“ Brand: Urban Decay / Type: Eye Shadow / Suitable for: Eye „
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The eyeshadow transforming potion from Urban Decay is said to transform any shadow you use into a matching liquid eyeliner or a liquid shadow. The idea is great but in reality I don't really use this very often.
The packaging is Urban Decay's standard brand purple and comes in a cardboard box. The potion container itself looks like a double ended mascara. Each end unscrews to reveal a wide and a thin brush dipped in clear liquid.
The idea is that you dip the brush into your favourite shadow to create a liquid liner. It does work but you have to keep dipping back into the shadow to get any liquid colour so it takes a while to apply a line to your eye. Also the shadow itself gets wet which changes the texture, and colour for your next application. I try to limit the section I've used to one small corner of the shadow pallet.
You dip the brush back into the pot which means that you transfer the various colours of shadow you use into the liquid and it will soon stop being clear.
Once applied the liner is very long lasting but the same effect could be achieved more easily by buying a coloured liquid liner.
I had used the Urban Decay Potion many years ago and after finding it difficult to buy from our local shops had moved onto another primer. So when I browsing EBay before Christmas I saw the primer and reordered a few to last me and reaffirmed my love for the range. I have also since bought some eye shadows and palettes which I will be reviewing soon. Another product I decided to try was the Transforming Potion. I though this would be similar to the potion I had but would be good for eyeliner. I understand that is usually costs around the £10 mark but on EBay I found it for just £3.50 with free delivery so figured this was a great bargain so ordered it straight away. I have also since seen this product on Amazon for around £4.95.
The Urban Decay Transforming Potion is designed to "Transform your favourite Eye shadow to a liquid liner or liquid shadow!" You are instructed to "Dip either brush into your favourite shadow and poof - instant liquid shine in your favourite shade. The amazing double-ended product features both thin and wide brushes. Use the thin brush for a custom liquid liner that delivers a precise line. Or to craft a more dramatic look, sweep the wide brush over your entire eye for gleaming colour that dries down and stays put".
It arrived in a thin purple box with the Urban Decay logo on the side. On the back was direction for use and ingredients. Inside the transforming potion comes in mascara like plastic tube. On each end you have a brush that screws out. One end is the Ultra Fine and the other end is the wide brush. At first look the potion appears clear, the direction of use seem easy enough. However when you take one of the brushes out the smell is really strong and is a chemical smell. It was so strong I was initially worried about using it as I have sensitive skin, and when I applied my skin instantly started stinging. At that time I had to wash my dace straight way but luckily it didn't make my skin sensitive of itchy. Since then I have tried the potion a number of times and persevered with the stinging, however I have remained disappointed
The potion does not hold the loose eye shadow very well, the ultra fine brush is far to thin and is pretty pointless and the potion smell so strong. As well as this I do not like the applicators as I feel the remaining eye shadow is transferred into the tube which isn't hygienic and the brushes are hard to get the hang of. Good points are simply that once you have the hang of the brushes then it does work and your eyeliner will stay put all stay without smudging or fading, but that's pretty much it! For Urban Decay, this product is a let down. I would not recommend it and I certainly will not be buying again!
I think Urban Decay is an amazing brand, and thought the Eyeshadow Transforming Potion seemed like the best thing ever! But after using and abusing it (hehe), I'm not so sure...
I have a large shadow collection and went through a phase of liking colourful eyeliner. Urban Decay products feel luxurious because of the higher price points, but seriously fabulous and cool too! I bought this for just over £10 but haven't got my moneys worth yet.
First, it advises to 'dip' the brush into your shadow. I have many pots of loose shadow, but if you dip the brush into these, you just get crumbly powder all over the brush. The problems with this is that you really need to mix shadow with the liquid to form a liquid liner, not just dip a brush in powder. Also, if you wipe the brush or dab in a flat shadow, you hit a similar issue.
So the product is quite hard to use. I got over this problem but putting a little shadow in the lid of the pot and mixing it in with solotion on the brush. But the solution is very overpowering. The powder is not meant to turn into liquid, so it doesn't easily!
The brushes do pick up a lot of product. The thick one therefore can be quite messy and the thin one a bit too skinny! There's not a great medium.
The actual application of the liner, mmmm the effect isn't great. You can't get the greatest colour in one brush stroke as the powder doesn't last long enough to create a great colour, you have to keep loading.
The effect one you load it up is long lasting though! Once you master the brushes and the right powder-and-solution balance, you get a nice, shiny colour that is similar to your shadow- not watered down or dull compared to it.
Sadly, you have to work quite hard to get the desired effect, so sometimes just feel like you might as well have bought five cheaper, coloured liquid liners!
Also, you have to clean off the brush every time you dip it back into the bottle, which is annoying when you have to keep loading with the same colour! If not, you colour the solution in the bottle so it will effect the new colour everytime you want to switch!
This too means you are wiping something on your eye, then putting it back in the bottle, which isn't very hygenic!
All in all, a great idea, but the product is quite flawed, tricky to use, and won't be something you will end up using a lot.
Dip either brush into your favorite shadow and poof ¹ instant liquid shine in your favorite shade /