“ Brand: W7 / Type: Mascara / Suitable for: Eye „
To begin with, let me preface this review by stating that this mascara retails for very little cost. I paid £2.95 for mine, however it regularly retails online for approximately £1.99 so I didn't expect amazing results in comparison to mascaras which cost a lot more. That being said, this mascara has impressed me considering how little it cost.
Firstly, lets discuss packaging. The mascara comes in a black tube with pink metallic lid. The words lash explosion are written in white on the tube. The packaging is quite sturdy and resilient, I would have no concerns about throwing this in my bag and carrying it around.
In regards to the wand, it is very basic and very flimsy. It is a rubber wand, with very short rubber bristle extending from it. The wand generally gathers quite a bit of product on it and almost always seems to come out with a long tail of mascara on the tip which has to be removed before applying. When you try to put this back in the tube to get more mascara on it it will quite often bend and be a bit tricky to get back in. To be honest, the wand really isn't that amazing, it is quite standard and basic.
The mascara itself is marketed as being the 'blackest black'. I will agree it is very dark, however I have known other mascaras to be a slightly stronger black. The mascara needs to be applied carefully as it will stick lashes together, one really good point about this mascara is that you can keep applying it to the tips of lashes and it will build upon itself, leading to very long lashes! As I mentioned you have to be careful doing this as it can clump your lashes, but if you are careful you can achieve a really great look. The mascara is also quite long lasting and I have no issues with it wearing down into my undereye area creating the classic 'panda eye'.
Finally, this mascara can be a little bit stubborn to remove, especially as you can end up applying quite a lot to get the length on your lashes. If you have a good eye makeup remover you will be fine, but be aware that you might have to work hard to remove it with just makeup remover wipes.
This product is a 4/5 for me, I think it performs well for the money paid but I can't give it full ratings as I just cannot get along with the incredibly flimsy wand!
W7 / Mascara