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About a month ago I attended a Debenhams Beauty Give Away night in Bournemouth to celebrate their new Benefit Brow Bar and Urban Decay Stand. We were given many freebees, free wine and cakes and a £2 off your first purchase (which was the admission fee) and another £5 off when spending over £25.
There are not many Urban Decay stands around my area so I was interested to see all their products, the only product I had used by them was the Brow Box which is one my favourite items I own plus I had heard many good things about their eye shadows. At time the only thing I needed was a liquid eyeliner as mine was starting to run low and found this 24/7 waterproof liner for £14, however I used my £2 off and get it for £12 instead. 3 times the usual price of my Glam Eyes Rimmel Eyeliner that I have religiously worn for at least three or four years but I felt Urban Decay would be a trusty brand because of what I have previously said.
The liner comes in a silver box with rainbow writing on which makes it fun and young. The liner itself is pen which at first I thought looked a little naff but have grown used to and is a very comfortable thickness to hold. The product name is written on silver and states what colour it is, I chose 'Perversion' as it was their black colour, the one in the picture is 'bobby dazzle.' The first few times I used this I kept opening in the opposite hand I apply with as smaller end which I always mistake for the application side is the end with the liquid in, however this means the application end is longer and gives for a more steady hold.
The brush is long and thin, it's the thinnest I have seen which gives very precise and quick application. Even though I use liquid eyeliner everyday I still had to practise a bit with this because it is so thin and took a little longer to get the desired 'flicks' I like on my eyelids, however I picked it up quite quick and my flicks look much sharper and defined.
It definitely lasts '24/7' as it says because it lasts from applying it early in the morning to very late at night and if I have fallen asleep in it (I know, very bad but only occasionally when I'm very drunk!) I wake up with perfect eyeliner still in place, people think I've actually woken up and reapplied it sometimes! The rest of my face is awful though haha, panda eyes from mascara and the rest but perfect eyeliner. The liner is waterproof too, it does disappear a little from along the lashes sometimes but is easily reapplied and even though it is waterproof it is easy to remove by using just a shop brands baby wipe.
I really love this eyeliner as it helps achieve a really precise and strong line, I wouldn't recommend it to people who like really thick eyeliner though because the brush is very thin. The only thing I don't like about this eyeliner is it doesn't always look matte black, sometimes it can look like I have used a shiny gel liner instead but I think this is due to how I apply my underneath makeup like powder or primers. Overall it is a great liner and I would definitely recommend it to people.
Urban Decay 24/7 Waterproof Liquid Eyeliner / Create runway worthy eyes with the ease of a pro / (Guaranteed not to budge...afterall they are 24/7) Achieve clean / sharp waterproof lines in an array of highly pigmented colours that last 24/7 / Each pigment reflects light and dries down to a deep glossy sheen / Ranging from matte to glossy and even shimmery finishes / Urban Decay's 24/7 waterproof liquid eye liners provide unique and varied shades and finishes appealing to even those who shy away from liquid eye liners / The slim waterproof liquid eyeliner pen features an ultra fine easy to control brush tip made for newbies and pros alike to draw razor- thin lines / winged cat eyes or thick bold chromatic lines of colour / Brush included.