Product Type: Urban Decay makeup
Newest Review: ... routine. As well as recently changing the packaging of this product, Urban Decay changed the size of the product increasing it f... more
Eye make up doesn't budge thanks to this genie
Urban Decay Eyeshadow Primer Potion Anti-Aging
Member Name: loulabelle17
Urban Decay Eyeshadow Primer Potion Anti-Aging
Advantages: Makes eyeshadow look vibrant and last all day/night long, easy to use
Disadvantages: The price is on the high side and it's not possible to see how much of the primer is left
Urban Decay say that the primer which is dubbed the 'genie in the bottle' comes good on three wishes, these are: it makes eyeshadow last, colour keeps its vibrancy all day long and there is no creasing whatsoever. The primer comes inside a pale purple tube which sits inside a cardboard box of the same colour, the box lists all of the ingredients used in the primer (there are quite a lot) whilst the tube itself doesn't. I get the feeling that the outside of the tube has been designed to look pretty and to keep in with the 'genie in a bottle' tagline rather than be completely practical. I do like it though, its curvy design is funky and distinctive and it does look like it's a genie's potion. It has a round flat base so the tube can stand upright on a dressing table. I have read that inside the curvy casing there actually sits a standard circular shaped tube in which the primer is in, rather than it sitting directly in the curvy genie tube.
There is a wand applicator attached to the lid which looks very similar to a lot of lip glosses. It has a small flocked sponge attached to the bottom of the wand which is positioned at an angle (not shown in the dooyoo picture). It has specifically been designed like this to enable you to get every last bit of product out of the tube, hopefully meaning there is no waste. I believe this angled wand is a more recent addition to the primer as it used to be a straight wand (as shown in the dooyoo picture) so some people ended up cutting their tube in half to get the remaining primer out. I find the wand makes the primer very easy to use. Although I generally use the wand to put some of the primer onto my finger and then apply it, rather than putting the wand direct to my eye but this is just personal preference.
The primer is a pale cream colour and has a texture similar to a light foundation or tinted moisturiser, it has a lovely sheer feeling. It goes onto the eyelid really smoothly and doesn't irritate at all. I only tend to use a small amount as this seems to be enough to get a thin coating, which is all that is needed. It doesn't really take much rubbing in, you just gently smooth it over the eyelid. Once you've done this you just need to leave it for about 10 - 20 seconds, the directions say the primer should be left until it is dry but I find it best to not let it completely dry, instead I only wait until it is has dried mostly but is ever so slightly still tacky. For some reason, this is what seems to work best on my eyes. Once dry the primer is not visible on the eye at all. Now you can apply your eye make up as you usually would on top of the primer. I don't find I have any problems with applying my eye make up, I'm able to blend my eyeshadow as usual and my eyeliner goes on as normal. Straight away, it makes the colour of my eyeshadow seem more vibrant and intense. The look is bolder, even for subtle eyeshadows, this effect works equally as well when using cheaper eye shadows so you don't need to worry about needing to use an expensive eyeshadow to get this effect. Because the primer makes my eye makeup stand out more I only tend to use it when I'm going out somewhere for the day or a night out, rather than on a daily basis.
What I really love about this primer is that once my eye makeup is on it stays exactly the same all day/night as if it's just been applied. The longest I've gone with my eye makeup on is 14 hours but I believe it could easily last longer than that if needed. It remains fresh looking, it doesn't crease whatsoever and it doesn't look tired. It gives me the confidence to know my eye make up is still in place and I don't have it smudged everywhere (this has happened on many nights out). It's resilient against heat, sweat and sunlight too, so it's great for taking on hot sunny holidays.
I know the price of £11.50 is quite hefty but this genie really does perform and for that reason I don't mind too much paying the price. Overall, I feel it is pretty cost effective in the long run as when I use this potion I only have to apply my eyeshadow and eyeliner once so they last me longer overall. I've had my tube of primer for 9 months now and have used it at least once a week, unfortunately it's difficult to know how much I have left due to the fact that I can't see inside the tube. I'm not sure of its shelf life either as there is no information on the tube or the box and I've had a look online and can't seem to find a definitive answer. As with so many beauty 'potions' the primer does contain parabens and therefore would not be suitable for people avoiding parabens.
Thanks for reading.
Summary: My three wishes have been granted.