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Mum bought me this one year because she felt that expensive brands are worth paying the extra money for. In places like Boots etc this often sells for about £25 which I suppose is not outrageous but is certainly more than I would personally pay for it.
It does look good when you manage to get it to the desired look you want, the black is a nice matte black and definitely makes your eyelashes look a lot longer and fuller. It is also not clumpy, basically at all, and I must say it is nice not having to constantly wipe the brush on the inside of the bottle as you're pulling it out. On your eyelashes as well it doesn't build into clumps and it gives them a good separated and longer look. Finally, I am pretty sure this isn't sold as waterproof but it does actually stay on remarkably well in the rain etc, and it certainyl will last you the day if you put it on in the morning. It does also remove well with make up remover.
I honestly don't think this is worth the money - I have cheaper mascaras that I use every day which do the exact same thing but are half the price or less. Money definitely doesn't always buy noticeable quality over other products. Also when applying this whilst it goes on easily you definitely have to put on quite a few coats (apply, dry, then reapply) which can be time consuming so not good if you're in a hurry.