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After I purchased the naked 3 palette I needed a primer so I decided to go with buying a primer of the same brand. Even though I'm young and I don't need anti- aging products , I don't sleep well which effects the look of my eyes and eyelids so I purchased this primer. This primer claims to minimise the appearance of wrinkles in 8 weeks and keep eyeshadow long lasting for 24 hours so I wanted to find out if this does the job. This is a good primer , my makeup does stay on all night some I'm not worried about reapplying although this hasn't changed any anti-aging lines or made my eyes look any younger , maybe I will have to use this for longer to see changes. I don't love the packaging of this primer , purple is one of my favourite colours and this has a very unique look.
--- Introduction- why I brought this product ---
I had been reading about this product for a long time before I brought it. I had read excellent reviews but I didn't really see why I needed it- my eye shadow always looked okay and I had never really thought about 'creasing'. I have to admit, even though I didn't feel like I needed this product I decided I had to have it. I figured that if there were so many positive reviews it must be worth trying!
The product promises to provide a base for eye shadow that makes it longer lasting and prevents creasing. Now creasing, for those who are unaware (as I was), is when eye shadow builds up in the creases of your eyelids, causing an uneven look and making your eye shadow look messy as the day goes on. This is a problem that occurs with all types of eye shadow, and especially if you wear your make up for a long time.
I brought this product on a trip to the USA and managed to pick it up in a sale so it wasn't hugely expensive for me. However, in the UK this product will set you back about £15-20 for an 11ml tube. It is available from most shops that stock Urban Decay products.
--- The Product Itself ---
This product comes in a purple plastic tube with a silver screw lid on the top. The shape of the lid reminds me of the end of a curtain rail. The product details such as the name and the Urban Decay brand are printed onto the tube in silver. The packaging is appealing, and looks fairly expensive, even if it is only made out of plastic. There is however a good reason that this tube is made out of a flexible plastic, which is that it allows you to squeeze it so you are able to get all of the product out. The previous packaging for this product was a more rigid plastic pot with an applicator similar to one you would use with a lip gloss, which perhaps more visually appealing meant that it was very difficult to get all of the product out without cutting the packaging open.
The product comes out of a small nozzle and as the plastic tube is so flexible, it is very easy to get the product out. I certainly haven't had to excerpt a lot of effort to squeeze the product out! This product is described as a clear gel, however I have noticed it does have a white tint to it. This is no problem though, as it blends onto my eyelid perfectly and you would never know it were there!
You only need a very small amount of this product to be able to cover your whole eyelid as you only need a very thin layer as a base for your eye shadow. I have found that this product is a little greasy and I was quite skeptical when I first applied it, but I have gotten used to the formula now and no longer notice it.
For your money, which is a fair bit to fork out for something you don't even see, you do get a lot of product, and my tube has lasted me ages! I was pleasantly surprised at the value for money that this product offers because it isn't something I have to buy often.
--- My Experiences ---
I have to say straight out, that I adore this product. It is the best thing I never knew I needed. I didn't really think much about my eye shadow at the end of the day, I just assumed that it was fading during the day and unless I reapplied it (which I don't have time to do), I would just have to deal with it. However, with this product has shown me I was completely wrong! Now, I just apply a layer of this under my eye shadow and when I get home 10 hours later it still looks pretty much as good as it did when I left the house! It really does make a very noticeable difference and now I couldn't wear eye shadow without it!
I would say that you might be thinking, 'I don't need that' and if you are happy for your make up to wear off and fade during the day or you're not worried about it then you probably don't. However, I would also say that once you have tried this product you won't want to wear make up without it because the difference it makes it really that big.
Overall, I love this product and it is an everyday essential in my make up routine. If you wear eye shadow then this product is a must in my opinion. It does exactly what it says it will and the results are amazing. It is fairly expensive, but seeing as you get quite a large amount of product and only have to use a little each time, I don't think it is bad value for money.
Overall rating 5/5
I first tried this Urban Decay Primer Potion when an Urban Decay eyeshadow palette I bought contained a mini sample of the primer. I liked using it so much that I bought a full size version of the primer.
The Urban Decay Primer Potion is a product that you put on your eyelids underneath eyeshadow to help the eyeshadow last longer and prevent it from creasing. Urban Decay have recently updated the packaging of their Primer Potion, it now comes in a purple squeezable tube with a pointy shaped lid that screws on and off. It no longer has a wand with a brush on the end, but when you remove the lid there is a needle nose tip which allows you to control how much of the product you squeeze out.
The product itself, when squeezed out of the tube, is a fairly thick, light beige coloured lotion. It is easy to squeeze out of the tube and I simply apply a small amount to my finger tip then dab it over my eyelids. It is easy to blend.
My eyelids are prone to irritation and the skin on them can sometimes be red/pinkish in colour as a result. When I apply this potion it really neutralises this and leaves my eyelids a natural, matte shade. This makes my eyes look brighter and wider immediately and for this reason I have started to wear this primer potion on my eyelids even when I am not applying eyeshadow over the top. The primer potion feels light on my eyelids and does not leave them feeling greasy or looking shiny.
When I apply eyeshadow over this primer, the eyeshadow blends easily over my primed eyelids. The colour of the eyeshadow definitely looks more intense when it is applied over this primer, and I have found that I need to use less eyeshadow to achieve the desired colour intensity. I usually find that with more expensive, better quality eyeshadows, creasing is not a problem even when the eyeshadows are used without a primer. But when I used a cheaper eyeshadow that would usually crease, with this primer underneath the eyeshadow stays smooth with no creases in the colour. When I have this primer on I have found that eyeshadow definitely lasts longer and stays put all day, which it often doesn't when used on a bare eyelid.
I think this primer potion has moisturising properties, because I am prone to dry skin and irritation around my eyelids but since I have started using the primer I have noticed that this has cleared up a bit and my eyelids are really soft and smooth. The primer is easily removed at the end of the day using my normal cleansing routine.
As well as recently changing the packaging of this product, Urban Decay changed the size of the product increasing it from a 10ml tube to an 11ml tube. An 11ml tube costs £15. I have been using my primer most days for over a month and there is still at least half of the tube left, as so little is required per application. I think this is therefore a reasonable price for what is a very good product.
This product is available to buy at anywhere that stocks Urban Decay products - namely House of Fraser and Debenhams as well as online. I am giving this a 5 star rating along with my full recommendation, as I cannot fault this product and will probably never wear eyeshadow without it again! Thanks for reading/rating.
~ Why I Bought It ~
I don't wear eyeshadow very often, but when I do I want it to look perfect. There's nothing worse than patchy, flaky, creased eyeshadow! An eyeshadow primer is a must-have in my opinion and the one that I have been using for the past year or so is the primer potion from Urban Decay. I chose this one because it seemed very popular and it had a lot of good reviews.
~ Price ~
At £15 for an 11ml tube, this isn't a particularly cheap product. However, it is a good investment and I only need a very tiny amount each time that I use it so a tube lasts for a long time. I have had mine for over a year now and the tube is still about 1/4 full so it is very good value for money.
~ My Opinion ~
The first thing that I will say is that this product certainly lives up to the hype! I bought it based on reviews and wasn't too sure whether I'd like it or not, but it is great. It is very easy to use and not at all messy or fiddly, which is what I was worried about.
I have the original version which is matte and a very light shade of beige, and it looks pretty much clear when it's on my eyelids. When I've applied it my eyes look a little wider and brighter so it could be worn on its own I guess but I only use it when I'm wearing eyeshadow. There are three other shades but I don't really see the point in buying a coloured primer when it will be covered with eyeshadow.
One of the main things that I like about this product is the packaging, which is basically a purple tube with a silver, pointed lid which I like, and it looks a lot more exciting than most of my other make-up products! The lid screws off and you just squeeze it gently to get a little of the product out. The product comes out of long thin nozzle and there's no brush or anything included.
I personally just apply it with my finger which is easy enough and it isn't messy as the consistency of the product isn't runny or anything, it is just like a thick lotion. This is why it is important to only use a small amount - too much and it will take longer to dry and it could make your eyelids look greasy. The primer dries very quickly and I don't feel like I'm actually wearing anything on my eyelids after I've applied it as it is really lightweight.
It doesn't negatively effect how my eyeshadow goes on or anything as it doesn't leave any residue behind. It leaves a lovely smooth base which means that I find it easier to apply my eyeshadow really neatly. The primer keeps my eyeshadow looking bright and flawless and it keeps it in place for ages! There have actually been a couple of times where I've come home from a night out and fallen asleep with my make-up on and woken up with my eyeshadow still in tact and as bright as when I first applied it - no creases, smudges or anything! So clearly it works really well and it's definitely worth the price tag.
~ All in All ~
An excellent product! I'm going to give it five out of five stars and ill be buying another tube once I've used the rest of this one up.
I am indian and have the disadavantage of having very dark eyelids, i very rarely experiment with eyeshadow colours as i normally end up looking like i have panda eyes!
I purchased this primer for a close family wedding i was attending and have to admit i was shocked. The product comes in a pastel purple shimmery curvy bottle with a silver equally curvy lid you only need to apply a little i found that using your fingsers to take some of the applicator included made it easier to spread across the eyelids.
I then applied my eyeshadow as normal and was ready to go party. 12 hours later the majority of the rest of my makeup had come off however my eyes still had the goldeyeshadow i had applied first thing in the morning on as though i had just applied it and only came of when i used eye makeup remover.
This may not be the cheapest of products but it is definately worth the price. Urban decay have now introducted a tube version of this which is a lot better and means you can get a lot more out of the container rather than the one with applicator which can dry the product up quickly.
Definately worth using especially if you have a special function or party to attend.
I got this Urban Decay primer potion few weeks back, but have put off using it preferring to continue with Benefit's Lemon-Aid eyelid primer.
~ Appearance ~
The primer potion comes in a metallic purple coloured plastic tube. It has a silver plastic lid, which is pointed at the top.
On the front of the tube are the words 'Urban Decay Eyeshadow Primer Potion' then 'Eyeshadow base' is written below in smaller letters.
The primer potion can also be bought in the form of a squeezy tube, which has the same shaped lid.
Removing the lid of my Urban Decay primer potion there is a wand with a sponge tipped applicator on the end.
A 10ml tube costs around £13.00 and is available at Debenhams, House of Fraser and most other department stores as well as online direct from www.urbandecay.co.uk or at www.amazon.co.uk
~ Use ~
The product is a light beige colour so it is similar to the colour of my skin. It is easy to apply. You can either dot it on with the wand and brush or rub it in or you can just use the wand to spread a layer of the eye shadow base onto your eyelids.
I was reluctant to try this primer and the beige colour to it didn't appeal to me as I sometimes wear Benefit Lemon-Aid on its own without any eye shadow on top of it, which I didn't think you'd be able to get away with using this product.
The primer feels smooth and light on your eyelids. I find that it gives your eyelids a brighter look and it can be worn on its own, but I prefer to use eye shadow on top of this product.
I find that my eye shadow is more vibrant, longer lasting and does not crease with this eyelid primer.
The overall appearance of your eye shadow is improved. I find the colour of your eye shadow seems intensified just by having the eye shadow base for it to be applied to.
I find that the eye shadow will last from first thing in the morning until last thing at night with this primer as a base and it doesn't wear off during the day like I often find happens with eye shadows applied to your naked eyelid.
I do like this primer, but I think it will take me a while to change over from Benefit's Lemon Aid because I have been using it for so long and it is part of my daily make-up routine.
Comparing Urban Decay's offering to Benefit's Lemon Aid, I think this primer potion is easily as good as Lemon Aid, but to be fair it is probably a bit better, but I will still keep buying Lemon Aid even if I continue with Urban Decay's primer potion.
I would definitely buy this primer potion again as it is really effective.
This is a brilliant product and one which I had never given much thought to bothering with before until I was one day browsing around in a big Boots store and stumbled upon the Urban Decay stand. I have tried a couple of Urban Decay products before - and eye shadow and some of their eyeliners - and have always found it quite good stuff and their displays are always eye catching with the products in brightly coloured and unusual looking packaging. This particular product particularly caught my eye because of the lovely little lilac coloured bottle it comes in, which is made to look like a little bottle of magic potion!
This 'Eyeshadow Primer Potion' is designed to go on your eyelids prior to you applying your eye make up with the intention that it will help it grip better and therefore stay on longer. It provides a base for eye shadow to cling to, instead of the powder just being able to slide / waft off. It is very easy to apply and the sponge applicator is slightly bent to help, although I tend to just dot some onto my eyelids using the sponge applicator and then blend it in using my fingertip. I apply it prior to applying eyeshadow and eyeliner. It blends in really easily and feels slightly silky to the touch, it is a neutral beige-ish colour and once you rub it in you wouldn't know it was there.
I have found that this product works really well. I have definitely noticed that eye make up, particularly eye shadow, lasts much longer when I've used this primer. It is especially good for if you are using a particularly shimmery / glittery eye shadow, you know the ones that normally end up all over your face! It certainly helps a lot with that!
At a cost of about £14-£15 for a 10ml bottle it doesn't seem cheap but it does last such a long time, I've had mine for probably over a year, although I don't use it every day. So actually it is good value and a product that actually works is worth paying for anyway!
I used to just put a bit of my normal facial primer onto my eyelids, but when I was at the Urban Decay counter a few months ago getting myself the Naked 2 palette (finally, I had wanted it for ages but restrained myself!) I decided I might as well treat myself to the primer too as I have heard so many people raving about how good it is, there was 10% off and I could get bonus points in Debenhams if I spent a bit more, so I felt I had a good reason to go for it!
Primer, as most make up users will know, is a product which you use as a base under your make up to give a smooth surface for application and to make it last longer throughout the day.
This one comes in a small purple tube with a pointed lid. Mine contains 11 ml and has a very small nozzle out of which you squeeze the primer. I have also seen different sizes available and ones which have applicator wands. As far as I am aware my one is the standard version as that's what they gave me in Debenhams without really questioning me!
11 ml seems like hardly anything and I thought I would get through the tube really quickly, especially considering I can get through 30 ml tubes of face primer fairly quickly. However, you really need such an absolutely tiny amount of this primer so the tube doesn't go down as fast as I feared. I have been using it nearly every day and still have loads. I just take one tiny dot of it, warm it slightly between my fingers to make it more malleable then smooth into onto each eye lid. When it first comes out of the tube it is pretty thick and I find that rubbing it into my fingers softens it up and makes it easier to spread. Once I have spread it out it does not look too thick or cakey, which I was pleased about as just after I bought it a make up artist from NARS was telling me Urban Decay primer potion would definitely be cakey! It also does not really strongly smell of anything much.
I don't really need to leave it to dry for very long and I put my eye shadow straight on shortly afterwards. I find it definitely does improve the colour vibrancy and look of the eye shadow straight away. It looks a bit more pigmented and bolder, and there is a visible difference to wearing it on bare eye lids for me. Throughout the day the difference definitely continues, as normally my eye shadow would fade a bit (even the Urban Decay Naked eyeshadows as good as they are don't stay perfect for me all day without the primer) but with primer it still looks good as new at the end of the day, with vibrant colour and no creases! I find the primer definitely stops creases as I do tend to get them at some point in the day with most eye shadows if I don't have the primer.
Though the eyeshadow lasts so well on top of the primer it can still easily be removed at the end of the day with my eye makeup remover.
This costs £14.50 (from Debenhams, likely to be similar prices at the other department stores) and I do think it is worth it for something this effective, and even though it's only a small tube it does last.
If someone had asked me about eyeshadow primers a year or so ago I would have had no idea what you were talking about...
Fast forward to today and I'm writing a review and a recommendation of what to use!
If you have never used a primer before you may have great make up but sometimes it doesn't last as long as you'd like.
A problem I used to experience was I'd wear eye make up for a night out and part way through the evening would find that the majority of the product was in the crease of my eyelid.
I didn't realise there was a way of preventing this until I came across Urban Decays Primer Potion.
I had swapped some makeup with a friend and in the swap was a small bottle of the product. I'd heard of it before but thought it was just one of those things that people rave about as it's the in product/buzz word of the moment.
How wrong was I!
The product itself is a fairly thick, creamy consistency which you only need a small amount of. You apply to your eyelids (I just use my fingers for this) and wait for the product to dry before applying your eye make up/eyeshadow.
The first time I used it I had forgotten I'd put it on until I got home and went to remove my make up. To my surprise, my eye make up was still on my eyes rather than in the crease of my eyelids!
I tried it again, just in case this was a fluke, lo and behold, my eyeshadow had stayed put!
This product has now found it's place in my make up bag and will do so for a long time!
Luckily Urban Decay have updated the packaging to a squeezy tube so you can use the correct amount of product you'd like rather than wasting it as I used to find with the old wand style bottle.
The only down side is that it is fairly expensive but a little goes a long way and it will last for a very long time, even if you use it daily.
Urban Decay Eyeshadow Primer Potion is really a miracle in a bottle.
If you're like me and love playing up your eyes, this is the product for you. Forget eyeshadow creases, underwhelming colour and smeared eyeliner, this primer means your eye make up will sparkle all night long.
I had never even considered (or heard of for that matter) an eyeshadow primer, but when I bought Urban Decay's Naked Palette, it came with a mini version of this bottle. I soon found that inside the genie like casing was something that could grant all three wishes - colour, no creases and staying power. The bottle has a screw cap with a wand attached which allows you to apply the required amount of primer (not much is needed). You can lightly blend the cream in with your finger and it is absorbed almost instantly. When you then apply your eyeshadow and/or eyeliner, you'll notice it appears brighter, with the colour generally having more kick. I applied the primer in the morning, went to work and on to the gym afterwards and was shocked to discover that my eye make up did not budge (and believe me I had a thorough work out!) Now that's what you call durability.
The only major weakness to this product is the packaging, as you can't get all of the primer out but I understand that Urban Decay have now developed a more practical alternative. A minor personal gripe is that I don't always want the eyeshadow colour to be vibrant as I like a subtle and neutral eyeshadow look in the daytime - but I don't like this at the expense of creasing! Another potential disadvantage to some may be the price as it usually retails at around £12. However, due to the sheer usefulness of the product, I think it is worth the expense.
I discovered this product a few years ago and have recommended it to every one of my friends and they are all now totally hooked. I can't emphasise enough how good this product really is!!
The primer potion is a cream which is applied to the eyelids before eyeshadow to help the eyeshadow set and avoid creases. The packaging has now changed from the photo and it comes in a tube to be applied with either an applicator or your fingers.
Once dry (or even when still wet if you are in a hurry like me most days) apply eyeshadow over the top of the potion. Even the cheapest of eyeshadows becomes really long lasting and the primer also enhances with colours. Obviously this works best with Urban Decay's own highly pigmented, brightly coloured shadows but anything works. Your shadow will stay immaculate and crease free for the entire day.
It can be a little difficult to blend shadows over the top of the primer but if you are going for a smokey eye with a lot of blending I'd recommend putting a base shadow in one colour over the primer and then blend the darker shades on top.
Your shadow will be so long lasting you may struggle to get it off at the end of the day.
When I started wearing makeup, I never used primers but had long heard how good the UD primer potion was. My last purchase of the UD primer potion (10ml) was from BeautyBay for £9.50. Please bear in mind that they now do the UD primer potions in squeezy tubes instead of the curved hard bottles shown in the picture. (The new ones retail at £14.50)
~~What is it?~~
The primer potion by UD is an eyeshadow primer which became incredibly well-known amongst makeup users as a truly reliable product for crease-free, vibrant and long lasting eye makeup. It's applied before any eye makeup as a base for your eyelids. After this you can apply your eye makeup as usual.
I'll talk about the old packaging to begin with...
I've owned 2 of theses, but absolutely hated the packaging each time. My first primer potion was in the same hard case packaging but with the applicator in the form of a standard lipgloss brush. My last one, which isn't the latest as I've mentioned above, is in the same hard packaging, but, rather stupidly, with the applicator wand bent. This was presumably to solve the long standing problem of wasted product due to the curved bottle. Instead I found this packaging to be even worse than the first one since the bent applicator meant you would encounter resistance when getting it out of the bottle. It wasn't comfortable to use, and really, made absolutely no difference to me. The problem with all this product getting trapped in all the curves of the bottle has been such that there are actually a lot of (I'm not joking...) Youtube videos showing you how to cut open the bottle to extract the rest...
Now the product!...
The primer has a creamy consistency and looks like a light nude colour. As far as I can tell, there is no discernable smell, which is a plus for me since I don't really like scented makeup products or creams in general. It dries quite quickly on your skin and leaves a really pale beige colour - nice and subtle. I've noticed that my makeup lasts for longer with this product on, but I wouldn't agree that it increases the vibrancy of the makeup - I've not noticed this anyway! I wouldn't agree with the 'crease proof' claim either, but my eye makeup looks more intact than when I don't have a primer underneath at all.
The range of primer products by UD has expanded and it now comes in more than one colour. Even though you get 11ml instead of the 10ml before, the price has increased to £14.50 - £5 extra for 1ml increase? Despite being a long user of this primer potion, I'd probably try out other primers such as Two Face Shadow Insurance after this tube runs out, but I would consider repurchasing the product. It's not an absolute must have product that has really 'wow'ed me, so I would give it 4/5 stars, particularly with the rubbish packaging I have!
-- Reasons for buying --
I don't tend to wear eyeshadow very often, only on a night out when I want to look different from my usual day make up. I find that when I wear eyeshadow, it either creases or disappears over a short period of time. This is really annoying when you have been an extra 10 minutes making sure your eyeshadow is absolutely perfect before going out.
I have heard a lot in the past about urban decay for their gorgeous eyeshadow pallets and I came across this on an online website called 'lookfantastic.com' I checked out a few reviews mostly hearing all positives and decided to give it a go.
-- Packaging --
The packaging caught my eye immediately. A slender, stylish, metallic purple packaging that curves slightly. On the top there is a silver screw-able cap, that has a lovely round pointed shape to it, much more exciting than a simple circular cap. When you pull off the cap, there is a long wand attached to the end with a sponge tip, to soak up the product and apply it evenly across your eye lids.
-- Applying -
The product is very easy to apply, just dip the tip into the primer, then evenly apply a thin layer to the whole of your eye lids. Leave it to dry for a couple of minutes before continuing with your eyeshadow.
-- Pros --
I found this product absolutely amazing, it was really easy to apply without any effort needed. The results were fantastic, it left a smooth, light weight base ready to apply my eyeshadow and dried almost immediately without leaving any traces of residue. My eyeshadow definitely lasted a lot longer, without any creases! You only need a little bit at a time, so it will definitely last a long time!
-- Cons --
The only con for me would have to be the price, It costed me about £12 which is great value for the quality of the product, but is fairly expensive with my income. Apart from that, the product is flawless!
-- Price and Availability --
As I said before the price is £12 and I'm not to sure on the availability as it no longer seems to be available in Boots. There are a few online websites which you can buy this at, the cheapest price I could find for £12 was on the 'lookfantastic.com' website.
-- Conclusion --
Overall I found that primer absolutely fantastic, my eyeshadow lasted much longer, leaving a beautiful even finish. The price is a little high for me, but for the quality of the product, its nothing to complain about. I will definitely buy this product again and highly recommend to anyone who is looking for a good eyeshadow primer with ultimate staying power!
Ever since I started wearing makeup, I have always heard the pros and cons of primer. Its something I had never tried before, and whilst browsing the Urban Decay rack in my local House of Fraser, I thought 'why not lets just give it a go'.
Oh. My. Gosh! I was impressed.
Doubtful at first, I decided to experiment, applying the primer on only one eye, then applying the brightest colour of eyeshadow that I had in my set to boths eyes, and look at the differences (I also used liquid eyeliner). The difference was... well... surprisingly big! I had only hastily applied the makeup, but I could tell one eye looked far, far more professional than the other.
Its not over yet though.
After this initial happiness of discovering that primers aren't actually a bad thing and that using it for nights out will be a godsend, I went to wash my face. Before attempting to wipe off the makeup with soap and removal wipes, I splashed and rubbed my face with water, the makeup on the eye with primer had barely moved, whilst the other was melting slowly down my face.
Best. Discovery. Ever.
From that I found using the primer over about an 8 hour period it lasted pretty well too. The wand makes it ever so easy to apply to your eye and the design is very sweet, it almost feels like your applying some form of magic potion.
I would recommend this primer to anyone, perfect for nights out and rainy days when you eyes have to look their best, your paying for good quality, its worth it.
This eyeshadow primer is a must have in my makeup bag and I use it all the time. To be honest, I had never even heard of using eyeshadow primer until I got an urban decay set and this was included. I decided I would give it a try and absolutely loved it! I've been buying it ever since in the full size version.
Eyeshadow primer is used under your eyeshadow to fix the product better. This means that the colours will last longer, be more vibrant and there will be no annoying creases in your makeup. I wasn't convinced initially that this product would be worth adding to my makeup routine but it really does work.
The urban decay eyeshadow primer comes in a lovely purple/pink small bottle and doesn't take up any more space than a mascara in my bag. The lid screws off and there is an applicator on the end of a stick. The applicator is similar to the ones that are used in most lip glosses. It has a slightly curved edge which makes smoothing the primer over your eyelids much easier.
The actual product is a light cream colour and has a slight sticky texture. Despite the stickiness, it does not bunch up on your skin and smooths on in a thin layer easily. You can see where the primer has been applied because of its colour and the shine from the product. The colour does not interfere with the colour of your eyeshadow, even if you are using light nude shades. When I use this my eyes don't feel sticky or heavy at all and once it dries I can't even notice it is there.
I was really surprised how well this product works. I can do my makeup in the morning and come home in the evening with eyeshadow still perfectly in place. The biggest test was when I did my makeup for a night out and wanted to use some of the bold shades in the urban decay range. I often find with bolder colours that they fade and blend together too much after a few hours and lose effect. When using this primer I can put several different shades on my eyelids and they won't end up all blended together. Even after dancing the night away my eyeshadow will still be intact!
Having worn the primer all day I was worried that it might be difficult to remove my eyeshadow before bed. However, the makeup still wipes off easily using a normal facial wipe or cleanser.
The only downfall to this product is the price. It costs around £12 for a 10ml bottle of this product. Although urban decay seem to have recently changed the packaging to an 11ml squeezy tube intead of the bottle. The bottle will last quite a while but there are definitely cheaper alternatives out there.
Urban Decay Eyeshadow Primer Potion Anti-Aging / Our anti-ageing Eyeshadow Primer Potion not only locks shadow in place to give you vibrant / crease-free colour that lasts all day; it also measurably improves the signs of ageing over time / We added high-tech ingredients that: fight wrinkles / improve tone and texture / create a subtle / soft-focus effect / instantly wake up tired eyes and minimise the appearance of redness / crepiness and other imperfections /