £11

            So they are quite expensive and If i had not got one as part of a christmas present I don't think I would have bought one for myself. And it did work well, did it did transfer slightly and it is quite expensive so I think I am going to stick with my loreal one, which is fantastic, it doesn't really transfer and it is waterproof.

            Conclusions
            Good points
            *Applies so nicely - the nicest eyeliner pencil application of all of my mountain of eyeliners!
            *Glides on my waterline with out any tugging/pulling which is fantastic
            *Nice sleek packaging
            *Lasts most of the day
            *lots of colours available

            Bad points
            *Did transfer to my lower waterline with in a few hours
            *Quite expensive

            Thank you for reading my review

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              18.11.2010 23:10
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              Great liner for an ok price. But you can probably get cheaper elsewhere.

              Urban Decay products are generally excellent. I am always particularly impressed with their eye products. Yes, they're pricey, but usually worth it. Normally I buy Urban Decay at Boots at 3 for 2 (these deals are frequent, so it is not worth buying Urban Decay outwith these offers) and at the time these werre £11 each.

              On the skin around the eye these liners are among the best. They have vibrant colour and pigmentation, creamy texture and really do last all day.
              On the skin, these liners apply very easily. There is no dragging, pulling or skipping on the skin. They could be good alternative for those who do not like liquid liner as they do apply over eyeshadow. I do find, however, that in the inside eye line that these liners do not apply, possibly due to the fact the are so soft so do not mix well with water in the eye.
              A problem with cheaper coloured liners is that they do not have good pigmentation. One stroke with Urban Decay 24/7 and the colour is as true as the colour on the pencil. I also like to use these liners all over the eyelid or under the eye and set eyeshadow on top- to give the shadow more vibrancy.

              The 24/7 pencil does hold up to the name- they do last all day. But do not expect to be able to use these as a good inner eye pencil because, as I said earlier, the don't really work. They're fine but for the price, you could probably get the same for cheaper elsewhere

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              29.07.2010 14:30
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              Creamy and sexy eyeliner!

              In my present bag of goodies from my best friend I uncovered this little (well not so little!) eyeliner in black.

              Price - well as it was a present I didn't know, so I have done some snooping round and found that it retails at £11 in most stores. Now I personally wouldn't pay that price for an eyeliner (well I wouldn't before....!)

              Pencil - quite a long pencil for an eyeliner, so it would (and does) last for a long time. With the added advantage over other make up that if you are worried about contamination/germs when you sharpen (any) eyeliner, you remove that issue, so it doesn't matter that it may not be used up in a month! 1.2g of "lead".

              Consistency - it is a very creamy eyeliner and doesn't need "heating" up before you apply to your eye. Rolls on smoothly and works well on your inner eyelids as well as your outer due to the fact that it is waterproof!

              Application - easy to apply to your eyes without the need to drag the pencil over and over your eyelid. No more sore eyes!

              Staying power - to begin with the eyeliner is very creamy and allows you to mould and smudge but after about a minute it is set and it stays! To remove you do need to use make up remover so no worries about rubbing your eyes by accident when this is on.

              Effect - I like the fact that you can sharpen this pencil to a point and create a clearly defined line, as well as being able to use it a smudgier smokier version, kind of like having 2 eyeliner pencils in one!

              Availablity - firstly in a range of colours (23!) from the very bold to the more sedate "normal" shades you associate with eyeliners! Available to buy in most high street retailers who stock Urban Decay (Boots, Debenhams) and if you like a bargain rummage in TJ Hughes who often have one off deliveries of Urban Decay products.

              Overall - at £11 it is a little pricey for an eyeliner, however the length of time it can be used for without the added worry of it "going off" or germs means that it probably works out the same as buying 2 or 3 cheaper alternatives! A lovely addition to the make up bag.

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                05.07.2010 18:16
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                Amazing!

                This is definitely the best eyeliner I have ever used. I have a small sample of the black, which I have to save for special occasions because I'm yet to buy a large one! I also own the colour "deviant" which is an amazing shade of blue. The eyeliner is so easy to use, and it literally just glides on. It doesn't snag on your eye and there are no bumpy lines when you apply it. It is also really simple to apply to the top lid, which I often struggle with when using other eyeliners. Many people have complimented me on the beautiful colour of "deviant". The pencil also lasts a very long time, as because you don't have to press the pencil down really hard to use it, it barely ever needs sharpening. I was reluctant to spend £11 on an eyeliner pencil, but I am glad that I did! When buying, I recommend that you buy a colour you will use often, because it is an expensive pencil but you will want to wear it with every outfit when you buy it!

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                11.06.2010 15:00
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                Really good eyeliner

                I have about five or six of these in various different colours. All the colours are absolutely gorgeous and look really good when applied.

                The main thing that makes this eye liner stand out from other eye liners is the fact that it is so creamy. I find a lot of eye liners are so hard that they can drag your skin when you apply it.

                But as this is so creamy it is a dream to put on and once on the colour comes out really well. The colour does not look harsh with a hard line (another problem with some eye liners) but is so soft that it is easy to blend for a smoky eye.

                Except for the one in black, all the eye liners are a bit metallic so have a bit of sparkle in them which i like as it looks really good. The black eyeliner is very good though.

                The eyeliner can smudge a little by the end of the day but i seem to have this problem with pretty much every eyeliner i have ever worn. Some of the light brown shades do not show up as well as i would have liked.

                Each eyeliner retails at around £10 each.

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                28.05.2010 01:05
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                Great long lasting bright colours

                I am absolutely obsessed with these eyeliners. The colours are incredible, they really are how they look on the outside. The only bad side is the price but honestly, it's worth it and I'm a student so have to watch my pennies. I own the light brown, dark green, dark blue and light blue. My favourite I think is the brown because it has a slight sheen to it so looks sort of wet which is nice, rather than otherwise dull brown eyeliners from other makes. These eyeliners tend to stay on really well and can be hard to remove, but I think this is a bonus as i hate it when eyeliners smudge or end up on the top of your eyelid when you open your eye. These are a worthwhile investment and you will used them all the time, even replacing eyeshadow because the colours are so good!

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            • Product Details

              The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof, too / Velvety-soft, this never-before-seen formula stays soft and creamy for blending